... memory needed and to reduce the processing time used for parsing and execution planning.Program Global Area (PGA)The PGA is a memory area that contains data and control information for the Oracle ... site, and how you can use this information.Chapter 6, “Performance Monitoring Tools,” gives an overview of some of the performancemonitoring tools available from Oracle and third-party vendors and ... group, he is responsible for Oracle performance engineering and benchmarking. In this role, he has had much experience in database system design and tuning for optimal performance. During the time...
... growth,technological change and increasing demand for consumption, it may berational to slowly reduce the area allocated forconservation or wildernessafter examining relative costs and benefits of land-use. But ... approach and gives greater weight tonaturalistic ethics, the ‘land-ethic and ‘ecocentrosism’, the need for empha-sising the ‘human-doom’ thesis as a basis for action concerning environ-mental conservation ... Clevo Wilson for encouraging me to work on this new editionand Hemanath SwarnaNantha for suggesting and supplying some useful source materialsfor thisrevision. Indirectly, the revision benefited...
... those systems and register your site. See Chapter 12 for infor-mation. What if you search for your site in the search engines and can’t findit? If the site isn’t in Google, Yahoo!, and MSN, you ... to contract, and my edi-tors Susan Pink and Tonya Cupp, who kept me on the straight and narrow. And, of course, the multitude of Wiley staff involved in editing, proofreading, and laying out ... AdWords and Yahoo! SearchMarketing pay-per-click programs . . . and how to buy cheaper clicks. You alsodiscover paid placement and other forms of advertising.Part V: The Part of TensAll For Dummies...
... 0.5 for metals and elastomers, and about 0.3 for polymers, foams and wood.Figure 2.20 refers to the behaviour of cracked specimens and charts therelationship between the fatigue threshold and ... to form brass.A few pairs of metals are completely miscible in the solid state and aresaid to form a ‘continuous solid solution’; copper and nickel behave in thisway and the phase diagram for ... for engineering materials, that the value of Young’smodulus can vary by over three orders of magnitude for different materials with elastomers having values of the order 0.1 GPa and metals and...
... Position and Brand . . . . . . . . . . . . . . . . .89Brands Live in the Minds of Customers 90You can have a powerful brand without having a power brand 90Consistency builds brands 91Branding ... IntroductionWelcome to the 2nd edition of Small Business Marketing For Dummies,updated for faster and easier use by the millions of small businessesthat comprise the vast heart and soul of today’s business ... public relations firm.In 1978 she and her husband, Peter, left Hawaii for a village on the South ChinaSea, where for two years they managed a development program for the PeaceCorps in Malaysia.In...
... initial sale intorepeat business and word-of-mouth advertising for your business.6. Talk with customers to gain input about their wants and needs and your products and services. Combine what you ... features, price, packaging, and distribution (or availability), and without all the effort involved in developingawareness and interest through advertising, publicity, and promotions —without ... broadcast ads that work, and step-by-step instructions for planning and buying ad space and time.Part IV: Getting the Word Out without AdvertisingPart IV is packed with information on the tactics...
... price is only the beginning. Calculate and include shipping and handlingto remove buyer con-cern and possible objection.State and local taxes State and local taxes “Extra” goes into theextra ... bulk of your marketing efforts to the steps thattake place long before money changes hands. These efforts involve targetingcustomers, designing the right product line, and communicating your ... satisfies theirsense of worldliness and self-indulgence. They opt for the high-end sedan for the feeling of prestige and luxury it delivers. They pay top price for legal,advertising, or accounting...
... firms, and design studios are set up tohandle entire jobs, from strategic and concept development throughdesign and copywriting, production management, and overseeing print-ing, ad placement, and ... advertising and to beprepared to get what you ask for. 13_578391 ch08.qxd 12/28/04 8:58 PM Page 108ߜ Ownership of materials: Just because you pay for advertising materials produced for your company ... clients pay for breakthrough creative advertising in twoways. First, it takes time and therefore money to develop and producehighly creative and attention-getting advertising. Second, it takes...
... tag teameffort: You use mass media advertising to build awareness, desire, and per-ceived value for your products and then use one-to-one marketing to call for the order and to form the basis ... sales. (See Chapter 16 for informationon e-commerce.)ߜ Database marketing entails compiling detailed information about cus-tomers and prospects and then using it to create and send marketingmessages ... producers, and read direct marketing publications and Websites for more advice and ideas.188Part III: Creating and Placing Ads 18_578391 ch12.qxd 12/28/04 9:08 PM Page 188Sending a second mailing...
... small budgets and crampedschedules, and still full of hands-on marketing advice and examples for the smallest business marketers, the book's 2nd edition includes new tips for cost-effective, ... Promotions, Trade Shows, and More21_578391 ch14.qxd 12/28/04 9:11 PM Page 227headlines for an overview and spending only a few extra seconds on informa-tion that stands out as worthy of extra ... you send — and how often?Will you handle the task in-house or hire outside writing, design, and mail service help? Tally the costs and be sure you can afford to committo the project for at least...
... worded and what youthought you said. Request corrections only for actual and important errors,not for differences of opinion or approach. Instead, look for a positive aspectof the coverage and ... refund and return poli-cies, fulfillment, order tracking, and site update and maintenance.Contact Web site design and management companies for individually tailorede-commerce sites and service ... thatrequires greater effort to describe thoroughly so that customers reallyunderstand what they are buying.ߜ Is your product easy and affordable to package and ship? Perishable,fragile, and hard-to-package...
... of information for students in the informa-tion security field as well as for practicing professionals. New Material for the SecondEdition We’ve made extensive additions and revisions for ... jazz and contemporary music recorded and per-formed by his own big band and others. He also founded and managed a scholastic music publishing company and worked as an artist-in-residence for ... information systems, and to enforce the accountability of the users and processes. A cadre of information systems security professionals quickly rose to the challenge and began to identify and...