coaching traps and problems

Contemporary Research in E-Marketing_1 pdf

... chapter by Subir Bandyopadhyay and Rosemary Serjak, “Key Success Requirements for viii Online Brand Management,” we learn about what the brand manager can to manage brands online and integrate them ... language and hence, an understanding of how things are said and not just what is said The next chapter by Peyton Mason, Boyd Davis, and Deborah Bosley, “Stance Analysis: Social Cues and Attitudes ... involvement, and X3 and X4 are individual sensation-seeking tendency and mood variability, respectively Hypotheses 3(A) and 3(B) are related to the effect of utilitarian evaluation and hedonic...

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Contemporary Research in E-Marketing_2 pot

Danh mục: Internet Marketing

... movies, and sports news) MapsofIndia.com is an information provider of maps of all the major sectors in the country including infrastructure and transport, railway, road and tourism maps, states and ... district- and city-specific maps IndiaInfoline.com is the premier site about information on business, investment, and finance, and it offers content ranging from stock markets, mutual funds, and personal ... Hypotheses and 6A (i.e., information profile of a Web site), we pool the observations of high and low information sites (HI vs LI) separately The Chow test for comparing the regressions of HI and LI...

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Contemporary Research in E-Marketing_3 docx

Danh mục: Internet Marketing

... other business and put all of its staff to work on the Naukri.com business Sanjeev Bikhchandani says, And before we knew it, the thing just kept growing and growing and expanding And we had to ... talent; I saw it first hand.” This war for talent registered in Bikhchandani’s mind but took a back seat, and in 1989 he joined SmithKline Beecham as a brand manager for the brand for the kids’ health ... résumé writing, letter writing, and effective interviewing; critique drafts of résumés and watch videotapes of mock interviews; explore files of résumés and references; and attend job fairs conducted...

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Contemporary Research in E-Marketing_4 docx

Danh mục: Internet Marketing

... exercise simple, targeted, and focused as an “in your hands” solution The client may search profiles that are specific to the client’s requirements and access fresh and active job seekers anytime ... third-largest economy and home to booming software and telecom industries JobsAhead.com, which focuses on IT and BPO recruitment, will now be fully owned by Monster India Monster Asia President and Managing ... (1) job seekers, (2) employers, and (3) movers Job seekers can search for jobs, build and post their résumés, and access a number of pages of career information and advice It also offers regular...

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Contemporary Research in E-Marketing_6 pptx

Danh mục: Internet Marketing

... this chapter and in Dawson, Minocha, and Petre (2003b), is a service quality framework that is empirically grounded and integrates e-CRM and HCI strategies for the effective design and development ... compensation, and so on, and less on the interaction with the Web site E-SEQUAL consists of both HCI and e-CRM heuristics and, therefore, encompasses characteristics of both Web site design and service ... entering personal details, billing and delivery information, and credit card details Finally, the postpurchase stage involves tracking the order and Figure The purchase and consumption cycle with an...

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Contemporary Research in E-Marketing_7 pot

Danh mục: Internet Marketing

... and advertising Although branding is done at different levels of brand hierarchy, such as corporate brand, family brand, and product brand, product branding is the more common approach to brand ... brands—one traditional offline brand foraying into online branding, and the other a purely online brand—to show how online branding differs from traditional branding The first brand is Procter & Gamble’s ... Brand Management 163 Use online and traditional means to develop and manage your brand Having an online and off-line presence can be an important factor for all brands, both established brands...

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Contemporary Research in E-Marketing_9 potx

Danh mục: Internet Marketing

... customers, and the rate of fidelity of the users • Consumer awareness and attitude: the perception and awareness of the brand and of the company products can be inferred through discussion groups and ... greater monitoring and understanding of consumers’ needs The better understanding of one’s own customer expectations fosters, therefore, the interaction and exchanges between company and customer Moreover, ... multimedia channels and “devices” that allow connection and exchange of information, including mobile phone, computer, lap tops, satellites, handhelds, databases, software, and connection and interaction...

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Contemporary Research in E-Marketing_10 pptx

Danh mục: Internet Marketing

... Operational and Procedural Problems Further problems posed by the global implications of Internet markets relate to dealing with operational and procedural problems (Samiee, 1998a) These problems ... Deshpandé, 2000; Palumbo & Herbig, 1998) • Emergent brands: In order to compete with established brands and achieve market stability, these companies should focus on building trust and brand credibility ... familiarity with PCs and Internet technologies) • Proper understanding of foreign markets (e.g., linguistic and specific skills to deal with foreign customers and partners) Computer and Internet Literacy...

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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_2 docx

Danh mục: Quản trị kinh doanh

... other business and put all of its staff to work on the Naukri.com business Sanjeev Bikhchandani says, And before we knew it, the thing just kept growing and growing and expanding And we had to ... talent; I saw it first hand.” This war for talent registered in Bikhchandani’s mind but took a back seat, and in 1989 he joined SmithKline Beecham as a brand manager for the brand for the kids’ health ... résumé writing, letter writing, and effective interviewing; critique drafts of résumés and watch videotapes of mock interviews; explore files of résumés and references; and attend job fairs conducted...

