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an analysis on metaphor exploitation in advertising slogans

nghiên cứu các phương tiện liên kết từ vựng trong một số bài đọc của giáo trình “tiếng anh quản trị kinh doanh” và gợi ý cho việc giảng dạy tiếng anh cho sinh viên năm thứ ba trường đại học công đoàn

nghiên cứu các phương tiện liên kết từ vựng trong một số bài đọc của giáo trình “tiếng anh quản trị kinh doanh” và gợi ý cho việc giảng dạy tiếng anh cho sinh viên năm thứ ba trường đại học công đoàn

Khoa học xã hội

... (1983) Discourse Analysis Cambridge: CUP Crystal, D (1992) Introducing Linguistics London: Penguin Eggins, S (1994) An Introduction to Systematic Functional Linguistics London Continuum Halliday, ... includes numerous generalizations of business and economic concepts has explained why relational antonyms are used more frequently than contrary antonyms However, in some texts, no contrary and ... year, and the banking industry in Britain was also deregulated in the 1990s, and financial conglomerates now combine the services previously offered by banks, stockbrokers, and insurance companies...
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an analysis of lexical cohesive devices in funtional food advertisements in english and vietnamese = phân tích các phương tiện liên kết từ vựng trong quảng cáo thực phẩm chức năng trong tiếng anh và tiếng việt

an analysis of lexical cohesive devices in funtional food advertisements in english and vietnamese = phân tích các phương tiện liên kết từ vựng trong quảng cáo thực phẩm chức năng trong tiếng anh và tiếng việt

Khoa học xã hội

... Discourse Analysis, Routledge, London and New York Gooddard A (1998), The language of Advertising, Routledge, London and New York Halliday M.A.K and Hasan R (1976), Cohesion in English, Longman, London ... as people's interest in achieving and maintaining good health increased People‟s demand has increased; offering an opportunity for the age of advertising, advertising has been gaining its great ... explaining the two notion “cohesion” and “coherence” clearly and understandably Referring back to my interest in the language of advertising, I combine these two to make a decision of analyzing...
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an analysis of lexical cohesive devices in funtional food advertisements in english and vietnamese = phân tích các phương tiện liên kết từ vựng trong quảng cáo thực phẩm chức năng trong tiếng anh và tiếng việt tt

an analysis of lexical cohesive devices in funtional food advertisements in english and vietnamese = phân tích các phương tiện liên kết từ vựng trong quảng cáo thực phẩm chức năng trong tiếng anh và tiếng việt tt

Khoa học xã hội

... studies on discourse analysis of advertising, the study covers another research on another type of advertising - Functional Food Advertisements It can be a useful analysis to understand the role and ... discourse and text, spoken and written discourse, and context in discourse analysis Then, the study investigates the notion “cohesion” which will be broken into the concept of cohesion, cohesion and ... objectives in Introduction part reached, with the hope that it can stretch a theoretical understanding on discourse and discourse analysis, as well as a brief introduction on FFs and FFAs Mainly,...
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an analysis of lexical cohesive devices in aesop's fables = phân tích phương tiện liên kết từ vựng trong truyện ngụ ngôn của êzốp

an analysis of lexical cohesive devices in aesop's fables = phân tích phương tiện liên kết từ vựng trong truyện ngụ ngôn của êzốp

Khoa học xã hội

... given constant practice and explanation on organization of relevant meanings in relation to each other in a text The teacher needs to point out semantic consequences of particular patterns of language ... circumstances and on conversation analysis inspecting narratives in addition to talks and the behavior of speakers as well as patterns repeating in given situations Being identified and studied ... turn-taking in ordinary conversation made a first seminal contribution to the understanding of the sequential organization of interaction Then the concept continued to attract the attention of the...
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An analysis of lexical cohesive devices in Aesop's fables

An analysis of lexical cohesive devices in Aesop's fables

Tổng hợp

... turn-taking in ordinary conversation made a first seminal contribution to the understanding of the sequential organization of interaction Then the concept continued to attract the attention of the ... J C (1998) Longman Dictionary of Language Teaching and Applied Linguistics London: Longman Simpson, P (1997) Language through Literature London: Routledge Swales, J (1990) Genre Analysis Cambridge: ... production ability in strategies in interlanguage communication London: Longman Witte, Stephen P and Lester L Faigley (1981) Coherence, cohesion and writing quality College Composition and Communication...
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AN ANALYSIS OF LEXICAL COHESIVE DEVICES IN FUNCTIONAL FOOD ADVERTISEMENTS IN ENGLISH AND VIETNAMESE

