and from sprechenhaltestelle to
Cambridge.University.Press.Allegories.of.Union.in.Irish.and.English.Writing.1790-1870.Politics.History.and.the.Family.from.Edgeworth.to.Arnold.Oct.2000.pdf
Ngày tải lên :
21/09/2012, 10:39
... structure, and to the kind of stories that get told and retold about the Irish, so as to reveal both the regularity of English colonial discourse on Ireland and the Irish and the mutations to which ... to legitimate English rule in Ireland so often involve disputed rights to land and property, the relation of fathers to sons, of mothers to daughters, and of potential wives to would-be husbands ... means as monotonously monolithic and insensitive to historical change as Eagleton’s work in particular may make it seem By paying close attention to rhetorical matters, and especially to the concrete...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB.pdf
Ngày tải lên :
21/09/2012, 17:33
... Wharton School of Business “Here is anything and everything you need to know about where marketing stands today and where it’s going tomorrow You can plunge into this tour de force at any point from ... bring it to the customer’s attention and easy access, and how to keep the customer wanting to buy more from you Furthermore, marketing strategy and actions are not only played out in customer markets ... your company also has to raise money from investors As a result you need to know how to market to investors You also want to attract talent to your company So you need to develop a value proposition...
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EVALUATION OF THE REAL SITUATION OF IMPORT ACTIVITIES OF VIETNAM ENERGY DEVELOPMENT SUPPORT JOINT STOCK COMPANY FROM 2009 TO 2011. PROBLEMS AND SOLUTIONS.
Ngày tải lên :
24/07/2013, 09:11
... and internal factors is given as follows: 2.2.1 External factors External factors are the factors from outside environment and the businesses can not adjust but can only harmonize and adapt to ... to provide products and services that satisfy all committed agreements - Improving quality of products and services to satisfy customers’ higher and higher demand - Being a reliable partner and ... - general director and two deputy director (one deputy director is in charge of finance and administration and the other is in charge of technique) In which, the general director is the head...
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Principles from How to Win Friends and Influence People
Ngày tải lên :
19/10/2013, 03:15
... Course® was born d Learn to organize, deputize and supervise He authored several best-sellers, including, How To Win Friends and Influence People and How to Stop Worrying and Start Living Over 50 ... 1888 in Missouri, USA and was educated at Warrensburg State Teachers College As a salesman and aspiring actor, he traveled to New York and began teaching communications classes to adults at the YMCA ... Carnegie’s books have been printed and published in 38 languages Put enthusiasm into your work Don’t worry about insomnia Prevent Fatigue and Worry and Keep Your Energy and Spirits High Dale Carnegie...
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Principles from How to WiHow to Win Friends and Influence People
Ngày tải lên :
19/10/2013, 22:15
... or hers Try honestly to see things from the other person’s point of view Win People to Your Way of Thinking Be sympathetic with the other person’s ideas and desires Appeal to the nobler motives ... Let the other person to save face Be a Leader Praise the slightest improvement Give the other person a fine reputation to live up to Use encouragement Make the fault seem easy to correct Make the ... feel important – and it sincerely Win People to Your Way of Thinking Show respect for the other person’s opinion Never say, “you’re wrong” If you’re wrong, admit it quickly and emphatically Begin...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 1
Ngày tải lên :
24/10/2013, 08:20
... owners rarely switch to another brand Nor Apple Macintosh users want to switch to Microsoft A well-known brand fetches extra pennies The aim of branding, according to one cynic, “is to get more money ... How are brands built? It’s a mistake to think that advertising builds the brand Advertising only calls attention to the brand; it might even create brand interest and brand talk Brands are built ... genius, faith and perseverance to create a brand.” The sign of a great brand is how much loyalty or preference it Brands commands Harley Davidson is a great brand because Harley Davidson motorcycle...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 10
Ngày tải lên :
24/10/2013, 08:20
... Insights from A to Z • From mass marketing to customized marketing The mass market is splintering into mini-markets and your company now has the capability of marketing to one customer at a time • From ... customer at a time • From owning assets to owning brands Many companies are beginning to prefer owning brands to owning factories By owning fewer physical assets and outsourcing production, these companies ... training, exchanging, and communicating • From single-channel marketing to multichannel marketing Companies no longer rely on one channel to reach and serve all their customers Their customers have different...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 2
Ngày tải lên :
24/10/2013, 08:20
