... franca or Tyrannosaurus rex? 1 24
Swales, J.M., English as Tyrannosaurus rex 1 24
Unit B4 Pragmatism or critique? 129
Allison, D., Pragmatist discourse and EnglishforAcademic Purposes 129
Pennycook, ... the field, Englishfor Academic
Purposes is an essential resource for students and researchers of Applied Linguistics.
Ken Hyland is Professor of Education and Head of the Centre forAcademic and
Professional ... express thanks to the following for use of copy-
right materials. Reprinted from Englishfor Specific Purposes, 15 (2): Allison, D.
‘Pragmatist discourse and EnglishforAcademic Purposes’ pp. 85–103,...
... one which very much jeopardized
the success of the KLM–Alitalia alliance. The Protestant Dutch were
38
BUSINESS ACROSS CULTURES
Uniform dress and behavior for staff at Euro Disney
With regard ... replicating its original and successful
universal approach across the world. It may run into problems, for
example when trying to sell beef hamburgers in countries where
religion may forbid beef. Or it ... multi-local particularistic
40
BUSINESS ACROSS CULTURES
International organizations need to look for a similar logic: it is the
result of connecting particular learning efforts into a universal
framework...
... created for
people who never
share
1/10
Mediocre performance
forever
Investing in stakeholder value
Developing short-term money for stakeholders
0
10
10
Short-term profit
reinvested
for longer-term
stakeholders
Figure ... been dependent on their trees for
so long have developed a long-term commitment to nature. It takes
approximately 35 years for a tree to grow until it is ready for lumber
-
ing. In sharp contrast, ... products are outdated before
they hit the market, you develop a short time horizon. Compare this
78
BUSINESS ACROSS CULTURES
vices on the basis of their performance. Performance, skill, and
knowledge...
... fields of tension (dilemmas) that are crucial for
them to reconcile for critical success in view of the envisioned
future. We make sure that the formulation of the horns of the
dilemma are both ... current
organization:
1.
2.
3.
4.
5.
On the other hand we need to
develop the following values and
behaviors for supporting our
envisioned future and core values:
1.
2.
3.
4.
5.
117
CORPORATE CULTURE
integration ... culture is designed
for a rapid reaction to extreme changes. Therefore matrix and
real client situations to avoid ethical issues and matters of confiden-
tiality. Figure 4. 2 is a representation...
... response, flow of information
from and to customers)
Transformation away from a Family culture
(Transformations 10–12)
This is a situation we have observed frequently where dilemmas arise
for Western ... scenarios for different transformations appear in practice. Based
on our research and consulting, we now list the frequently recurring
dilemmas for different possible combinations. For completeness, ... profitability for the next quarter, versus needing a
holistic and sustainable vision that can be shared with custom
-
ers for an overall sense of identity
•
Preparing products for internal review...
...
collocation
23 Vocabulary
sheet
Unit Four
24 4a –
Fill
in the
gaps
24 4b – Choose the right
word
25 4c – Finish the
sentence
26 4d – Word
substitution
27 4e – Choose the best
word
28 4f – Make ...
collocation
42 Vocabulary
sheet
Page
Title
Unit
Seven
43 7a –
Fill
in the
gaps
43 7b – Choose the right
word
44 7c – Finish the
sentence
45 7d – Word
substitution
46 7e – Choose the best
word
47 ... Dictionary
Before
attempting
to use this book, you will need to obtain a good English- English dictionary, such as
the
Easier
English Dictionary for
Students
(ISBN:
978 0 747 5 66 24
3)
published...
... of the hotel. 3. 1) b 2) d 3) e 4) f 5) a 6) c
4. The Chant
Practise saying this chant out loud.
Is there a kettle?
And are there cups?
Are there cups for tea?
Yes, there’s a kettle ...
c. Just a minute please.
4. Do you know when the buses will arrive?
d. They are both on level nine.
5. Have you seen Mr Webber?
e. No thanks. We’re just waiting for someone.
6. Excuse ...
EXERCISES
1. Key vocabulary
Look up the meaning and pronunciation of these words in your dictionary.
anything...
... reservation for three nights. Mona White. I called last week.
Leo: One moment please, Ms. White… Yes, that was for two single rooms, wasn't it?
I've reserved rooms 40 2 and 40 3 for you. ... Bài 4.
Leo: Good afternoon. Can I help you?
Mona: Yes, we have a reservation for three nights. Mona White - I called last week.
Leo: One moment please, Ms. White… Yes, that was for two ... Ms. White… Yes, that was for two single rooms, wasn't it?
I've reserved rooms 40 2 and 40 3 for you.
Mona: Are they quiet rooms?
Leo: Well they are facing the street, but there's...