Aligning Your Sales and Marketing into One Funnel

... s.comhttp://www.inboundmarketingagents.com/inbound -marketing- agents-blog/bid/246034/smarketing -aligning- your- sales- and- marketing- into- one- funnel? source=Blog_Email_[Smarketing: Aligning] Aligning Your Sales and Marketing ... Aligning] Aligning Your Sales and Marketing into One Funnel Posted by Pat Owings on Sat, Nov 24, 2012 @ 07:04 AMSmarketing: Aligning Your Sales and Marketing into One Funnel Posted by Pat Owings on Sat, ... thoroughly.It's an issue of making your blog and content off ersrelevant to your buyer personas, and aligning your sales and marketing efforts, a concept known as smarketing. Your content calendar should...

... it.”3434““Brand You”Brand You”Think about your personal ‘brand’ – Think about your personal ‘brand’ – your peer review your peer review 3535Branding and selling yourselfBranding and selling yourselfLikeability ... not…We are all in sales, We are all in sales, and and if we want to be good in sales, if we want to be good in sales, we better understand marketing. we better understand marketing. 33McDonaldsMcDonalds ... company financially and in selling leveragethe company financially and in selling leverage1919Growing your sales and Growing your sales and marketing skills…today! marketing skills…today!Guest...

... available to information workers and business executives in the right format on demand. Far too often, sales managers don’t have visibility into their pipeline, and they can’t make clear decisions ... information:Put yourself in sales representatives’ shoes: what if they don’t have access to customer satisfaction information before they head into a sales call? Picture running the same marketing ... the views, edit the SystemUserBase table and change the DomainName for AntonK to your own DomainName. For example, if your domain is Adventureworks and your domain name is jsmith, you will input...

... sponsorship and reviewed and developed the KPIs that are pertinent to the business, it is appropriate to move into the evaluation and solution design process. Keep in mind that, in phase one at ... components. Your solution and evaluation process should include selecting the appro-priate technologies, reviewing the appropriate Microsoft BI tools for various user roles, and identifying and ... functional components of an analytics implementation, like process design, key performance indicator (KPI) development, development, look and feel, and the technical items, like tool selection and complex...

... Visualizingistheactofholdingamentalpicture;idealizingistheactofperfectingthementalimageofallfactors,-thepicture,theprocessofsecuringit and theactofmakingitreal.Youoftenignitetheheartof your idealbyvividmentalpictures and strongfeelingsofdesiretopossessthereality;butunlessconnectedupwith your motorpowerofaction,itremainsmerelyanurgentunfulfilledpictureofdesirewithinyou-anidealthatdoesnotbecomeareality.Clutching your idealtoactioncannotbeeffectivelyaccomplishedbyapicture.Letmeillustratethisclearly.Gotoanartmuseum;lookatanypaintingrepresentinganumberofpeople.If,aftergoingaway,youclose your eyes and visualizethepainting,youholdin your mindamentalpictureofthepainting.Withcare and practiceyoucanmakethismentalpictureveryvivid and increase your abilitytore-seeinthemindeverydetailofsuchapainting-lines,forms and colorsofthings and people.Yet,itisstillamerepicture;itisflat,lackingaction, and itdoesnotimpeltoaction.ThatwhichIhavejustdescribedisthevisualizingprocess.Visualizinghasproducedmarvelousresultswhenthepersonvisualizinghasturnedsuchmentalpicture-making into theidealizedprocess,eveniftheyhavenotrecognizedthattheyhavedoneso.Idealizing,however,ismoreremarkablebecauseitincludesvisualizing and addsallotherelementstoit.Visualizationcomesfromusingthestored-upimagesofbut one ofoursenses,thesenseofsight.Idealizationcomesfromusingthestored-upimagesnotonlyofthesenseofsightbutofallothersenses.Toattainthatwhichwedesireitisnecessary,notonlytoseethevisualimage,buttoact.Trynowanotherprocess:Idealizethepaintingyousawintheartmuseum;bringitvisuallyto your mind;re-seeitjustasyoudidbytheprocesspreviouslydescribed.Thenimageaction,-everypersoninitinaction;feelthemdoingthethingtheyarepicturedasdoing;feelthemovement;feeltheactivities.Ifitportraysthemasspeaking,hearthetones,-hearwhattheysay.Imightcontinuewithallotherelementsofthepicture,butIthinkthisissufficienttoshowyouthedifferencebetweenvisualization and idealization.Visualizationproducesanonmoving,non-activepictureinthemind,eventhoughitbevivid and clear.Beingnon-active,itdoesnotimpeltoaction and hencemanyofourpicturedidealsdonotbecomerealities.Butifweidealizeaction,ifweusethementalclutchofconnectinguptheidealofthethingdesiredwiththeprocessofobtainingthatwhichwedesire,actionmustresult; and actionis one oftheessentialfactorsinmakinganyidealcometrue.THEPROCESSTHATMAKESIDEALSCOMETRUECHAPTER12Processisthewayofdoingthings.Thereareseveralwaysofdoingthings,buttheidealizedwayistheonlywaythatguaranteessuccess.Thenon-idealizedprocessesare:meredoing;purposefuldoing;plannedorthought-outdoing.Thefourthprocessistheidealizedprocess.Meredoingneverleadstosuccess,-forbackofitthereisnoidealoftheprocess,nodesiretoimproveit,nothought-outplan, and noideal.Inmines and stores and factories and offices,therearemillionsofgoodworkers.Theylearntodo one thing-theylearntodoitwell -and then,foreverafterwards,theymerelydo.Theydrudge,ortoil,orlaborbuttheydonotwork; and -theydonotsucceed.Youyourselfmaydo your workperfectlymerelydoingit;youmaybealwaysatit;othersmaybeabletodependuponyoudoing your workexactly,withnolossoftime,notmissingastroke.Butallthesedonotleadtoattainment,-why,evenahay-pressdoesthosethings!Purposefuldoingis one stepinadvanceofmeredoing.Itisbaseduponanideaofprogress and isstimulatedbyadesire.Butthatisnotsufficient.Why,thebank-robberhasapurposeinrobbing;hemaysucceednow and theningettingwhathewants and healwayssucceedsinmakinghimselfauselessmemberofsociety,-yet,hislifeisnotsuccessful and heisnotasuccess.Evenwellplanned,carefullythought-outdoingleadstothousandsoffailures.Manyayoungman,intelligent,enthusiastic,hardworking and earnest-startsinbusinessforhimself and fails,-evenafterhehasplanned and thoughtouthisentireproblem.Whenhebegins,heseessuccess-bigsuccess-withintwoorthreeyearsatmost.Butinsixmonthsthesheriffmayclosehimupasafailure.Evenplanneddoing,baseduponideas,desires and