product and brand management case study
Tài liệu Product and Brand Management doc
Ngày tải lên :
12/12/2013, 17:15
... of Brand Identity
Brand Identity System
Brand Identity
Brand as
Product
Brand as
Organization
Brand as
Person
Brand as
Symbol
Value Proposition Credibility
Brand- Customer Relationship
Branded ... Brand
Formula Brand
Know-how Brand
Interest Brand
Philosophy
Product Brand It is a situation where there is very little difference between
the brand and the product. Brand is a close ... strategy
Dual brand
strategy
Endorsed brand
strategy
Mixed brand
strategy
Brand dominant
strategy
How Brand works?
Level-1: Identification -Brand name and logo ensure the product can be...
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A study to indicate the importance of consumer based-brand equity on consumer perception of brand (a case study of fast food restaurants).pdf
Ngày tải lên :
24/09/2012, 17:19
... quality,
brand association) and consumers behaviours (brand loyalty and willingness to pay a high
price). From the consumer’s perspective, brand awareness, brand association brand
loyalty and perceived ... qualities, brand loyalty, brand awareness, brand association and other propriety
assets. According to him, Brand loyalty has to do with the level of devotion a consumer
has to a brand. Brand awareness ... with the brand and vice versa.
33
Low and lamb Jr (2000) and Prasad and Dev (2000) also adopted four of Aaker (1991)
component i.e. brand awareness, perceived quality, brand loyalty and brand association.
Yoo...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P1 doc
Ngày tải lên :
14/12/2013, 22:15
... from the Command
Line 73
4.9 Zvon XSL Tutorial 73
4.10 Xerces and Xalan versus XT
and XP 73
4.11 JSP and XML Synergy 74
5 bonForum Chat Application:
Use and Design 77
5.1 Installing and Running
bonForum ... Pages.
Chapter 4,“XML and XSLT: Xerces and Xalan,” introduces Xerces, a DOM and a
SAX parser, and Xalan, an XSLT and XPATH processor.
Chapter 5,“BonForum Chat Application: Use and Design,” introduces ... asset management, document
imaging, and work management systems. For more than a year now
he has refused to touch SQL or Visual tools, and he is enthusiastically
pursuing Web browser- and server-based...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P2 ppt
Ngày tải lên :
14/12/2013, 22:15
... entering your commands.You can
do that by entering the following command instead of the
startup
command shown
earlier:
tomcat run
This last command is useful if you are having problems and want to ... Servlets and JSPs
One of the best ways to learn about Java servlet and JSP technologies is to study the
examples that are included with Tomcat.You are urged to try all the examples.You can
also study ...
set
command from the NT command console from
which you want to start Tomcat, and check that
JAVA_HOME
has the right value. If you
fix the environment variables, you must shut down Tomcat and then...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P3 ppt
Ngày tải lên :
14/12/2013, 22:15
... command
host_executes_command (not needed)
host_executes_command_controls
host_executes_command_controls
host_executes_command_frame (not needed)
host_executes_command_ready
host_executes_command_ready
host_executes_command_robot ... guest_executes_command.jsp
BonForumRobot
guest_executes_command_robot.jsp
+ guest_executes_command.jsp
guest_executes_command_ready.jsp
bonCommand
guest_executes_command_controls.jsp
guest_executes_command_robot.jsp
Frame ... guest_executes_chat.jsp
jsp:forward
guest_executes_chat_console.jsp
jsp:forward
guest_executes_chat_ready.jsp
guest_executes_command.jsp
BonForumRobot
guest_executes_chat_console.jsp
guest_executes_command_controls.jsp
Frame guest_executes_command.jsp
bonCommand
guest_executes_command_controls.jsp
guest_executes_command_frame.jsp
Frame...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P4 docx
Ngày tải lên :
14/12/2013, 22:15
... few
examples of host commands and guest commands.This is an obvious place to grow
this application in terms of both utility and user interest. Here are just a few of the
many possible candidates for addition ... the user, in this case, should probably be recognized as
the host and not allowed to become a guest, unless demoted with permission by
another host.
6.8.7 Host and Guest Commands for the Future
As ... the itemKey attribute from it and saves it in a session
attribute (for the guest’s session).That is done to make it available for the guest’s thread
to brand messages and to display messages.
Whenever...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P5 pptx
Ngày tải lên :
14/12/2013, 22:15
... ) > -1) {
// handle chatModerated
// handle chat item
else if(bonForumCommand.indexOf( “guest_executes_command” ) > -1) {
if(bonForumCommand.equals( “guest_executes_command” )) {
// not ... if(bonForumCommand.indexOf( “guest_executes_command_controls” ) > -1) {
➥
// handle chatMessagesPageSize
}
}
else if(bonForumCommand.indexOf( “host_executes_command” ) > -1) {
if(bonForumCommand.equals( ... if(bonForumCommand.indexOf( “system_sets_timeout” ) > -1) {
// handle sessionMaxInactiveMinutes
}
else if(bonForumCommand.indexOf( “system_executes_command” ) > -1) {
// handle xalanVersion
// handle...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P6 ppt
Ngày tải lên :
14/12/2013, 22:15
... pathName
// (and equal to chatSubject)
nameAndAttributes = “sessionID_”;
nameAndAttributes += sessionId;
nameAndAttributes += “_”;
nameAndAttributes += creationTimeMillis;
nameAndAttributes ... visitor_joins_chat_controls.jsp.
