socialpop a social media plugin for wordpress free download

... engage on social media, you now need to develop a social media strategy that will generate meaningf ul and real returns f or the business. The 10 steps in developing a strategic social media are: 1. ... ective at measuring social media ROI and they will be resilient to any tactical changes. Assign values to KPIs Work with each department to analyse and assign a monetary value to improvements across ... orget that all tactics will have a cost. You will need to establish and record what these costs are in order to accurately calculate ROI. Select analytics Next identif y social analytics that are...

... of social media at solving that problem. Choose a metric that’s indicative of that goal’s progress and is easy to measure. Social media evolves rapidly so your tactics may have to change later. ... take on social media f or all f unctions/departments, at least initially! To help prioritize which social media goals to target: Work out the suitability of social media to solve the particular ... engagement strategies. Develop a strategic social media plan Af ter you’ve taken time to discover how customers would like you to engage on social media, you now need to develop a social media...

... B2B marketers are already taking social media seriously on content development. Given sophisticated targeting capabilities, a natural next step for any B2B marketer is to tackle paid media. Social ... conversion form on your website, or raise brand awareness? Social advertising is an ideal way to educate and engage prospects as they progress along the buyer’s journey. Create social ads that lead ... Education) Facebook Targeting LinkedIn Targeting By using an advertising solution with a dashboard that allows you to track each of your campaigns on a day-to-day basis, you’ll be able to instantly...

... MIT NEW CHAPTER FOR E-BOOKS  Can Nokia Be Saved? The Data Surveillance State  CLOUD COMPUTING Decoding Social Media Stuck With Oil Sands Q& ;A: Google+ Creator Discovering ... scans 300 million public social- media comments daily for keywords associated with the video signals it has processed. The system seeks relevant comments that appear in the three hours before ... criteria.  For comments about TV, Bluefi n seeks clues about the author’s gender and age. In this example (based on a real tweet but edited and anonymized), a female screen name,...

