mentor as a role model broker advocate and career counselor
Contemporary Research in E-Marketing_1 pdf
... chapter by Subir Bandyopadhyay and Rosemary Serjak, “Key Success Requirements for viii Online Brand Management,” we learn about what the brand manager can to manage brands online and integrate ... biggest stated disadvantage may be that we lose body language and hence, an understanding of how things are said and not just what is said The next chapter by Peyton Mason, Boyd Davis, and Deborah Bosley, ... quality (ESEQUAL) promises to have a major impact on the practice of e-marketing This article also represents a truly remarkable collaboration with members of academia and industry Online brands...
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Contemporary Research in E-Marketing_2 pot
... investment, and finance, and it offers content ranging from stock markets, mutual funds, and personal finance to law, taxation, and economy Allindia.com conceptualizes and creates software and Internet ... imply that a good Web site is one that delivers relevant and wellorganized information in an engaging manner At a basic level, the major managerial implications of our work are that if a site has ... information as well as entertainment profile) increases as time passes (see Figure 3 (A) ) In case of a match of a high information and low entertainment profile respondent with a high information...
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Contemporary Research in E-Marketing_3 docx
... major advertisements on a periodic basis As radio was one of the most affordable means of entertainment and information gathering, a radio program, Employment News, also gave relevant information ... as a floorless employment exchange It was conceived as a platform for employers and job seekers to meet and exchange information The site was launched with databases of jobs, résumés, and placement ... its application as information providers—people who would run a database The mechanism proposed involved a central server in one place Several databases would reside on the server Each database...
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Contemporary Research in E-Marketing_4 docx
... feature of Naukri.com Earlier, when the company was a start-up and revenue was not as much as it is today, advertising was done on a much smaller scale Says Ayesha Kapur, “So years ago, when our ... Officer Heads of various departments (IT, Marketing, Operations, HR) Regional Manager (North) Regional Manager (South) Regional Manager (West) Area Managers Area Managers Area Managers Team Members ... functionality and are easier to use CB and UCD have a great deal in common The two fields have followed parallel paths in their development and share an emphasis on human beings as part of their...
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Contemporary Research in E-Marketing_6 pptx
... is based on the traditional (off-line) service quality framework called SERVQUAL (Parasuraman et al., 1994) and has been derived from an exploratory research involving focus groups and two phases ... purchase WebQUAL additionally emphasises issues of reputation and attractive appearance These factors relate to the expectations-setting and prepurchase stages of the purchase and consumption ... as individual customers’ expectations, and social, cultural, and organisational obstacles that influence a customer’s perception of value and experience with an e-tailing environment The catalogue...
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Contemporary Research in E-Marketing_7 pot
... permission of Idea Group Inc is prohibited 156 Bandyopadhyay and Serjak Management In traditional brand management, retailers work in collaboration with brand managers to make pricing and merchandising ... as corporate brand, family brand, and product brand, product branding is the more common approach to brand management where each product requires individual branding Corporate branding, as opposed ... consistently ranked Amazon higher than BarnesandNoble.com in brand awareness We believe this is because Amazon has successfully created an online corporate brand while Barnes and Noble has not been able...
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Contemporary Research in E-Marketing_9 potx
... pragmatically, the quality factors are difficult to quantify and few companies are in a position to measure their value, as happens, for example, for consumer perception, brand, and satisfaction ... allows a greater circulation and sharing of information and data among the different resources of the Internet and external to the company This allows a saving on paper cost, and savings on time and ... http://ecommerce.ncsu.edu/business_models.html 19 A search agent is a program that has the task of carrying out particular search information on the Internet In this case, the task requested concerns the search of products classifying...
