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Ebook - How to Act like a CEO
HOW TO ACT LIKE A CEO TEAMFLY Team-Fly ® O THER BOOKS BY D. A. B ENTON Lions Don’t Need to Roar How to Think Like a CEO The $100,000 Club Secrets of a CEO Coach HOW TO ACT LIKE A CEO 10 Rules for Getting to the Top and Staying There D. A. BENTON M C G RAW -H ILL NEW YORK SAN FRANCISCO WASHINGTON, D.C. AUCKLAND BOGOTÁ CARACAS LISBON LONDON MADRID MEXICO CITY MILAN MONTREAL NEW DELHI SAN JUAN SINGAPORE SYDNEY TOKYO TORONTO Copyright © 2001 by Debra A. Benton. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-137459-0 The material in this eBook also appears in the print version of this title: 0-07-135998-2. All trademarks are trademarks of their respective owners. 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DOI: 10.1036/0071374590 abc McGraw-Hill My sincerest thanks and appreciation in completing this project goes to several people My husband, Rodney Sweeney, and to “Scooter”. My parents, Fred and Teresa Benton. My agent, Mike Cohn, and editor, Mary Glenn. And some special friends: Amy Zach Williams, Greg and Kristie Eslick, JM Jones, Michelle Fitzhenry, Delores Doyle, Mindy Credi, Dr. Kelvin Kesler, and Konstantine Robert Buhler. This page intentionally left blank. vii CONTENTS Introduction: The 1000% Solution ix Hard Work xii Me—and Your—Mentors xv What I Learned That You and I Can Both Benefit From xviii 1. Be Yourself, Unless You’re a Jerk 1 2. See Around Corners 29 3. Make Dust or Eat Dust 53 CEO Decision Making 55 The Phases of Planning 59 When Things Don’t Go According to Plan . 69 4. Make the Big Play71 CEO Communications 81 The CEO Is Also the CLO (Chief Listening Officer) 83 5. Keep Good Company93 Get Good People—No Great People! 94 Get the Reputation for Putting Together a Good Team 97 Praise People 100 Careful on the Criticism 104 Protect Your Investment in People by Minimizing the Negative Office Politics They May Have to Deal With 107 To Keep Good People, Be of Good Cheer and Good Humor Around Them 110 6. Be the Number One Fund Raiser and Protector 117 The Areas Where Only the CEO Can Add Value 122 Copyright 2001 Debra A. Benton. Click Here for Terms of Use HOW TO ACT LIKE A CEO viii The Technical Expert(s) 124 Public or Private Companies 126 7. Act Like a CEO Even When You Don’t Feel Like It 131 To Act Like a CEO Is to Perform—Both in Action and Acting 132 How Effective CEOs Act—The Actions and the Acting— Is Their Job 135 As a Leader, You . 139 CEO Theatrics 142 8. Evangelize the World 151 To Get Better at Selling 153 9. Go Big or Go Home 159 Be on Boards 162 Set an Example 163 Give Money 164 The Other Benefits of Being a Social Citizen . 165 10. Cut Through the Junk 167 Balance Is a Simple Concept So the Question Is Why Is It So Hard? 170 Get on the “Same Page” with Your Family 171 To Get More Balance, Decide to Do Something About It Every Day 174 Don’t Regret the Past, Change the Future 179 Wrap-Up 183 For the “Grays” Out There . Playing the Back Nine, So to Speak (or As One Punk Put It, “the People Who Provide Adult Supervision”) 184 For the Punks 186 Special Thanks 191 Index 199 INTRODUCTION THE 1000 PERCENT SOLUTION • CEOs are different in how they can and need to act. •You need to do what the good ones do if you want to become one yourself. “Tomorrow will be different when you wake up,” says John McCains, campaign manager on the eve of the New Hampshire primary. “You will be scrutinized like a President.” And that’s the way it will go for you as you move up whatever track you are on. Whether you’re a CEO now or on your way to becoming one, you want to be a good one. No, a great one! That’s wonderful. That’s what is needed in the businessworld. Your employees, customers, in- vestors, community, and competitors will demand it. But most im- portantly you want to be the best because that’s the kind of person you are. Like California winemaker, Robert Mondavi says, “Even when I played marbles as a child, I wanted to be the best.” You are who I like to work with. You have basic ambition, drive, and talent. You’ll put the effort in, and you’ll make a difference in ix Copyright 2001 Debra A. Benton. Click Here for Terms of Use the world for all the people around you. You’ll be what Super bowl Champion Denver Broncos coach, Mike Shanahan, wants on his team, “A difference maker.” “Some people grow up with a certain hunger to excel. They aren’t always sure what form that hunger will take. Whether they will end up in law, business, acting, or racecar driving. But they de- velop a desire to excel and succeed and through sheer hard work and continuous improvement get there,” says Ed Liddy, CEO of All- state. “If you’re in business it helps if you’re fortunate to work for a great CEO. Then be watchful and observe what works and does- n’t work. And be open to modify your style. But be careful who you hang around with.” Truth is, as good as you are now you probably could do about 1000 percent more than you thought you could. And you can do it starting today. “Some CEOs think the day they become CEO is the high point of their career. They ought to feel they’re just beginning,” says Jack Welch, CEO of General Electric. And really, every day you are beginning anew and what is required to be the best today is to beat the best. Being ambitious, you (and I) pretty much have to make one of two choices in our quest for career goals. Either to Run. Or, run faster—and more efficiently. A web-based start-up CEO says, “It’s like you pass the finish line of the marathon and people say, ‘Thanks a lot, but you still gotta run.’” And as Gabrielle Saveri writes in Business Week, “So they take a deep breath, another step, and don’t even think about stopping.” Your race to become a champion has started if you’ve come far enough in your career to be interested in reading this book. You’re likely described as “a very strong contributor where people have a HOW TO ACT LIKE A CEO x . of a CEO Coach HOW TO ACT LIKE A CEO 10 Rules for Getting to the Top and Staying There D. A. BENTON M C G RAW -H ILL NEW YORK SAN FRANCISCO WASHINGTON,. HOW TO ACT LIKE A CEO TEAMFLY Team-Fly ® O THER BOOKS BY D. A. B ENTON Lions Don’t Need to Roar How to Think Like a CEO The $100,000 Club Secrets of a