thought-outprocesses,failsunlesstheprocessisidealized.Itisonlyanidealizedaim,process and attitudethatalwayswin.SometimeagoanadditionalmainsubwaywasopenedinNewYorkCity.Itnecessitatedanewroutingofpassengers.Morethansevenmillionpeoplehadtolearntotravelbynewroutes.Fordaysbeforeitsopeningthepaperswerefullofthenewsystem and howtogetfrom one pointtoanother.AtleastnineoutofeverytenofthemillionsofadultsinNewYorkmusthavereadthedirectionsprevioustotheopening,althoughprobablynot one inahundredthousand-whentheyreadthedirectionsover and overagain-idealizedthenewroute,noridealizedthemselvesgoingaboutthecityorto and fromworkonit.TheResultofNotIdealizingtheProcessonthedayoftheopening,intelligentmen and womencrowded and jammedeachother,wentwheretheydidnotwishtogo,evengotlost,thoughmanyofthemhadknownNewYorkalltheirlives.Theconfusion and jammingofthemobattwotransferstationsweresogreatthatscoresofwomenfainted, and manywereseriouslyhurt.Morethanamillionpeoplelosttheirheads-morethanamillionwereconfusedforweeks.Itwasnecessarytoclosethecrosstownsubwayforamonthtopreventaccidents-actuallytopreventpeoplekillingthemselves and eachother,becauseoftheirconfusedmobaction. And allofthisconfusion,trouble,injury and delaycouldhavebeenpreventedifeachofthesevenmillionpeoplewhousethesubwayshadspentbutfiveminutesprevioustoitsopeninginIdealizingtheProcessoftravelingonit.HowIIdealizedtheProcessinthisCase:Itookadescriptionoftheroutesfromanewspaper;readitcarefully.ThenIquietlyvisualizedthenewroutes.Next,Iidealizedaction,-Idealizedmyselfusingthenewroutefrommyhometomyoffice,picturingmyselfonthecars,changingwherethedescriptionsaidchangesmustbemade;idealizingeverybitofthejourneytomyofficedoor.NextIidealized one tripafteranothertootherpartsofthecity,untilIhadmyselfmentallyusedeverynew and oldroute.Afterthis,itwasimpossibletobeconfused;impossibletomakeamistakeinusingthesubway.Millionsofothersthoughtofthenewroutes,butcertainlyveryfewconsciouslyidealizedthemselvestravelingonthem.YeteveryindividualinNewYorkcouldhavedoneitinfiveminutesiftheyhadonlybeeninthehabitofIdealizingtheProcessofDoingThings.Othershadideasofthenewroute,ofwheretheywantedtogo, and ofhowtogetthere.Iturnedmyideas into ideals.Idealizingtheprocessofdoingthething,includedmorethanthere-seeingofthementalpictureofthenewroute.Ididmorethanvisualizeit.Iput into itanelementofaction.Ikeptmy“clutch”insothatthepicturebecamemovement.Thatisalwaysessentialinattainingthatwhichyoudesire.THEACTOFMAKINGTHEREALITYYOURSCHAPTER13Thislastactivity-theactofmakingtherealityyours-comprisesthreesteps:idealizing your attitude;unifyingthesubstanceoftheidealWITHthesubstanceofthereal; and makingtheactualthingapartof your possessionsorplacingyourselfintheactualconditionsthatyouhaveidealized and desired. Your attituderelatestoyourself,toothers,toconditions, and totheworldingeneral.Beginwithyourself.Consciouslyornot,youdotakesomekindofanattitudetowardyourself.Youmaythinkyourselfawormoragod.Youarefreetotakeanyattitudetowardyourselfyoudesiretotake;butthereisonly one attitudethatleadstosuccess and itistheidealizedattitude!Incompletethinkingin“ideas”makesyouseeyourselfasachildofsin,suffering,sorrow,weakness,mistake and failure.Thinkofyourselfasyouare:asonofGod-idealizingtheendyoudesire,theprocessbywhichyouattain, and theattitudeyouholdtowardyourself,others,conditions, and theuniverseitself.Then,idealize your attitudetowardothers,"Thatwhichyeseekyeshallfind."Ifyouthinkthatallmenaretryingtocrushyou,youwillbecrushed;first,because your attitudecloses your eyestotheopportunitiesofferedyou; and second,becausesuchanattitudediscovers and drawstoyouthosewhodonothelpyou.Ifyouidealizeothersaswillingtohelpyou,youdrawtoyoumen and womenwhowilldothesquarethingbyyou and helpyou,-inthemyouwillfindhelp and ajustreward.Thisidealizedattitudedoesnotmakeyouatrustingsimpleton,fortheidealizedattitudealsoidealizeswisdominknowingothers.Theidealizedattitudechangesalltheconditionsoflife.Inbusiness,itleadsustoexpectgoodresults, and, expectinggoodresults,weplanbetter.Whenweplanbetter,-thatis,in,amoreidealizedway-wegetbetterresults.Idealizetheworldingeneral.Theuniversemustbegood.Ifitwerenotgooditwouldgotopiecesovernight,-forevildisrupts and destroys.Goodattracts and unites and holdstogether.Youcannotidealize your business, your profession and your workwithoutconductingthewholeaffairasanidealizedservicethatinevitablywillforce your idealstocometrue!YoumayidealizetheThingDesired,idealizetheProcessofAttainingIt and CarryOuttheProcessinAction, -and, yet,by your attitudekeeptherealityfrombecomingyours.Withagroupofcongenialfriends,youcandesire and idealizeanevening'spleasureforyourself and thegirlyoulove,youmaycallforher and gotothegatheringtogether, -and yet your attitude,ifdisagreeable,cankeepthepleasureoftheeveningfrombecomingyours.First,then,giveattentionto your attitude!Second,unifythesubstanceof your idealwiththesubstanceofthethingorconditiondesired.Thesubstanceof your idealisyours!Itisof your mind.Thesubstanceoftherealitymaynotyetbeyours.Tomakeityours,youmustmakethebodyof your idealcoincidewiththebodyoractualityofthatwhichyoudesire.Re-readthechaptersonHowtoFormanIdealthatWillComeTrue,FiringtheHeartDesireof Your Ideal,GivingaBodyofEthericSubstanceto Your Ideal, and Giving Your IdealtheImpulseofActiontoMakeItReal.Then,re-image your idealinaccordwiththosefourqualities-itsform,itsdesire,itssubstance,itsimpulsetoaction.Next,re-readthethreechaptersofTheSpiritofMatter: Your Ideals and WhatCompactnessofMatterGivestoThem, Your Desires and WhatAttractiveEnergyGivestoThem,WhatMovementinMatterGivestotheBodyof Your Desire.Donotneglecttore-readthese.Youremembermuch,butnotallthethings.Re-readthem,recognizing:thatthematerialdensity,ofthethingyoudesireisanethericsubstancecoincidinginnaturewiththesubstanceof your ideal;thatthematerialsolidityofthethingyoudesireisinfiniteattractiveenergywhichcoincidesinnaturewiththeholding-togetherenergyof your ideal; and thattheenergyofthematerialthingdesiredisethericforce-exactlythesameforceasexistsin your ideal.Now,imageeachdetailof your ideal,projectitoutof your mindtotheplaceoftheactuality, and uniteitwiththesamedetailofthematerialactualityyoudesiretobeyours.Donotmissasingledetail;maketheprojectedidealcoincidewiththeactualthingineveryfeature-form,substance,energy and place.Tomissnofactor,unifystepbystep,-astocolor,sound,taste,smell,balance,heat,movement,directionofmovement,form,size,finenessorroughness,hardnessorsoftness,cold,weight,use,pleasuresfromuse,etcetera.Missnoneofthese!Then,third,takepossessionofthethingorwalk