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Bill Gates đã từng nói "Trong 05 năm nữa nếu bạn không kinh doanh trên Internet thì tốt nhất bạn đừng kinh doanh nữa". Cuốn sách này sẽ giúp bạn xây dựng công việc kinh doanh cho chính mình với thời gian bỏ ra ít nhất mà đem lại hiệu quả tốt nhất. Các bạn sẽ tìm thấy nhiều điều mới lạ hơn nữa trong cuốn sách này.....
p.2 www.DoLessWorkMakeMoreMoney.com CONTENTS Chapter 1. Why Read This Book . 4 Chapter 2. Failure is the First Step to Success 12 Chapter 3. Forward Thinking Will Make You More Money 16 Chapter 4. The Bones of Your Online Business . 23 Chapter 5. To Passion or Profits? . 28 Chapter 6. Your Financial Success Depends on Your Team . 34 Chapter 7. Marketing Comes Before You Create Your Products (Not After) . 49 Chapter 8. Product Creation 56 Chapter 9. Servers, Security & Payment Processors: The Nitty-Gritty 83 Chapter 10. The Psychology of the Sales Process . 90 Chapter 11. Is the Money Still in the List? The Art of Email Marketing . 109 Chapter 12. Copywriting is So Much More Than Words . 124 Chapter 13. Design Elements to Rocket Your Conversions . 136 Chapter 14. Good Marketing Removes the Need to Sell (24 Advanced Conversion Secrets) 142 Chapter 15. Traffic: The Life-Blood of Your Business 154 Authority Blog . 163 Review Blogs . 164 Guest Blogging 165 Article Marketing 169 Niche Forums 174 Social Bookmarking . 177 Tutorial Sites . 179 Classified Ads 181 Video Marketing . 183 Podcasts 186 Social Networking . 189 Google AdWords . 191 p.3 www.DoLessWorkMakeMoreMoney.com Chapter 16. Affiliate Recruitment & Management . 195 Chapter 17. Customer Support 206 Chapter 18. Testing & Tracking 215 Chapter 19. The Surprising Truth About Success & Creating a Sustainable Business 224 p.4 www.DoLessWorkMakeMoreMoney.com Chapter 1. Why Read This Book p.5 www.DoLessWorkMakeMoreMoney.com ‘Try not to become a man of success, but rather try to become a man of value.’ Albert Einstein Why Read This Book? This book has been written to teach the average person not only how to make money on the internet… but how to build a business. There are too many different ways of making money online. Many are spammy techniques aimed at short term cash flow. They’re looking at the latest deceptive strategy. Such as how to trick Google or how to make fast money from a CPA Network. The problem with many of these ‘get rich quick’ models is that they are unstable. It is possible for your money to simply dry up overnight. Perhaps because you’re not up to speed, or don’t understand Google’s latest terms of service. Waking up and finding your account has been banned happens more than you think. Many of my friends have woken to find they have not only lost $30,000 or $50,000 owing to them, but the recurring income they had come to depend on too. In this book we’re looking at a more sustainable business model, something for the long term. A business that you can keep building, and will hopefully outlive you. Something that you can pass on, or sell, should you choose to. I encourage your business to be based around creating value for others. A novel concept for some I know! Turning to the internet for quick, short term cash is not what this book is about. However, do it right and you could be making money faster than you think . p.6 www.DoLessWorkMakeMoreMoney.com 3 Perks of Running an Online Business There are so many perks of running your business from an internet connection… 1. Economic Leverage (Global Staff / Contractors) You can leverage your business by employing staff or contractors from developing countries that you couldn’t afford in a first world country. You can work with highly skilled individuals at a fraction of the price. You’re not exploiting anyone when you pay above-average rates. It’s a win-win situation that makes great economic sense. 2. Minimal Set-Up Cost If you have a computer and an internet connection, that’s all you need to get started. Even if you don’t own one personally, we can all access one even if it’s at the local library, an internet café or at a friend’s house. Other than that you will need some form of hosting and at least one domain name. This should set you back no more than about $100 or so per year. 3. Not Just For Nerds, Internet Geeks or Techies Despite what you may think, you don’t have to be a computer programmer to run a successful internet business. The internet is simply a means for you to market your business through. In fact many of the top internet marketers I know do not know anything about HTML, servers or editing graphics. The internet makes a level playing field for people of any gender, race, age, social background or education. Again, I know successful marketers who are still in their teens, some from third world countries, men and women, black and white, some who have university degrees while many never even finished school. p.7 www.DoLessWorkMakeMoreMoney.com There are several multi-tool platforms (such as my own offering, FusionHQ) specifically designed for on-line business owners to easily create their entire online business