... roles: “players” and “referees”Multinationals:4 The USA has identified over 45 ,00 0 MNEs, but the largest 500 account for 80 percent of the entire world’s foreign direct investment. These firms ... transaction and the next. The available information must be reinvented at each encounter, uniquely suited to the needs of the customer and the business situation. Webridge understands the business and ... oil and steel production…Their main characteristics are:♦ Looking at the environment in which they operate, there are two major areas of concern: the home country of its headquarters and the...