... great value to customers The customers would spend more and cost the firm less to serve Everyone would benefit, and special rewards would go to employees who rendered outstanding customer service ... is to watch your competitors, it is more important to obsess on your customers Customers, not competitors, determine who wins the war Most markets are plagued by too many fishermen going after too ... Offerings → Channels → Customers Being product driven and heavily invested in assets, they push their offerings to every conceivable customer and fail to notice customer differences and values Not knowing...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 3
Ngày tải lên :
24/10/2013, 08:20
... iron, and lead customers The better customers should be given more benefits, both to retain them longer and to give other customers an incentive to migrate upward 40 Marketing Insights from A to ... opportunity to so.” Products come and go A company’s challenge is to hold on to its customers longer than it holds on to its products It needs to watch the market life cycle and the customer life ... competitors Some customers are profitable but tough They can be a blessing If you can figure out how to satisfy your toughest customers, it will be easy to satisfy the rest Pay attention to customer...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 4
Ngày tải lên :
24/10/2013, 08:20
... choice to customers, (2) the employer of choice to employees, (3) the partner of choice to distributors, and (4) the company of choice to investors Its reputational capital will contribute to its ... opportunity to experience the cowboy West, fairyland castles, pirate 62 Marketing Insights from A to Z ships, and the like The aim of the experiential marketer is to add drama and entertainment to what ... with dignity and worth.” At a board meeting, coffee was accidentally spilled on the carpet and a janitor was called in Bill took the cleaning solvent from the janitor and knelt down to clean the...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 5
Ngày tải lên :
24/10/2013, 08:20
... a day in response to orders from individual store managers of what they expect to sell in the next few hours 7-Eleven not only trains its store operators to capture customer and sales information ... to sell their ideas to their investors, peers, and staff Leaders need to be teachers and teach others to be leaders Bad managers, in contrast, rely on command and control to get their ideas carried ... foreign distributors carefully They need to define distributor performance very clearly and be aware of host country laws regarding distributor treatment The distributors need to be given adequate...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 6
Ngày tải lên :
24/10/2013, 08:20
... loyal customers Too often, however, companies give a better deal to new customers than to their old customers Thus a telecom company may offer brand-new handsets and a reduced-price call plan to attract ... clerks handle difficult questions from customers, how well telephone operators answer phone calls, how easy it is to locate merchandise in a store, and many other uses Mystery shopping is used to evaluate ... company prices too high, saying that more money should go to the sales force (and less to advertising) to raise their compensation or to hire more salespeople When marketing and sales get into conflict,...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 7
Ngày tải lên :
24/10/2013, 08:20
... Goals and Performance Measures • Percentage of new customers to average number of customers • Percentage of lost customers to average number of customers • Percentage of win-back customers to average ... product • Staying in touch with customers after the sale to ensure that they are satisfied • Gathering customer ideas for product and service improvements and conveying them to the appropriate departments ... respect to customers? At least the following: • Detecting and evaluating new opportunities • Mapping customer perceptions, preferences, and requirements • Communicating customer wants and expectations...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 8
Ngày tải lên :
24/10/2013, 08:20
... retailers to carry two or three store brands pitched at different quality and price levels The main requirement was to create trust in the retailer and to give good value to the customer Fourth, ... more customers are attracted by its lower price) This works when the low-price firm gives good quality and service to its customers Profits come from finding ways to deliver more value to customers ... the factory Don’t fix them there Send them to the dealer and let the dealer fix them There was no thought about the cost to the customer who had to drive back to the dealer, give up the car, and pray...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 9
Ngày tải lên :
24/10/2013, 08:20
... high attention to the brand, add to its credibility, and offer reassurance Not surprisingly, 169 170 Marketing Insights from A to Z singers, actors, and sports figures stand ready to sell their ... day, and Lands End can answer 90 percent of the calls within 10 seconds Overflow calls are routed to stand-by operators working at home And customers 180 Marketing Insights from A to Z who use Lands ... Boeing “the toughest customer we have” and they’re grateful for it By meeting the standards of a demanding customer, the company finds it much easier to satisfy their less demanding customers arget...
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15 Estimation Theory and Algorithms: From Gauss to Wiener to Kalman
Ngày tải lên :
08/11/2013, 12:15
... particular estimator Large-sample properties of an estimator are asymptotic unbiasedness, consistency, asymptotic normality, and asymptotic efficiency Asymptotic unbiasedness and efficiency are ... Observe, from (15.26) and (15.27), that x(0|0) and P(0|0) initialize the single-stage predictor and ˆ its error covariance, where x(0|0) = mx (0) and P(0|0) = P(0) ˆ A more general state predictor ... must be studied from a statistical viewpoint This fact, and its consequences, which seem so obvious to us today, are due to the eminent statistician R.A Fischer It is common to distinguish between...
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Tài liệu From Data to Knowledge and Back Again: Understanding the Limitations of KMS pdf
Ngày tải lên :
20/12/2013, 19:15
... opposed to DSS, GDSS, EIS and expert systems, etc.) and the claims that they can capture, store, and transfer knowledge within organizational contexts To better understand the limitations and capabilities ... the development, implementation and use of systems to informate organizational actors and automate business processes (Checkland and Howell, 1998) However, Boland et al (1994) argue that information ... had to capture the technical understanding of application engineers and relate this to Analog’s products and their attributes in order to build cases for the KATE-Tools platform This activity took...
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Apress beginning PHP and MySQL 5 from novice to professional
Ngày tải lên :
24/01/2014, 13:59
... interfaces, and a major improvement regarding how PHP handles object management Chapters and offer thorough introductions to this topic • Try/catch exception handling: Devising custom error-handling ... PHP and MySQL have resulted in the removal of the MySQL libraries from PHP Therefore, to use PHP and MySQL together, you need to take the necessary steps to make the MySQL libraries available to ... recently the best-selling Beginning PHP and MySQL: From Novice to Professional, and, with coauthor Robert Treat, Beginning PHP and PostgreSQL 8: From Novice to Professional These days Jason splits...
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Tài liệu From Microfinance to Macro Change: Integrating Health Education and Microfinance to Empower Women and Reduce Poverty pdf
Ngày tải lên :
14/02/2014, 13:20
... encouraged her and Sufia took a loan of about $40, which she used to purchase dry fish, biscuits, nuts, chocolate, and other foods From her town in the Feni district, Sufia traveled to small, rural ... especially participatory and nonpaternalistic development input Access to flexible, convenient, and affordable financial services empowers and equips the poor to make their own choices and build their ... assets due to microfinance should enable women clients to put what they learn from reproductive health education into practice, and to increase their consumption of primary health services and contraceptives...
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Tài liệu Remittances from Germany and their Routes to Migrants'''' Origin Countries: A study on five selected countries docx
Ngày tải lên :
16/02/2014, 11:20
... systems providing services to population groups that have been neglected so far The study at hand is a first step towards it Remittances from Germany and their Routes to Migrants' Origin Countries ... i.e transmission routes from Germany to five countries (Albania, Ghana, Marocco, Serbia and Montenegro and Vietnam) Financial institutions and migrants were surveyed and the terms for money transfers ... addition to the exchange rate, it is also very difficult generally to get information about the costs and time needed for the transfer This usually does not apply to MTOs, which are mostly able to...
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