... Dunlop [19 21] 1 AC 637 490
Dunlop
v. Woollahra MC [19 82] AC 15 8 407
Dunn v. R [18 96] 1 QB 11 6 267
Duport Steels Ltd v. Sirs [19 80] 1 All ER 529 11 5
Dyson v. A-G [19 11] 1 KB 410 364
Earl of Antrim’s ... International Rule of Law 10 1
5.6 Dissent and the Rule of Law 10 4
5.7 The Separation of Powers 10 5
Summary 11 8
Further Reading 11 9
Exercises 11 9
6 Parliamentary Supremacy 12 1
6 .1 The Meaning of Parliamentary ... Secretary [19 94]
1 All ER 910 19 9
Everson v. Board of Education 330 U.S. 1 1947 18 8
Ex parte Anderson (18 61) 3 E & E 487 16 1
Ex parte Brown (18 64) 33 LJ QB 19 3 16 1
Ex parte Canon Selwyn (18 72)...
... MarksStars
Dogs
Relative Market Share
0
1x
0.2x
0.3x
0.4x
0.5x
0.1x
1. 5x
2x
4x
10 x
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16 %
14 %
12 %
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3
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8
Figure 3.2 The Boston Consulting ... HarperBusiness, 19 93).
9. Leonard L. Berry, Discovering the Soul of Service (New York: Free Press, 19 99), pp. 18 8–89;
David Glines, “Do You Work in a Zoo?” Executive Excellence, 11 , no. 10 (October 19 94):
12 13 .
10 . ... TEST
Ultimately, marketing is the art of attracting and keeping profitable customers.
According to James Vander Putten of American Express, the best customers outspend
others by ratios of 16 to 1 in retailing,...
...
file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (11 of 77)4/20/2006 1: 41: 49 AM
Contents
Introduction
1. The Law of Leadership
2. The Law of the Category
3. The Law of the Mind
4. The Law of ... of Focus
6. The Law of Exclusivity
7. The Law of the Ladder
8. The Law of Duality
9. The Law of the Opposite
10 . The Law of Division
11 . The Law of Perspective
12 . The Law of Line Extension
13 . ... extend
the equity of a brand.
22 _12
file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html ( 41 of 77)4/20/2006 1: 41: 49 AM
file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html
...
... MEASURE RESULTS
V. NOT THE FINAL WORD
3
8
8
9
11
13
15
16
17
18
19
23
www.b2bento.com
Social Media for B2B Marketing
Social Media for B2B Marketing
Its not enough for an organization to ... RETENTION
1
Source: AMEX Social Media Forum from socialmediab2b.com by Jeffrey Cohen
17 / 24
Social Media for B2B Marketing
B2B offerings tend to be complex and B2B purchase decisions are not by ... 2002
-
More than 10 million users create 1, 500 new "tweets"
every second
-
Facebook user growth for the 35-plus demographic has
grown to 12 million users in the first quarter of 2009
1
Source:...
... Publisher
http://www.chargan.com
mailto :philip@ chargan.com?subject=Book marketing
MY BOOK ISN'T SELLING!
THE CHARGAN BOOK OFMARKETING IDEAS
by
Philip Ragan
****
PUBLISHED BY CHARGAN AT SMASHWORDS
This ... already been downloaded
by lots of other people. At first, offering it for free encourages a lot of downloads. If that creates
ongoing interest, and you get plenty of unsolicited positive comments ... announced that sales of Kindle ebooks had way overtaken sales of
paper books on the Amazon website, by a factor of three! While many people say they prefer
paper books, the march of ebooks is continuing...
... hội của marketing?
P.K. Năm 19 70, tôi đã chia marketing thành một số mảng: business marketing, marketing phi
thương mại, marketing xã hội. Chúng ta đã quen với thuật ngữ business marketing. ... của marketing – đó là thương hiệu và các giá trị. Vậy làm
thế nào để xây dựng được một thương hiệu mạnh?
Trò chuyện với PhilipKotler về marketing
PhilipKotler (P.K) là tác giả của hơn 10 0 ... báo chuyên
về marketing, là chuyên gia hàng đầu của KotlerMarketing Group
trong lĩnh vực hoạch định chiến lược marketing (các khách hàng
thường xuyên sử dụng dịch vụ của PhilipKotler là IBM,...
...
Thị phần tương đối
6
4
5
1
8
7
3
2
20%
15 %
10 %
5%
0%
10 x 4x 2x 1. 5x 1x 0.5x 0.4x 0.1x
4 Các chiến lược tăng trưởng
4 .1. Phân tích khe hở chiến lược
Những ... The role of firm-constitute interactions",
Strategic Management Journal, 19 99, 20: 6 91 710
5
Porter M. E."What is strategy?" Harvard Business Review, 19 96, 74(6): 61 78.
6
...
được quan tâm nhiều hơn của các quyết định Marketing chiến lược.
1. Các quyết định Marketing ở các cấp chiến lược
Vai trò của marketing và các lý luận về marketing đã có những thay đổi căn bản...