extracting sorting and printing unique words from a file
John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB.pdf
... that brands are well managed Here is his plaint: “Brands not have to die They can be murdered And the marketing Draculas are draining the very lifeblood away from brands Brands are being bargained, ... stay relevant and few are sustainable Advantages are temporary Increasingly, a company wins not with a single advantage but by layering one advantage on top of another over time The Japanese have ... She added another value: that many women care about social issues and will patronize a company that cares.19 Greg Carpenter and Kent Nakamoto have challenged a core assumption of marketers that...
- 226
- 1,421
- 7
John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 1
... that brands are well managed Here is his plaint: “Brands not have to die They can be murdered And the marketing Draculas are draining the very lifeblood away from brands Brands are being bargained, ... such as B-47s or power plants or selling to large national and global accounts Today’s companies increasingly assign national and global account managers to manage their largest customers Account ... votes Great brands are the only route to sustained, above-average profitability And great brands present emotional benefits, not just rational benefits Too many brand managers focus on rational incentives...
- 15
- 603
- 1
John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 10
... individuals who are early adopters, vocal and curious, and with a large network of acquaintances When a company brings its new product to the attention of such influentials, the influentials carry ... Ram Charan and Noel M Tichy, Every Business Is a Growth Business: How Your Company Can Prosper Year after Year (New York: Times Business/Random House, 1998) 52 Al and Laura Ries, The Fall of Advertising ... successful, 11 value, 86 Brand-customer relationship, 10 Branding, Brand management myopia, 13 Brand manager, role of, 82, 161 Branson, Richard, 10, 12, 187 Braun, 83 Brighthouse, 28 British Airways, 57...
- 26
- 571
- 0
John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 2
... stay relevant and few are sustainable Advantages are temporary Increasingly, a company wins not with a single advantage but by layering one advantage on top of another over time The Japanese have ... She added another value: that many women care about social issues and will patronize a company that cares.19 Greg Carpenter and Kent Nakamoto have challenged a core assumption of marketers that ... notion that a company wins by building a relevant and sustainable competitive advantage.17 Having a competitive advantage is like having a gun in a knife fight This is true, but today most advantages...
- 20
- 636
- 0
John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 3
... customer as a financial asset that needs to be managed and maximized like any other asset Tom Peters sees customers as an “appreciating asset.” They are the company’s most important asset, and yet ... throughout Germany Each branch was deliberately kept small Each branch manager had one task: to help clients increase their wealth The branch manager did not simply take their deposits and make loans The ... mind share and heart share will inevitably make gains in market share and profitability Marketing thinking is shifting from trying to maximize the company’s profit from each transaction to maximizing...
- 21
- 567
- 0
John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 4
... (ROA), free cash flow, economic value added Financial Marketing 63 (EVA), market capitalization, and cost of capital must be as familiar to them as sales, market share, and gross margins Companies ... fairyland castles, pirate 62 Marketing Insights from A to Z ships, and the like The aim of the experiential marketer is to add drama and entertainment to what otherwise might pass as stale fare ... Pollard, retired chairman of ServiceMaster, had a credo that included “We should treat everybody with dignity and worth.” At a board meeting, coffee was accidentally spilled on the carpet and a...
- 20
- 617
- 0
John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 5
... and average profits Where is partners value? Loyal suppliers and distributors can make a company, and disloyal ones can break a company Where is knowledge and intellectual capital value? Patents, ... physical property can be a liability All a company needs is access to physical assets To operate as a lean company may call for decapitalizing—outsourcing activities and shrinking working capital ... achieved Approach • Sales analysis • Market-share analysis • Sales-to-expense ratios • Financial analysis • Market-based scorecard analysis Implementation and Control 79 Prime Responsibility Marketing...
- 20
- 574
- 0
John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 6
... now have and more anagement Management is the task of making trade-offs and juggling contradictions Harvard’s Rosabeth Moss Kanter observed: “The ultimate corporate balancing act: Cut back and ... believe that they win customer loyalty by offering a loyalty award program A loyalty program may be a good feature as part of a customer relationship management program, but many loyalty schemes ... Are the goals reasonable and reachable in the light of the situational analysis? • Does the strategy seem adequate to deliver the stated goals? 114 Marketing Insights from A to Z • Are the tactics...
- 22
- 557
- 0
John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 7
... the graphical user interface, and the laser printer and yet it was Netscape, Apple, and HewlettPackard that made the money If it takes more than three years to develop a new product, it may not ... to manage outsourcers.” Essentially I was proposing that they become a virtual organization Yet a company may go too far in outsourcing What makes a great company is that it has created a set ... than any paid-for ads 126 New Product Development 127 Ingvard Kamprad, who founded IKEA, added another consideration: A new idea without an affordable price tag is never acceptable.” Space Adventures...
