the goof up—confusing the types of business writing

learn the Principles of Business Writing PHẦN 1 ppt

Ngày tải lên : 07/08/2014, 02:20

... Table of contents Acknowledgements Introduction Overview of the principles of business writing 11 The ﬁrst principle: focus 13 The second principle: purpose 27 The third principle: meaning 39 The ... communication specialist and business writer They reﬂect my experience of what works and my personal views of how business writing should be used within the organisation The book combines a conceptual ... a decade of professional writing experience - the writing sometimes seems to happen by itself But my way of working has an underlying structure that, I realised, I could try to teach others This...

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learn the Principles of Business Writing PHẦN 2 doc

Ngày tải lên : 07/08/2014, 02:20

... about the future of the UN The issue is contentious and highly politicised, with this of cial’s country one of the few in favour of an overhaul of the UN Based on the questions above, the brief ... colleague are examples of small-scale writing Annual reports or business plans are examples of large-scale writing The larger the scale, the more important it is to plan your writing - Attitude refers ... stakeholders and goals of the writing, such as: - What is the external and internal business context, both strategic and operational? - What is the main issue and what are the other related issues?...

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learn the Principles of Business Writing PHẦN 3 potx

Ngày tải lên : 07/08/2014, 02:20

... done by analysing business issues in terms of their purpose and explaining what this means to people’s lives or the organisation The principle of meaning is the subject of the next chapter, this ... cuttingedge night on the town) This is because a purely rational approach to business writing doesn’t engage people on the level of their identity As a result, traditional business writing fails to ... into the pipeline Our goal is to introduce one new project each quarter and bring one project to market each year In the case of the ﬁctitious speech for the Minister on an overhaul of the UN,...

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learn the Principles of Business Writing PHẦN 4 pps

Ngày tải lên : 07/08/2014, 02:20

... journey The writing process takes time, the circumstances tend to change and others who get involved have ideas of their own In other words: it is easy to get distracted and lose sight of the big ... readers - Find the areas where the two overlap, emphasise the commonalities and address the discrepancies, taking into consideration your own goals and interests and those of the other party This ... programme The idea is to put yourself in the shoes of your audience and imagine how your readers think, make decisions, what they feel and value, how the past is going to inﬂuence them, what it is they...

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learn the Principles of Business Writing PHẦN 5 pps

Ngày tải lên : 07/08/2014, 02:20

... others inside and outside of the organisation? - How will this change our culture? - What will this to our market position? As a rule of thumb, the more signiﬁcant the organisational change, the ... due to more consumer-friendly legislation, the power of litigation, and the empowering effect of technology As a result of this, stakeholders - whether they are consumers, investors, staff, regulators ... the principle of meaning as a tedious and simplistic step in the writing process It does not mean helping readers less perceptive than you understand what you believe is painfully obvious Rather,...

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learn the Principles of Business Writing PHẦN 6 ppsx

Ngày tải lên : 07/08/2014, 02:20

... other business unit.’ Irrespective: ‘Irrespective of the team’s performance this quarter, we will get a bonus this year.’ In spite of: ‘In spite of the performance of the Widgets Division, the ... m theless, we allowed a small team to use their spare time to develop product Y.’ At the same time: ‘We have reduced the number of staff to 1,500, but at the same time we hired more staff in the ... people have commented on draft versions of the text This usually results in a patchwork of styles, making it hard for the reader to focus The chapter on the writing process shares some tips on dealing...

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learn the Principles of Business Writing PHẦN 7 docx

Ngày tải lên : 07/08/2014, 02:20

... identifying the essence of a story, the core of an idea, by formulating the executive summary of the executive summary That core might prompt wonder or disagreement, but there can be no doubt as to the ... language that is experienced rather than understood What you should look for, is whether there is harmony between the ﬂow on the one hand and the content and structure on the other Probing your text ... confuses - The writing is frugal and economic Few, not many words are used This makes it easier for readers to follow the thread of your story or the point of your argument Frugality doesn’t mean writing...

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learn the Principles of Business Writing PHẦN 8 docx

Ngày tải lên : 07/08/2014, 02:20

... at lower levels of the organisation may know more about the subject - The Proofreaders: concerned with the technical quality of the writing in the final stages of the process Proofreaders fix spelling ... which makes text the memory and consciousness of the organisation Writing can also align stakeholders, making it the grease in the complex machine called The Of ce Business writing, therefore, should ... edits to the flow of sentences or paragraphs Because they have not been involved in the earlier stages of the process, they bring a fresh pair of eyes and a critical mind to the process - The Designers:...

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learn the Principles of Business Writing PHẦN 9 doc

Ngày tải lên : 07/08/2014, 02:20

... whether the text meets the criteria specified in the brief You are also waiting to hear whether the text is politically acceptable and whether the juicy bits will be cut out The principle of humility ... criteria: the strategic context of the organisation and the specific medium or event for which the text is developed As for the first criterion, you should not lose sight of the fact that the overriding ... m the text influence the attitude and behaviour of the stakeholders in this business context and with these goals in mind? Ideally, all these items come together in a brief for yourself or the...

