Ngày tải lên :
18/02/2014, 02:20
... marketing emerged in the late 19 60s and 19 70s from the work of Bagozzi (19 78), Kotler and Levy ( 19 69), Kotler and Zaltman (19 7 1) , Rothschild ( 19 79), and Shapiro ( 19 73) Carrots, Sticks, and Promises ... Journal of Public Policy & Marketing, 12 (1) 10 -18 Hardin, Garrett (19 68), “The Tragedy of the Commons,” Science, 16 2 ,12 43-48 Hastings, G.B and B Elliott (19 93), "Social Marketing Practice in ... (Summer), 10 4 -19 Weibe,G.D (19 5 1) , -Merchandising Commodities and Citizenship on Television," Public Opinion Quarterly, 15 (Winter), 679- 91 Wiener, Joshua Lyle and Tabitha A Doescher (19 91) , "A...