- 21
- 591
- 0
John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 8
... retailer was a chihuahua nipping at the Retailers and Vendors 155 manufacturer’s heels a nuisance, yes, but only a minor irritant; you fed it and it went away Today it’s a pit bull and it wants ... About 50 percent of companies use contract sales forces: manufacturers’ reps, sales agents, and so on Many companies hire outside salespeople to handle more marginal geographical areas and market ... economies in particular, companies need to concentrate their investments in a smaller group of power brands that command a price premium, high loyalty, and a leading market share, and are stretchable...
- 20
- 512
- 0
John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 9
... and value Some individuals are gifted salespeople They can sell refrigerators to Eskimos, fur coats to Hawaiians, sand to Arabs, all at a profit, and then repurchase them at a discount Good salespeople ... only attract brand switchers looking for a lower price, who naturally abandon the brand when another brand goes on sale Sales promotions are less likely to entice away loyal users of other brands ... into a social community that rides together, has races, and shares the Harley Davidson lifestyle with its HD leather jackets and clothing, watches, pens, watches, and restaurants Companies have a...
- 21
- 548
- 0
Tài liệu Adding, Modifying, and Removing DataRowView Objects from a DataView docx
... mySqlConnection.CreateCommand(); mySqlCommand.CommandText = "SELECT CustomerID, CompanyName, Country " + "FROM Customers"; SqlDataAdapter mySqlDataAdapter = new SqlDataAdapter(); mySqlDataAdapter.SelectCommand ... DisplayDataRow( DataRow myDataRow, DataTable myDataTable ) { Console.WriteLine("\nIn DisplayDataRow()"); foreach (DataColumn myDataColumn in myDataTable.Columns) { Console.WriteLine(myDataColumn ... will also undo any uncommitted additions and modifications of rows Listing 13.3 shows a program that adds, modifies, and removes DataRowView objects from a DataView This program also displays...
- 7
- 368
- 0
The meaning of tingo and other extraordinary words from around the world
... Mali, Senegal and Ivory Coast) bok (Croatian) boozhoo (Ojibwe, USA and Canada) daw-daw (Jutlandish, Denmark) ella (Awabakal, Australia) i ay (Huaorani, Ecuador) khaumykhyghyz (Bashkir, Russia) ... space between or behind limbs: irqa (Khakas, Siberia) is the gap between spread legs, and awawa (Hawaiian) that between each finger or toe While jahja in Wagiman (Australia) and waal in Afrikaans ... example, wau means either a thigh or a leg, ting is an arm or a hand (and tingdak means missing an arm or a hand), tingmak is a finger or a thumb, tibur is either a wrist or an ankle, and kungbas...
- 223
- 672
- 3
Credit channel, trade credit channel, and inventory investment: evidence from a panel of UK firms pot
... firm-years rather than simply firms See Carpenter and Guariglia (2003), Bond and Meghir (1994), Kaplan and Zingales (1997), Guariglia and Schiantarelli (1998), and Guariglia (2000) for a similar approach ... equation with a coverage ratio variable and a trade credit to assets variable, and we have estimated it differentiating the effects of the latter two variables for small and large firm- years ... to partition firm- years into small and large, we can see that the coverage ratio attracts a positive and statistically significant coefficient only for small firm- years that make a relatively...
- 32
- 443
- 0
Savings Constraints and Microenterprise Development: Evidence from a Field Experiment in Kenya∗ ppt
... Matter? Evidence from the Indian Social Banking Experiment.” American Economic Review 95 (3): 780-795 [12] Chaia, Alberto, Aparna Dalal, Tony Goland, Maria Jose Gonzalez, Jonathan Morduch, and ... Dartmouth and Yale [35] Kendall, Jake, Nataliya Mylenko and Alejandro Ponce (2010) “Measuring Financial Access around the World.” World Bank Policy Research Working Paper 5253 [36] Laibson, David ... connecting Nairobi, Kenya, to Kampala, Uganda, and it has a population of around 3,500, making it the fifth largest town in Busia district and the 189th largest town in Kenya.7 As this project was focused...
- 38
- 681
- 0
Air pollution and Climate Change - Report from a workshop under the Swedish EU Presidency doc
... h.apsimon@imperial.ac.uk Jenny Arnell jenny.arnell@ivl.se Katja Jusen Kristin Mohammad Christian Asmussen Asuka Aunan Aurangojeb Azar Richard Ballaman Andreas Lars Mark Jean-Guy Ellen Barkman Barregård Barrett ... Bartaire Baum kaasm@mst.dk asuka@cneas.tohoku.ac.jp kristin.aunan@cicero.uio.no aurangot@yahoo.com christian.azar@chalmers.se richard.ballaman@bafu.admi n.ch andreas.barkman@eea.europa eu lars.barregard@amm.su.se ... ApSimon may.ajero@cai-asia.org cecilia.akselsson@nateko.lu.s e nadine.allemand@citepa.org amann@iiasa.ac.at kjell.andersson@naturvardsve rket.se ulf.andersson@gu.se camilla.andersson@smhi.se h.apsimon@imperial.ac.uk...
