... indicators of what is contained on the web page as a whole, the URL ofthe page, the code that makes up the page, andlinks into and out ofthe page That information is then indexed and stored ... 256 Chapter 15: UnderstandingtheRoleofLinksandLinking 259 How Links Affect SEO .260 How LinksandLinking Work .264 Snagging inbound links 265 ... accurately, the number of relevant links coming into your page, versus the number of relevant links within the page, versus the number of relevant links leading off the page has a bearing on the rank...
... through the process of storyboarding The storyboard is the foundation of your Web site Consider it the plan or blueprint of your site It should show you, on paper, the first draft ofthe content and ... about their ranking criteria and relative weighting See Figure 2.2 for a breakdown of how the search engines score sites The site with the highest score appears at the top ofthe results, andthe ... side and definitions down the other? Well, we’re going to something similar Take a piece of paper and write down the pages you are going to optimize on the right side ofthe page Then take the...
... that they the job of thousands of static pages The benefits are clear: more timely information; fewer pages to maintain; and a freeing up of both designers and developers to enhance and further ... with this, the World Wide Web Consortium (W3C) has instituted an effort to standardize how browsers handle the display of web pages through the use of XHTML It is hoped that among all of these initiatives, ... experiencing one aspect ofthe author’s intent The same is true of web access: if you can only hear the words being read, for example, with no description ofthe images on the page or other visual components,...
... keywords in the text at the top ofthe page Therefore, the top portion of a Web page should contain descriptive text with keywords that indicate the nature and subject ofthe content In the case of a ... The title is descriptive ofthe nature ofthe company and its products, and appears on the title bar ofthe browser as it loads the page Module 5: Promoting Your Web Site The ... is the purpose ofthe Meta Tag Generator feature ofthe SubmitIt! service from Microsoft bCentral? The Meta Tag Generator helps you to build the tag, the Description tag, and the...
... not get the readers attention and draw them into the rest ofthe copy, then even the greatest sales letter in the world will not get read Andof course, if the sales copy is not read, there will ... engines rank websites based on the keywords they used and based on the number oflinks pointing to these sites The idea behind it is, if a lot of webmasters are linking their website to yours, it ... people will return often to read the blog When blogging, it is helpful to visit the sites of other blog owners, read their blogs, and post suggestions and comments These comments and suggestions...
... not get the readers attention and draw them into the rest ofthe copy, then even the greatest sales letter in the world will not get read Andof course, if the sales copy is not read, there will ... engines rank websites based on the keywords they used and based on the number oflinks pointing to these sites The idea behind it is, if a lot of webmasters are linking their website to yours, it ... people will return often to read the blog When blogging, it is helpful to visit the sites of other blog owners, read their blogs, and post suggestions and comments These comments and suggestions...
... develop and test all day, and then return the servers to the cloud at the end ofthe working day The cloud is also valuable during software testing Developers can spin up testing servers and run ... based on the number of hours the instance runs andthe amount of data transferred in and out There is no charge to transfer data to and from other AWS services in the same Region The charges for ... book uses the names only in an editorial fashion and to the benefit ofthe trademark owner, with no intention of infringement ofthe trademark Helmet image on the cover is a Davida Jet and was...
... knowledge of Microsoft Access You might have been working in an office for years and are familiar with Microsoft Access, Word, and all the other parts ofthe Microsoft Office software suite The temptation ... to point and click your way to the information you need The point -and- click nature ofthe Web works because ofthe use of hypertext Hypertext documents on the Web contain hyperlinks (or links) , ... beware: They might be searching just their own directories and not the entire Web Or, if they include the rest ofthe Web in their search, their directory sites might get top billing over other...
... Finally, at the end ofthe book are some very helpful appendixes: The first covers the new finished version ofthe site, the second covers all ofthe elements in XHTML andthe attributes they can ... superimposed over the home page, indicating the location ofthe tables that control the layout ofthe page The whole page is written inside a single-cell table, which fixes the width ofthe table and draws ... are three other tables: one containing the masthead (or header) for the page, the second containing the navigation, andthe third containing the main body ofthe page First, here is the table...
... not get the readers attention and draw them into the rest ofthe copy, then even the greatest sales letter in the world will not get read Andof course, if the sales copy is not read, there will ... engines rank websites based on the keywords they used and based on the number oflinks pointing to these sites The idea behind it is, if a lot of webmasters are linking their website to yours, it ... people will return often to read the blog When blogging, it is helpful to visit the sites of other blog owners, read their blogs, and post suggestions and comments These comments and suggestions...
