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A study to indicate the importance of consumer based-brand equity on consumer perception of brand (a case study of fast food restaurants).pdf

A study to indicate the importance of consumer based-brand equity on consumer perception of brand (a case study of fast food restaurants).pdf

Ngày tải lên : 24/09/2012, 17:19
... defined as a name, logo, symbol and identity or a trademark. Prasad and Dev. (2000) also states that a brand can be seen to include all tangible and intangible attributes that a business stands for. ... knowledge and awareness of the available brand. • Alternative evaluation: this is the stage whereby the consumers evaluate and rank alternative brand based on the information they have. Such information ... overall mean value than Max hamburger. In terms of standard deviation, we found out that MacDonald had a larger standard deviation than Max hamburger in these attributes “the food quality...
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Organizing pairwork and groupwork in the context of high school classrooms at pham van nghi upper secondary school, nam dinh province: A case study

Organizing pairwork and groupwork in the context of high school classrooms at pham van nghi upper secondary school, nam dinh province: A case study

Ngày tải lên : 07/11/2012, 14:54
... acts as ‘ secretary’. This can be difficult to organize, but in a large class it has the advantage that students correct each other’s mistake and the teacher only has a few papers to mark at ... group According to Adrian Doff, students can practise language together, study a text, research language or take part in information- gap activities in pairwork. They also can write dialogues, ... teachers’ training University. In the past, most of these teachers mainly used the Grammar- Translation Method - a way of teaching and learning a foreign language on the basis of detailed analysis...
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UNIVERSITY TEACHER’S CONCEPTUALIZATION OF TASK-BASED TEACHING: A CASE study IN taybac university

UNIVERSITY TEACHER’S CONCEPTUALIZATION OF TASK-BASED TEACHING: A CASE study IN taybac university

Ngày tải lên : 07/11/2012, 15:01
... Communicative Approach and the Natural Approach are based on this view. The interactional view sees language primarily as a means for establishing and maintaining interpersonal relations and for ... are available only in target language, and the necessary materials can only be obtained if they ask in target language, such activities stimulate a natural need to understand and use it. Many ... 16) defines a pedagogical task in the following way: A task is a workplan that requires learners to process language pragmatically in order to achieve an outcome that can be evaluated in terms...
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596 THE USE OF RELATIONSHIP MARKETING TECHNIQUES IN HIGHER EDUCATION  A CASE STUDY

596 THE USE OF RELATIONSHIP MARKETING TECHNIQUES IN HIGHER EDUCATION A CASE STUDY

Ngày tải lên : 08/04/2013, 17:02
... đặc biệt quan trọng trong đ a bàn du lịch trọng điểm Nha Trang - Ninh Chữ - Dalat và là cực hút lớn củ a tam giác tăng trưởng du lịch Thành phố Hồ Chí Minh - Dalat - Nha Trang, xa hơn là trục ... ch a mang tính cạnh tranh cao Nhưng việc quảng bá điểm đến Việt Nam hiện đang ở thời điểm rất thuận lợi. Thương hiệu Việt Nam nói chung đang được a chuộng và Dalat - Lâm Đồng nói riêng đang ... đ đ ị ị a a p p h h ư ư ơ ơ n n g g : : Nhiệm vụ c a ban quản lý Marketing rõ ràng là quan trọng cho việc hiểu vai trò c a Marketing bên trong doanh nghiệp. Tuy nhiên, điều nhà chiến lược quan...
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USING BRAND AS AN EFFECTIVE WEAPON TO COMPETE IN THE MARKET: A CASE STUDY OF NHAT LINH COMPANY

USING BRAND AS AN EFFECTIVE WEAPON TO COMPETE IN THE MARKET: A CASE STUDY OF NHAT LINH COMPANY

Ngày tải lên : 13/04/2013, 10:29
... a company builds and manages its brand to get the full benefit from that, a study into the case of LiOA brand at Nhat Linh Co. Ltd., an auto voltage stabilizer (AVS)manufacturer is carried ... communicated to the target audience and that demonstrates an advantage over competing brands. The four salient characteristics of a brand position as reflected by the phrases “part,” “target audience,” ... more how a company builds and manages its brand to get the full benefit from it, a study into the case of the LiOA brand at Nhat Linh Co., Ltd., an auto voltage stabilizer (AVS) manufacturer,...
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COMPETITIVE ADVANTAGES IN OFFICE FURNITURE INDUSTRY IN VIETNAM: A CASE STUDY OF SON THUY COMPANY

COMPETITIVE ADVANTAGES IN OFFICE FURNITURE INDUSTRY IN VIETNAM: A CASE STUDY OF SON THUY COMPANY

Ngày tải lên : 13/04/2013, 21:58
... for vocational schools do not satisfy the new needs. Schools for business administration, management and law are favor of a theoretical approach rather than practical problem. Information about ... SMENET have been collecting information on oversea market and development of trading partners. In addition, MOT has an activities base, for example, Vietnam Square located in Osaka (Japan) and VIETCOMBANK ... such as all types of chairs, all types of steel cabinets and all types of tables in Vietnam market according to all the designs of products that Son Thuy learn from Thailand, Malaysia, and Singapore. Son...
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ENTRY STRATEGY INTO VIETNAMESE ENVIRONMENTAL MARKET A CASE STUDY OF ALTECH ENVIRONMENT PTE LTD

