buyology by martin lindstrom summary
brandwashed martin lindstrom
Ngày tải lên :
12/06/2014, 22:40
... moment.
Which brings me to Martin Lindstrom and the groundbreaking book you’re gripping in your hands.
I first met Martin when he agreed to appear in my film. I’d read his last book, Buyology, which
explores ... the
CONTENTS
Cover
Other Books by This Author
Title Page
Copyright
Dedication
Foreword by Morgan Spurlock
Introduction: A Brand Detox
CHAPTER 1
Buy Buy Baby
When companies start marketing ... manipulated by advertisers and corporations, Martin maintains a very
fine line between what he knows and (how else to put it?) what he really knows. If you catch my drift.
I n Brandwashed, Martin...
- 249
- 411
- 0
Tài liệu Mutual Funds by Edwin J. Elton* Martin J. Gruber** doc
Ngày tải lên :
19/02/2014, 09:20
... governed by the Investment Company Act of 1940. Under law,
mutual funds are legal entities which have no employees and are governed by a board of
directors (or trustees) who are elected by the ... positive alpha found by Ippolito for
the average fund becomes negative. Thus in analyzing performance we will primarily summarize
results from multi-index models.
Table 1 presents summary results ... determined by supply and demand
and can be bought and sold at that price during the day. They differ in that at the close of the
trading day investors can create more shares of ETFs by turning...
- 70
- 416
- 0
Best Practices in Social Media / Summary of Findings from the Second Comprehensive Study of Social Media Use by Schools, Colleges and Universities docx
Ngày tải lên :
08/03/2014, 19:20
... controlled
by another unit?
Under unit control Controlled by another unit
How would you like to see this
change in the coming year?
More unit
control
Good
where it is
More
control by
another ...
Best Practices in Social Media
Summary of Findings from the Second Comprehensive Study of Social Media Use by
Schools, Colleges and Universities
April 13, 2011 ... umbrella social media strategy for all audiences or individual strategies by
target audience?
Umbrella strategy Individual by target
How would you like to see this
change in the coming year?...
- 16
- 376
- 0
Báo cáo khoa học: "An Automatic Method for Summary Evaluation Using Multiple Evaluation Results by a Manual Method" pptx
Ngày tải lên :
17/03/2014, 04:20
... score of summary x was
obtained by summing parameter b for all the
subscores calculated for each pooled summary,
x
ij
. A subscore was obtained by multiplying a
parameter w
j
, by the evaluation ... manual
score of the summary by Gap, which is defined
by Equation 5.
nm
yxscr
Gap
m
k
n
l
klkl
×
−
=
∑∑
==11
|)('|
(5)
where x
kl
is the k
th
system’s l
th
summary, and y
kl
is ... revised characters divided by the
number of characters in the original summary. If
the summary s quality was so low that a revision
of more than half of the original summary was
required, the...
- 8
- 359
- 0
Gene Therapy - Tools and Potential Applications by Francisco Martin Molina Contributors ppt
Ngày tải lên :
17/03/2014, 21:20
... that
nanoparticles prepared by the water-oil emulsion/diffusion technique released their content
rapidly, whereas those obtained by the water-oil-emulsion method showed an initial burst
followed by a slow release ... was
determined by PCR using luciferase specific primers (For- 5’-AATCCATCTTGCTCCAA‐
CAC-3’ Rev- 5’ATCTCTTTTTCCGTCATCGTC-3’). PCR conditions were: Initial denatura‐
tion at 95 ºC for 15mins followed by 35 ... quadriceps muscle by in
vivo electroporation. Live whole body imaging (IVIS) was performed at various times over
370 days to determine luciferase expression. Expression mediated by the CMV promoter...
- 754
- 589
- 0
Báo cáo khoa học: "Sentence Ordering Driven by Local and Global Coherence for Summary Generation" docx
Ngày tải lên :
23/03/2014, 16:20
...
conducted to enhance summary readability by
accommodating text coherence. We propose a
grouping-based ordering framework that
integrates local and global coherence concerns.
Summary sentences ... 2011.
c
2011 Association for Computational Linguistics
Sentence Ordering Driven by Local and Global Coherence
for Summary Generation
Renxian Zhang
Department of Computing
The Hong Kong Polytechnic ... interpretation, and
summary generation (Hovy, 2005). In the simple
case of extraction, topic identification and
interpretation are conflated to sentence selection
and concerned with summary informativeness....