... walk in the park The birds were singing andthe kids were all back at school. If the code may be found in the book’s code archive, the name ofthe file will appear at the top ofthe program ... only an understandingof HTML and web design, but also a firm grasp ofthe concepts of object oriented programming and development However, we believe you’ll find the benefits amply reward the learning ... 978-0-9804552-1-2 Printed and bound in the United States of America v About the Authors Cristian Darie is a software engineer with experience in a wide range of modern technologies, andthe author of numerous...
... WITH THEUNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL ... on the World Wide Web Millions of users on the Internet and online services such as America Online, Earthlink, andthe Microsoft Network are spending hours each day exploring the world ofthe ... from within their Web browser, be it Internet Explorer, Netscape Navigator, or any of a variety of other programs XHTML is the modern “proper” version of HTML and is the future ofthe markup language...
... walk in the park The birds were singing andthe kids were all back at school. If the code is to be found in the book’s code archive, the name ofthe file will appear at the top ofthe program ... people answer and most people a bit of both Sharing your knowledge benefits others and strengthens the community A lot of fun and experienced web designers and developers hang out there It’s a ... is really the way to go if you can afford to take the time That way you learn how all the pieces fit together, but have the freedom to update each ofthe packages independently ofthe others Ultimately,...
... investigate the relationships between the company size andthe characteristics ofthe career Web sites Each ofthe Fortune 100 companies’ Web sites was visited to determine the content ofthe corporate ... in terms ofthe use ofthe recruiting methods between Fortune 1-50 and 51-100 companies The second category is the search capability ofthe corporate career Web sites Eighty-four out ofthe 94 ... While the majority ofthe companies (64%) used a combination ofthe job boards and their career Web sites to advertise job openings, they posted more jobs on their career Web sites than on the...
... displayed to the left ofthe list of designs In addition, a brief description ofthe design andthe business types for which it might be suitable is displayed to the right ofthe list of designs ... will look after applying the design You can preview a design at the left side ofthe list of designs, and see a description ofthe design at the right side ofthe list The Site Manager start page ... customize the appearance of your Web page’s header and footer according to your type of business ! The header and footer appear at the top and bottom of your Web pages ! The header and footer...
... WITH THEUNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL ... on the World Wide Web Millions of users on the Internet and online services such as America Online, Earthlink, andthe Microsoft Network are spending hours each day exploring the world ofthe ... from within their Web browser, be it Internet Explorer, Netscape Navigator, or any of a variety of other programs XHTML is the modern “proper” version of HTML and is the future ofthe markup language...
... appears in the top border (title bar) ofthe window displayed on the user’s computer Go back and look at the information in the header of Figure 2-4: The browser shows the name ofthe file, which ... certain other information is commonly placed at the foot ofthe document On the Web, you usually find copyright information and contact data for the creator ofthe page at the bottom of documents The ... call the stationery section (the information that would be preprinted on the pad if the file were a physical note) andthe body ofthe message Think ofthe informa tion you typically find at the...
... XHTML, and CSS A combination ofthe two list types (unordered and definition) is often useful The definition list looks very professional with the addition of a few style tweaks, andthe bullets ... from the content andthe information therein In a browser, the Web design guidelines shown in the preceding HTML are quite pleasing to the eye and easy to navigate All thelinksand anchor ... the Web in World Wide Web: Adding Pointers andLinks 111 Figure 6-4: The opening page of Daves Online Deli, with thelinks to other pages available If a Web user pops into the virtual deli and...
... the width ofthe grid lines between the data cells Figure 8-3: Adding some width improves the look ofthe table Here’s an example of two tables, one using the cellpadding parameter andthe other ... Displays a border on the left-hand side ofthe table frame rhs Displays a border on the right-hand side ofthe table frame vsides Displays a border on the left and right sides ofthe table frame box ... to specify the exact width ofthe table, regardless of contents, on the screen You can specify it either as a specific number of pixels or as a percentage ofthe overall width ofthe current...
... bilities offered by the table and frame tag sets From the basics ofthe table, tr, and td tags, you learned about the many different attributes of these tags and how they can work together to ... name= The textarea tag enables you to specify the size ofthe text input box with rows and cols attributes, specifying the number of lines in the box andthe width ofthe lines, respectively The ... interpreted as the first column being allocated 30 percent ofthe width ofthe window, the next column being allocated a slim 19 pixels, andthe third column getting the remainder ofthe space on the window...