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Contemporary Research in E-Marketing_10 pptx
... procedural problems (Samiee, 199 8a) These problems are largely transaction-specific and include such practical problems as dealing with documentation and paperwork, international logistics, and managing ... online search services Branding through Web Sites The management of a global brand and corporate logo on the Internet is an important challenge to be managed by e-companies As in traditional markets, ... of global e-commerce and e-marketing communications Global e-marketers should assess the availability and requirements of both technological and commercial infrastructures in the target markets...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_2 docx
... major advertisements on a periodic basis As radio was one of the most affordable means of entertainment and information gathering, a radio program, Employment News, also gave relevant information ... as a floorless employment exchange It was conceived as a platform for employers and job seekers to meet and exchange information The site was launched with databases of jobs, résumés, and placement ... its application as information providers—people who would run a database The mechanism proposed involved a central server in one place Several databases would reside on the server Each database...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_4 docx
... durations and a greater likelihood of repeat visits The nature of the Web as a tool that is used to accomplish a task rather than as a “product” has implications in terms of how features are evaluated ... has a need that a particular feature can help address To help explain this situational relationship between features and functions, Ratneshwar, Shocker, Cotte, and Srivastava (1999) propose an ... interchangeably For example, Van Duyne, Landay, and Hong (2003) recognize that tasks such as “I want to find the best digital camera for under $500 and buy it” are referred to as goals by some authors...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_6 ppt
... permission of Idea Group Inc is prohibited 156 Bandyopadhyay and Serjak Management In traditional brand management, retailers work in collaboration with brand managers to make pricing and merchandising ... as corporate brand, family brand, and product brand, product branding is the more common approach to brand management where each product requires individual branding Corporate branding, as opposed ... consistently ranked Amazon higher than BarnesandNoble.com in brand awareness We believe this is because Amazon has successfully created an online corporate brand while Barnes and Noble has not been able...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_7 pdf
... can deduce that a marketing variable such as price, that traditionally was considered complex and not easily malleable, has today become a marketing lever that can be developed and used creatively ... paradigmatic example is the contemporary use of broadcasting models, whose standard messages are broadcast to many subjects, and narrowcasting models, whose targeted messages are spread to a limited ... behavior, analysis means and the capacity of managerial control, as well as company resources are modified on the Internet In this section, the classic and traditional elements of marketing management...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_8 potx
... pragmatically, the quality factors are difficult to quantify and few companies are in a position to measure their value, as happens, for example, for consumer perception, brand, and satisfaction ... allows a greater circulation and sharing of information and data among the different resources of the Internet and external to the company This allows a saving on paper cost, and savings on time and ... http://ecommerce.ncsu.edu/business_models.html 19 A search agent is a program that has the task of carrying out particular search information on the Internet In this case, the task requested concerns the search of products classifying...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_11 pptx
... online application yes/no advice and information advice and information advice and information distribution distribution credit function advice and information advice and information As the focus ... habits, and online shopping behavior, thus setting the other variables aside Therefore this analysis mainly follows an explorative research approach regarding Internet usage behavior as a starting ... Vienna University of Economics and Business Administration, Austria Abstract Online and off-line retailers fulfill a wide range of functions that are beneficial to manufacturers as well as to...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_12 potx
... positioning a brand Brand equity is a set of assets and liabilities linked to a brand, its name, or symbol Brand loyalty, brand name awareness, perceived quality, brand associations, and other brand assets ... Toyota has a digital racing game called Tundra, and as gaming’s popularity has been increasing, marketers are merging advertisements that are interactive and they are placed with online games and ... Santro was literally an unknown brand and also had a “tall boy” design unknown to Indian consumers The brand initially used a topical male celebrity to create awareness about the brand and later...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_13 docx
... and spending patterns as well as other data that people have traditionally considered to be personal and private In the paper -and- ink world, the sheer effort of collecting, archiving, and analyzing ... but may also be affecting the validity and completeness of marketing databases, leading to inaccurate targeting, wasted effort, and frustrated consumers However, research has also shown that consumers ... measured on a 5-point semantic differential scale (with anchors “not at all likely” and “very likely”), by adapting relevant scale items from Zeithaml, Berry, and Parasuraman (1996) Moreover, after...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_14 docx
... for usability and learnability, the internationalization of products and systems, and the evaluation of interactive systems by eye-tracking analysis She also teaches and provides consultancy and ... Information Resources Management Journal, Journal of Information Systems Security, and eGovernment Quarterly Dr Warkentin has also served as a consultant to numerous organizations and as National ... published Before Maria joined the department, she gained practical experiences as a specialized journalist at an Austrian trade journal for the grocery and FMCG sector Peyton Mason is associated with...
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Digital Version Contemporary Research E Marketing_2 doc
... durations and a greater likelihood of repeat visits The nature of the Web as a tool that is used to accomplish a task rather than as a “product” has implications in terms of how features are evaluated ... has a need that a particular feature can help address To help explain this situational relationship between features and functions, Ratneshwar, Shocker, Cotte, and Srivastava (1999) propose an ... interchangeably For example, Van Duyne, Landay, and Hong (2003) recognize that tasks such as “I want to find the best digital camera for under $500 and buy it” are referred to as goals by some authors...
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Digital Version Contemporary Research E Marketing_3 ppt
... is based on the traditional (off-line) service quality framework called SERVQUAL (Parasuraman et al., 1994) and has been derived from an exploratory research involving focus groups and two phases ... purchase WebQUAL additionally emphasises issues of reputation and attractive appearance These factors relate to the expectations-setting and prepurchase stages of the purchase and consumption ... as individual customers’ expectations, and social, cultural, and organisational obstacles that influence a customer’s perception of value and experience with an e-tailing environment The catalogue...
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