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... financial community. There are many ways to develop and format a marketing plan . The approach taken here is to present a 6-Part plan that includes: 1. Part 1: Purpose and Mission 2. Part ... Other Areas Preferably this section includes a brief summary of current marketing decisions (see Situational Analysis) so readers of the plan can easily compare what was planned to what is planned. ... tutorial, the marketing plan is generally a component of a larger business plan. We do not cover a full financial discussion such as a full balance sheet, income statement, detailed ratio analysis,...
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... Between the Strategic Plan and the Operational Plan 213Analysis of Company Performance 214Analysis of Competition 215Analysis of Market and Market Share 216Analysis of Mission 217Analysis of ... performance that must betracked against the business plan. They are organizational, team,and individual. All lead to the strategic goals.Figure 12-4. During the sustaining phase you must pay attention ... planning to reach all levels. That failure is directlyattributed to the planning model, the planning documentation,and the lack of planning accountability. Typically, planning is a three-day...