- 51
- 534
- 0
Does weight loss improve semen quality and reproductive hormones? results from a cohort of severely obese men doc
... study design and analysis and interpretation of data CYA contributed to acquisition of data and interpretation of data MB contributed to acquisition of data and interpretation of the data EHE contributed ... contributed to acquisition of data and interpretation of data MLH contributed to analysis and interpretation of data EE contributed to study design, acquisition of data and interpretation of data CHRH ... of data, analysis and interpretation of data ASA contributed to study design, acquisition of data and interpretation of data JO contributed to analysis and interpretation of data JPB contributed...
- 8
- 736
- 0
Báo cáo khoa học: Antimicrobial peptides from hylid and ranin frogs originated from a 150-million-year-old ancestral precursor with a conserved signal peptide but a hypermutable antimicrobial domain pot
... antimicrobial peptides from South American hylids [32,34–37] and Asian, European AMWKDVLKKIGTVALHAGKAALGAVADTISQa GLWSKIKEVGKEAAKAAAKAAGKAALGAVSEAVa ALWKNMLKGIGKLAGQAALGAVKTLVGAE ALWKDILKNVGKAAGKAVLNTVTDMVNQa ... B, H and G and brevinins 2Ta and 2Tb are from Rana temporaria, brevinins 1E and 2Ef and esculentin 1B from R esculenta, ranalexin from R catesbeiana, gaegurins and from R rugosa, and ranatuerin-2P ... isolated India between 150 and 65 Ma and colonized the Laurasian land mass after India collided with Asia Abbreviations; AF, Africa; IND, India; AUS, Australia; SA, South America; ANT, Antartica...
- 14
- 305
- 0
Parental Education and Child Health: Evidence from a Schooling Reform pot
... that parental education may affect child health indirectly via parental behavior, parental health and parental financial resources By investigating the causal impact of education on these parental ... health, parental education and child health can also be related in non-causal ways Indeed, endowments that are transmitted across generations can cause a positive association between parental education ... on infant health Finally, Doyle, Harmon and Walker (2005) use a schooling reform and grandparental smoking behavior to instrument parental education and income and find no effect of parental income...
- 31
- 369
- 0
báo cáo hóa học: " The comparative burden of mild, moderate and severe Fibromyalgia: results from a cross-sectional survey in the United States" pdf
... from caregiver) Statistical Analysis Means, standard deviations (SD), medians, and ranges were calculated for continuous variables and frequency counts and percentages were calculated for categorical ... classified as mild, 39 to < 59 was classified as moderate, and 59 to 100 was classified as severe [20] Statistical significance was evaluated at the 0.05 level The data were held and analyzed by Covance ... This study was funded by Pfizer, Inc Arthi Chandran and Gergana Zlateva are employees of Pfizer Inc Caroline Schaefer, Meghan Hufstader, and Rebecca Baik are employees of Covance Market Access Services...
- 13
- 368
- 0
Tìm thêm: hệ việt nam nhật bản và sức hấp dẫn của tiếng nhật tại việt nam xác định các mục tiêu của chương trình xác định các nguyên tắc biên soạn khảo sát các chuẩn giảng dạy tiếng nhật từ góc độ lí thuyết và thực tiễn khảo sát chương trình đào tạo gắn với các giáo trình cụ thể tiến hành xây dựng chương trình đào tạo dành cho đối tượng không chuyên ngữ tại việt nam điều tra với đối tượng sinh viên học tiếng nhật không chuyên ngữ1 nội dung cụ thể cho từng kĩ năng ở từng cấp độ xác định mức độ đáp ứng về văn hoá và chuyên môn trong ct mở máy động cơ rôto dây quấn đặc tuyến hiệu suất h fi p2 đặc tuyến mômen quay m fi p2 đặc tuyến dòng điện stato i1 fi p2 động cơ điện không đồng bộ một pha sự cần thiết phải đầu tư xây dựng nhà máy thông tin liên lạc và các dịch vụ phần 3 giới thiệu nguyên liệu từ bảng 3 1 ta thấy ngoài hai thành phần chủ yếu và chiếm tỷ lệ cao nhất là tinh bột và cacbonhydrat trong hạt gạo tẻ còn chứa đường cellulose hemicellulose chỉ tiêu chất lượng theo chất lượng phẩm chất sản phẩm khô từ gạo của bộ y tế năm 2008 chỉ tiêu chất lượng 9 tr 25