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learn the principles of business writing

Ngày tải lên : 04/11/2014, 16:19

... about the future of the UN The issue is contentious and highly politicised, with this of cial’s country one of the few in favour of an overhaul of the UN Based on the questions above, the brief ... Overview of the principles of business writing Focus Adjust the scope and scale of your writing to inﬂuence the attitude and behaviour of your readers Develop a brief and outline, execute these ... Table of contents Acknowledgements Introduction Overview of the principles of business writing 11 The ﬁrst principle: focus 13 The second principle: purpose 27 The third principle: meaning 39 The...

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The graphs below show the types of music albums purchased by people in Britain according

Ngày tải lên : 04/10/2012, 10:02

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Sun tzu and the art of business

Ngày tải lên : 18/08/2013, 12:22

... evidence of the soundness of its principles For example, when I started writing, I began by using business examples that were still in the process of sorting themselves out Many of the companies ... Harbor and by the Allies to mislead the Germans about the exact location of their invasion of France The use of intelligence was critical to American success in the Cuban missile crisis The Viet Cong ... world war of global competition While some of it was necessary, too much of the corporate downsizing that has negatively impacted millions of people's lives is the result of the mistakes of business...

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Tài liệu The Health of Business pptx

Ngày tải lên : 13/12/2013, 14:15

... in the process, making it so warren g bennis is the University Professor and Distinguished Professor of Business Administration at the University of Southern California’s Marshall School of Business ... products, and they’re not worried about how they get them They’ve made you CEO because they think you can give them what they want Remember, they saw the report, too, and they buried it If they’d wanted ... systematically deﬁned the processes of NGP creation and the roles of the various participants The CEO framed the challenge The executive team selected the CGO, created the unit, established the mission,...

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Brilliant At The Basics of Business 100:1 pdf

Ngày tải lên : 06/03/2014, 19:20

... per day? Could they make one per day by writing their name on it? They could There are loads of other ways of both saving the company money and respecting the planet Brainstorm them 91 Be fast ... month’s business magazines and the account manager had an indifferent attitude 64 The trouble is for too many of the employees the only thing worth mentioning about the annual conference is the free ... actually the reason you went into business in the first place 95 Don’t use e-mail for anything which needs the expression of emotion unless you have the skills of a Mills & Boon novelist No: see them...

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A Joint Publication of the Office of the Attorney General and the Department of Business and Economic Development docx

Ngày tải lên : 06/03/2014, 21:20

... Comptroller Depending on the type of business and the presence of employees in Maryland, the foreign business may need to contact the Office of the Comptroller for purposes of sales tax and employment ... to business The address of the office that it is required to have under the laws of the state in which it was formed, or if there is no such requirement, the address of its principal office Foreign ... terms of the ownership and active management of business enterprises (―Foreign‖ businesses are those that are organized under the laws of another country, the United States, or another state in the...

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The Theory of Business Enterprise Thorstein Veblen pot

Ngày tải lên : 06/03/2014, 21:20

... is the strategic management of the The Theory of Business Enterprise The Theory of Business Enterprise interstitial relations of the system Broadly, this class of business men, in so far as they ... but to the alterations of The Theory of Business Enterprise 14 The Theory of Business Enterprise values involved in disturbances of the balance, and to the achievement of a more favorable business ... there prevails within the range of business traffic the presumption that there must in the natural course of things be a stable The Theory of Business Enterprise 27 The Theory of Business Enterprise...

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The Book of Business Etiquette pot

Ngày tải lên : 15/03/2014, 18:20

... manner of fear of little ones such as gnats and flies, and yet because of the continual nuisance which they find them, complain more of these than they of the other: so most men hate the unmannerly ... If the person at the other end of the wire says, "I want the Advertising department," she connects them and the man there answers with "Advertising department." The other then may ask for the ... and there are constant interruptions from the telephone and the other members of the office For these reasons a number of business men are going out to see their callers instead of bringing them...

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the internationalisation of business r d pptx

Ngày tải lên : 18/03/2014, 15:21

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The Handbook of Business Valuation and Intellectual Property Analysis pot

Ngày tải lên : 30/03/2014, 10:20

... regard to business entities and intellectual properties In the years since the publication of The Handbook of Advanced Business Valuation (the de facto predecessor of this book), the business ... measures the expected cash flow in the numerator and the cost of capital in the denominator The owner of a noncontrolling interest in a company is the acceptor of the expected cash flows, given the ... CAPM.29 The results of this analysis suggest that the ERP varies over the business cycle The ERP is lowest in periods of business expansion, and the ERP is highest in periods of recession The ERP...

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The game of business and how to play it

Ngày tải lên : 09/04/2014, 17:17

... upside down, the way the majority of your competitors business I like the approach of Sam Walton, founder of Wal Mart He said, “Break the rules Swim upstream Go the other way Ignore the conventional ... aspects of what 29 they do, if they show signs of creativity when it comes to the way they their job, and methods of improving it, these are all good signs This is what you are looking for If they ... look at the state of businesses in general 17 76 percent, or so, of start-up businesses fail within five years The overall state of service customers receive is pretty appalling The level of sales...

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