principles of marketing 15th edition by philip kotler and gary armstrong
GLOSSARY OF MARKETING DEFINITIONS Sponsored by IFLA Section on Management and Marketing Updated and Corrected Version January 2001 pot
Ngày tải lên :
06/03/2014, 21:20
... years of work and reading in the marketing field. Taught non-
profit marketing to graduate library and information studies students utilizing a nonprofit
business text.
Kotler, Philip. Marketing ... which is funded by the city. (Kotler)
marketing plan A document composed of an analysis of the current marketing situation,
opportunities and threats, analysis, marketing objectives, marketing strategy, ...
nonprofit marketing The marketing of a product or service in which the offer itself is not
intended to make a monetary profit for the marketer.
norms The rules of behavior that are part of...
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Using gretl for Principles of Econometrics, 3rd Edition pot
Ngày tải lên :
08/03/2014, 11:20
... third one on the left side of the toolbar in Figure
1.3. From the console you execute commands, one by one by typing gretl code after the command
prompt. Each command that you type in is held ... appear in the left-most column of the model table and add it to the table,
either by dragging its icon onto the Model table icon, or by right-clicking on the
model icon and selecting Add to model ... console and its use is discussed in section 1.3.1.
If you want to execute a series of commands, you do this using scripts. One of the great things
about gretl is that it accumulates commands executed...
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Principles of Electrochemistry , Second Edition doc
Ngày tải lên :
22/03/2014, 22:20
... of Mg
2+
was measured by the mobility method, yielding a value of
10 to 13, entropy of 13, compressibility of 16 and activity coefficients of 5
(according to B. E. Conway and J. O'M. Bockris).
Remarkable ... describes the behaviour of systems in terms of quan-
tities and functions of state, but cannot express these quantities in terms of
model concepts and assumptions on the structure of the system, inter-
molecular ... components. The standard chemical potential of the
solvent is defined in the same way as the standard chemical potential of the
component of an ideal mixture, the standard state being that of the pure
solvent....
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lehninger principles of biochemistry, fourth edition - david l. nelson, michael m. cox
Ngày tải lên :
08/04/2014, 12:43
... Foundations of Biochemistry
30
New
strand 1
Old
strand 2
New
strand 2
Old
strand 1
C
T
T
T
T
T
T
T
T
T
T
G
G
G
G
G
G
G
G
G
G
G
G
G
C
C
C
C
C
C
C
C
C
C
C
C
C
A
A
A
A
A
A
G
Strand 2
Strand 1
Gene ... radius, and the contours of the
model define the space occupied by the molecule (the
volume of space from which atoms of other molecules
are excluded).
Configuration is conferred by the presence of ... Makers of
the Revolution in Biology, expanded edn. Cold Spring Harbor
Laboratory Press, Cold Spring Harbor, NY.
A highly readable and authoritative account of the rise of
biochemistry and molecular...
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Principles of economics 3rd edition
Ngày tải lên :
09/04/2014, 14:31
... of goods
and services
Flow of dollars
Inputs for
production
Wages, rent,
and profit
FIRMS
ã Produce and sell
goods and services
ã Hire and use factors
of production
ã Buy and consume
goods and ... consists of dozens of
countries, each of which produces thousands of different types of goods. But by as-
suming two countries and two goods, we can focus our thinking. Once we under-
stand international ... which
to choose, and each seller is aware that his product is similar to that offered by
other sellers. The price of ice cream and the quantity of ice cream sold are not de-
termined by any single...
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Principles of economics 5th edition
Ngày tải lên :
09/04/2014, 14:41
... paid. At
least, that’s the implication of a new study of Chilean bus drivers by Ryan Johnson and
David Reiley of the University of Arizona and Juan Carlos Muñoz of Pontificia
Universidad Católica ... produce an ounce of soybeans in 20 minutes
and an ounce of coffee in 60 minutes, while an average worker in Peru can
produce an ounce of soybeans in 50 minutes and an ounce of coffee in 75
minutes.
a. ... income of
$50,000 and is taxed $5,000, or 10 percent of his income. Paula has income of $10,000
and is taxed $2,000, or 20 percent of her income.
Is this policy fair? If not, who pays too much and...
