... including information that could become outdated in a year, such as pricing information. A common approach is to state that inquiries regarding current pricing can be made by calling your company. ... personal selling, public relations, and advertising. Even at large international trade shows such as the International Woodworking Machinery and Furniture Supply Fair in Atlanta, GA, small and ... overhead, general, administrative and selling costs, and a reasonable allowance for profi t are certainly considered, but often in more of an intuitive fashion than as part of a formalized pricing...