AN ANALYSIS OF LEXICAL COHESIVE DEVICES IN FUNCTIONAL FOOD ADVERTISEMENTS IN ENGLISH AND VIETNAMESE

Tổng hợp

... has increased substantially, thanks to an increase in life quality accompanying an improved life expectancy In particular, there has been an explosion of consumer interest in the health enhancing ... Magazines, London and NewYork NguyenHoa (2000), An Introduction to Discourse Analysis, Vietnam National University Publishing House, Hanoi Nunan D (1993), Introducing Discourse Analysis, Penguin, ... (2006), Advertising as Multilingual Communication, Palgrave, Macmillan Hoang VanVan (2006), Introducing Discourse Analysis, Hanoi Open University, Hanoi Linda McLoughlin (2006), The Language...
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An nalysis of lexical cohesive devices in functional food advertisements in English and VietNamese

An nalysis of lexical cohesive devices in functional food advertisements in English and VietNamese

Tổng hợp

... Multilingual Communication, Palgrave, Macmillan Hoang VanVan (2006), Introducing Discourse Analysis, Hanoi Open University, Hanoi Linda McLoughlin (2006), The Language of Magazines, London and NewYork NguyenHoa ... (2000), An Introduction to Discourse Analysis, Vietnam National University Publishing House, Hanoi Nunan D (1993), Introducing Discourse Analysis, Penguin, London Oxford Advanced Learner’s Dictionary ... An Introduction to Discourse Analysis, Routledge, London and New York Gooddard A (1998), The language of Advertising, Routledge, London and New York Halliday M.A.K and Hasan R (1976), Cohesion...
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an analysis of grammatical cohesion used in the call of the wild  by jack london = phân tích liên kết ngữ pháp sử dụng trong tác phẩm tiếng gọi nơi hoang dã của jack london

an analysis of grammatical cohesion used in the call of the wild by jack london = phân tích liên kết ngữ pháp sử dụng trong tác phẩm tiếng gọi nơi hoang dã của jack london

Khoa học xã hội

... Nunan, D (1993) Introducing Discourse Analysis Longman: Penguin 19 Richard, J C (1998) Longman Dictionary of Language Teaching and Applied Linguistics London: Longman 20 Salkie, R (1995) Text and ... 19 times, in addition” once and “besides” twice Considering apposition in additive, “for instance” is used only once, in: He was friendly, in a treacherous sort of way, smiling into one’s face ... Discourse and Literature Oxford: Oxford University Press Coulthard, M (1997) An Introduction to Discourse Analysis Longdon: Longman Crystal, D., (1992) Introduction to Linguistics London: Penguin De...
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A study on lexical cohesive devices from some reading texts of the course book English for Business Study and pedagogical implications for teaching English for third year students at Trade Union University

A study on lexical cohesive devices from some reading texts of the course book English for Business Study and pedagogical implications for teaching English for third year students at Trade Union University

Tổng hợp

... Functional Linguistics London Continuum Halliday, M.A.K (1994), An Introduction to Functional Grammar, 2nd edition, London: Edward Arnold Halliday, M.A.K & Hasan, R (1976) Cohesion in English London: ... implications The above concluding remarks also imply some suggestions for the teaching and learning of the reading and writing activities in BE as follows:  In exploiting collocation in BE reading and ... texts includes numerous generalizations of business and economic concepts has explained why relational antonyms are used more frequently than contrary antonyms Super-ordinate and collocation are...
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a study of grammatical and lexical cohesive devices in some written discourses from the course book english for chemistry = nghiên cứu phương tiện liên kết ngữ pháp và từ vựng thông qua một số văn bản

a study of grammatical and lexical cohesive devices in some written discourses from the course book english for chemistry = nghiên cứu phương tiện liên kết ngữ pháp và từ vựng thông qua một số văn bản