into theconditiondesired.Idealizeyourselfinaction:(1)theconditionofyourselfwheninaction; and (2) your useofthemeanstobeusedinperforming your action.Ifthisafternoonyouaretogoto one manoragroupofmentodiscussordosomethingwhichitisnecessaryforyoutopresentordoinordertomake your idealcometrue,imageyourselfwiththemanorwiththemen,imageyourselfatperfectease,image your confidenceinyourself,image your self-controlwhentalkingtothem,whencontradictedbythem,evenwhenridiculedby one ormoreofthem.Imagetheseconditionsin your mindbeforeyougo.Itbuildsinbrainapaththatmakesthedoingofthethingbutamererepetitionofathingalreadydone.Isayimagethesethings,-notmerelyimaginethem;merelythinkingaboutthemwillnotbringresults.Imagealsotheimpressionsyouseeyourselfgivingtoothers:Areyouappearingassincereasyouaresincere!Areyouappearingasreliableasyouarereliable?Areyouappearingactive and energetic and sane and safe?Remember,itisnotonlywhatyouare,butwhatyoucommunicatetootherswhichdeterminesresultsindealingwithothers.Idealizingtheactionbuildsinbrainpaths.Then,whenyoucometotheactualdoing,youhavealreadyestablishedahabitofdoingitsuccessfully.Themoretimesyouidealizethedoing,thestronger and morepermanentthesebrainpathsbecome.Hence,whenyougo into action,youaremerelyrepeatingwhatyouhavealreadydone and whatyouhavealreadysucceededindoing.Consequentlythereisnohesitancy,nodoubt,nolackofconfidence,nolackofease, and nomistakesin your action. And -becauseyoucenter your effortrightlythethingorconditionisareality and belongstoyou!Wheretocenter your effortnowfollows.WHERETOCENTER YOUR EFFORTCHAPTER14Itisveryimportantthatyouidealizethatwhichyoudesire;but,sofarastheattainmentofitisconcerned,theprocessismuchmoreimportant, and idealizingtheprocessisthemostimportantofall.Iwillillustrate(1)byalittleincident and (2)byagreatworldexperience.Inthespringof1919,sometimeafterIhadreturnedtotheUnitedStatesfrom one ofmysojournsabroad,IwrotealettertoElizabethTowne.IhadknownherformanyyearsbutwhileIwaslivingabroadwehadbeenquiteoutoftouch.WhenMrs.Townereceivedmyletteritawakenedadesireinhermind.Therewastobeaconventionnearherhometownthefollowingweek.Shewishedmetospeakatthatconvention.TohavemespeakattheconventionwasheridealoftheThingDesired.DidshestopwiththeIdealofthethingdesired?Notatall.ShebeganIdealizingtheProcessofgettingmethere.Shepressedthebell-buttonimmediately;incameastenographer; and aletterwassenttellingmehowIcouldcome and return-givinginformationofthetrains-how,bytravelingatnight,thetripwouldtaketheleastpossibletime.Atintervalsduringthatday and nextshewentonIdealizingtheProcessofarrangingformewhilethere,-whereIshouldstay,whenIshouldspeak,howmanytimesIshouldspeak,etcetera,etcetera.ShegavetensecondstorecognizingtheIdealoftheThingDesired and anhourormoreIdealizingtheProcess:10secondstotheformer;3,600secondstothelatter.That'sabouttherightproportion.Thinkthisover;itappliestoeverythinginlife.-Giveaboutathousandtimesmoretime and efforttoidealizing and workingouttheprocessthanyougivetoidealizingthethingyoudesire and your idealwillcometrue.TurnfromthisverysimpleincidenttoconsiderthevalueofIdealizingtheProcessinattaininggreatthings-anyverygreatthing-insuchamatterasaworldwar.ThegreatWorldWarwasagreatspiritualtestoftherace.WhentheGermansin1914wereattheMarne,theIdealoftheThingDesiredwas:theGermanArmymustbestopped!Thiswasnotamereidea;itwasalife and deathidealofthepeoplesoftheAlliedcountries.Greatleadersrecognizedthis.WhennewsthattheGermanArmywasbeingforcedbackwastickedoffintheLondonWarOffice,LordKitchenersaid,"Godmusthavedoneit"; and LordRobertsreplied,"Itmeansthenationshavebeenpraying."Thefollowingyear,duringanothercrisis,LloydGeorgeexclaimed,"ThewarwillbelostunlessallEnglandgetsdownonherkneesinprayer;" and in1918thegreatFochfounddailycommunionnecessary.ThiswastheemphasisoftheIdeal.ButtheProcesswasnotneglected.Evenhe,whodailyspentanhourinprayer and dailywenttoHolyCommunion,knewthatGodhelpsonlythosewhoknowenoughtohelpthemselves.Our one nationalwar-idealwas:Win!Havingoncerecognizedthis,didwewastetimeharpinguponit?No! And wesucceededbecausewecenteredmostofoureffortsupontheprocessesnecessarytowinthewar.Whenitwasnecessarytosavefoodwesavedit.Wewentwithoutthisorthat-withoutmeatonmeatlessdays;withoutwheatonwheatlessdays.Butwedidmorethanaccepttheprocess;weIdealizedit.Wemadeitamatterofpatriotism;areligionofbrotherlyhelptoourallieswhoneededfood.When,weneededmoney,didwecontinueharpingontheIdeal?Notatall!WeIdealizedtheProcessoffurnishingthemeanstoequip and feedourboys.WeIdealizedtheProcesstosuchanextentthathewhodidnotbuyallhecouldafford and alittlemore,feltwronginside.Whenmoreshipswereneededcollegeboys and highlypaidbusinessmendidmanualworkintheshipyards; and whenmoremunitionswereneeded,womenwhosewhitehandshadneverbeforeknownthegreaseoffactorymachines-workedlonghoursbecausetheprocesswasIdealized.Whatwasnewinthis:wehadalwaysheldideals and beenforcedtotakepartintheprocessesoflifeinpeacetimes.Thenewthing-thethingthatbroughtphenomenalresults-wastheIdealizationoftheProcess.Noworkwasdrudgery;itwasanIdealizedPartoftheEffortsofaGreatHumanBrotherhood.SupposewehadneglectedtheProcess!Supposewehadmadenomunitions,builtnoships,soldnobonds,sentnomenoversea,-wouldsuchprocedurehavehelpedtowinthewar?!Suchaprocesswouldhavebeenridiculous.Yet,inothermatters,weattempttomakeourideals and desirescometruebyholdingpersistentlydayafterday and monthaftermonthtotheidealoftheThingDesired,givinglittleornoattentiontoidealizingtheprocess and puttingit into operation.Ifyouwanttowin,ifyoureallywishthatwhichyoudesire,ifyoutrulydesiretomake your idealscometrue-toturnthem into realities,firstform your idealoftheThingDesiredbutgive your greatefforttoIdealizingtheProcess and puttingit into action.Thatbringsyouthereality!IDEALIZEDTHINGSMAKEFORTUNESCHAPTER15Inwhateveryouaredoing and inwhateveryouhopetodo and attain,itisnecessarytodealwiththreefactors:things,words and people.Infact,whenyoucometothinkofit,thereisnothingelsewithwhichyoucandeal.Consequently,idealizingtheprocessofattainingwhatyouwantincludesidealizingthethingswithwhichyouworkorthethingsyouaretohandle; and oftengreatfortunesaremadefromidealizinglittlethings and greatfailuresresultfromnon-idealizationofthings,bigorlittle.Herearetheexperiencesoftwomenillustratingthepoint.ItwasonthetrainspeedingacrosstheStateofNewYorktowardChicago.Ihadleftthediningcar,gonetotheClubcar