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Contemporary Research in E-Marketing_1 pdf
... Hypotheses 4(A) to 6(B) are related to moderator relationships Since we define the moderator variables of site profiles as dichotomous (high low), the moderator analysis falls into Case of Baron ... University of Washington, USA IDEA GROUP PUBLISHING Hershey • London • Melbourne • Singapore Acquisitions Editor: Development Editor: Senior Managing Editor: Managing Editor: Copy Editor: Typesetter: ... Blandford, and Nicola Millard, “Providing Value to Customer in E-Commerce Environments: The Customer’s Perspective,” comes to us from the United Kingdom Borrowing from the HCI literature and using...
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Contemporary Research in E-Marketing_2 pot
... Important/Unimportant Means a lot to me/Means nothing to me Relevant/Irrelevant Valuable/Worthless Matters to me/Does not matter to me Of concern to me/Of no concern to me Significant/Insignificant Copyright © ... involvement Evaluation (A) High – high respondent, high high site (Rediff.com) 5.7 5.6 5.5 5.4 5.3 5.2 Utilitarian Time Hedonic HH - REDIFF Evaluation (B) High – Low Respondent, High Low Site (Indiainfoline.com) ... that if a site has high information providing elements, then it must target high information-seeking visitors Conversely, for a given segment profile, our methodology can help in editing and...
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Contemporary Research in E-Marketing_3 docx
... Question 1: Do autos with higher winning bid prices sell for a higher percentage of retail value? Research Question 2: Do more expensive autos (those with higher blue book values) sell for a higher ... offer one of the most effective ways to find a job They may help the candidate directly or put him/her in touch with someone else who can Such networking can lead to information about specific job ... a higher percentage of retail value? Research Question 8: Do autos listed by sellers with higher percent positive feedback sell for a higher percentage of retail value? Research Question 9: Do...
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Contemporary Research in E-Marketing_4 docx
... anybody else really helped us because we understood the customer, we understood the recruiter, we understood the medium, we understood the technology that has to work in order to make money,” informs ... • Employers can post jobs at their India site • E-mail notification to suitable candidates through automated job alerts • Browsing candidates are able to apply online immediately to posted job ... 75 • Access to candidate database • Integrate all candidate data in SiVA to the company’s HR system d Other Services • Online testing – Employers can evaluate applicants with customizable online...
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Contemporary Research in E-Marketing_6 pptx
... easy to find what I need, good user interface, not too many graphics that take time to download, and so forth, leave the designer questioning what a “good” interface is? What is meant by “too ... environment that will help meet the customers’ expectations, and what actions need to be taken to deliver value and superior service quality to customers In this chapter, we have begun to address these ... such breakdowns include asking a customer to register before the customer has decided to shop on the Web site, automatic newsletter registration after a purchase from which it is difficult to unsubscribe,...
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Contemporary Research in E-Marketing_7 pot
... database customer purchase history and buying interests As a result, it can reach a single customer with a customized offer Customers have the control to customize their own page and also to make ... some attention: • Profiles of your customers cannot all be verified for accuracy, thereby creating a problem as to how you can define your customer and then market to them accordingly Copyright ... manager to decide what message is more appealing to the customers And then the message is presented to the general public through television, radio, newspapers, or magazines If customers desire to...
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Contemporary Research in E-Marketing_9 potx
... with the help of the company staff can be supplied on request The Internet site, in fact, can become an instrument for the retention of the customer, thanks to the updating services and to interactive ... service in percentage compared to the total sales can be investigated These are only a few of the indexes that could be used to monitor and check how the Internet can concretely improve company ... Berton, 1999): • Interactivity with the medium (e.g., interactively modifying the contents of a Web page), and • Interactivity through the medium (e.g., customer -to- customer, companyto-customer,...
