. ITT, Harold Geneen, that words are words, promises are promises, but only performance is reality.” By itself, good writing is noguarantee of success. But words are more than words, and poor performance. arrive at that simple structure requires a disciplined analysis of every element —alternatives, implications, costs, or any other factor that must be weighed.A useful model to help organize that. saying, “I regret to inform you that. …” You’d say “I know howdisappointed you’re going to be, but there just isn’t any way I can do that or “No, I don’t think that will be possible — but how...