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05/11/2013, 11:15
... lbs 3 oz
Layout
Nobudget?Inahurry?Thinkinextremes
Before&After|www.bamagazine.com
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Design Talk5:Five Design Ideas
Layout Narrowpagemakesa‘revealing’cover
Thisisbasicallyatwo-pagecover,sobothpagesshouldbeonheavy,cover-weight
stock.Noteinthe layout abovethatthetextalignswiththehorizon.
Colored,texturedstockisaninexpensive
alternativeexcellentforaseries(above).
Reversethesequence ... 0634
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i
BAmagazine.com
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Layout Manyphotos?Displaytheminagrid!
Neaterthanascrapbook-stylecollageyetjustasversatile,agridisabeautifullysimple
waytodisplayagroupofphotos.
Agridaccommodateslargeandsmallphotos,sideby
sideandoverlapped,yetfunctionsasasingle,easy-to -design unit.
GridofsquaresSometimesyoucan’tfindthatoneperfect
photo.Usemany!Setupauniformgrid,thencropyourpho
-
tostofitasquareorsomemultipleofsquares.A16-unitgrid
(above)cancontainbetweenoneand16images.Note(right)
thatthegridlinesremainontop.
Griddividesthe
pageneatlyinto
threesections;type
alignstoagridline.
ChildHealth&Nutrition
Abrightfuturestartswithahealthybeginning
Aparents’guideforchildren
frombirthtofive
AsupplementofWashingtonHealthcare
Imageoverlapping
another
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Before&After|www.bamagazine.com
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Design Talk5:Five Design Ideas
DrawthereaderintoyourstorywithatechniquethatJeepisusing—addto
yourpageasmallobjectortwofromthescen
e.Thissoftenshardedgesandgives
your layout aninviting,humandimension.
Warmthescene
(Above)TheJeepsarebigandmechanicalandcoming
atyou!Byaddingobjectsthataresmallenoughtohold
inyourhand,you’llwarmthescenebygivingitahuman
scale.Naturalobjectslikestonesandleavesserveto
softenstraight,artificialedges.(Right)Forthemosttac
-
tilelook,removetheobjectfromitsoriginalbackground,
andplaceitrightonthepage!Addahintofshadow.
www.jeep.com
ImageSmallobjectssoftenthescene
Small,fast,low-budgetjobsareeasiestto
dowhenyouthinkinextremes—makeyour
imageverylarge,ormakeitverysmall.Dip
intoyourclip-art(orpicture-font)collection,
andhavealook:
It’s ... of 5
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Design Talk5:Five Design Ideas
Before&Aftermagazine
Before&Afterhasbeensharingitspracticalapproach
tographic design since1990.Becauseourmodernworld
hasmadedesignersofusall(readyornot),Before&
Afterisdedicatedtomakinggraphic design understand-
able,usefulandevenfunforeveryone.
JohnMcWadePublisherandcreativedirector
GayeMcWadeAssociatepublisher
VincentPascual...