and, observingthattheseatsabout one ofthecardtableswereempty,satdowntheresothatImightbealonetoread.Menwerecominginfromdinner and soonamantookaseatacrossthetable.Ilookeduptodeterminewhetherotherswerewithhim and, ifso,whethertheymightnotwishthetableforcardplaying.Buthewasalone.Hehadafineface,clean,clear-cut;evidentlyamanofeducation;perhaps,amanofculture.Hisface,hisbearing,hisattitudeallproclaimedhimtobea“manofideals.”Idonotmeanavisionary,butamanwhodoes and whohasalwaysdonethatwhichisright and whorefuses and hasrefusedtodothatwhichiswrong.Inaminutewewereinconversation.Itstartedregardingthehighcostofliving.Itwentfrom one thingtoanother.Hewascommunicative and itwasnotlongbeforehementionedthathehadwishedthisyeartosendhisboytocollegebuthehadbeenunabletodosobecausehecouldnotaffordit."AcollegeeducationcostsfourtimesasmuchtodayasitdidwhenIwenttocollege,"hesaid.ThefirstpointIwishyoutorememberisthis:hecouldnotaffordtosendhissontocollege.Iledhimonintheconversation,learnedthataftergraduatingfromcollegehehadbeenaschoolteacher;thatlaterhehadbeeninY.M.C.A.work;awelfareworkerinamanufacturingplantforayear; and thatin1913,he,withafriend,hadgone into amanufacturingbusinessofhisown."Whatlineofmanufacturing?"Iasked."Oh,justlittlewickerhandsatchels,suchasboysusetocarrybooksto and fromschool,"heanswered.ThisisthesecondpointIwishyoutoremember:"Oh,justlittlewickerhandsatchels."Thisconversationtookplaceintheyear1920.Itindicatesthatafterhavingbeeninbusinesssevenyears,manufacturinganarticleofusetoatleasttenmillionschoolchildrenaswellashundredsofthousandsofothersinourcountry,this“manofideals”wasunabletosendhisboytocollegebecausehecouldnotaffordit.Wetalkedofotherthings;butbeforelongheleftme,goingbacktohisprivatecar.Twoothermencamein and satdown. One acrossthetable, one besideme.LaterIlearnedthat one wasacoaloperatorofIndiana, and theother,-well,therestofthestoryconcernstheotherman. One lookatthismantoldmehewasnotaso-called“manofideals,”-thatis,notinaccordwiththeordinaryuseoftheterm.Helookedveryprosperous;hewastalkative-menarealwaysmorecommunicativeafterdinner,smokingagoodcigar,onatrainwithnothingelsetodo.Thismanisthesoap-dyekingoftheworld.Onlyafewyearsagohe and afriend,hiswife and hisfriend'swife,startedinbusinessmakingsoap-dyes.Altogethertheyhad$800.Todayeachofthemismorethanamillionaire.Theirsoap-dyessellfortencentsapackage,yettheydoabusinessofmanyhundredthousanddollarsamonth.Theysecuredtheoriginalpatent and consequently,inadditiontotheprofitstheymakefromtheirownconcern,theyarepaidroyaltiesbyallothersoap-dyecompanies.Howdidhedoit?Ihavesaidthatheisnotamanofideals.Thatstatementisbothtrue and nottrue.HeisnotamanofidealsofthePhariseekind,butheisamanwhoidealizesthethingwithwhichheworks.Tohimthesoap-dyeis one ofthegreatinventionsoftheage.Hisfaceglowedashetoldaboutit;hiseyesshone."Thinkwhatitmeans,"hesaid,"foreverywomanintheland-infact,allovertheworld,fornowwe'resellingsoap-dyestoEurope,Australia,India and Japan-tobeableintwominutestochangethecolorofhershirtwaist,ofapieceoflace,oranylighttrimmingmerelybydippingitinourdye,withoutanyboiling, and withoutstainingherhands."Fromtheverybeginninghehadidealizedthethingheproduced.Hehadidealizedthesoapinordertoselectthebestforthepurpose.Hehadidealizedthedyessoastoproducethemostusefuldye,themosteasily and quicklyuseddye,-adyeneedingnoboiling,adyethatdoesnotstainthehandsofthoseusingit.Hehadidealizedthechemicalsusedintheprocessofmakingthedye, and, ashetalkedofhowhehadbuiltupthebusiness,Isawthathehadevenidealizedthekindofchemicalexperthewanted and hadthensearchedtheUnitedStatesuntilhefoundthemanthatfittedhisideal.Hehadidealizedjustice and hadsecuredpatentrightsforhimself and thosewhohadworkedforhim.Hisprocessofidealizingthething-thesoap-dye-didnotstopwhenhehadputagoodproductonthemarket and whenthatproducthadearnedhimmillionsofdollars.HetoldmehowthatveryafternoonhehadspentthreehourswithJapanesegirlsinNewYorktoprovehissoap-dyeswouldnotstainthehandsoftheJapanesewomen.himmopthekitchenfloorsthatheranawayfromhome!Althoughhandicappedinchildhood and youthwithwhatmostofusconsiderinsurmountablephysicalhandicaps,yethehaslivedlong,workedmuch and retainsenduringvitality.Thoseinwhosetimehefirstworked-HelenWilmans,Dr.Adams,Mrs.Eddy,Dr.Stockham and others-havelongsincepassed into thegreaterlife.Yet,today(Iknowfromyearsofassociation),heoftenworkstwentyhoursoutoftwenty-four and findslife and theworkajoybecausehelovesboth.You and Imaynotwishtoworkthus,yetitgives one greatconsciousnessofpowertoknowthatsomeonehasattainedsuchspiritualcontactwithLifethatheisabletodoso.Hisrecreationispainting.Afteraday'swork,usuallyfromeighteentotwentyhours,hepaintstoresthimselfbeforegoingtosleep.Hepaintsatsuchtimeswithphenomenalrapidity.Hehasworkedmuch and allhehasdoneorwrittenisoriginal.Inpointoffact,hehasdonesomanyoriginalthingsthatmanyfinditdifficulttokeeptrackofhiswork.Morethantwentyyearsagohewroteofthevalueofvitamins,nowbeingacceptedbythemedicalprofession;agenerationagoheprovedthesolarplexustobeabrainbyitself,astatementthenridiculedbybiologistsbutnowaccepted;seventeenyearsagohediscoveredthattoneismostresonantlyprojectedontheparaboliccurve and itisjustnowbeingusedbyengineerstosecurevaluablepatents;withinthisdecadehehasformulatedanewscienceofsociologywhichconservativeFrenchthinkershavecalled"epochmaking."Hewasthefirstmantoworkoutanewscienceoftheartsunifyingthebasicprinciplesofmusic,literature,painting,sculpture and architecture;toworkoutneuralreaction; and toprovethatnewbrainstructurecanbedevelopedbyconsciousfunctioningjustasBurbankprovedthatnewplantstructurescanbedeveloped.Inthisbook one thoughtdeservesmorethanpassingmention.Duringthecenturiesphilosophershavesoughtthebasisofthesoul'sfaithintheunityofallthings.Clearlytopresentthatbasisofunityisnow,Iknow,BrownLandone's one greatlifeaim.Hemayormaynotsucceedinmakingtheworldconsciousofthisunity,butatleasttheattemptinTheSpiritofMattercomesnearermakingusknowthatthespiritual and materialworldare one thananythingwrittenpreviously.Withsuchaconsciousnessoftheunityofallthingsofspirit and ofmatter,thefaithisstrong and thewayiscleartomakeouridealscometrue.HehaddonethisbecausereportshadcomefromJapanthatthedyesdidstainthehandsofJapanesegirls.Hebeganhisworkbyidealizingthethingheintendedtomanufacture;hehadidealizedthethingeverydaysincehefirstconceivedit; and heisstillidealizingthatsamething.Isitanywonderthathisfaceglows,thathiseyesshine,thathistoneisenthusiastic and