... Understanding SEO Search engine results pages The other sides of the query interface, and the only other parts of a search engine that s visible to users, are the search engine results pages (SERPs) ... professional services If professional assistance is required, the services of a competent professional person should be sought Neither the publisher nor the author shall be liable for damages arising ... millions of books — many of them books that don’t sell more than a copy or two each month Nonetheless, Amazon is still a successful retail business because it costs much less to make those books available...
... this is what drives all aspects of their business model If people have no faith in a search engine, the traffic dries up and the sponsored listing fees as well as other advertising fees cease ... Its not-so-obvious cousin is called keyword stuffing, which is when you exercise the same stacking techniques on aspects of the Web site that should not be optimized, such as spacer images A spacer ... and look for sites in the major search engines using some of thekeyword phrases you have gathered so far You want to see what sites are in the top ten positions and understand them By reviewing...
... minimizing the things users can on your server For example, don’t permit users to browse the directory structure of your site unless it s necessary Lockdown Your Server Most servers have standard ... with them? If so, then your site could make use of languages such as Cascading Style Sheets and JavaScript Cascading Style Sheets (CSS) technology gives you more control of page layout and the ... does not comply Security Security is crucial to the success of your web site There are several steps you can take to minimize the risk that your web sites will be subjected to a breech in security...
... to submit your Web site This process involves two steps: Submitting the site to search engines and automatic directories Submitting the site to specialized directories The first step in the submission ... Tip Show the students the form that is used to submit Web sites to specialized directories Point out the various categories of directories Select one or two categories such as Small Business and ... text to the user ! Include links to and from other sites Some search engines rank sites based on the number of links the sites have to other sites If you have links to many high-ranking sites on...
... read their blogs, and post suggestions and comments These comments and suggestions should be useful, rather than just meaningless agreements with previously submitted contributions Blog owners don't ... on these steps Here you go Step - Posting in Forums Search for forums in your niche In these sites you can post answers to questions of members in the forums When you this the forum members trust ... keyword phrases in your site content Many search engines track down the keywords and keyword phrases your site uses and how they are used Internet users typically use search engines to find what...
... read their blogs, and post suggestions and comments These comments and suggestions should be useful, rather than just meaningless agreements with previously submitted contributions Blog owners don't ... on these steps Here you go Step - Posting in Forums Search for forums in your niche In these sites you can post answers to questions of members in the forums When you this the forum members trust ... keyword phrases in your site content Many search engines track down the keywords and keyword phrases your site uses and how they are used Internet users typically use search engines to find what...
... previous section, they can use their own laptops to access cloud resources allocated for the duration of the class When the class is over for the day the resources are returned to the cloud The students ... account initializes the resources returns identifiers for the resources to satisfy the request Your application then has exclusive access to the resources for as much time as needed When the application ... up, and scale MySQL database instances RDS calls these DB Instances, and that sthe terminology I’ll be using in this book RDS handles the tedious and bothersome operational details associated...
... Opportunities in the Military 141 Post-Military Careers 143 Self-Employment and Small Business Government Resources for Small Business Small Business Solutions 150 Franchises 153 Online Business Magazines ... Business Magazines 155 Business Associations 157 148 147 vii SOHO: Small Office/Home Office 159 Resources for Women Business Owners 161 SBA and SBA-Sponsored Resources 161 Other Resources Mainly for ... (military schools, medical schools, Catholic schools) to browse lists of schools A unique feature is the ability to browse through school-sponsored sites for student newspapers, libraries, and other...
... Design Solution series As such, it teaches the subjects it addresses in three steps: looking at specific problems, looking at possible ways these problems could be solved, and finally showing the ... later as you work on the updates Home page As with any site, the home page is the first that most visitors will see when they access the site It tells users what they can expect to find on the site, ... href=”products/stressbusters/index.html” onMouseOut=”MM_swapImgRestore()” onMouseOver=”MM_swapImage(‘StressBusters’,’’, ‘images/interface/nav_stress_on.gif’,1)”>
... read their blogs, and post suggestions and comments These comments and suggestions should be useful, rather than just meaningless agreements with previously submitted contributions Blog owners don't ... on these steps Here you go Step - Posting in Forums Search for forums in your niche In these sites you can post answers to questions of members in the forums When you this the forum members trust ... keyword phrases in your site content Many search engines track down the keywords and keyword phrases your site uses and how they are used Internet users typically use search engines to find what...
