... CHAPTER FIGURE 2.2 A BRAND VERSUS A PRODUCT .9 FIGURE 2.3 ORIGINAL MODEL OF CUSTOMERBASEDBRANDEQUITY 14 FIGURE 2.4 RESEARCH MODEL OF CUSTOMER- BASEDBRANDEQUITY 26 FIGURE 3.1 ... proposed a model of brandequity (customer- based) for financial services According to this model, brandequity is derived from the customer s perception of the quality and thereby the brand value ... that “service brands should be the firm’s name and should not be individualized” 10 2.3 Brandequity Building a strong brand involves creating brandequity In a common sense, brandequity is defined...
... of brandequity are interpreted in following meanings Figure The conceptual model of customer- basedbrandequityBrand Awareness Perceived Quality Brand Image BrandEquityBrand Loyalty 2.4.1 Brand ... measurement of Customer- BasedBrandEquity Most studies on brandequity focus on customer mindset Particularly, the four dimensions of brandequity including brand loyalty, perceived quality, brand awareness, ... and based on Aaker’s model of customer- basedbrandequity Moreover, they were accepted newly Four elements of brandequity were measured through a customer survey 2.5 Relationships between brand...
... WHAT? Customer- basedbrandequity (CBBE) gì? HOW Làm để xây dựng CBBE? MEASURING MANAGING Cách thức để đo lường CBBE? Quản lý CBBE nào? i Customer- basedbrandequity gì? CUSTOMER- BASEDBRANDEQUITY ... www.visualcomplexity.com * KIẾN THỨC THƯƠNG HIỆU Viết bi iI Làm để xây dựng Customer- basedbrand equity? LÀM SAO ĐỂ XÂY DỰNG CBBE? Lựa chọn đặc trưng thương hiệu (brand identities) ● ● ● Sự đơn giản Đặc biệt Quen thuộc ... CBBE? Quản lý CBBE nào? i Customer- basedbrandequity gì? CUSTOMER- BASEDBRANDEQUITY gì? Customer- Basedbrandequity (CBBE) - Giá trị thương hiệu dựa người tiêu dùng hiệu ứng khác biệt mà kiến thức...
... Giá trị thương hiệu theo định hướng khách hàng ( CBBE ) Định nghĩa: “ Giá trị thương hiệu ( BrandEquity ) tập hợp tài sản có tài sản nợ gắn liền với thương hiệu, tên biểu tượng nó, làm tăng ... www.themegallery.com thuận lợi độc đáo thương hiệu ký ức => liên tưởng thương hiệu ( Brand Association ) Sự liên tưởng đến thương hiệu ( Brand Association ) - Là thuộc tính mà người nghĩ đến họ nghe nhìn thấy ... thị tạo ra, trì phát triển mối quan hệ với khách hàng => “Through the years, customers may come and go, but strong brands will endure” LOGO ...
... Dimensions of Customer Based- BrandEquity (Brand Image, Brand Loyalty and Perceived Quality) Appears To Have the Least BrandEquity Rating? 62 5.1.2 Does Customer Based- BrandEquity Differ ... three dimensions of customer based- brandequity (brand image, brand loyalty and perceived quality) appears to have the least brandequity rating? • Does customer based- brandequity differ between ... (1993), consumer basedbrandequity consist of two dimensions, brand knowledge and brand awareness Cob-walgren et al (1995) based their study on customerbased perceptual measure of brandequity Their...
... as brandequitybased on customer or customer- basedbrandequity (Study of the BrandEquityBased on Customer Loyalty, Ph D Andy, 2012) 1.2 Elements of brandequity According to Managing Brand ... Sources of brandequity .8 The concept of Customer- BasedBrandEquity 2.1 Definition .9 2.2 How to create strong brandbased on Customer- basedbrandequity ... create strong brandbased on Customer- basedbrandequity .9 The Benefits of BrandEquity 10 Protecting and Managing BrandEquity 11 4.1 Managing BrandEquity ...
... flexible It makes our model reorder any blocks, observed in training or not The whole maximum entropy based reordering model is embedded inside a log-linear phrase -based model of translation Following ... Maximum Entropy Based Reordering Model b1 c1 source In this section, we discuss how to create a maximum entropy based reordering model As described above, we defined the reordering model Ω on the ... hierarchically To create a maximum entropy based reordering model, the first step is learning reordering examples from training data, similar to the lexicalized reordering model But in our way, any evidences...