...    Whatabout Social Media Releases? Idon’tsupposeIcouldwriteane‐bookabout Social Media Marketingwithoutmentioningmy“baby,”the Social Media Release (SMR). Whatis a Social Media Release,inessence? A Social Media Releaseconvertsthe100‐yearoldtext‐heavypressreleaseinto a blog post,withallofthecoolfunctionsof a blog–includingmultimedia,theabilitytocommentandaggregateinboundlinks,etc.SMRs canpower a directconversationwithstakeholdersaboutyournews,andgivethemthecontentelementstocarryyourmessage forwardontheirown.Cool,right? Buthere’s a radicalsuggestion:don’tputany Social Media Releasesoutoverthenewswires. WhileIsincerelyapplaudhowfarthewireservices(BusinessWire,Marketwire,PRNewswire,etal.)haveprogressedinall‐things‐ social, Iamunconvincedthat“distribution”istheBigIssue for Social Media Releaseadoption.Thepowerofthe Social Media Releaseisnotaboutdistribution,it’saboutempowermentandconversation.  ...    www.pr‐squared.com 6 Thisisnot a call for brandstodefertheirentryinto Social Media spheres.Therearemanylargecompaniescurrentlyresearching anddevelopingplans for Social Media campaigns.Iapplaudtheirenthusiasm. But,goslow.Listenfirst.Then,listenagain.Use free toolslikeBlogPulsetoascertainwho’stalkingaboutyourbrand(andsimilar industrytopics).YoumayfindthattheBigPlandeveloped6‐monthsagoisnolongerrelevant,sincethisspacemovessodarned fast. Findoutwhereyourlikelyfriendsandskepticsare…figureouthowtheir opinionsandtonechangedoverthepastfewmonths…takeaninterestinwhat theytalkaboutwhenyou’re(ostensibly)notaround. Figureouthowyoumightaddvaluetotheircommunities,withoutexpectingan immediateReturnonInvestment.Itmaybeanathema for a marketerto discountROIconsiderations,but,it’spoisonoustoyourplansifregularfolks figureoutthatthatROIequationisallyoutrulycareabout. It’snotaboutmakinganimpression.Andit’snotabout“impressions”intermsofwebsitetraffic.It’saboutmakingfriends. Friendswhowilltellyouthetruth.Friendswhomightsomedaybuyyourproduct,andtelltheirfriendsaboutit.Friendswhomight rallytoyourdefensewhenyouhit a roughpatch. Listen.Think.Listen.Act.(Slowly.)  ...    www.pr‐squared.com 1 Hi. IthinkIknowwhyyou’rehere.Letmeguess? You’re a long‐timemarketer,andyouareherebecauseyou’veheard a lotofrumorsabout“that Social Media stuff”and wonderifit’stimetoexploreit for yourcompany? Or,you’realreadywayoutinfrontofthe Social Media wave.Youarehopingthatthise‐bookeitherhassomethingnewinit for you,orisatleastgoodenoughtoforwardalongtoyourcuriouscorporatecolleagues?Maybewith a personalnotealong thelinesof,“Checkthisout…weshouldtalkaboutsomeofthepossibilities?” Yes,TraditionalMarketer,youshouldprobablybeexploring Social Media for yourcompany.Andyes, Social Media Smarty‐pants, theremaybesomechoicenuggetsinhere for you,andyoucandefinitelyforwardalongthise‐book.I’lltrynottoletyoudown. Mygoalistotouchonsomeofthefundamentalconceptsrelatedto Social Media, butin a tacticalwaythatwillhelpyougetyour handsdirtyrightaway.Allinunder40pages.(Youprobablyjustskimallthose Social Media Marketingbooksanyway,right?So we’lljusthitthehighlights.) Beforewegetstarted:whoamI?MynameisToddDefren.Iam a bloggerand a principalat a PRagency,SHIFTCommunications. I’mcreditedwith“inventing”the Social Media NewsReleaseandthe Social Media Newsroom.AndSHIFTis a 100‐personagency thatworkswithtechclientslikeQuantumandwithconsumerbrandssuchasCanadianClubWhiskyandVirginMobile.Allofour clientsengageSHIFT for a hybridofPublicRelationsand Social Media Marketingdesignedtoengagethe media, theircustomersand prospects.Theytrustus.Youprobablycan,too. Ready?Let’sgo. ...

... integrate the Facebook Tab Manager plugin, for example, but it's also not everyone's cup of tea to hand over that data and have their account tethered to Facebook. The measured approach ... companies. WordPress has a similar weakness. Because of the sheer amount of extensions that are available to you, it's a simple system that you can make very bulky and complicated within a ... Key Adii Pienaar Acquision Editor Robin de Jongh Lead Technical Editor Kedar Bhat Technical Editor Apoorva Bolar Project Coordinator Alka Nayak Proofreader Mario Cecere Indexer Rekha Nair Producon...

... word-coverage across all data sets and the broad word-coverage can be successfully translated into message-level perfor- mance gain. We observe that the social media is an emotion-rich language, therefore ... informal writing style and the conversational nature. The social text serves as a very valuable information source for many NLP ap- plications, such as the information extraction (Ritter et al., ... word-coverage across all data sets (a 10% absolute increase compared to state-of- the-art); the broad word-coverage can also successfully translate into message-level per- formance gain, yielding 6% absolute...

... BLOGGING BLOGGING Social Media for SMEs – BRAINfoodforBusiness THE ENTRY TO SOCIAL MEDIA What is Social Media? Competitive Edge Social Media for SMEs TRADITIONAL VS ONLINE MARKETING Source: Hubspot Social ... Social Media for SMEs Competitive Edge Social Media for SMEs Caffeine SOCIAL MEDIA FOR SMEs ã Understand & demystify Social Media ã Identify ways to Gain, Maintain & Retain Customers ã ... SOCIAL MEDIA – WORD OF MOUSE Social Media for SMEs Social Media for SMEs MOVING FORWARD BLOGGING TOOLS Blog Platforms ã Wordpress ã Blogger ã Windows Live Spaces ã Typepad Social Media for...

