... Does aspecific business project come easily, out of which a more dif-fuse relationship may develop or do you have to get to knowyour business partners before you can do any business withthem?5. ... conse-quences.” We should never forget that the essence of relationshipsbetween the parts are individuals communicating. Communication is the exchange of information. Information is the carrier of ... multi-local particularistic40 BUSINESS ACROSS CULTURES International organizations need to look for a similar logic: it is theresult of connecting particular learning efforts into a universalframework...