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Contemporary Research in E-Marketing_10 pptx
... potential to establish new customer relationships, regardless of where they are located E-CRM systems enable companies to customize product offerings, due to the identification of the customer’s ... likely to increase customer dissatisfaction (Deshpandé, 2000, 2002; Quelch & Klein, 1996) • Competition: Competitors’ reactions to online pricing strategies are likely to be faster, since they can ... 2000) Different tactics can be used by online sellers to reduce consumers’ willingness to switch to other Web sites and compare prices Although it is easier for consumers to swap between different...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_2 docx
... Question 1: Do autos with higher winning bid prices sell for a higher percentage of retail value? Research Question 2: Do more expensive autos (those with higher blue book values) sell for a higher ... offer one of the most effective ways to find a job They may help the candidate directly or put him/her in touch with someone else who can Such networking can lead to information about specific job ... a higher percentage of retail value? Research Question 8: Do autos listed by sellers with higher percent positive feedback sell for a higher percentage of retail value? Research Question 9: Do...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_4 docx
... customers’ goals Figure Customer perceived value for goal-directed behavior Customer’s Customer’s and goals goals and purposes purposes Tasks customer Tasks customer would like to would like to ... allows consumer to break up a complex problem into a series of smaller problems For example, a consumer’s goal to lose weight can be broken down into multiple subgoals such as to join a gym and ... diet Each subgoal can in turn be broken down further into action steps Thus the subgoal of joining a gym may lead the customer to conduct an online information search in order to find a gym that...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_6 ppt
... database customer purchase history and buying interests As a result, it can reach a single customer with a customized offer Customers have the control to customize their own page and also to make ... some attention: • Profiles of your customers cannot all be verified for accuracy, thereby creating a problem as to how you can define your customer and then market to them accordingly Copyright ... manager to decide what message is more appealing to the customers And then the message is presented to the general public through television, radio, newspapers, or magazines If customers desire to...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_7 pdf
... prospective customers to buying customers, and from buying customers to loyal customers Despite the usefulness of the monitoring systems stated, the problems subsist however for those customers who ... simple to implement by monitoring log files Some of the most used measuring systems are the conversion rates from simple Web users to site visitors, from site visitors to prospective customers, ... connection can bring to the customer In conclusion to this mapping of the buying process, the following will be identified: a) Which consumers are more inclined to use different interaction tools to...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_8 potx
... with the help of the company staff can be supplied on request The Internet site, in fact, can become an instrument for the retention of the customer, thanks to the updating services and to interactive ... service in percentage compared to the total sales can be investigated These are only a few of the indexes that could be used to monitor and check how the Internet can concretely improve company ... Berton, 1999): • Interactivity with the medium (e.g., interactively modifying the contents of a Web page), and • Interactivity through the medium (e.g., customer -to- customer, companyto-customer,...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_11 pptx
... route to answering questions To understand it, we must find its start in the preceding segment, segment As a topic switch in segment 4, the moderator keys to recent news stories, asking mod: Can you ... mod: Okay, topic switch J i just can' t see someone getting mugged for their clothes mod: When you go shopping, you like to hang out with your friends—make it a social thing, or you get in, ... significance to the “speaker” and the “listener.” Participants express their concerns, want to be heard, expect to be responded to, all the while forming opinions about products, services, or whatever...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_12 potx
... refer to various types of costly obstacles of changing supplier High switching costs tend to lock customers to suppliers.8 Moreover, customers remain loyal to a supplier either because they want to ... retaining customers.(continue) break down into smaller paragraphs Such type of positioning is not possible through traditional ways For a brand that wants to consider high price high customer interactivity ... would be required to service its customers (Lindstorm, Peppers, & Rogers, 2001) Tesco, the U.K.-based retail chain with 600 stores, 60,000 product lines, and 10 million customers who are members...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_13 docx
... Web sites can be attributed in part to their ability to maintain a high degree of customer loyalty Part of the success of Amazon.com, for example, is attributed to its high degree of customer loyalty, ... it tries to give an answer to the following questions: How to implement this model? How to develop customer service and lock-in at the same time? How to raise e-switching costs from customer’s ... tends to change in the networked environment By guiding a detailed analysis of switching costs, the framework helps firms to manage them in order to retain customers It also helps firms to recognize...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_14 docx
... ensure that they put the relationship into customer management She looks at how the human factor can become central to the development and success of a customer experience Millard joined BT in ... 94 CRM 121 Cronbach alpha 20 customer experience 124 customer interactivity 311 customer relationship marketing 121 customer retention 121 customer value 88 customer’s switching behavior 324 D ... 149– 167) Toronto: University of Toronto Press Electronic Privacy Information Center (EPIC) (2002) Privacy & human rights: An international survey of privacy laws and developments Washington, DC:...
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Digital Version Contemporary Research E Marketing_2 doc
... customers’ goals Figure Customer perceived value for goal-directed behavior Customer’s Customer’s and goals goals and purposes purposes Tasks customer Tasks customer would like to would like to ... allows consumer to break up a complex problem into a series of smaller problems For example, a consumer’s goal to lose weight can be broken down into multiple subgoals such as to join a gym and ... diet Each subgoal can in turn be broken down further into action steps Thus the subgoal of joining a gym may lead the customer to conduct an online information search in order to find a gym that...
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Digital Version Contemporary Research E Marketing_3 ppt
... easy to find what I need, good user interface, not too many graphics that take time to download, and so forth, leave the designer questioning what a “good” interface is? What is meant by “too ... environment that will help meet the customers’ expectations, and what actions need to be taken to deliver value and superior service quality to customers In this chapter, we have begun to address these ... such breakdowns include asking a customer to register before the customer has decided to shop on the Web site, automatic newsletter registration after a purchase from which it is difficult to unsubscribe,...
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