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Ngày đăng: 25/02/2021, 16:42
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As in Viet Nam market and with the thriving of digital and technology nowadays, food delivery on app is not a strange things. It’s become a behavior as known as all food is fast food in the smartphone era especially for the Gen Y and Gen Z in Viet Nam. See Vietnam as a potential market to access into, South Korea’s leading food delivery app operator Woowa Brothers first launched in Vietnam on June 10 with the Vietnamese version called Baemin (named after Woowa’s own food delivery platform, Baedal Minjok, a leader in the sector in South Korea) in Ho Chi Minh City.
Woowa Brothers claims to have ten million monthly active users in its home country and handles approximately one million orders a day. Woowa Brothers raised USD 320 million in 2018 for foreign expansions, with Vietnam as its first overseas market. With the launch in the Southeast Asian nation, they aims to bring “Korean culture, flavor and know-how” to Vietnam. According to its mission, Baemin comes to Vietnam “Helping people to eat well anytime and anywhere” with just a few simple steps performed on the Baemin app: Choose the food, choose the nearest store and order. Favourite dishes will be delivery quickly with an extremely reasonable price
Woowa Brothers’ nine years of experience in South Korea will allow the Vietnamese unit to process a massive volume of orders simultaneously and connect users, restaurants and riders.
Woowa Brothers had reportedly acquired and take over local food delivery firm Vietnammm in February 2019, Vietnammm is one of the first pioneers in the Vietnam country’s food delivery business that founded in 2011. It’s a good start for Baemin to access in Vietnam food delivery market. The startup unicorn seeks to gradually expand from Ho Chi Minh City to other Southeast Asian cities including Hanoi, though details have yet will be revealed in the future.
Baemin’s product and services:
Baemin’s main service is order food online on mobile app, Baemin offers ordinary meals from mom-and-pop kitchens, international cuisine from foreign restaurants -- Western, Asian and more -- as well as premium brand coffee, tea and desserts from franchise brands, such as Phuc Long, Gong Cha and Koi.
Baemin have their own shipper to delivery the food and say no to the third place company to delivery.
Payment menthod:
Cash: customers pay when they receive their order/ ATM Card/ Credit Card.
Customer’s benefit:
Baemin put fast and convenience, quality on the top priority their the customers, they aslo pay attention in pushing a lot of promotion, discount on the app in difference time, location. Beside, customer will have more benefit with group order.
Delivery fee:
Currently, the delivery fee of Baemin base on the distance is:
From 3 km: 15.00 dong
From more than 3km: 15.000 dong and 5.000 dong extra per km
The driver’s policy:
Baemin offer that they will earn 10% of delivery fee of the driver per order, same as Now app. However, Baemin is running free policy for driver so that the driver will earn 100% of the shipping fee.
2. Analyze competition factor:
a. Competitors
Despite being a newcomer in this competitive and booming market, Baemin is ambitious to rise to the top of the market with a distinctive approach in its journey to bring authentic experience for customer.
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