thatheismakingmillions?Heisnotaso-called“manofideals,”butheputsidealizing into action.Heidealizeseverything,evencommonlabor;hewasactuallyhappytellingmethathe and hiswifemadethefirstdyesintheirownhomeinstewpots and dish-pans and that,whilehewasmakingtheboxesinwhichtoshipthedyes,hiswifewasoutpeddlingthem.Hehasidealizedtheservicethedyesrendertomillionsofwomen and thejustrewardstohimself.Consequently,heissuccessful.Heisworthmillions,madeinlessthanfouryears;hewasabletosendhistwoboystocollege.TherearePhariseestodayastherewereinChrist'stime.Whatvalueare your idealsunlessyouusethem?Thegreatmasterhassaidthatunlessweusethetalentswehaveeventhatwhichwehaveshallbetakenaway.Itisnotholdingidealsthatmakesdesirescometrue.Itisusingideals.Thefirststepistoidealizethethingwithwhichyouareworking.ABILLIONDOLLARSBYIDEALIZINGTHEMOVEMENTOFTHINGSCHAPTER16Everyonewantsabundance-abundanceofallthings! And, specifically,everyonewantsmoney and allthingsthattaketheplaceofmoney.Canyouturnadesireformoneydirectly into money?No,certainlynot!Moneyistheresultofabundance,notabundanceitself.Letusagreeuponthemeaningoftheterm.When one friendisthinkingofaPersiancat and anotheristhinkingofanordinaryhousecat,bothwilldisagreewithwhatIamsayingaboutacatifIamthinking and talkingofawildcat.Thereforequalifyatoncethewordabundance. One meaningofthewordissufficiency-enoughtomeetallourtrueneeds,present and future.IdealizingtheProcesstoSecureAbundanceshouldnotbelimitedtosecuringmoneydirectly.Otherfactorsaremoreimportant.Theyareanabundanceofideas,recognitionoftheabundantopportunitiesthatsurroundyou, and beingabundantlypreparedtomakeuseofthem.Lackofmaterialabundanceisnotalackofideas;butmoney-lackalwaysindicatesapovertyofidealsregardingtherightprocessesofgettingmoney.Onceallhairpinsweremadeofstraightwire and werealwaysmoving-alwaysslippingoutofthelady'shair.Millionsofwomenweredisturbedaboutitforscoresofyears and manypeople-millionsofthem-hadideasaboutit.Hundredsofthousandsconsciouslydesired and wishedforsomethingbetter and thoughtaboutit.Nothing,however,resultedfromtheideas and thoughtsofthesehundredsofthousands.Nota one ofthemevermadeacentoutofhisorherideasorthoughts.Therewasnoabundanceinthem.But,therewasabundanceintheidealofahairpinwhichofitselfpreventeditselffrommovingeasily.Themanwhoidealized and producedthecrinklywirehairpinisnowamulti-millionaire.Abundancealwaysresidesinanideal,-whetherofpropertyormanagementormanufacturingorpositionorwhatnot;itresidesinidealizingeventhedetailedpartsofthings and themovementofsocommonasubstanceasoil.ThestepsintheIdealizingProcesswhichbroughtsuccesstoMr.Rockefellerwere:First,heidealizedoilindetail.Theotheroilmen-thenwealthierthanMr.Rockefeller-thoughtofoilonlyasoil;ascostingsomuchperbarrel,assellingforsomuch, and asbringingsomuchprofit.Mr.Rockefellerthoughtofthesethings,butinadditionheidealizedoilinallitsdetails.Mentallyhevisionedothersubstancesinit-notatalllikeoil.Moreover,heidealizedtheprocessesofseparatingthesefromtheoil, and outofthesecametheby-products.Today,itissaid,theStandardOilCompanycouldgiveawayallitsoil and yetpaygooddividendsoutoftheprofitsofitsby-products.Letusbejust:thiswealthfromthebyproductswasduetothefactthatMr.Rockefellerwaslessrealisticthanothers;heidealizedtheoilthattootherswasjustoil and nothingmore.Second,Mr.Rockefelleridealizedthemovementofoil.Otheroilmenthoughtoftransportingoiljustasbarrelsofflour and barrelsofsugararetransported.ButMr.Rockefelleridealizeditinmotion;hesawitflowing and idealizeditflowinginpipes.Hencethepipelinesystem,thesecondgreatsourceofStandardOilprofits and supremacy.Againletusbejust-God and Hislawsrule:Mr.Rockefellerwonphenomenalfinancialsuccessbecauseheidealized,morethandidhiscompetitors,thedetailedpartsofthething and itsmovement.Ontheotherhand,Mr.Rockefellerdidnotidealizehisrelationtotherestofsociety.Hethoughtofhimselfasamanstandingalone.Forfortyyearshewassilent,-unwillingthatanyonewithinhiscompaniesshouldgiveany ... Whenthedegreeofattractiveforceiscomparativelygreat,wesaythematterishard and solid.Whenitissmaller,wesaythematterisnothard and notsosolid.Butitisnotmatteritselfthatissolidornotsolid.Intruth,solidityisbutthespiritofmatter.Itisanothermanifestation-theinfiniteattractiveenergyfoundthroughouttheuniverse.ItisasinfiniteasGod.Matterisnotsolid!Thereisonly one solidthingintheuniverse-theinfiniteattractiveenergyofGodwhichholdsallthingstogether. Your idealsareofspirit.Ifyouwishtochangeanypartof your body,knowthatitisnomoresolidthantheheavens;knowthatthatwhichmakesitappearsolid and holdsthetinycentersofforcetogether,isbutinfiniteattractivespirit;thatthisattractivespiritorenergyisofGod and isinfinite. Your soul-withitsmind,love and lifeforces,isalsoofGod.BeingdirectofGod,madeinHisImage,youaresupreme.Beingsupreme, your soulcontrolsitsideals and theiractualities.Donotdenyevil;thatwhichwecallevilexists,butwhenyouknowitsrealnatureyoufinditisgood.Thesolidity,whichyoufearedasanevilhindrancetothemanifestationof your desires and ideals,isinfiniteattractivespirit,-theveryforcethatgives your desiresthepowertoattractallthatisnecessarytomakethemcometrue.WHATMOVEMENTINMATTERGIVESTO YOUR BODYOFDESIRECHAPTER5Idealsareofthesubstanceofspirit and space;theyhavemotion and life.Canthey,then,manifestinmatterifitbemotionless and lifeless?Thatwhichliveshasmotionofitself and withinitself;thatwhichhassuchmotionisnotdead.Allatomsarereservoirsoflimitlessenergy.Iuseradiumforillustrationonlybecauseyouhaveheardofit and knowit.Agrainofradiumisaverysmallparticle;itislessthan one four-hundredthof one littleounceofmatter.Yet,duringeverysinglesecondoftime,agrainofradiumgivesoff2,000impulsesofenergy.Isthisenergyofthespirit?Ifitisofthespirit,itisenduring.Man'sbodysustainedbytheenergyofthesoulmaylastahundredyears.Howlongdoesatomicenergylast?After one four-hundredthpartofanounceofradiumhasgivenoff2,000impulsesofenergyeverysecondofeveryhourofeverydayfor1,700years,ithasusedupbutpartofitsenergy and hasenoughlefttocontinuetheprocessatthesameratefor1,700yearsmore, -and thenataslowerratetocontinueforever.Spiritenergyhaspower;hasatomicenergypower.Ifweknewhowtofreeat one timealltheenergyofbut one ounceofradium,itsfreedenergycouldtossallthenaviesoftheworldfromthemid-AtlantictotheMississippiValley.Whatinfiniteenergythereisineveryatomofso-calledmatter!Thisenergyisnotofdeadmatter;itistheinfiniteenergyofGodineveryatom!Allso-calledmatterisalive.Itisalivewithenergy.ItisGodinmanifestation. And, itmoves!Itmoveswithinitself!Anairplaneflying660milesanhourwouldmakeusgasp!Theearthwhirlsaroundthesunwithincrediblespeed,-66,000milesanhour!Butafreedelectronwhizzesthroughspaceattherateof660,000,000milesanhour! And