... Author
Janet Valade is the author of PHP & MySQL Web Development All-in-One Desk
Reference For Dummies, PHP 5 For Dummies, PHP & MySQL Everyday Apps
For Dummies, andPHP & MySQL: ... Publishing logo, For Dummies, the Dummies Man logo, A Reference for the
Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies. com, Making Everything
Easier,
and related trade ... following:
✓ PHPand MySQL: Not all companies provide these tools. You might
have to pay more for a site with access to PHPand MySQL; sometimes
you have to pay an additional fee forMySQL databases.
...
... such as HTML 4 For Dummies, 4th Edition, by Ed Tittel and
Natanya Pitts (Wiley), or HTML 4 ForDummies Quick Reference, 2nd Edition,
by Deborah S. Ray and Eric J. Ray (Wiley) — and build some ... submit button after
filling in a Web form, a program processes the information in the form and
stores it in a database.
11
Chapter 1: Introduction to PHPand MySQL
05_096004 ch01.qxp 10/11/06 9:16 ... at
http://www.wiley.com/go/permissions.
Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies. com,
and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/ or...
... Author
Janet Valade is the author of PHP 5 ForDummies as well as the first edition
of this book. In addition, Janet has authored and revised chapters for Linux
books, written chapters for a ... following:
ߜ PHPand MySQL: Not all companies provide these tools. You might have
to pay more for a site with access to PHPand MySQL; sometimes you
have to pay an additional fee forMySQL databases. ... the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the
Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies. com, and related trade
dress are...
... should
seriously consider using PHPand MySQL.
Some of PHP s Strengths
Some of PHP s main competitors are Perl, Microsoft Active Server Pages (ASP), Java
Server Pages (JSP), and Allaire ColdFusion.
In ... system, and work
our way through the various parts of PHPand MySQL.
We will then discuss aspects of electronic commerce and security as they relate to
building a real-world Web site, and show ... done by the PHPandMySQL development
teams.Their work has made our lives easier for a number of years now, and continues to
do so on a daily basis.
We thank Adrian Close at eSec for saying “You...
... databases),
the MySQL client (
mysql
, which gives you
an interface to the server), and numerous
utilities for maintenance and other pur-
poses. PHP has always had good support
for MySQL, and that ... of the MySQL
product. Check MySQL s licensing policy
for more information on this.
The MySQL software consists of several
pieces, including the MySQL server (
mysqld
,
which runs and manages ... Thinking that PHP 6 would
therefore be released sometime after
the book was published, I relied upon
a beta version of PHP 6 for a bit of that
edition s material. And then…
PHP 6 died.
One...
... to
MySQL 5, Third Edition
Beginning PHPand MySQL,
Third Edition
Beginning PHPand
MySQL E-Commerce,
Second Edition
Beginning Ajax with PHP
Practical Web 2.0
Applications with PHP
Pro MySQL
Pro ... are dense, and you may find them pretty challenging
if you don’t have much experience with PHP or MySQL. Books such as
Beginning PHPandMySQL 5: From
Novice to Professional ,Second Edition
(W. ... Novice to Professional, SECOND EDITION
Dear Reader,
The PHP language and the MySQL database have long offered an ideal blend
of practicality and power for the novice and experienced programmer...
... Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the
Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies. com, and related trade
dress are ... AdWords and Yahoo! Search
Marketing pay-per-click programs . . . and how to buy cheaper clicks. You also
discover paid placement and other forms of advertising.
Part V: The Part of Tens
All ForDummies ... copy-
right laws.
4
Search Engine Optimization For Dummies, 2nd Edition
03_979988 intro.qxp 3/31/06 6:25 PM Page 4
Search Engine Optimization For Dummies
đ
, 2
nd
Edition
Published by
Wiley Publishing,...
... Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the
Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies. com, and related trade
dress are ... Position and Brand . . . . . . . . . . . . . . . . .89
Brands Live in the Minds of Customers 90
You can have a powerful brand without having a power brand 90
Consistency builds brands 91
Branding ... Production Services
Publishing and Editorial for Consumer Dummies
Diane Graves Steele, Vice President and Publisher, Consumer Dummies
Joyce Pepple, Acquisitions Director, Consumer Dummies
Kristin A. Cocks,...
... initial sale into
repeat business and word-of-mouth advertising for your business.
6. Talk with customers to gain input about their wants and needs and
your products and services. Combine what you ... features, price, packaging, and
distribution (or availability), and without all the effort involved in developing
awareness and interest through advertising, publicity, and promotions —
without ... broadcast ads that work, and step-by-step instructions
for planning and buying ad space and time.
Part IV: Getting the Word Out
without Advertising
Part IV is packed with information on the tactics...
... price is only
the beginning.
Calculate and include
shipping and handling
to remove buyer con-
cern and possible
objection.
State and local taxes State and local taxes “Extra” goes into the
extra ... bulk of your marketing efforts to the steps that
take place long before money changes hands. These efforts involve targeting
customers, designing the right product line, and communicating your ... satisfies their
sense of worldliness and self-indulgence. They opt for the high-end sedan for
the feeling of prestige and luxury it delivers. They pay top price for legal,
advertising, or accounting...
... firms, and design studios are set up to
handle entire jobs, from strategic and concept development through
design and copywriting, production management, and overseeing print-
ing, ad placement, and ... clients pay for breakthrough creative advertising in two
ways. First, it takes time and therefore money to develop and produce
highly creative and attention-getting advertising. Second, it takes ... time and effort necessary to create a piece capable of
enhancing and advancing your unique brand image.
Hiring marketing professionals
Small business owners hear the term “advertising agency” and...
... tag team
effort: You use mass media advertising to build awareness, desire, and per-
ceived value for your products and then use one-to-one marketing to call for
the order and to form the basis ... sales. (See Chapter 16 for information
on e-commerce.)
ߜ Database marketing entails compiling detailed information about cus-
tomers and prospects and then using it to create and send marketing
messages ... producers, and read direct marketing publications and Web
sites for more advice and ideas.
188
Part III: Creating and Placing Ads
18_578391 ch12.qxd 12/28/04 9:08 PM Page 188
Sending a second mailing...
... small budgets and cramped
schedules, and still full of hands-on marketing advice and examples for the
smallest business marketers, the book's 2nd edition includes new tips for
cost-effective, ... Promotions, Trade Shows, and More
21_578391 ch14.qxd 12/28/04 9:11 PM Page 227
headlines for an overview and spending only a few extra seconds on informa-
tion that stands out as worthy of extra ... you send — and how often?
Will you handle the task in-house or hire outside writing, design, and
mail service help? Tally the costs and be sure you can afford to commit
to the project for at least...