... connection between its corporate brand and product brands since 1997, though, according to Bek et al., it has had problems in doing so and in establishing a strong internal brand In other words, it seems ... as Guinness in Ireland Thus community involvement is embedded into the fabric of Diageo and in its day-to-day business operations This 332 Corporate Reputations, Branding andPeople Management ... damage 328 Corporate Reputations, Branding andPeople Management Criticisms of measurement While the idea of a triple bottom line has appeal to a number of firms and government departments that have...
... challenges and opportunities posed by reputation management and 338 Corporate Reputations, Branding andPeople Management corporate branding, as well as the related issues of CSR and corporate ... Reputations, Branding andPeople Management Groysberg, B., Nanda, A and Nohria, N (2004) The risky business of hiring stars, Harvard Business Review, 82 (May–June), 93–100 Hagel III, J and Seely-Brown, ... growth, where big brands tend to get bigger, medium-sized brands can be squeezed and certain niche brands prosper The key challenge is to maximize value growth through brand strength and superior customer...
... analysing and matching, through its work, the emerging success requirements and differentiators for the organization Source: Ashton and Lambert, 2005 346 Corporate Reputations, Branding andPeople ... thinking, and ensuring corporate governance Source: Adapted from Ulrich, 1996; Ulrich and Brockbank, 2005 348 Box 10.3 Corporate Reputations, Branding andPeople Management Elective Affinity and HR ... organizational design, development and change, and talent management ■ Organizational capabilities and human capital, and making strong inputs to strategic issues by influencing and shaping the decisions...
... rhetoric and spin with action Questions for HR leadership ■ To what extent does your HR function understand and systemat- ically use data on geo-demographics and changing consumer preferencesand ... Reputations, Branding andPeople Management influence and involvement of companies, environmental issues, including climate change, pensions and retirement benefits, healthcare and other employee ... employees and potential employees most value, what they would choose and advocate particular employer brands? ■ What are the best means of engaging and communicating brand values, and how can...
... techniques and thinking about leadership and strategy best achieved through systematic assessment and planning There will also be HR leaders and 368 Corporate Reputations, Branding andPeople Management ... calculating leaders and managers who manage purely at the informational level, 370 Corporate Reputations, Branding andPeople Management thus running the risk of dehumanizing organizations and being criticized ... leadership that understands and is able to contribute to the corporate agenda – those agenda items that make organizations different (corporate reputations and corporate brands) and those items that...
... Connexion: Causation, Realism, and David Hume (Oxford: Clarendon Press, 1989) For an alternative account of Hume’s position, see Tom L Beauchamp and Alexander Rosenberg, Hume and the Problem of Causation ... to identify mental states and events with physical states and events in my Kinds of Being, pp 113–14 and pp 132–3 Minds, bodies andpeople 37 though even this analogy would appear to be imperfect ... physical space, whereas we have none of these On the other hand, we have thoughts and feelings – states of consciousness – whereas our bodies and brains lack these altogether What reasons did Descartes...
... Shop 12 Brand equity 52–3 components 52–3 definition 52 see also Employer brand equity Brand identity 55, 57–8 vs brand reputation 58 definition 57 Branding corporate, see Corporate branding developments ... celebrity brand 22–3 Associations, as component of brand equity 53 AT&T, acquisition and re-branding of NCR Corporation 3–5 Autobiography, organizational 21, 65, 106 Awareness, as component of brand ... employee branding 116, 281–5 employer branding 277–88 global vs local 338–41 interpretations of 53–8 mistakes monolithic 19 research 53–60 roles of 54–6 Brands American business success and 47–8...
... Reputations, Branding andPeople Management To Sue and Christine for their help and encouragement throughout this project – Graeme To my husband, Christopher, and our children, Alexander and James ... strategy and the employment relationship 161 New developments in HR strategy and the employment relationship 191 Corporate reputation and branding in global companies: the challenges for people ... excellence and memorable brands; it is also the actions of people that can destroy these vitally important intangible assets Moreover, attracting, retaining and engaging talented people in industries...
... responsibility, governance, strategy and leadership The role of reputations and branding in achieving business and organizational success Organizational identities and images, and their relationship to ... relationships and organizational actions The role of people management, strategic HR and organizational communications in shaping reputations and brands The ‘business case’ for CSR Corporate governance and ... the CIPD on the links between branding and HR When we first met, we debated the role of the HR function in creating and sustaining corporate reputations and brands, a topic that was almost entirely...
... Corporate Reputations, Branding andPeople Management Corporate reputations, brands and business success There are strong positive reasons for believing that reputations and brands drive business ... organizational needs for corporateness and begin to understand and use the language and insights of branding, marketing, communications, public relations and corporate social responsibility (CSR) ... details how reputations and brands are made or broken by the values, attitudes and behaviour of people, most notably leaders and board members, who shape the cultures and identities of their...