suchanelectroncanchangeitsposition40,000,000timeswhileyouaresayingo-n-e!Everycellof your bodyiscomposedofbillionsofelectronspulsating and throbbingwithenergy and life!Everymaterialof your body,brain,muscle,heart, and bones-iscomposedofbillionsofcells,howmanyonlytheCreatorknows. And every one ofthesecellsisagigantic and colossaluniverseofatomsoftitanicforce and electronsofinfiniteenergy!Theirenergywaitsfor your soultouseit!Whateverpartof your bodyyouwishtochange,canbechanged,-formatterisneitherdense,norsolid,normotionless,norlifeless.Thesameelectrons-thesesamewhirlingcentersofinfiniteenergy-composeeveryformofmatter:wood, and allthingsmadeofwood;iron, and allthingsofiron;brass and gold;materialsofallkinds;everythingyoucansee and touch and allotherthings!Thesubstanceofallthings-ideals and realities-iseverthesame!AllareofGod!Idealscancometrue:allthingscanbechanged,-forthedensityofmatterisbutinfiniteenergyspace-thesubstanceofallthings;thesolidityofmatterisbuttheinfiniteattractiveforceofGod; and matterhasmotion and lifemovingatatremendousrateresponsivetothesupremeenergiesofthesoul-mind,love and life.Cananyone-nowknowingthattheparticlesofseeminglymotionlessmattercanmoveatarateof660,000,000milesanhour and canchangeposition40,000,000timesinasecond-doubtthatitisthisinfiniteenergyofGodinallthingsthatgivestoidealsthepossibilityofmanifestingasmaterialactualities?Mattersothrobbingwithenergy and movementcannothinder your idealscomingtrue;but your ideaofmatterasdense,solid and motionlesscanhinderthembydeadening your desire and lessening your effort.Change your ideaofmattertoatrueidealofmatter.Fordesiresembodiedinideals-inbodiesofethericsubstancepossessinginfiniteenergy ... alwayscometrue!Youcannotpreventthemmorethanyoucanstopthewhizzingofelectronsorthewhirlingofstars.THEONLYTHREEACTIVITIESNECESSARYCHAPTER6First,thereistheIdealofSomethingDesired;Second,theProcessthatLeadstoAttainingIt; and Third,theActofMakingtheRealityYours.Thesearethethreebasicactivitiesofattainingthatwhichyoudesire;theyaretheonlyoneswhichhavebeen and canbesuccessfullyusedinattaininganyqualityordegreeofdevelopmentwithinyourselforinobtaininganything,conditionorpositioninsocietyortheworldaboutyou.Thesethreeactivitiesaresimplystatedbecausetheyaretrue,-notbecauseIwritethem.Basictruthsarealwayssimple; and, ifnotenvelopedinamassofsuperfluouswordsorintertwinedwithawebofentangledthoughts,theyarealwayseasilyunderstood.Whensimplystated and easilyunderstood,itiseasytoapplythem.Ifyoupermit your idealtobelostinajungleofmanywords and your processtobemisdirectedbyamultitudeofvaryingthoughts and feelings-eachpointinginadifferentdirection-why,then,ofcourse, your idealwillnot and cannotbecomeareality.Unlessyoucanclearly and definitelystate your ideal,itisnotsufficientlyconcretetomakeanyprocessofattainingitsuccessful.Unlessyoucandefinitely and simplystatewhatyouaretodo and howyouaretodoit, your planoftheprocessofattainingorobtainingthatwhichyouwantwillbeconfused and  your effortwillbepartlywasted and probablyunsuccessful.Attainingthatwhichyoudesireiseasy and certain:(1)ifyouconceiveaclear-cutidealofwhatyoudesire;(2)ifyouturntheidealtotheparticularprocessthatalwaysleadstoattainingorobtainingthatwhichyouwish; and (3)ifyouknowhowtomaketherealityapartofyouor your surroundings.Thatyoumayknowhowtomake your ideas and desiresbecomerealities,Inowtakeuptheprocessinthissection:ToAttainYouDesires,AllThreeMustbeUsed;HowtoFormanIdealthatWillComeTrue;FiringtheHeart-Desireof Your Ideal;GivingaBodyofEthericSubstanceto Your Ideal;Giving Your IdealtheImpulseofActiontoMakeItReal;TheProcessthatMakesIdealsComeTrue;TheActofMakingtheRealityYours; and WheretoCenter Your Effort.TOATTAIN YOUR DESIRES,ALLTHREEMUSTBEUSEDCHAPTER7Ifyouidealize and useallthreeofthebasicactivities and onlythosethree,itiseasytomake your idealsbecomerealities.Youalwaysattainwhenyouidealize and usethem;but,ifyouleaveoutany one ofthethree,youfailtoattain your desire, -and no one canbeblamedexceptyourself.Ifyouidealizeonlythatwhichyoudesire and holdfaithfullytothatideal,-thatis,ifyouuseonlythefirstofthethreeactivities,-youwillsucceed and justlyinproportiontowhatyoudo.SinceGodisjustice,theresultcorrespondstotheeffort.Idealizingwhatyouwant and holdingfaithfullytotheidealformonths and evenyearsbringsyouthesuccess your effortmerits-evenafteryearsyouwillstillbeholdingtotheideal. And, ifyouidealizethatwhichyoudesire and attempttotakepossessionofitmentally-usingthefirst and thirdofthethreebasicactivities-yousucceed and justlyinproportiontowhatyoudo.If,wheninNewYork,youlearnofafootballgametobeplayedinBoston and desiretobepresent,theidealoftheThingDesiredistobeinBoston.IfyoudesiretodrivebyautomobilefromNewYorktoBoston,thatistheidealoftheProcessyouintendtousetogettoBoston.Ifyougoto your garage and sitin your carforaday,amonthorayear,holdingfaithfullyallthetimetotheThingDesired and holdingalsoamentalpictureofbeinginBoston-mentallypicturingthefirst and thirdsteps,butomittingthesecond one -beforetheyearpasses your friendswillwishtosendyoutothemadhouse; and onlybecauseyoufailedtousethesecondactivity-thatoftheprocessofactuallystartingthemachine and drivingfromNewYorktoBoston.ItisnotenoughtoholdidealsoftheThingDesired,-thefirststep.Itisnotsufficient and itmaybedangeroustodeclarementallythatyoupossessit,-thethirdstep.Itisnotenougheventohavefaiththat your desirewillcometrue,thoughfaithisthesubstanceofthingshopedfor.Youmustput your ideals into idealizedactionforidealsarethesubstanceofthingsthatare and idealizedactionistheonlycertainprocessofattainment.“Faithwithoutworksisdead”doesnotstand-alone;Christ and theapostlespresentedthetruthmanytimes:"ImustworktheworksofHimthatsentMe....ReturntoGod, and doworks.-Whatdothitprofitthoughamansayhehathfaith, and havenotworks?-Canfaithsavehim?-WasnotAbraham,ourfather,justifiedbyworks?Byworkswasfaithmadeperfect.-Iwillgiveuntoevery one ofyouaccordingto your works.