... faces is from two directions. Against traditional
channels such as newspapers and the Yellow Pages, CS has major advantages
thanks to the interactive and multimedia capabilities of the WWW. Against
companies ... be better to hand over the task to a
specialized company. Specialists may not only be able to carry out the
assignment better, they may also be able to offer a cost advantage thanks to
higher ... into practice. For a manufacturer, for example, it may be useful to subdivide the
production category into separate stages, such as purchasing, raw materials
processing, component manufacture and...
...
3 .How to make customers and employees think the business is special
4 .How to know what the customers want—today and, more important in the clothing business, to
keep half -a- step ahead
... challenging part is to make your profit
estimate SWAGs as realistic as possible and then make them come true.
The best way to make a SWAG about your business profitability is to do a ... wants to
open a dress shop, and she has allowed me to use her plans and thought processes as an example
of a complete and well-prepared business plan for a retail store. You’ll find parts of...
... incorrect: Jason Wallach is a friend and a CPA in Santa
Rosa; his input was very helpful. Harry Keller of the Santa Rosa SBA office was kind enough to
explain several intricacies of that system to me.
... method allows you to produce a basic business plan in a short
time—as little as one day in some cases. If you know your business, are familiar with and able to
make financial projections and have ...
3 .How to make customers and employees think the business is special
4 .How to know what the customers want—today and, more important in the clothing business, to
keep half -a- step ahead
...
... 19
Reality Check: Banker’s Analysis 19
Banker’s Ideal 19
Measuring Up to the Banker’s Ideal 20
Use the Banker’s Ideal 20
Do You Really Want to Own a Business?
2
CHAPTER
4
|
HOWTOWRITEABUSINESS ... see how Antoinette applies that
knowledge to her break-even analysis.
First, Antoinette thinks about increasing
sales. Maybe she was too conservative in her
original sales forecast. What would ...
The challenging part is to make your profit
estimate SWAGs as realistic as possible and
then make them come true.
The best way to make a SWAG about
your business profitability is to do a break-
even...
... controller and
nancial advisor to an online retail business. You can contact him at
mckeever.mp@gmail.com.
32 | HOWTOWRITEABUSINESS PLAN
such as your anticipated location and target
customers, ... distributorships
available to me?
4. Will I have to market all the products
myself or will the manufacturers have
marketing programs?
28 | HOWTOWRITEABUSINESS PLAN
Each of the choices you make ... make financial projections,
and have done the necessary research,
you may be able to create a plan in
one day. But understand that a quick
plan is a stripped-down version of
a business plan....
... SCORECARD
This approach is an attempt to blend together quantitative
numerical analysis with qualitative analysis of other elements
that are important to organisations, such as:
● The customer’s ... on assets, return on capital, profit
● Long-term survival - looking to the future
and innovating to create extra value
It is a measure that will drive the shape of
all plans, as each must address ... address all four
aspects of the scorecard.
It can be difficult to use in practice, however,
and can cause confusion if inadequately explained.
33
PLANNING PROCESS
2: EXTERNAL ANALYSIS
An analysis...
... changing fast
Channels can be remote and face -to- face; each with pros and cons.
51
ã PC based
ã Interactive
ã ATMs
ã TVs
ã Touch screens
ã Human
ã Automatic
ã Blend
ã Brochure
ã Catalogue
ã Leaflet
ã ... fall due.
A profitable company that cannot raise cash
will go out of business.
You need cash to:
● Pay staff
● Purchase raw materials
(settle creditors)
● Pay for consumables
● Invest in assets
● ...
targets will be linked back to these.
55
PLANNING PROCESS
7: FINANCIAL MODELLING
It is impossible to get away without looking at the financial aspects of a plan. Finance
is critical to any business...
...
How towriteabusinessletter
Please turn over
Layout
Your company will have its own ideas on howaletter should be laid out, but when writing in
English, please remember to start ... your letter if they cannot read your signature! But it also allows you
to say how you wish to be addressed:
e.g. Mary Caversham (Mrs) or Mrs M.V. Caversham
Simon James (Dr) or Dr S. James ... wishes
ã Ways of starting a letter:
We are writing to enquire about …
I am writing in connection with …
We are interested in … and we would like to know
ã Ways of referring toa letter...
... overall business plan, such as a new business proposal to the financial
community.
There are many ways to develop and format a marketing plan . The approach taken here is to present a
6-Part plan ... this information can be handled within a graphical format, such as tables and graphs, though a
paragraph explanation of each is generally required. Make sure to include total dollar (or other ... somewhat more balanced picture of what the company
may face as it attempts to implement the plan. (Length: 2-3 pages)
1. Internal Factors
ã
Discuss company factors that may affect the plan
o
e.g.,...
... than the appearance.
In many cases, a reasonably neat diagram can be drawn by hand faster than with
a graphics package, and you can scan it if you want an electronic version. Either
is usually ... constant? What were the other relevant parameters?
Make sure too that you have used appropriate statistical analyses. Where
applicable, show measurement errors and standard errors on the graphs. ... want to wax lyrical about your topic, here is the place to do it. Try to
make the reader want to read the kilogram of A4 that has arrived uninvited on
his/her desk. Go to the library and read...
... self-delusory approach to corporate image brochures are plain to see:
high costs and low value.
But it doesn't have to be this way. Some years ago, I was commissioned towritea
corporate image ... for a pharmaceutical company. When it was printed, not only did
people read it, they actually called the company to request additional copies to give to
friends, clients, and professional colleagues. ... HowtoWritea Corporate Image Brochure People Will Truly Want to Read
Writing a corporate image brochure is truly a study in futility. Two things are certain about
these expensive,...
... three supporting paragraphs that follow.
PREPARED BY SANDRA DANIEL
HowToWrite An
Effective Five
Paragraph Essay
PREPARED BY SANDRA DANIEL
Topic: The death penalty should be abolished.
Do ... comparison.
Body Paragraphs – part 2
PREPARED BY SANDRA DANIEL
Thesis Statement – part 1
An effective thesis statement should make a strong
assumption about the topic and serve as a map for the
rest ... toa broader
focus.
Introduction - start with a narrow focus and end your
conclusion with a broad statement about the topic.
An effective five paragraph essay shows not only a writer’s
ability...