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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_4 docx

Danh mục: Quản trị kinh doanh

... terms “task” and “goal” to be used interchangeably For example, Van Duyne, Landay, and Hong (2003) recognize that tasks such as “I want to find the best digital camera for under $500 and buy it” ... Web site features and content are evaluated by the consumer in the context of their goals and tasks Thus determining which features and content are relevant begins with an understanding of the consumer’s ... The field of UCD provides a wealth of tools and techniques for understanding users and their tasks Tools such as customer personas, customer scenarios, and tasks analysis all based on the “human...

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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_6 ppt

Danh mục: Quản trị kinh doanh

... and advertising Although branding is done at different levels of brand hierarchy, such as corporate brand, family brand, and product brand, product branding is the more common approach to brand ... brands—one traditional offline brand foraying into online branding, and the other a purely online brand—to show how online branding differs from traditional branding The first brand is Procter & Gamble’s ... Brand Management 163 Use online and traditional means to develop and manage your brand Having an online and off-line presence can be an important factor for all brands, both established brands...

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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_7 pdf

Danh mục: Quản trị kinh doanh

... characterized, on the one hand, by usefulness and functionality, and that they develop new technological tools during online purchases, and on the other, by the examination of perceptive and sensorial behavior ... (physiological and psychological need) or an external stimulus, some of which include: advertising and promotion; • points of sale and visual • merchandising; emulation; • social requirements, and so ... which are unconnected to the brand and to testing In this case, the Internet assists in the evaluation of the attributes and in preference of a brand name News groups and online forums have a significant...

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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_8 potx

Danh mục: Quản trị kinh doanh

... customers, and the rate of fidelity of the users • Consumer awareness and attitude: the perception and awareness of the brand and of the company products can be inferred through discussion groups and ... greater monitoring and understanding of consumers’ needs The better understanding of one’s own customer expectations fosters, therefore, the interaction and exchanges between company and customer Moreover, ... multimedia channels and “devices” that allow connection and exchange of information, including mobile phone, computer, lap tops, satellites, handhelds, databases, software, and connection and interaction...

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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_11 pptx

Danh mục: Quản trị kinh doanh

... positive opinions (segments 29 and 31) identify brand names in clothing and the names of stores that attracted teens because they were unique in concept, as well as in the brands stocked, which lead ... : no, my mom and I dress completely different Implications for Marketing and Consumer Research The methodology and results of stance analysis have implications for both marketing and consumer ... Cues and Attitudes in Online Interaction 283 Precht, K (2003) Stance moods in spoken English, attitude, emotion and evidentiality in British and American conversation Text, 37, 239–257 Rand,...

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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_12 potx

Danh mục: Quản trị kinh doanh

... positioning a brand Brand equity is a set of assets and liabilities linked to a brand, its name, or symbol Brand loyalty, brand name awareness, perceived quality, brand associations, and other brand assets ... Synergy Between Off-Line and Online Positioning Brands could be categorized as functional brands, symbolic brands, and hedonic brands from the viewpoint of brand positioning and this categorization ... prohibited The E-Mode of Brand Positioning 307 brand equity (Aaker, 1991) Brand positioning involves developing, nurturing, and sustaining brand associations and brand imagery in such a way that...

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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_13 docx

Danh mục: Quản trị kinh doanh

... environment across brands (options and 4, for example), or across environments inside brands (between options and 2, for example), or across brands and environments (options and 4, for example).20 ... dimension, entailing psychological and symbolical risks, is linked to brand equity and attachment of the brand by the consumer Disappointment, regrets, complaining, and collector items are often materialization ... tools costs, and interface learning costs (phi = 0.59, phi = 0.63, and phi=0.52, respectively) and perceived service quality, than that between the other switching cost dimensions and perceived...

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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_14 docx

Danh mục: Quản trị kinh doanh

... site at http:// faculty.washington.edu/sandeep and his blog at http://sandeepworld blogspot.com * * * * * Daniela Andreini is a professor of marketing and e-commerce at the University of Bergamo, ... auction 43 automobiles 41 B B2B 65, 218 B2C 65, 218 Bikhchandani, S 67 brand building 150 brand equity 306 brand positioning 305 brick -and- mortar presence 148 business directories 60 business-to-business ... comprehensive, critical and descriptive examination of concepts, issues, trends, and challenges in this rapidly expanding field of data warehousing and mining A single source of knowledge and latest discoveries...

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Digital Version Contemporary Research E Marketing_2 doc

Danh mục: Cao đẳng - Đại học

... terms “task” and “goal” to be used interchangeably For example, Van Duyne, Landay, and Hong (2003) recognize that tasks such as “I want to find the best digital camera for under $500 and buy it” ... Web site features and content are evaluated by the consumer in the context of their goals and tasks Thus determining which features and content are relevant begins with an understanding of the consumer’s ... The field of UCD provides a wealth of tools and techniques for understanding users and their tasks Tools such as customer personas, customer scenarios, and tasks analysis all based on the “human...

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Digital Version Contemporary Research E Marketing_3 ppt

Danh mục: Cao đẳng - Đại học

... this chapter and in Dawson, Minocha, and Petre (2003b), is a service quality framework that is empirically grounded and integrates e-CRM and HCI strategies for the effective design and development ... compensation, and so on, and less on the interaction with the Web site E-SEQUAL consists of both HCI and e-CRM heuristics and, therefore, encompasses characteristics of both Web site design and service ... entering personal details, billing and delivery information, and credit card details Finally, the postpurchase stage involves tracking the order and Figure The purchase and consumption cycle with an...

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Digital Version Contemporary Research E Marketing_4 pot

Danh mục: Cao đẳng - Đại học

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