-Hethatovercometh and keepethmyworksuntotheend,tohimwillIgivepoweroverthenations."OfthenamestobewrittenintheBookofLife,theyaretobejudged"accordingtotheirworks"; and theverylastmessage-lastchapterofRevelation-is"Behold,Icomequickly; and myrewardiswithme,togiveeverymanaccordingashisworkshallbe.""Hitch your wagontoaSTAR"isnotsufficient.”"HITCH your wagontoastar"bringsresults.”HOWTOFORMANIDEALTHATWILLCOMETRUECHAPTER8First,anidealtocometruemustbeanideal;anideawillnotdo.Second,anidealtobecomearealitymusthaveaheartofdesire, -and agoodstrongheart.Third,anidealtocome into manifestationmustbeabodyofrealethericsubstance.Fourth,anidealtobecomeanactualitymustpossessanimpulseofaction.Lackingany one ormoreofthese, your idealsdonotbecomerealities.First your idealmustbeanideal,notanidea.Theidealwillcometrue.Sincemostpeoplethink and planinideas;theirthoughts and plansseldommaterialize:Afterrepeatedfailures,somebecomediscouraged,despondentorresigned and somelosefaithintheircapacitytoattainthegreatgoal and doubtthejusticeofsociety,theworld and God.Othermen and womenthinkinideals;withthemitisahabit.Suchmen and womenaresuccessful and attaintoagreatextentthatwhichtheydesire.Theyattaininproportiontotheirideals.Youmayidealize your thoughtsof-ethical and spiritualadvancement and attainsoulconsciousness;yetwhenitcomestoothermattersyoumayuseonlyideas and fail.Ontheotherhand,althoughothersmaynotidealizeethical and spiritualconceptsasyoudo,yettheydoidealize,-thatis,makeperfectimagesoftheirthoughtsofdevelopment,advancement,work, and business; and hencetheysucceedinthoselinestoagreaterextentthanyoudo.Thisisjust;infact,itisGod'sJustice.Youfailinthatwhichyoudonotidealize;yousucceedinthatwhichyouidealize.Theyalsofailinthatwhichtheydonotidealize and succeedinthatinwhichtheyuseideals.Backofeverythingintheworldthereisanideal:backofthedesignofeverychair;thedecorationofeveryroom;thecut and materialofeverygown and everysuitofclothes;backofeverythingthatevercomestrue.Thosewhothinkinlittleideals,succeedinlittlethings;thosewhothinkinbigideals,succeedinbigthings.Noadvanceofmankindhaseverbeeneffectedexceptitwasfirstformedbyidealsofsomekind:nopaintingwaseverpainted,nostatueeversculptured,nomusicevercomposed,-exceptfirstconceivedasideal.Nomotor,nodynamo,noengine,noprintingpress,nolinotype,noautomobile,noairplane-not one waseverinventedexceptitfirstexistedasanideal.Nothingineducationwasevertaught and noethicalorspiritualconceptwaseverpreachedthatdidnotpreviouslyexistinidealforminthemind.Thosewhothinkideasneverattaintogreatness.Greatmen and womenalwaysthinkinideals.Change your “ideas”to“ideals!”How?Bymakingitaperfectimage,addingdesire,givingitbodysubstance, and creatinginitanirresistibleimpulsetomanifestitselfinaction.Howcanyoucompleteanideasoastomakeitanideal?First,byaddingthefactorstheidealacks.Youhaveanideaofthecolorofanapple.Howperfectisit?Takepaints and trytopaintapictureofanapple and youwilldiscoverthattherearescoresoftints and blendsofcolorsthat your ideadoesnotcontain.Youhaveanideaoftheprofileofthefaceofsomeoneyoulove.Takeapencil and trytodrawthatprofile!Youhaveanideaoftheshape and formofthelegsof your table.Close your eyes;run your fingersover one ofthelegs;feeleveryindentation,everypartthatprojects,thenumberofringsaroundthelegs.Scoresofnewfactorsareaddedto your idea.Howcanyoubecertainthatyouhaveaddedeverythingtheperfectimageoughttocontain and leftouteverythingtheimageshouldnotcontain?Althoughtherearemanymillionsofdegreesofvariation and anunlimitednumberofcombinations,therearebutafewdifferentbasicqualitiesthatenter into ourimages.Theyare:colors,sounds,tastes,odors,movements and directionsofmovement,balanceorlackofbalance,finenessorroughness,hardnessorsoftness,heatorcold,lightnessorheaviness.Takeanyideayouwishtocometrue.Imageitin your mindasitnowis,-aimperfectidea.Then,takethefactorofcolors.Imageitagain,mentallyseeingeverycolorithaspossessed,doespossessorcouldpossess.Inthissamewaygoovertheideaofthatwhichyoudesire.Useevery one oftheelementsofcolor,sound,taste,odor,heat,cold,motion,directionofmotion,form,size,balance,fineness,roughness,hardness,softness,lightness,heaviness.Donotleaveoutasingle one. Whenyouhavefinishedyouwillhavetheformofaperfectimage-ofanideal,butitwillstillbeonlytheform-withoutaheartofdesire,withoutanethericbody, and withoutimpulsetoimpelaction.Next,adddesire!FIRINGTHEHEART-DESIREOF YOUR IDEALCHAPTER9Wishesarebutwishes;theyleadonlytowishingmorewishes.Desiresareheartbeatsofsoul;theydemand and impeltoaction.Awishturnsevertoitself,wishingthatsomethingwillcometomakeitselftrue.Adesiregoesoutfromself;itdaringlyreachesout,demandingthethingdesired, and divinelycreatesitinreality.Putthefollowingtruthstogether:Desireistheheartof your ideal;inthisheartarethefiresofattainment;sometimestheydiedown and aredim;sometimestheyburnbrightly and glowwithhope and setfiretoaction;unlesstheythusburnwiththelightofhope and thefireofaction, your idealwillnotcometrue.Whenthefiresofdesirearedimmedbydisappointmentsordiscouragement,ormemoriesofthefailuresofthepast,whatareyougoingtodoaboutit?Feedthefireswith your feelings and emotions! Your thoughtswillnotdo;theyarebutdampwood and wetsand.Desiresareoftheheart;theycannotbemadetoburnbrightlybyaddingideas and thoughtsofthemind.Isitathing-amaterialthing-youhavedesired and forwhichdesireburnslowbecauseofpastfailurestoattainit,orisitanewdesirethatdaresnotburnbrightlyforfearofdisappointmentshoulditnotbeattained?Fire your desiresothatitwillcometrue.Fireitwith YOUR feelings and emotions.Areyouayoungwoman and isitadaintyrose-coloredgownyoudesire?Imagethecolorofit and feelthejoyofgowningyourselfinthatcolor.Feelthepleasureitwouldgiveyoutolookatyourselfinthatcolor.Thinkofitscoloragain,-thecolorofroses.Imaginethatyouhaveperfumedthegownwithjustatouchofessenceofroses.Feelthejoyofsmellingthesweetodorofroses.Feelthejoyofsmellingtheperfumewithwhich your dressisscented.Thinkofthefeelofthematerial,-howsoft and delicate.Feelthejoyyoufeelinfeelingit.Thinkofthelightnessofthedress.Feelthejoyyouexperienceinhandlinglight and dainty and fluffythings.Feelthejoyyouwouldfeelinputtingonthatdress and inwaitingfor your sweethearttocall.Feelthejoyyouwouldfeelasheadmiredit and complimentedyouuponit.Feelthejoyyouwouldfeeldressedinthatgown,whenwithagroupofpeople.Isnot your desirefired and burningwithimpulsetoact?Willyounotdosomethingtogetthatdress; and, idealizing your doing,youwilldoitintherightway and getitintherightway.Areyouayoungmandesiringanewsuitofclothes?Fire your desirewith your feelings.Imagethesuityouwish-itscolor,cut,form,material, and fittoyou.Feelhowhappyyouwouldfeeldressedinthatsuitcallingonthegirlyoulove.Feelhowproudyouwouldfeelifyoucouldwearitwhengoinghometoseemother.Feelhowsatisfiedyouwouldfeelwalking into theofficedressedinthatsuit.Feelall your goodfeelings-feltunderallotherconditions-inrelationtothatsuit.Isnot