... relationship between people management, reputations, brands and performance Corporate brand Financial outcomes 16 Corporate Reputations, Branding andPeople Management ■ ■ ■ ■ which is often measured ... branding Branding product and services has played a significant part in the marketing strategy of firms for many years, with a number of productsand services having worldwide recognition and ... branding of companies that has become increasingly valuable, especially in industries such as financial services and consumer goods and services (Schulz and de Chernatony, 2002; Alessandri and...
... we?’ question) and the relationships between leadership and followers will depend on the ability of key 28 Corporate Reputations, Branding andPeople Management managers to understand and manage ... Reputations, Branding andPeople Management look at cases of bad governance and leadership to see its impact on organizations, and indeed, nation-states; witness the cases of malpractice and unethical ... strategies (de Chernatony, 2001), corporate reputation andpeople management (Davies et al., 2003) and communications, branding, corporate reputation andpeople management (Van Riel, 2003) The central...
... Kogan-Page Haig, M (2004) Brand royalty: how the world’s top 100 brands thrive and survive London: Kogan-Page Harris, F and de Chernatony, L (2001) Corporate branding and corporate brand performance, European ... customers and financial objectives with the effective management and measurement of internal business processes, including people, and individual and organizational learning and growth Kaplan and Norton ... Martin, G and Beaumont, P B (2003) Branding andpeople management: what’s in a name? Wimbledon: CIPD Martin, G., Beaumont, P B and Pate, J M (2003) A process model of strategic change and some...
... images and ideas connected with the brand – what it means to customers Source: Based on Miller and Muir, 2004, p 210 Linking brands and branding to HRM Branding research and the importance of people ... brands, branding and reputations mean and how they are linked We shall now discuss this question in a little more detail Developments in branding and definitions Proponents of branding view brands ... by branded companies to improve productsand services continuously and to keep them relevant Again, research into this aspect of branding showed that less-branded companies launched fewer products...
... Branding andPeople Management Branding as logos and signifiers Branding as personality Branding as ownership Branding as a relationship builder People management Branding as added value Branding ... as positioning Branding as vision Branding as identity Branding as values Branding as shorthand Branding as corporations Branding as image Figure 2.2 Interpretations of branding and the links with ... Corporate Reputations, Branding andPeople Management Brand identity Brand presentation Positioning Personality Brand vision and culture Brand reputation Relationships between staff and customers Figure...
... of the corporate governance and financial irregularities of Enron, WorldCom and Andersen Consulting in the USA, Parmalat in Italy, Shell in the UK and Mannesmann and Volkswagen in Germany because ... Reputations, Branding andPeople Management their assessments and, thus, what they come to expect of an organization Second, they are likely to make assessments on the basis of what they value and expect ... of these scandals, the answer would be negative Approaches to reputation management So, what we understand by corporate or organizational reputation(s)? Like identity, image and brands, this...
... Boxall, P and Purcell, J (2003) Strategy and human resource management Basingstoke: Palgrave Macmillan Brymer, C (2003) What makes brands great?, in R Clifton and J Simmons (eds), Brands and Branding ... financial value of brands, in R Clifton and J Simmons (eds), Brands and branding Princeton, NJ: Bloomberg Press, pp 27–47 McEwen, B and Buckingham, G (2001) Make a marque, People Management, 17 ... J L., Earl, W and Schlesinger, L (1997) The service profit chain New York: Free Press Hilton, S (2003) The social value of brands, in R Clifton and J Simmons (eds), Brands and branding Princeton,...
... ■ ■ ■ ■ ■ brand concept and values brand personality tone and style brand strategy objectives and targets, 2002–05 brand architecture and guidelines for the promotion of productsand services ... Except the Scottish Highlands and Islands, which was thought to be unique enough to require its own economic development agency 88 Corporate Reputations, Branding andPeople Management Following ... imageidentity relationship and the problems of managing across the individual–organizational levels 86 Corporate Reputations, Branding andPeople Management Box 3.1 Image and identity problems at...
... activities and markets, and the range of productsand services The conceived identity refers to the past, present and future perceptions of internal and external stakeholders, close to Hatch and Schultz’s ... Covenanted identity (brand promise) Figure 3.4 The AC3ID framework (adapted from Balmer and Geyser, 2003, p 17; Balmer and Stuart, 2005) 96 Corporate Reputations, Branding andPeople Management ■ ... Royal Air Force and saw passengers as cargo to be transported, and as a nearunnecessary evil This became a major problem for customers since 98 Corporate Reputations, Branding andPeople Management...
... some integration between the local and the central level Bush should have had the right people in Homeland Security or FEMA contact these [local and state] peopleand say, ‘We’ve got a hurricane ... rescuing peoplePeople at the middle level in the Coast Guard knew it was their responsibility and they just did it They understood their mission and they were there and they saved thousands of ... Character approach and the insights provided by Golden-Biddle 112 Corporate Reputations, Branding andPeople Management and Rao’s analysis of how identity shapes the role of directors and senior leaders...