... to get across is.
For advertising to work for any business, deciding the
specific message you want to pass on to potential customers
is critical.
101 WAYSTOADVERTISEYOUR BUSINESS
4
101 Ways ... customers to
your business.
INTRODUCTION
xv
101 WaysTo Advertise- TEXT PAGE 26/2/04 5:09 PM Page xv
ALSO BY ANDREW GRIFFITHS
101 Waysto Market Your Business
101 Survival Tips forYour Business
101 ... avenues for advertising and smart business owners will
take the time to look at all of their options before making any
commitments.
101 WAYSTOADVERTISEYOUR BUSINESS
12
101 WaysTo Advertise- TEXT...
... Therefore, a prospective franchisor must
be able to reduce all aspects of running the businessto be franchised into
an operations and training manual for use by franchisees in the day -to- day
operation ... be
used to improve your training and education programs as follows:
❒ To reduce administrative and delivery costs, including travel for in-
structors and students and the need for fewer instructors
... and motivate your em-
ployees, the procedures for dealing with an angry customer, the tips for
negotiating with a difficult vendor, and the strategies for handling a fierce
competitor. This is...
... Requirements for stocking, storing, and rotating an inventory of
products for resale of such types and formats and in such packages
as we may prescribe and other specifications relating to inventory
practices ... unfamil-
iar to its franchisees to act as customers for the purpose of evaluating the
franchisee’s performance in the areas of customer relations, product and ser-
vice quality, and cleanliness. To achieve ... be
used to improve your training and education programs as follows:
❒ To reduce administrative and delivery costs, including travel for in-
structors and students and the need for fewer instructors
...
... are taken to force dealers or
retailers to observe ‘‘suggested’’ prices. On the other hand, a manufacturer/
supplier is freeto refuse to sell to a distributor/retailer who refuses to sell at
the ... list):
Cover Page: NASAA has sought to create a generic cover page by moving
state-specific information to Item 23 (Receipt) or to exhibits to
the offering circular. Information moved off of the cover ... restricting to
sources to approved suppliers to the exclusion of other potential sources, is
necessary and justified in order to ensure product distinctness, uniformity,
and quality. For example,...
... a
bookstore); the obligation not to solicit customers outside its designated terri-
tory; the obligation of the franchisee personally to participate in the day-
to- day operation of the franchised business ... submitted to the franchisor
together with some standardized reporting form for internal control and
monitoring purposes. A weekly payment schedule generally allows the fran-
chisee to budget for this ... nothing more than suggested prices. Purchaser shall be freeto set its prices for resale as it sees fit.
Purchaser shall be freeto set its prices for resale as it sees fit. Franchisor, in its sole...
... application.
CONFIDENTIAL APPLICANT QUESTIONNAIRE
FOR PROSPECTIVE FRANCHISEES
Thank you foryour initial inquiry about
. The information you provide
will help us consider your application to become a member of our franchise ... adopted and implemented to attract prospective franchisees,
measure the performance of those efforts, refine plans to adapt to changes in
the marketing macroenvironment, and totally eliminate marketing ... become
hotly negotiated due to the inconvenience and expense to the party who
must come to the other’s forum.
❒ Use of a Local Liaison. It is critical for the domestic franchisor to have a
local liaison...
... pro-
vided to debtors of their obligation to pay the factor directly, the seller of
the accounts receivable is no longer liable to the factor in the event of a
default, although the factor will ... to the
reader and to the advisors of the franchisee? Would you buy this fran-
chise? You will be able to discover a lot about your UFOC and your abil-
ity to use the document as a marketing tool ... 256
FINANCIAL STRATEGIES
Small business issuers can use the Forms SB-1 or SB-2 to register its securi-
ties to be sold for cash with the SEC.
The SB-1 can be used only to register up to $10 million of securities...
... and personnel manuals are useful tools to define the rights and
obligations of the employer and employee to each other and to ensure that
your workforce is informed and motivated.
10376$ CH15 ... into a national advertising fund (which is supposed to help build
brand awareness and create more customers for all franchisees) with the
funds that are set aside to conduct marketing efforts to ... used to improve
overall performance as well as to provide a basis for future business and
estate planning. The CFO can also use this data to develop a set of ‘‘financial
best practices’’ to disseminate...
... rejection of a request to transfer the ownership of the franchished
business. It just makes good business sense to act reasonably and to have a
justifiable reason to refuse to review an existing ... savings into
the purchase of the business.
8. Inspection and Audit. The franchisor should always arrange for its field
support staff to visit the site of the proposed transfer in order to conduct
an ... agreement is, in
many ways, merely a tool for allocating risk. The franchisor as buyer will
want to hold the seller accountable for any postclosing claim or liability that
arose relating to a set of facts...
... unforgiving capital market,
no company can afford to allow valuable assets to be ignored or go to waste.
If there is no desire or no resources available to directly transform innovation
into ... critical to really understand your customers and
their reasons for being loyal toyour brand. An understanding of the
source of that loyalty will lead to natural zones of expansion into other
products ... according to which distributors or sales representatives sell products
to the consumer outside of a retail store context and often in a one -to- one
setting. In some cases, the distributors purchase...
... experience.
EXPERIENCESKILLS
HOW TO BOOST YOURBUSINESS WITH ONLINE FREELANCERS
FREELANCER.COM
To do business in the modern world, a successful business needs to extract the very
best value from its workforce. The ...
mediators employed by Freelancer.com will help
each party to reach a resolution.
HOW TO BOOST YOURBUSINESS WITH ONLINE FREELANCERS
FREELANCER.COM
14
“Freelancer.com made it possible to nance ... removes
the need to employ payroll staff.
HOW TO BOOST YOURBUSINESS WITH ONLINE FREELANCERS
FREELANCER.COM
5
Thanks to Freelancer.com, the difculties in nding reliable and skilled Freelancers,...
... optimize your site.
6
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20 Waysto Promote Your Website for Free
Forum Marketing
If you want to attract visitors toyour website, you need to go to where ... www.MarketingMovers.com
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20 Waysto Promote Your Website for Free
Free Marketing: Putting It All Togeth er
While it is possible to get your page ranked high through spending
your way to the top, as we have...
... different waysfor you to promote youronline store
on the Web. But it’s important not to get too dependent on online marketing foryour success. Think
about the types of customers you are trying to ... Providers
16 Proven Waysto GrowYour E -Business
12
It is important to use your imagination when looking forwaysto raise awareness of your Web site.
Don’t limit yourself to radio, television, ... The
challenge is to find innovative waysto get the word out.
(4) Your Retail Store
If yourbusiness has a brick-and-mortar retail presence, use it to promote youronline store aggressively.
Include your...