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Tài liệu Báo cáo khoa học: Steady-state and time-resolved fluorescence studies of conformational changes induced by cyclic AMP and DNA binding to cyclic AMP receptor protein from Escherichia coli ppt
Ngày tải lên :
20/02/2014, 23:20
... decreases by about 8 A
˚
to 18.7 A
˚
on
binding of cAMP to the anti-cAMP-binding sites of the
protein. The distance between the sulfur atom of Cys178 and
the C9–C10 bond of the indole ring of Trp85, ... in
Trp85 as a function of cAMP concentration.
F and F
0
are the fluorescence intensities of the
protein in the presence and absence of the
ligand, respectively. The range of cAMP con-
centrations ... in Trp13 as a
function of cAMP concentration. F and F
0
are
the fluorescence intensities of the protein in the
presence and absence of the ligand, respect-
ively. The range of cAMP concentrations...
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The Challenge for Indian MBA: Bridging the gap between Philip Kotler and Countryside India potx
Ngày tải lên :
08/03/2014, 02:21
... and incentives to promote the brand of a company.
In order to bridge the gap between Philip Kotler and countryside Indian what is needed
the appreciation of unique features of rural India and ...
Unique features of rural marketing in India
Marketing according to a leading management theories Peter Drucker can be put in this
way “The aim of marketing is to know and understand the customer ... Product
“Authentic marketing is the art of identifying and understanding customer needs
and creating solutions that deliver satisfaction to the customers, profits to the
producers and benefits for...
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Best Practices in Social Media / Summary of Findings from the Second Comprehensive Study of Social Media Use by Schools, Colleges and Universities docx
Ngày tải lên :
08/03/2014, 19:20
... the mix of qualitative measures, such as anecdotal evidence and focus groups, and
quantitative measures, such as counts of usage and surveys, used in your evaluation of the success of
your ... 31% 27% 16% 8% 2.6
Lack of IT resources 19% 32% 26% 15% 8% 2.6
Concerns about loss of control over content
and tone of postings by others
14% 36% 30% 15% 5% 2.6
Lack of institutional clarity ... education
professionals as they assess and implement social media strategies for communication and engagement.
Some of the questions we hoped it would answer include:
How do professionals...
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Báo cáo khoa học: Signalling and regulation of collagen I synthesis by ET-1 and TGF-b1 doc
Ngày tải lên :
23/03/2014, 11:20
... cultures stimulated
by 180 pm TGF-b1 [41,42] were included in all subse-
quent analyses. Induction of collagen I by TGF-b1
and by ET-1 was perceptible by coomassie staining as
well as by immunoblotting ... incubated with pepsin, TCA-preci-
pitated and separated by 6% SDS ⁄ PAGE. Two specific collagen I bands representing the a1anda2 chains of collagen I were stained by
Coomassie Blue. Lanes: unstimulated ... ET-1 and TGF-b1 for five days and
examined CTGF and TGF-b1 gene activation
(Fig. 6A). ET-1 stimulation resulted in a biphasic
induction of CTGF. We observed a weak and short
initial increase of...
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recursive macroeconomic theory, 2nd edition by thomas sargent and lars ljungqvist (1106 pages)
Ngày tải lên :
08/04/2014, 12:30
... A high volatility of m
t+1
delivers a high market price
of risk. Backus and Zin use feature (b) to match the shape of the yield curve
over time. Backus and Zin’s estimates of φ(L),θ(L) imply ... invariant subspace method
of chapter 5. Obtain the eigenvector decomposition of
˜
A:
˜
A = V ΛV
−1
where Λ is a diagonal matrix consisting of the eigenvalues of
˜
A and V is a
matrix of the associated ... versions of the McCall model and compare
them with search models of another type that postulates the existence of a
matching function. A matching function takes job seekers and vacancies as
inputs, and...
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principles of quantum mechanics, as applied to chemistry and chemical physics
Ngày tải lên :
24/04/2014, 17:11
... postulates of quantum
mechanics and the mathematics required for understanding and applying the
postulates. This chapter stands on its own and does not require the student to
have read Chapters 1 and ... Uni-
versity of Amsterdam, and as a Research Fellow at Yale's Chemistry Depart-
ment, he joined the faculty of the University of Pennsylvania, rising to the rank
of Professor of Chemistry.
In ... presentation of the principles of quantum mechanics
with applications serving as illustrations of the basic theory. The material is
normally covered in the đrst semester of a two-term sequence and is...
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