... transaction: user The transaction starts and ends with the user The user operates the web client software and interprets the results web client This is the software program that the person uses ... occurs on the server, it s called a server-side technology As Figure 1.1 shows, the client only sees the HTML, JavaScript, and CSS The server is entirely responsible for processing the server-side ... case of ASP.NET, the code in the page is read by the server and used to generate the HTML, JavaScript, and CSS, which is then sent to the browser Since the processing of the ASP.NET code occurs...
... of the earliest uses of the system was to transfer files quickly between hosts at different sites The standard mechanism for accomplishing file transfers was and still is FTP Although computers ... This Web Jazz? Ł the computer easier to use and the interface more seamless and consistent Then Microsoft released Windows 98, Windows 2000, and their latest OS, Windows XP Each release has included ... ftp://ftp.microsoft.com/developr specifies more, if only by omission By not including a username and password (as you can see in the example in the following section), the URL suggests that the site is accessible by...
... and other web applications? This chapter answers all those questions by explaining how PHP supports both cookies and sessions, and explores the link between the two You’ll then put these pieces ... this juncture without the assistance of the wizard, so I’ll show you how to this yourself in the section called “Post-Installation Set-up Tasks” Once the wizard has completed, your system should ... answer questions, too That s how a discussion forum site works—some people ask, some people answer and most people a bit of both Sharing your knowledge benefits others and strengthens the community...
... and job security statements on their career Web sites Most of the companies share the same privacy/security statements across different purposes (e.g., customers, suppliers, and job seekers) Work ... about their skills Job seekers wanted to utilize the selfservice to expedite the process of matching themselves with the appropriate job opportunity The pre-screening/self-assessment tools give the ... process whereby the subsequent phase starts the required tasks only after the previous phase completes its tasks Labor-intensive hiring tools like face-to-face interviews, paper and pencil tests,...
... left side of the list of designs, and see a description of the design at theright side of the list The Site Manager start page has a link pointing to the Select a Site Design page This page displays ... tell the students that they should access this site to sign up for Site Manager Then, demonstrate the procedure for signing up for Site Manager as a new member In the class, some students may ... address to sign up for Site Manager Delivery Tip In the class, follow the sequence of steps given in the site First create the site and customize the home page, and then make the payment To use Site...
... has also more tightly integrated the Web browser into the operating system itself Just as Netscape made constant revisions to its Navigator browser in the past, Microsoft has been on an aggressive ... from other types of information-publishing services on the Internet These documents are presented in the most attractive formats possi ble within the Web browser itself Please purchase PDF Split-Merge ... to Web site so compelling for me (and for millions of other users) is that there aren’t just thousands or tens of thousands of Web docu ments to visit—there are millions So many pages exist, in...
... type=”text/css” href=”mystyles.css” /> This refers to a separate style sheet called mystyles.css, stored in the same directory on the same server as the page that contains this link reference You can also ... If the Web browser understands style sheets, it ignores the comment characters, and if the browser doesn’t understand CSS, it assumes that all the stuff within the span is ... which a space separates the selectors, the second selector is affected only when it falls within the first selector In other words, bold text is green only when the is used within a class=”special”...
... Creating Cool Web Sites with HTML, XHTML, and CSS CSS control over lists You can employ the strategies just discussed in the preceding section to fine-tune the list styles in CSS This means that you ... container; used within senư tences or headers to change individual words style= Provides specific CSS styles to apply to the span class= Identifies which CSS class should be applied to the span id= ... for CSS it should be type= text/css Indicates the URL of the style sheet; by convention, sepaư rate CSS style sheets are named with a css filename suffix href=
... frame lhs Displays a border on the left-hand side of the table frame rhs Displays a border on the right- hand side of the table frame vsides Displays a border on the left and right sides of the table ... Where the graphics files live? The answer to this question is that they are almost always on the same server, in the same directory, as the HTML files If you upload your HTML file to a Web server, ... graphics programs is staggering, and regardless of how fast or capable your machine, some unquestionably terrific software solutions are available Some of the best packages are shareware—such as the...
... a single value: Clicking the displayed value brings up all the possible choices; then moving the cursor enables the visitor to select the specific value that s best Here swhat I’ve added to the ... program, the output of which is sent to the user The best news is that the use of CGI scripts can be invisible to the Web visitor Visitors just wander through your site and see page after page If some ... if a user cancels the message, the window.close() JavaScript snippet closes the window and enables the user to focus on the main Web page Using Labels to Organize User Focus Although Web-based...