the psychology of selling and advertising
Tài liệu Bài thuyết trình " The Psychology of Selling: Why people buy, what people buy" ppt
Ngày tải lên :
13/12/2013, 06:15
... Buyer Resolution Theory
Five buying decisions:
Why should I buy?
What should I buy?
Where should I buy?
What is a fair price?
When should I buy?
The Psychology of Selling:
Why people ... stimulates behavior
intended to satisfy that need.
All buying behaviors must be based on the
needs, but the needs that are promoted by
effective culimuti (Buying Motive), will
become buying...
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The Psychology of Interrogations and Confessions potx
Ngày tải lên :
22/03/2014, 18:20
... matter of understanding his character
and the circumstances that led to the commission of the offence and pointing
out the need to establish the extent of his criminal activity (i.e. the extent of
his ... theme concerning
the reason for the offence. The interrogator exhibits signs of understanding and
sympathy and urges the suspect to tell the truth. Attempts are then made to
place the suspect in ... leaving their house. The following day the
youth confessed again to the murders, in the presence of a solicitor. In spite of
the lack of forensic evidence to link the youth to the murders, the case...
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Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics ∗ pptx
Ngày tải lên :
23/03/2014, 04:21
...
When the manufacturer and the retailer maximize their profits independently, the manufacturer
does not account for the externality of its pricing decision on the retailer’s profits. If the two ... (Because the demand function is linear
in both prices, the firm’s demand depends only on its own price and on the expected price of
other firm, as long as the resulting demand is not negative.) The ... experiments each of the nine subjects chooses an action simultaneously and the median is then
announced. Hence subjects only have the histories of their own actions and the medians.
44
The data are...
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financial risk taking-an intro to the psychology of tr and behav fin - elvin 2004
Ngày tải lên :
03/05/2014, 13:15
... think of at least one application. VSA is based
on the Wyckoff method and analyses the market in terms of supply and demand
as represented in the volume of buying and selling, or in the absence of ... behavior,
we know little of the dynamics of the complex interactions of cognitive, group,
and other psychological forces that underlie them.
Psychology offers the marketplace the opportunity to gain ... defines the proportions of the Parthenon, the shape
of playing cards and credit cards, and the proportions of Westminster Abbey.
The Golden Mean appears throughout nature, in flower patterns, the...
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The Psychology of Money and Public Finance_1 potx
Ngày tải lên :
20/06/2014, 21:20
... from a strong sense of civic duty.
Recognition of the importance of tax morale goes hand in hand
with the demand for a revision of the relationship between citizens,
government and institutions, ... The entrepreneur in the economy and in the society
of the Federal Republic of Germany 149
5 Psychology of Taxation and Public Finance 157
5.1 Fiscal psychology: a new branch of public finance 157
5.2 ... development 198
6 Psychology and Macroeconomics 211
6.1 The problem of economic prognosis 211
6.2 The liquidity theory of money 219
Notes 229
Index 246
The Psychology of Money
and Public Finance
Günter...
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The Psychology of Money and Public Finance_2 pdf
Ngày tải lên :
20/06/2014, 21:20
... proponent of
the monothematic, McDougall of the polythematic and Gehlen of the
30 The Psychology of Money and Public Finance
behave, but for how they would behave if they followed the ‘logic of
the ... rules
and on the basis of official budgets. The same applies to families and
other bodies composed of a number of people, to trades and industry,
societies and associations, all of which work together ... of the assembly,
and also all members (27 delegates) of the Finance Committee. The
object of this inquiry was to ascertain the reaction of delegates to modern
budget theories and to finance and...
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The Psychology of Money and Public Finance_3 pdf
Ngày tải lên :
20/06/2014, 21:20
... ‘inte-
gration’ of means and demands; on the economic significance of the
various forms of income and the analytical value of the ‘income’ factor;
on the income pattern and the standard of living practised ... household the income of the
person who heads up that household and represents it to the outside
world, who determines the social status of the other members of the
household, i.e. the income of the ... (26 per cent) in the Federal
Republic of Germany, the head of the household or the housewife took
the view at the turn of the year 1959–60 that their income would increase
in the next 12 months....
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The Psychology of Money and Public Finance_5 pptx
Ngày tải lên :
20/06/2014, 21:20
... many of the easy-going than the punctilious type
would see the movie despite the price of the balcony seats; the case is
similar for the extraverted and the desultory versus the introverts and the
orderly. ... standard
of consumption was defined as the sum of its level of consumption plus
its level of aspiration.
If the two components of the standard of consumption – the level
of aspiration and the equipment ... realize the household’s conception of an appropriate
standard of living.
76
As the level of aspiration designates the gap between
the actual and the desired level of consumption, a household’s standard
of...
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The Psychology of Money and Public Finance_6 docx
Ngày tải lên :
20/06/2014, 21:20
... plenty of scope.
4.2 The entrepreneur in the economy and in the society
of the Federal Republic of Germany
The discussion on the role of the entrepreneur in the economy and in
the society of Europe, ... average income of the head of the household and the
average level of ownership of durables are lower in the first and last
phase than in the other phases; both reach their peak in the second
phase. ... influence of the life cycle still prevails. The different
phases of the cycle should to an ever larger extent gain significance for
the differentiation of the standard of consumption.
The influence of...
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The Psychology of Money and Public Finance_7 pot
Ngày tải lên :
20/06/2014, 21:20
... postulate of justice was also clearly in the minds
of the representatives of the ‘romantic’ and later the ‘historical-ethical’
schools of economic theory whenever they proffered opinions on the
Psychology ... 158 The Psychology of Money and Public Finance
because of the general lack of understanding among members of parlia-
ment and administrators of the underlying economic and monetary
processes; and ... in the population.
18
A survey of the particular tax mentality of the Germans, especially
their general attitude to the concept of taxes, has shown that the
majority of the population prefer the...
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The Psychology of Money and Public Finance_8 doc
Ngày tải lên :
20/06/2014, 21:20
... privileges, the ‘equi-
valence’ of the tax burden with the sought-after quid pro quo of protec-
tion by the state for person and property, the liberation of the poor,
and setting taxes on the basis of the ... on public finance theory of the era concerned, but
are simultaneously also and always an expression of the spirit of the
age and the result of discussions in the policy arena; the respectively
prevailing ... the theorists’ findings flow in harmony with
the spirit of the age and the opinions of the politicians.
These ideals find concrete expression in the ‘principles of taxation’
47
which change and...
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