... write, but they are starting at a time when resources and information are easily available via the internet. There are lots of communities and sites that provide guidance, advice and allow people ... effectively promote brands and improve customer acquisition and retention rates. We are a agency based near Banbury, Oxfordshire. The post If I was a Writer…how would I use social media? appeared first ... realistic) in social media and have reasonable number of followers. Make contact and explore opportunities. Form a collaborative set of friends who you can help and who can help you. It pays dividends...

... what you create. That means optimizing your social media strategy across different platforms. But how? The following is drawn from research conducted by Compendium, a cont ent marketing platform that ... to a Perfectly Crafted Social Media Post What you say is important. But so is how and when you say it. kevygee via Flickr You work hard to create great content. Now you need people to act ually ... audience the better you can tailor your social media marketing strategy to meet their needs. So your results may vary, but the following is a great place to start. How to Say It 1. Is there an...

... Fulvic Acid Company provides human, plant and animal health ISSUE ONE: 08/09 www.warrenknight.co.uk 4 THE INTERNET STORY What is social media all about and how did it start? It all ... profile, achieve brand awareness, connect with your target market, build your database and ultimately make sales that are measurable in terms of your ROI (return on investment) for both for your ... last few years; Social Bookmarking. Social bookmarking is a way for Internet users to rank and store websites, blogs, articles, videos and other types of website content. It is also a way...

... objections and solutions for getting more budget freed up and applied to your social media campaigns. What does social media do for your organization? This is a fair question for management or ... socialmediatoday.com http://socialmediatoday.com/adriel-michaud/981141/getting-more-budget -social- media? utm_source=feedburner&utm_medium=email&utm_campaign =Social+ Media+ Today+(all+posts) Getting more Budget for ... to accomplish those goals. Your strategies that you present can be measured by other means, but you have to eventually tie it back to a measurement that really means something. socialmediatoday.com http://socialmediatoday.com/adriel-michaud/981141/getting-more-budget -social- media? utm_source=feedburner&utm_medium=email&utm_campaign =Social+ Media+ Today+(all+posts) Getting...

... buyers have very high social participation “ 13 / 24 ASUTHOSH NAIR & JASPREET SIDHU SOCIAL MEDIA FOR B2B MARKETING  Social Media for B2B Marketing 6 / 16 Social media engagements are a good ... what you want to measure and what goals you are looking to achieve through the social media marketing initiative. 20 / 24 †1 Source: Alex Schultze, Social Media Academy (www.socialmedia-academy.com) ... kickstart social media marketing in your own company. The first thing an organization needs to do to kickstart their social media marketing campaign is to draw up a social media strategy. The social...

... brand awareness. Företaget lyfter fram att utmaningen ligger i att vara relevant i sociala medier och i alla andra kommunikationskanaler, vilket handlar om att hitta den räta balansen mellan ... 31 5.3Advantagesinusing social media tocreatebrandawareness 31 5.4Disadvantagesinusing social media tocreatebrandawareness 31 Chapter6:Dataanalysis 33 6.1Thepurposeofusing social media tocreatebrandawareness ... 33 6.2Howcanthe social media activitiesusedtocreatebrandawarenessbedescribed? 34 6.3Advantagesinusing social media tocreatebrandawareness 35 6.4Disadvantagesinusing social media tocreatebrandawareness...

... they are not always available. 770 age and gender. In International AAAI Confer- ence on Weblogs and Social Media. Mark Hall, Eibe Frank, Geoffrey Holmes, Bernhard Pfahringer, Peter Reutemann, and ... dictionary and n-gram based content analysis and achieved 91.5% accuracy using an SVM classifier. We also use a super- vised machine learning approach, but classifica- tion by gender is naturally a binary ... at the time when social media such as AIM, SMS text messaging, MySpace and Facebook first became popular, enable accurate age pre- diction. We also show that internet writing characteristics are...