without having to know anything technical. Yes, you can create multiple streams of passive income (and have multiple websites) and manage them all from one central place. An intuitive, simple ‘drag and drop’ interface removes many obstacles. You don’t have to worry about being computer literate or hiring a mass of expensive programmers. FusionHQ is run through a web browser. Almost any modern computer today with a recent browser installed will be able to take advantage of FusionHQ. Why You Need More Money I hope the reason you’re reading this book is because you want to make a permanent change in your financial life. A liberating change that will allow you to finally live life on your terms. If you want to make choices based on real desires (and not by price tags) then this book will be your financial bible. (When you’re eating in a restaurant do you choose what to eat based on what you feel like eating? Or do you choose something based on the price in the menu?) Everyone has a turning point and their own story to tell when enough really is enough. Do you feel inadequate that you can’t give your family the quality of life you want to provide for them? Are you tired of putting in long hours to make your boss even richer? Do you desperately want to turn your financial world around, but don’t know how? If you feel bewildered, angry or frustrated with the amount (or lack) of money in your bank account then you are not alone. A quick disclaimer . p.8 www.DoLessWorkMakeMoreMoney.com Money Alone Cannot Make You Happy Having said that, money does make life a whole lot easier. Looking back to the first time I traveled around Central Australia in my early 20’s, I don’t know how I survived. Basic things such as transport, food and shelter were such a struggle for me. Days were spent with my thumb out trying to hitch a ride. I frequently found myself with no money in my pocket, and had to rely on the kindness of strangers to house and even feed me. 11 years later I traveled the same route in Central Australia (with my wife and daughter in tow). This time I enjoyed helicopter rides, a luxury hire car and eating whatever and sleeping wherever we wanted. Thankfully money was no barrier this time. And I loved traveling the same route not thinking about the price of everything. It was so much easier and fun having money. So many more choices were made available to us simply because we weren’t on a budget. Lack of Money Wrecks Lives It’s true. Marriage break-ups, general unease, emotional stress and even suicide have all being attributed to not having enough money. How many people’s lives would be more peaceful if money allowed them to live as they wanted? If you don’t have as many funds as you would like, then don’t accept this as your fate. Do something about it. How much (or how little) you want to increase your income is up to you. Whether you want to create the next Google, replace your current job income or buy your children new shoes - your dreams are your own. By doing the right things in the right order and by being committed to achieving your goals you too can find success. When you do different things you’ll achieve different results. If you want a different outcome it makes sense that you must take a different action. p.9 www.DoLessWorkMakeMoreMoney.com The sooner you do something different about your money situation, the quicker you’ll enjoy a richer outcome. Let’s discover how to research, create, and launch your own product. By the end of this book you’ll have a complete A to Z of information that you need to start, sustain and strengthen your online business. There Are Only 3 Ways of Making Money Online That’s right. Online you can only make money in three ways. As an affiliate, as a product creator or as a service provider. 1. Affiliate In this category I also include models such as Adsense and CPA. They are all the same in as much as you are creating traffic for someone else and either paid per click, per lead or per sale. The fewer variables that you can have in an equation, the more sustainable and passive your business can be. (And the less chance there is for failure.) Being an affiliate for somebody else's product can be a great way to get started with minimal setup. However you are at their mercy. As I have already mentioned I know many people who lost their income overnight by relying on these models. That was a huge shock for all of them. Their commissions vanished overnight. And there was nothing they could do about it. That’s why whether you choose to be an affiliate or not, it’s best to be making money in a situation where you have more control. 2. Service Provider This could be anything from offering hosting to providing copywriting or SEO services. There is a lot of potential in this market, but be warned, it usually requires long term investment of your time. p.10 www.DoLessWorkMakeMoreMoney.com Services can be difficult (though far from impossible) to scale. For example if you are a copywriter the only way you can take extra work past your limit is hiring more people to do the work for you. