...
01/20/14 Confidential - NOT TO BE DISTRIBUTED withou
t written consent
1
Overview
BEFORE You StartYour
Social Media Marketing
http://digiworldhanoi.vn
01/20/14 Confidential - NOT TO BE
DISTRIBUTED ... “old-school” marketing
planning to maximize
communication and influence
to your target market
Marketing
Plan
Your
Customers
“Fail to plan, plan to fail.”
01/20/14 Confidential - NOT TO BE
... campaign
Communication/Campaign Goal
Target Audience
Target Audience Perceptions
Defined Offering
Call to Action
http://digiworldhanoi.vn
01/20/14 Confidential - NOT TO BE
DISTRIBUTED...
... towards your star. Take a few
minutes; get quiet and listen. This is not the time to consider; it is a
time to intuit or perhaps remember your dream and how to dream it.
Close your eyes. See yourself ... who can possibly make your vision
manifest. Open your eyes and write down all the ways only you are
uniquely qualified to make your dream come true.
Did any imps jump on your shoulder and whisper ... you want your business name to communicate is crucial. A broad
name gives your business room to grow; a more specific scope can
enhance your ease of getting name recognition. Name your business...
... customers good service.
Your marketing starts with your business idea. Using your business idea as the
starting point you need to conduct market research to learn more about your
customers and ...
45
7. CALCULATE YOUR REQUIRED
START- UP CAPITAL
Start- up capital is the money you need to startyour business. It is absolutely
necessary that you know how much start- up capital you ... CAN HELP
IN STARTING A BUSINESS ACTIVITY
A Business Plan helps you to
• decide if you should startyour business or not
• organize your ideas so that you will start and run your business...
... the
more the focus of your message is on you. Try for
no “I’s,” and watch your success rate soar.
What About Your Support Material?
Take a look at your marketing brochures, your PowerPoint
presentations, ... marching orders you got from your
boss. Chances are, they’re all about your company, your prod-
ucts, you, you, you. Time to change that, to whatever extent
you can.
Lobby your marketing department ... little guy, pay close attention.
He’ll offer nuggets of wisdom that will help you find gold with
all of your prospects. More than that, Knock Your Socks Off
Prospecting: How to Cold Call, Get...
... the
more the focus of your message is on you. Try for
no “I’s,” and watch your success rate soar.
What About Your Support Material?
Take a look at your marketing brochures, your PowerPoint
presentations, ... consuming so much of your day that you have
no time to hunt buffalo. So you tell yourself there are no buf-
falo in your territory. Everyone else’s territory has buffalo, but
yours is strictly for ... marching orders you got from your
boss. Chances are, they’re all about your company, your prod-
ucts, you, you, you. Time to change that, to whatever extent
you can.
Lobby your marketing department...
... "Recycle your unwanted clutter or anything you deem as being useless-
excluding your Partner! Visitors can ‘Dump’ anything they want to get rid of - for someone else to
‘find’ and take off their ... post your photos or a video together with a description of the item. If you
cannot do either, just post your description. When you ‘Find’ an item, ask the dumper further
questions or make an offer ... sizes. The company
will even offer to put your logo on them.
Source: [Strange New Products]
Neat Nets
Forget those plain-Jane plastic bags for storing your child's toys. Now,...
... detail.”
This is why providing Knock Your Socks Off Service has
such a positive impact on your company, your customer, and
your career. Good service providers stand out, so make your-
self memorable. Combine ... tangible and Knock your
Socks Off Service! The fifth and final key to mastering the fun-
damentals of Knock Your Socks Off Service is understanding
the role tangibles play in making your intangible ... Fundamental
Principles of Knock
Your Socks Off Service
Delivering Knock Your Socks Off Service—the kind of service that
makes a positive, lasting impression on your customers—takes
more than simple...
... product?
Did you solve a defect in your offering?
Did you streamline a process to make things more efficient?
5
FINDING YOUR CALLING
How to Ask Yourself the Right Questions
I’ve come to believe ... regrets! Imagine looking back on your life years from now. You want to be proud of your
ability to embrace new opportunities.
6
WHAT SUCKS IN YOUR WORLD
How to Put Your Passion in Motion
Status ... may your journey be thoughtful, courageous, and without hesitation. I am so looking forward to watching you choose
your own adventure. I will be right next to you, cheering you on!
accomplish your...
... objective
claims about your app, you need solid proof to back them
up before you start selling. The law calls that “competent
MARKETING YOUR
MOBILE APP
GET IT RIGHT FROM THE START
Federal Trade ... information
about that company’s data practices.
OFFER CHOICES THAT ARE EASY TO FIND AND EASY TO
USE. Give your users tools that offer choices in how to use
your app – like privacy settings, opt-outs, ... That way your customers aren’t
unwittingly disclosing information they didn’t mean to share.
BE TRANSPARENT ABOUT YOUR DATA PRACTICES. Even if you
need to collect or share data so your app...
... environment.
The same decisions apply to the data from your pilot test. It is even more likely
that your pilot participant is different from your real users, so you need to be
more cautious about ... data. The actual pro-
cess of examining your qualitative data to identify usability defects depends very
much on your user interface and on what happened in your evaluation. In prac-
tice, it is ... this watermark.
User Experience Re-Mastered: Your Guide to Getting the Right Design
348
A HEURISTIC EVALUATION OF THE USABILITY OF
INFANTS
For your consideration…
Results from a heuristic...
... standard and its
language as one of your inspectors. If that is impractical, then allow extra time
during your preparation for becoming thoroughly familiar with it yourself.
A usability standard ... Wireframe, 232–234
User Experience Re-Mastered: Your Guide to Getting the Right Design
348
A HEURISTIC EVALUATION OF THE USABILITY OF
INFANTS
For your consideration…
Results from a heuristic ... Re-Mastered: Your Guide to Getting the Right Design
354
VARIATIONS OF USABILITY INSPECTION
Participatory Heuristic Evaluations
If instead of HCI or domain experts you recruit users as your inspectors,...