Khoa học xã hội

... and maintenance of human relationship (interactional use) and the latter with the working out and transferring of information (transactional use) (Brown and Yule,1983:13) This study focuses on the ... Halliday and Hasan (1976: 288) divided lexical cohesion into two main categories: Reiteration and Collocation Reiteration: In Cohesion in English (1976:278), Halliday and Hasan define reiteration as ... particular context Gain & Redman (1986) point out that “Register are varieties of language defined by their topics and context of use” namely the language of economics, law, finance, banking, medicine,...
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an analysis of lexical cohesion in document of the textbook of english for geology = phân tích liên kết từ vựng sử dụng trong những tài liệu của giáo trình tiếng anh chuyên ngành địa chất

an analysis of lexical cohesion in document of the textbook of english for geology = phân tích liên kết từ vựng sử dụng trong những tài liệu của giáo trình tiếng anh chuyên ngành địa chất

Khoa học xã hội

... Toronto, Toronto - Nguyen, H (2000) An introduction to discourse analysis Hanoi: Vietnam National University Publishing House - Nunan, D (1993) Introducing discourse analysis London: Penguin ... Coherence and Cohesion in the English Language Classroom: the Use of Lexical Reiteration and Pronominalisation, 1983 - Paltridge, B (2006) Discourse analysis: An introduction London, New York: Continuum ... Name and position on map…) - Answering the questions - Gap filling - True-false exercise Speaking - Reporting main content, a process - Discussing a problem - Presenting interesting information...
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an analysis of lexical cohesion in document of the textbook of english for geology = phân tích liên kết từ vựng sử dụng trong những tài liệu của giáo trình tiếng anh chuyên ngành địa chất tt

an analysis of lexical cohesion in document of the textbook of english for geology = phân tích liên kết từ vựng sử dụng trong những tài liệu của giáo trình tiếng anh chuyên ngành địa chất tt

Khoa học xã hội

... occurence and analysis Chapter 3: Major findings and implications for teaching eg effectively Basing on several difficulties of the students analyzed in the findings, basing on the opinions about ... combination of the Geology in English and analysis based on theory of FG On the one hand, ESP supports readers to get reading comprehension skill; on the other hand, FG is one branch of Grammar in ... work out the findings Problems in teaching and studying EG based on the findings Implications for teaching EG effectively and some suggestions for further study Methods of the study In order to...
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A study of grammatical and lexical cohesive devices in some written discourses from the course book “english for chemistry”

A study of grammatical and lexical cohesive devices in some written discourses from the course book “english for chemistry”

Tổng hợp

... teachers and learners in teaching and learning English, i.e learning English is learning vocabulary and grammar Moreover, students often learn words in isolation, not in combinations Meanwhile, in ... An Introduction to Systematic Functional Linguistics Cont- London 10 Firth, J.R (1957) Papers in Linguistics London: Oxford University Press 11 Gains, R and Redman, S (1986) Working with Words ... (1985) An Introduction to Functional Grammar London: Arnold 13 Halliday, M.A.K and Hasan, R (1989) Language, Context and Text: Aspect of Language in a Social-Semiotic Perspective Victoria: Deakin...
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ANALYSIS OF COHESIVE DEVICES IN THE ESP TEXTBOOK ON ACCOUNTING AT UNIVERSITY OF LABOR AND SOCIAL AFFAIRS

ANALYSIS OF COHESIVE DEVICES IN THE ESP TEXTBOOK ON ACCOUNTING AT UNIVERSITY OF LABOR AND SOCIAL AFFAIRS

Tổng hợp

... 297-314 Eggins, S (1994) An introduction to Systematic Functional Linguistics London: Printer 10 Halliday, M.A.K (2002) Linguistics Studies of Text and Discourse Continuum London and New York ... textbook analysis, interview and questionnaire analysis Significance of the study In term of theoretical significance the study tries to contribute to verifying the correctness and significance of linguistic ... teaching and leaning ESP Aims of the study Firstly, the study mainly aims at describing and analyzing cohesive devices in the ESP textbook on Accounting in terms of grammar and lexis Secondly,...
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An analysis of lexical cohesion in document of the textbook of English for geology

An analysis of lexical cohesion in document of the textbook of English for geology