That brought a new (and different) request to the
BonForumEngine
and to its
processRequest()
method. Its
boncommand
and, thus its
bonForumCommand
—value was
visitor_joins_chat_ready
, ... the
guest_executes_chat
substring in the
requestURI
and said, “Aha! This request needs a
serviceStatus
of
ProcessRequest
and a
bonForumCommand
of
guest_executes_chat
.
And that, patient reader, is how the...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P7 pptx
Ngày tải lên :
14/12/2013, 22:15
... see
that a deep understanding of tag libraries requires an understanding of the rest of JSP,
which requires an understanding of servlets.This is all very interesting, and all way
beyond the scope ... the
tag-handler classes.The
BonLogger
class just writes strings out to standard out, error
out, and a log file for each class.We certainly do not want a different log file for each
session. And there ... is only one
out
and one
err
. So, we want one static
BonLogger
instance per Tag Handler class, and it will be shared. It is thread-safe because
PrintWriter
,
System.out
, and
System.err
are...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P8 pdf
Ngày tải lên :
14/12/2013, 22:15
... code into a custom tag handler.
Besides helping to simplify the JSP document and further the JSP objective of separat-
ing page design from dynamic content production and processing, replacing ... also from the
bean side, by reducing to one place (the tag handler class) some common and impor-
tant programming requirements, such as handling security or data validation.
10.7 Displaying the ... that
case, the
bonForumStore
object still serves in this code to provide a synchronization
lock for the block that creates the processor class instance and invokes the process
method. In this case, ...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P9 pptx
Ngày tải lên :
14/12/2013, 22:15
... available) and the grandparent of a node (if available).This might not be
important if the parent can be retrieved quickly and used in turn to find the grandpar-
ent. However, there may be cases in ... our example case is the
Piranha
element).
HTTP Session Branding in bonForum Web Chat
Here is what the equivalent XML for a chat item with a subject category of
Animals.Fish.Piranha and a topic ... the difference that
the grandparent key can make.
11.4.12 Faster Response and Reduced Bandwidth
As you have seen, this capability of the
ForestHashtable
to prefetch grandchildren of
a node comes...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P10 ppt
Ngày tải lên :
24/12/2013, 07:17
... licensed and have associated copyrights.You can
find the appropriate licenses and distribution files in Appendix B,“Some Copyrights
and Licenses.” Please use and distribute the software products ... contains trial versions of three products from Elixir Technologies.This
book discusses only ElixirIDE, but the other products (ElixirCASE and ElixirReport)
look interesting and have been included for ... command in the
Search menu is particularly useful.
E-Book
The E-Book folder contains this book in PDF format.This is copyrighted material
and permission is required for commercial use and reproduction.
13...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P11 ppt
Ngày tải lên :
24/12/2013, 07:17
... if(bonForumCommand.indexOf(“host_executes_command”) > -1) {
//if(bonForumCommand.equals(“host_executes_command”)) {
// not used yet
//}
//else
if(bonForumCommand.indexOf(“host_executes_command_controls”) ... its pathName
// (and equal to chatSubject)
nameAndAttributes = “sessionID_”;
nameAndAttributes += sessionId;
nameAndAttributes += “_”;
nameAndAttributes += creationTimeMillis;
nameAndAttributes ... bonForum Web Application
* (See chapter “Java Servlet and Java Bean - BonForumEngine and
BonForumStore”
* in the book: XML, XSLT, Java and JSP - A Case Study in Developing a Web
Application).
*
* @param...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P12 pdf
Ngày tải lên :
24/12/2013, 07:17
... = “”;
if(nameAndAttributes == null) {
nameAndAttributes = “”;
}
int inx =
nameAndAttributes.trim().indexOf(‘ ‘);
if (inx > -1) { // space between name and
attributes
name =
nameAndAttributes.substring(0, ... Application
str.append(“>”);
break;
}
case ‘&’: {
str.append(“&”);
break;
}
case ‘“‘: {
str.append(“"”);
break;
}
case ‘\r’:
case ‘\n’: {
str.append(“&#”);
str.append(Integer.toString(ch));
str.append(‘;’);
break;
}
default: ... encoding.equalsIgnoreCase( “DEFAULT” ) )
PRINTWRITER_ENCODING = “UTF8”;
else if( encoding.equalsIgnoreCase( “UTF-16” ) )
PRINTWRITER_ENCODING = “Unicode”;
else if( encoding.equalsIgnoreCase( “8859_2”...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P13 pptx
Ngày tải lên :
24/12/2013, 07:17
... s.charAt(i);
switch (ch) {
case ‘<’: {
str.append(“<”);
break;
}
case ‘>’: {
str.append(“>”);
break;
}
case ‘&’: {
str.append(“&”);
break;
}
case ‘“‘: {
str.append(“"”);
break;
}
case ... Projects\bonForum\src\de\tarent\forum\OutputPathNamesTag.java
}
case ‘&’: {
str.append(“&”);
break;
}
case ‘“‘: {
str.append(“"”);
break;
}
case ‘\r’:
case ‘\n’: {
str.append(“&#”);
str.append(Integer.toString(ch));
str.append(‘;’);
break;
}
default: ... given name and/ or
content
*/
protected NodeKey getChildNodeByNameAndContent(NodeKey parentNodeKey, String
nodeName, String nodeContent) {
// NOTE: only gets nodekey of first child with name and/ or...
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