- 6
- 236
- 0
Báo cáo khoa học: "Improving Search Results Quality by Customizing Summary Lengths" potx
Ngày tải lên :
23/03/2014, 17:20
... did not
find effects for varying summary length, but they
only compared relatively similar summary lengths
(2 vs. 3 vs. 4 lines long).
2.3 Categorizing Questions by Expected
Answer Types
In the ... search
engine snippets compromise by showing fragments
instead of sentences.
2.2 Studies Comparing Results Lengths
Recently, a few studies have analyzed the results of
varying search summary length.
In the ... productively
combined to address this challenge.
Acknowledgments. This work was supported in
part by Powerset, Inc., and in part by Microsoft Re-
search through the MSR European PhD Scholarship
Programme. We would...
- 9
- 203
- 0
chemical engineering - trends and developments by miguel a. galan and eva martin del valle
Ngày tải lên :
01/04/2014, 10:12
... allows a continuous production by chromatographic separation by
simulating the displacement of the countercurrent bed of the eluent phase. This simulation
is done by sequenced displacement of the ... closed form of equation 1.108 can be obtained by use of the representation for ˜c
E
given by equation 1.130, along with the definitions represented by equation 1.143. After
some algebraic manipulation, ... mixture is present, formed by one
polymer and two low molecular weight penetrants. An example is offered by the system
PMMA–CO
2
–C
2
H
4
at 35
C, studied experimentally by Sanders et al.
49
,...
- 388
- 479
- 0
The Unofficial Guide to Real Estate Investing by Spencer Strauss and Martin Stone_1 doc
Ngày tải lên :
21/06/2014, 09:20
... and another
)
. The good news is that you can create
this money by investing, working harder and/or smarter, or you can
create it by saving. Either way, you’ll have more on the bottom line.
Some ... payoff a profit. This is a critical
component to this equation, but one that is all too often bypassed
by the workaholic. For him or her, and for many of the rest of us, we
need to remember why ... where
6(&85(<285),1$1&,$/)8785(,19(67,1*,15($/(67$7(
Isn’t it possible that we’re each wearing our own pair of ruby
red slippers right now? To avoid chasing the wrong dreams, it’s
important to spend some time...
- 23
- 566
- 2
The Unofficial Guide to Real Estate Investing by Spencer Strauss and Martin Stone_2 pdf
Ngày tải lên :
21/06/2014, 09:20
... dreams,
we’ll begin by categorizing you into one of three different groups.
These groups are differentiated by the amount of years you have left
to work and, conversely, by the number of years ... independent at
retirement by making a few small and smart real estate investments
now? The decision should be an easy one.
*5283 ³722%86< -867 +$1*,1¶21´
For baby boomers in the middle ... would have ever
thought that by investing in property today you could generate be-
tween two to six and a half million dollars in 25 years. What’s more,
you achieved this by just making one $5,000...
- 23
- 1K
- 2
The Unofficial Guide to Real Estate Investing by Spencer Strauss and Martin Stone_3 pot
Ngày tải lên :
21/06/2014, 09:20
... you can increase that income stream by rais-
ing rents. No market turnaround is necessary, no Federal Reserve
Board chairman pronouncements to the contrary.
So by jumping into this game and buying ... little knowledge is a dangerous thing”? Well, by this point
in time you will have a little knowledge, and it will indeed be a dan-
gerous thing. By diving in the way you might and doing the kind ... appreciation sounds like just what it is—the
increase in a piece of real estate’s value caused by inflation. This
appreciation rate is directly linked to the general inf lationary rate
of the...
- 23
- 405
- 1
The Unofficial Guide to Real Estate Investing by Spencer Strauss and Martin Stone_4 docx
Ngày tải lên :
21/06/2014, 09:20
... like this:
We can calculate the percentage return for the first year of
ownership by dividing the appreciation by the down payment:
Appreciation $13,950 ÷ Down payment $8,370 = 166% Return
Yes, ... you want. Alternatively, significant cash
withdrawals can occur in two ways:
1. By selling your property
2. By refinancing your property
27+(5*2$/6
This section covers other things you ... ways. The first
is by looking at what remains after you pay all the expenses and out-
standing loans each month. This cash flow should increase yearly
as you increase rents. By the time you retire,...
- 23
- 375
- 1
