... qualitativelyand quantitatively in terms of the mean length. When studying the features of sentencepatterns used, as a result of quantification, we can look for recurring patterns emerging from the ... howadvertising language is changing in the course time. 1contains the name of the product and usually the information how it can benefit the customer. Goddard (1998) discusses about the communication ... embeds into peoples’ minds. Advertising unifies language, pictures, music; itcontains information, invokes emotions and imaginations, it can capture all five humansenses. In order to enhance the...