your desirefiredtothepointwhereyouwilldosomethingtogetit and, idealizing your doing,youwilldotherightthing and getitintherightway?Isitapositionyoudesire?Feelthejoytheincomeofthatpositionwouldgiveyou.Feelthepleasuresyoucouldobtainwiththatincome.Feelthejoyoftheopportunitiestheincomewouldgive.Feelthetrueprideofadvancement.Feelthejoyofknowingyouhaveattainedtheposition and madegood.Feelthejoyofgenerouslyhelpingotherswheninthatposition.Feelwhatthatpositionwouldmeantoyouamong your fellows.Feelwhatitwouldmeantoyouamongbusinessmen.Feelallthesefeelings-feeding your desireswith your FEELINGSinsteadofwithwishes and thoughts -and youwilldosomethingtoattainthatwhichyoudesire.Think,think,thinkofwishes and youwillliveanervouswreck and dieinthementalmadhouseofunfulfilledmentaldesires.Feedthedesiresof your idealswith your ownfeelings and emotions -and thehigherthefeelings and emotions,thestrongerthefire -and your desireswillturntoactionthatcannotbeprevented. And since your desiresareheartsofideals,thatwhichyoudowillberight.GIVINGABODYOFETHERICSUBSTANCETO YOUR IDEALCHAPTER10Thenextstepistocreateabodyfor your ideal-abodyofrealethericsubstance.Imagetheidealofthethingyouwant.Doesthethingitselfseemsocompact and densethatyoucannotre-form and re-createittoaccordwith your ideal?Itsformcanbechanged,butonlyifyougiveabodyto your ideal.First,giveformtothesubstanceoftheideal.Turnback and readagainmythirdchapter.Then,re-idealize your imageofthethingdesiredasmadeofinfiniteenergy-space.Bydoingthisyouactuallygroupthespiritualsubstance into form.Thisisafirststepincreatingthebodyof your ideal.Second,givethebodyattractivepower.Readagainthefourthchapterofthisbook.Then,re-image your idealofthethingyouwant.Realize,thatwhateverthesubstanceofthethingdesired,thatwhichmakesitsactualitypossibleisinfiniteattractiveenergy;thatitisthissameenergythatholdsalltheparticlesof your idealtogether and drawstoitallthefactorsnecessaryformanifestation.Bythusimaging your idealyougiveitsolidity.Theparticlesofthisspiritualsubstancebecomesfixedsothattheidealwillpersist;sothatitwillnotchange,asanideachanges,orevaporateinvainimaging’s.Bythisprocessyoualsogiveitpowertoattract and drawtoitallthoseconditions,qualities,thoughts,feelings and attitudesnecessarytomakeitreal,-necessarytomakeitsactualitypossible.Third,createthebodyofself-activesubstance.Turnback and readthefifthchapter.Realizethateverythingyouwishtochangeisininfinitemotion,thrillingwithlife;thateventhepieceofcopperwirethatleadsto your electriclightiscomposedofwhirlingcentersofspace,infinitelysmall,capableofmoving660,000,000milesanhour and abletochangetheirpositions40,000,000timesasecond,Bythisprocessyourid your soulofanyideathatanyso-calledmaterialthingcanoppose-themanifestationof your ideal. And yougivetotheideal-toitsbodysubstance-thesamequalityofinfinite,infinitelyrapidpowerofmovement,powerofaction,powertomakeitselfcometrue.Imagethebodyof your idealcomposedofspiritsubstance,vibratingatthistremendousrate,exertingenormouspower, and yougiveitadditionalpowertomakeitself into anactuality.Tothispointintheprocess,whatis your ideal?First,aperfectimage-includingonlythoseelementsitshouldpossess and nonethatitshouldnotpossess.Second,anidealwithaheartofdesire,firedtoactionbyall your feelings and souldesires:(1)increasedbyimagingthebeauty and utilityoftheideal and thepleasuresitwillgiveyou and (2)augmentedbyeveryconceivableelementofdesireyoucanawakenbyimagingeverythingcomposingitsimage-color,sound,etcetera.Third,anidealbody-formedoftheinfinitespiritsubstance,energy-ether;abodyofthesamematerialastheessenceofmatterwhichmakesiteasyfortheidealtomanifestasanactuality;abodyheldtogether and madepermanentbyinfiniteattractiveenergy;abodycomposedofethericsubstancewhoseparticlesvibrateataratesorapidthatimaginationcannotconceiveit;abodycomposedofethericsubstanceanounceofwhichhasgiganticpower,sufficient-iffreedat one time-totosstheAlps into theAtlanticOcean.Nowgivetheidealthesoulimpulsetoact, and youcannotpreventitscomingtrue.GIVING YOUR IDEALTHEIMPULSEOFACTIONTOMAKEITREALCHAPTER11Thereis one morestepintheprocessofmaking your idealcomplete.Itpossessesinfiniteenergy,butyoumustgiveittheimpulseofaction.Howcanyoudothis?InthisIdifferfrommanyothers.Iholdthatvisualizationisnotsufficient.Visualization,althoughitoftenaccomplisheswonders,isafterallbutapicturingofanidea.Itdoesmaketheideavividbutitaddstoitonly one ofseveralelements-onlytheimagesofthesightsense.InsteadofvisualizationIuseidealization-theperfectimage.Thisincludesthefactorofvisualization and thatoftheelevenotherfactors.Usingtheotherfactors-especiallythoseofmotion and directionofmotion-wegivetheidealanimpulsetomove and thisinturngivesittheactionpowerthatmakestheidealmanifestasareality.HOWTOTURN YOUR DESIRES AND IDEALS INTO REALITYByBrownLandonePREFACE–THEMANWHOWORKEDOUTTHEPROCESSItisunusualIassumeforabusinessmantoaccepttheobligationofwritingaforewordtoabookofidealism, and anyattemptonmyparttoaddtoitsspiritualcontentwouldbevainassumption.ButsinceIknowofthephenomenalresultsofidealizingtheprocess,Icanperhapsgivesomemeasureoffaith and hopetothosewhohavenotalwayssucceeded and whonowdoubtthepossibilityofmakingtheiridealsbecomerealities.Mycertaintyoftheresultsofthisprocessbasesitselfuponmanyyears'personalcontactwiththeattainmentsofBrownLandone,uponmyownindividual and businesssuccessinusingtheprocess, and uponmyintimateacquaintancewiththemanyexecutiveswhohavewithhisaidmadetheiridealscometrue.Someoftheseidealshavebeenofthehigherthingsoflife;someofmoremundaneaffairs,suchasincreasing one& apos;ssalaryfromtwoorthreethousandayeartoathousandamonthormorebyafewweeks'useoftheprocess.BrownLandone,theman,likeallofus,hashisindividualhabits and hobbiesknownonlytointimatefriends.Forinstance,heneverreadsanythingidealisticimmediatelybeforegoingtosleep."IfIdo,"hesays,"mymindreacts and Ihaveunpleasantdreams;but,ifIreadsomethingweird,mysoulreacts and Ilivethenightinastateofhighspiritualconsciousness."Thenthereisthepassionof"cleaningupthings."Today,thisismostannoyingtosomeoftheintimatefriendswhomhevisits,fornosoonerisheinthehomethanhemakesforthebasementorattictosatisfyhissoul'sdesiretomakethingsclean.Itisapassionwithhim;itwasborninhim.Asachildhewouldcleanuphisplayroomratherthanplaywithhistoys.WhenbutfiveyearsoldhebecamesoangrybecausetheservantswouldnotletClickHereToGetTheaudioVersion+55FREERareSelfHelpEbook....

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