... TAG channel model together with a bigram language model Then each of these analysis is rescored using the TAG channel model and a syntactic parser based language model The TAG channel model s analysis ... need to intersect this parser based language model with our TAG channel model since we evaluate each analysis separately 2.2 The TAG channel model The TAG channel model defines a stochastic mapping ... obtained using the bigram model Because the language model is responsible for generating the well-formed sentence X, it is reasonable to expect that a language model that can model more global properties...
... Although the word recognition model is designed to extract nouns in this paper, the model itself is meaningful and it can be applied to other elds such as language modeling and automatic word spacing ... pages 5059 J.-D Kim, H.-S Lim, S.-Z Lee, and H.-C Rim 1998 Twoply hidden Markov model: A Korean pos tagging modelbased on morpheme-unit with word-unit context Computer Processing of Oriental Languages, ... word because it is an uninected morpheme Â Ê ể Ư ể ƯỉĐ ể ể ỉ Đ Đ ọ ỉ Syllable based word recognition model A Korean syllable consists of an obligatory onset (initial-grapheme, consonant),...
... burst -based text representation model, to our best knowledge, it is the first work which explicitly incorporates temporal information into dimensions themselves; 2) we test this representation model ... methods are both effective and efficient Burst -based Text Representation In this section, we describe the proposed burst -based text representation model, denoted as BurstVSM In BurstVSM, each document ... same as in (Kleinberg, 2003) Our detection method is denoted as TVBurst 2.2 Burst based text representation models We apply TVBurst to all the terms in our vocabulary to identify a set of bursty...
... statistical models based on syntactic structure The way we handle syntactic parse trees is inspired by their work, although their approach is not to model the translation process, but to formalize a model ... IBM Model was sequentially bootstrapped with Model 1, an HMM Model, and Model (Och and Ney, 2000) Each preceding model and the nal Model were trained with ve iterations (total 20 iterations) 3.2 ... Appendix: An Efcient EM algorithm ã Our model got a better result compared to IBM Model Note that there were no perfect alignments from the IBM Model Errors by the IBM Model were spread out over the whole...
... Vietnam and stays close anywhere with our customers Research motive (Company Question) • inaPhone has a large number of V customers but the customer care process is limited Postpaid customers leave company ... official studies in Vietnam 4th time Key words • Customer Relationship Management (CRM) • Telecommunication service • Customer service • Model of CRM • Customer value CRM system Research purpose • CRM analysis to see VinaPhone situation is doing ... • CRM analysis to see VinaPhone situation is doing to bring benefits to customers • Enhancing using CRM of VinaPhone company • Maximum satisfaction of customer needs, create value for customers, maintain customer loyalty to ...
... 143 Chapter Eight Creating Customer- Based Project Organizations 161 33 xvi Chapter Nine Putting the Model to Work: The ARO Story 175 Chapter Ten Building the Customer- Based Project Organization ... Page i Building Customer- Based Project Organizations Page ii This page intentionally left blank Page iii Building Customer- Based Project Organizations Jeffrey K Pinto ... Organization Index 211 193 xvii Building Customer- Based Project Organizations xviii This page intentionally left blank 1 CHAPTER ONE WHY A CUSTOMER- BASED APPROACH MATTERS During the decade of...
... worthwhile to investigate whether a model of the HVS can be used to register images in the presence of intensity change In this paper, we use a neurobiology -based HVS model for rigid registration of ... accurate model of the HVS should be able to imitate this property and assign similar importance (or utility) values to corresponding landmarks in a pair of images The entropy -based saliency model ... a neurobiology -based saliency model for registering renal perfusion images Our paper makes the following contributions First, it investigates the effectiveness of a computational model of the HVS...
... semi-BSE algorithm based on AR model parameters to extract a specific signal The algorithm transforms the problem on how to extract a specific signal into that on how to estimate its AR model, and is ... estimated AA as Figure 1; Calculate the AR model parameters; while (Error < ε, i.e., AR parameters not convergent) Estimate AA using expression (16); Calculate AR model parameters of the estimated AA; ... PCA/ICA Yes AF signal Figure 7: The frame based on ICA or PCA 12-Lead ECG AF is off Extracted signal BSE No Peak in 3–10 Hz Yes AF is on Figure 8: The new frame based on BSE 5000 10000 15000 Samples...