... Europeans’ making trips on bicycles and walking in comparison to Americans: • More compact land-use patterns, making an average trip in a European city half as long as the average trip in a US ... (Oxley et al., 200 4a) . Educational, awareness and behavioural change programs are aimed at providing information to road users regarding safe practices to adopt to participate in traffic safely. ... will encompass policy at all levels and include educational and awareness initiatives, improving vehicle design, and ensuring a safe and comfortable road environment in which to walk and cycle...