principles of marketing ppt philip kotler

Tài liệu The Nature and Scope of Marketing ppt

Tài liệu The Nature and Scope of Marketing ppt

Ngày tải lên : 18/02/2014, 02:20
... Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. The Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing (pre-1986); Jul 1976; ... without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction ... Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction...
  • 12
  • 582
  • 0
Business/Marketing/22 Immutable Laws Of Marketing ppt

Business/Marketing/22 Immutable Laws Of Marketing ppt

Ngày tải lên : 22/03/2014, 14:20
... Immutable Laws Of Marketing. html (39 of 77)4/20/2006 1:41:49 AM file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html 15. The Law of Candor 16. The Law of Singularity 17. The Law of Unpredictability 18. ... all. file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (7 of 77)4/20/2006 1:41:49 AM file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html Then P.R. Mallory introduced a line of alkaline ... file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (48 of 77)4/20/2006 1:41:49 AM file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html “unintended acceleration.” American sales of...
  • 78
  • 380
  • 0
History and Principles of Animation ppt

History and Principles of Animation ppt

Ngày tải lên : 24/03/2014, 00:21
... Principles of Animation ILE5030 Computer Animation and Special Effects 2 Outline  Heritage of animation  Brief history of computer animation  Principles of animation  Production process of ... Computer Animation and Special Effects 13 Principles of Animation  Thomas & Johnson, “The illusion of life: Disney Animation”  John Lasseter, " ;Principles of Traditional Animation Applied to ... realness/interest of a scene  Should not detract the primary motion ILE5030 Computer Animation and Special Effects 22 Production Process of Traditional Animation  Storyboard  Sequence of drawings...
  • 19
  • 337
  • 0
Marketing magament   philip kotler

Marketing magament philip kotler

Ngày tải lên : 06/05/2014, 21:56
... 11). 3. Planning marketing programs. To transform marketing strategy into marketing pro- grams, marketing managers must make basic decisions on marketing expenditures, marketing mix, and marketing allocation. ... and Contents of a Marketing Plan The marketing plan created for each product line or brand is one of the most important outputs of planning for the marketing process. A typical marketing plan ... being a matter of routine. The ultimate outcome of relationship marketing is the building of a unique com- pany asset called a marketing network. A marketing network consists of the company and its...
  • 331
  • 954
  • 0
Business Marketing 22 Immutable Laws Of Marketing ppt

Business Marketing 22 Immutable Laws Of Marketing ppt

Ngày tải lên : 28/06/2014, 12:20
... file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (44 of 77)4/20/2006 1:41:49 AM file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html Early on, a new category is a ladder of many ... extend the equity of a brand. 22_12 file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (41 of 77)4/20/2006 1:41:49 AM file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html information ... Sprint. file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (26 of 77)4/20/2006 1:41:49 AM file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html of other benefits, too....
  • 78
  • 248
  • 0
Tài liệu MARKETING MỚI CHO THỜI ĐẠI MỚI PHILIP KOTLER ppt

Tài liệu MARKETING MỚI CHO THỜI ĐẠI MỚI PHILIP KOTLER ppt

Ngày tải lên : 12/12/2013, 20:15
... quan trọng. Marketing toàn diện Marketing toàn diện Marketing nội bộ Marketing nội bộ Marketing liên kết Marketing liên kết Marketing quan hệ Marketing quan hệ Marketing nội bộ Marketing nội ... Web chia sẻ cộng đồng (YouTube, My Face…) MARKETING MỚI MARKETING MỚI CHO THỜI ĐẠI MỚI CHO THỜI ĐẠI MỚI PHILIP KOTLER PHILIP KOTLER HỘI THẢO QUỐC TẾ VỀ MARKETING Do Tổ hợp Giáo dục PACE đăng cai ... VI NẫT V PHILIP KOTLER VI NẫT V PHILIP KOTLER ã Philip Kotler là một giáo sư lỗi lạc về Tiếp thị Quốc t ti trng Qun tr Kellogg thuc i hc Northwestern. ã ễng được xem như là cha đẻ của marketing...
  • 76
  • 553
  • 2
Customer Service Principles of Service Marketing and Management_3 ppt

Customer Service Principles of Service Marketing and Management_3 ppt

Ngày tải lên : 21/06/2014, 04:20
... for choice of service processes, presentation of physical evidence, and use of marketing communications—not least for educational purposes. Several of the distinctive characteristics of services ... solution. ~~ Review of Principles of Market Segmentation Market segmentation is central to almost any professionally planned and executed marketing& apos;program. The concept of seg- mentation ... Nature and Determinants of Customer Expectations of Service," Journal of the Academy of Marketing Science 21, no. 1 (1993): 1-12. predicted service: the level of service quality a customer...
  • 30
  • 644
  • 0
Customer Service Principles of Service Marketing and Management_11 ppt

Customer Service Principles of Service Marketing and Management_11 ppt

Ngày tải lên : 21/06/2014, 13:20
... churn of discontented customers is especially troublesome in light of what we now know about the greater profitability of a loyal cus- tomer base. And the concept of an enormous pool of nomadic ... new ways of working' 3 (emphasis added). In the case of IT, they argue that instead of "embedding outdated processes in silicon and software, we should be using the power of technology ... the cost of this power (Moore's Law predicts a doubling of computing power for the same price every 18 months). >- Digitization of all types of information—from the analog waves of radio,...
  • 30
  • 350
  • 0