Tài liệu Sustainability Communications A Toolkit for Marketing and Advertising Courses doc
Tài liệu Sustainability Communications A Toolkit for Marketing and Advertising Courses doc
... online database of ads - available on UNEP website - gathers relevant material to analyze sustainability communications in the framework of marketing, advertising and communication research or ... Sustainability Communications A Toolkit for Marketing and Advertising Courses Sustainability is an expression of the issues that production and consumption patterns will have to address ... practices and issues for communicating sustainability a) Product communication and sustainability: “green marketing objectives and tools p. 62 b) Corporate communication and social and responsible...
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Tài liệu Academic Writing A Handbook for International Students part 2 docx
... for referencesMake notes on relevant areas, using paraphrasing and summarising skillsCombine a variety of sources where necessarySelect suitable structure for essay – make planOrganise and ... a title, and students must be quite clear what question the title is asking before starting to plan the essay and read around the topic. This unit deals with analysing titles and making basic ... involvement and want to buy and sell regularly, constantly watching the markets. Others want to invest and then forget about it. Personal involvement can be time-consuming and worrying, and many...
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Tài liệu Academic Writing A Handbook for International Students part 6 docx
... dynamicnewspaper adverts can be targeted at a special market, e.g. localTV advertising very expensive (to make and show)many people video TV and fast forward advertsnewspaper adverts can ... numbers rise, standards fall. Classrooms become more crowded, and overworked teachers are less able to give students personal attention.1.12 Organising ParagraphsParagraphs are the basic building ... and perform operations such as moving money between accounts. At the same time banks are being reorganised in ways that affect both customers and staff. In the past five years over 3,000 bank...
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Tài liệu Academic Writing A Handbook for International Students part 22 doc
... .para 3 begins: Diversification must also . . .para 4 begins: A further consideration . . .Answers2051.2 Avoiding Plagiarism1 (a) , (b), (d) and (e) are plagiarism.2 (a) , (b) and (c) are ... accountExamine divide into sections and discuss each criticallyState give a clear and simple accountSuggest make a proposal and support itSummarise deal with a complex subject by giving the main ... described, and then methods of control should be proposed.1.4 Evaluating Texts2 a opinionbfact falsecfact truedopinionefact falseffact and opinion 5a Factual and mainly true until last sentence...
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Tài liệu Academic Writing A Handbook for International Students part 24 doc
... damage has been caused on several levelsAnswers2232.7 Examples 2a e.g./such as2b A case in point2c particularly/especially (for example/instance also possible)2d for instance /for example2e ... e.g. Indira Gandhi . . .3d . . . most car makers, for instance Toyota/Volkswagen . . .3e Certain diseases, particularly malaria/Aids . . .3f Many musical instruments such as guitars/violins ... have a significant population of older people /a larger proportion of over 60sModel answers 6a Two common dreams are being chased and falling.6b A majority have dreamed about the dead.6c Dreaming...
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Tài liệu Academic Writing A Handbook for International Students part 25 doc
... was a Jamaican musician.Mahatma Gandhi was an Indian politician and philosopher.3.9 Nouns and Adjectives 2a safety – safe2b culture – cultural2c deep – depth2d health – healthy3 high/reliable/hotAnswers237strength/confidence/truthwide/probable/necessarylength/danger/relevance 4a ... City.Mexicans speak Spanish. 5a Chinese5b Russian5c Australia5d Spanish5e American5f Brazilians5g Iraqi5h Cubans6 Model answersPablo Picasso came from Spain and painted pictures.Bob Marley was ... parliament/National Health Service6b Information technology /and others6c That is/World Trade Organization6d Take note/Curricula vitarum /A4 size paper6e Organization for Economic Co-operation...
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Tài liệu Academic Writing A Handbook for International Students part 27 doc
... where a graded series of lessons are available, and which have assignments sent and returned by email.b A student living in a small town in China, for example, can now study a course at an American ... work, and believe that I have the qualities you are seeking. As you will see from my enclosed CV I have previous experience of working in a team, and speak Mandarin and Japanese as well as English. ... 345–63Benoit, D., Madigan, S., Lecce, S., Shea, B. and Goldberg, S. 2001. Atypical maternal behaviour toward feeding-disordered infants before and after intervention. Infant Mental Health Journal 22 (6)...
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Tài liệu Academic Writing A Handbook for International Students part 13 doc
... underlining them and linking them to the word they are substituting for. Example: agency – organisationThe chairman of the UK’s food standards agency has said that a national advertising campaign is ... Visual Information1. Visual devices such as graphs and tables are convenient ways of displaying large quantities of information in a form that is quick and simple to understand. Below are ... speaker, of English.As in Part 2, the units are arranged alphabetically. Students may already be aware of their weaknesses and want to focus on those, or they may seek specific assistance after...
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Tài liệu Official Graphic Standards Manual for print and promotional items docx
... to use any variation of a typeface family: regular, light, condensed, bold and italic.Examples • AGaramond Regular • AGaramond Bold • AGaramond Italic • Helvetica Medium • Helvetica Bold ... specications, you help project and protect a clear, unifying image for your University. UK’s Graphic Standards Manual features the familiar logo, an ofcial Institutional Signature and individualized ... promotional or specialty items, the clock face in the steeple may appear solid if necessary.Logos and Signatures for Promotional and Specialty ItemsThe Signatures below are available for small...
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Tài liệu Academic Writing A Handbook for International Students part 1 ppt
... publishers.British Library Cataloguing in Publication Data A catalogue record for this book is available from the British LibraryLibrary of Congress Cataloging in Publication Data A catalog record has been ... units on accuracy in writing • Adaptable for both long and short courses Any international student wishing to maximise his or her academic potential will find this practical and easy-to-use ... particular my colleagues Ann Smith, Janet Sanders, John Rabone and Sandra Haywood for their help in unravelling some of the finer points of academic language.My wife, Rene, deserves my warmest...
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