ENTRY STRATEGY INTO VIETNAMESE ENVIRONMENTAL MARKET A CASE STUDY OF ALTECH ENVIRONMENT PTE LTD

Ngày tải lên : 22/04/2013, 14:21
... member of the Association of Southeast Asian Nations (ASEAN) and, thereby, of the ASEAN Free Trade Area (AFTA), and signed a memorandum of understanding for 25 such, Altech are unable to clinch ... industrial or commercial area. It also carried microorganisms that may cause disease and organic material that can damage lakes and streams as it decomposes. It will be necessary to provide the ... regulations give a very clear example, including barriers to trade and 23 Sewage carries human wastes, wash water, and dishwater, as well as a variety of chemicals if it comes from an industrial...
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DEVELOPING A COMPETITIVE STRATEGY: A CASE STUDY OF THE THANGLONG GARMENT COMPANY IN HANOI, VIETNAM

DEVELOPING A COMPETITIVE STRATEGY: A CASE STUDY OF THE THANGLONG GARMENT COMPANY IN HANOI, VIETNAM

Ngày tải lên : 23/04/2013, 10:29
... say a company has a competitive advantage when its profit rate is higher than the average for its industry and it can sustain this advantage to maintain high profit rate over a number of years. ... EU, Canada, And US. Non-quota markets are Japan, Taiwan, South Korea, and Hong Kong. These two market categories share the same proportion (50%) of total export value. Despite Vietnamese garment ... to manage the workforce and related activities including training and recruitment, calculating worker’s wage, manage worker’s social insurance and other welfare, organizing and managing emulation...
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Sample Solutions as First Step to Knowledge Management A Case Study

Sample Solutions as First Step to Knowledge Management A Case Study

Ngày tải lên : 16/10/2013, 01:15
... to start with Knowledge Management: Either to start organization spanning or start in a functional department. Raub and Wittich emphasize that Knowledge Management is a gradual process [RaWi04]. ... the capability of a FAQ-Database of a ticket system: During the pre -study it became evident that Company A has a much bigger demand for a Knowledge Base than it was expected. Basically all employees ... means that a Knowledge Management initiative can not deliver a complete Knowledge Management in one step. Davenport and Prusak state that any Knowledge Management program should start with a...
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Digital Sound Recorder: A case study on designing embedded systems using the UML notation.

Digital Sound Recorder: A case study on designing embedded systems using the UML notation.

Ngày tải lên : 24/10/2013, 23:15
... clock class diagram The Alarm Clock Class Diagram The Alarm Clock class keeps the current time and date and the alarm time. The Alarm Clock uses a timer to measure the pass of the time. Each second ... ) cycleMinute( ) AlarmClock getTime( ) getDate( ) getAlarm( ) getAlarmState( ) setAlarmState( ) Now AlarmTime Date get( ) set( ) nextDay( ) cycleDay( ) cycleMonth( ) cycleYear( ) Today Figure 3.9: Alarm clock ... memory fragmentation and object aligning. When a Message Memory object is created, it allocates and array of Audio Blocks. Each element of the array is marked when used and contains a pointer...
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A case-study in IVF - paternalism and autonomy in a ‘high-risk’ pregnancy

A case-study in IVF - paternalism and autonomy in a ‘high-risk’ pregnancy

Ngày tải lên : 01/11/2013, 08:20
... renal damage reported a prematurity rate of 17 per cent and a spontaneous abortion rate (miscarriage) of 20 per cent, as compared to 16 3A case- study in IVF visualized. Successful pregnancy rates ... health, anaemia and tubal damage generally encountered when these patients are managed by renal dialysis. Currently only 1 in 50 women of child-bearing age becomes pregnant following a renal ... transplants against trying for a baby, as medical care for ‘high risk’ pregnancies was improving dramatically. Following discussion with the Transplantation Unit and the high-risk pregnancy specialists,...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P1 doc

Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P1 doc

Ngày tải lên : 14/12/2013, 22:15
... “.;c:\jakarta-tomcat\lib\servlet.jar;” ➥ de/tarent/forum/OutputChatMessagesTag.java -d /classes javac -classpath “.;c:\jakarta-tomcat\lib\servlet.jar;” ➥ de/tarent/forum/OutputDebugInfoTag.java -d /classes javac -classpath “.;c:\jakarta-tomcat\lib\servlet.jar;” ➥ de/tarent/forum/NoCacheHeaderTag.java ... “.;c:\jakarta-tomcat\lib\servlet.jar;” ➥ de/tarent/forum/NoCacheHeaderTag.java -d /classes javac -classpath “.;c:\xalan-j_1_2_2\xalan.jar;c:\xalan- ➥ j_1_2_2\xerces.jar;c:\jakarta-tomcat\lib\servlet.jar;” ➥ de/tarent/forum/Xalan1Transformer.java ... “.;c:\jakarta-tomcat\lib\servlet.jar;c:\xalan- ➥ j_2_0_1\bin\xalan.jar;c:\xalan-j_2_0_1\bin\xerces.jar;” ➥ de/tarent/forum/Xalan2Transformer.java -d /classes javac -classpath “.;c:\jakarta-tomcat\lib\servlet.jar;c:\xalan- ➥ j_2_0_1\bin\xalanj1compat.jar;c:\xalan-j_2_0_1\bin\xalan.jar;c:\xalan- ➥ j_2_0_1\bin\xerces.jar;” de/tarent/forum/TransformTag.java...
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