Tổng hợp

... Reiteration and Pronominalisation, 1983 - Paltridge, B (2006) Discourse analysis: An introduction London, New York: Continuum - Robinson, Pauline C, ed Hywel Coleman Working with Language: A ... occurence and analysis Chapter 3: Major findings and implications for teaching eg effectively Basing on several difficulties of the students analyzed in the findings, basing on the opinions about ... discourse analysis Hanoi: Vietnam National University Publishing House - Nunan, D (1993) Introducing discourse analysis London: Penguin English - Palmer J.C, Coherence and Cohesion in the English Language...
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a comparative study of lexical cohesive devices through some english and vietnamese fables = nghiên cứu so sánh các phương tiện liên kết từ vựng thông qua một số truyện ngụ ngôn anh và việ

a comparative study of lexical cohesive devices through some english and vietnamese fables = nghiên cứu so sánh các phương tiện liên kết từ vựng thông qua một số truyện ngụ ngôn anh và việ

Khoa học xã hội

... nh chong) 29 2.1.3 Antonymy Some of meaning relations among words can be created by using another means of lexical cohesive devices that is antonym Antonyms are words that opposite in meaning ... An Introduction to Functional Grammar London: Arnold Halliday,M.K & Hasan, R.(1976) Cohesion in English London: Longman Grop Limited Hatim, B & Mason, I (1990) Discourse and the Translator Longman ... Discourse Analysis for Language Teachers CUP> Munday, J.(2001) Introducing Translation Studies London and Newyork: Routledge Nunan, D (1993) Introducing Discourse Analysis England: Penguin Group...
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an analysis of lexical cohesion of english and vietnamese economic news discourse = phân tích các phương tiện liên kết từ vựng trong diễn ngôn tin kinh tế tiếng anh và tiếng việt

an analysis of lexical cohesion of english and vietnamese economic news discourse = phân tích các phương tiện liên kết từ vựng trong diễn ngôn tin kinh tế tiếng anh và tiếng việt

Khoa học xã hội

... Introduction to Functional Grammar London: Arnold 12 Hasan, R (1984) Coherence and Cohesive Harmony London: Longman 13 Hatim, B and Mason, I (1990) Discourse and the Translator London: Longman 14 ... It can be concluded from all discussed above that the main features of repetition in English and Vietnamese economic news is nearly the same in kind and in function An investigation on the contribution ... has been increasing rapidly and English is regarded as a predominant means of international communication, particularly in transferring written information Most of magazines, newspapers, internet...
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an analysis of english inquiry letters in online shopping from a systemic functional grammar's perspective = phân tích thư yêu cầu tiếng anh trong mua bán trực tuyến theo quan điểm ngữ pháp chức năng hệ thống

an analysis of english inquiry letters in online shopping from a systemic functional grammar's perspective = phân tích thư yêu cầu tiếng anh trong mua bán trực tuyến theo quan điểm ngữ pháp chức năng hệ thống

Khoa học xã hội

... discourse analysis including pragmatics approach, language variation, interactional social- linguistics, conversation analysis, integrated approach Each approach plays an important role and they ... progression According to F Danes (1974), the organization of information in texts is determined by the progression in the ordering of utterance themes and their rhemes His spelling out of the relationship ... that manufacturer asking specific questions If you cannot find any information on a technical subject, an inquiry letter to a company involved in that subject may put you on the right track In fact,...
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A comparative study of lexical cohesive devices through some english and vietnamese fables

A comparative study of lexical cohesive devices through some english and vietnamese fables

Tổng hợp

... tales and Application to Translation Unpublished M.A.Thesis Hanoi Mc Cathy, M (1991) Discourse Analysis for Language Teachers CUP> Munday, J.(2001) Introducing Translation Studies London and Newyork: ... B & Mason, I (1990) Discourse and the Translator Longman Group Limited Hoa, Nguyen (2000a) An Introduction to Discourse Analysis Hanoi: VNU Publishing House Hoa, Nguyen (2003) Understanding English ... Discourse and Literature Oxford: Oxford University Press Halliday, M.A.K (1994) An Introduction to Functional Grammar London: Arnold Halliday,M.K & Hasan, R.(1976) Cohesion in English London: Longman...
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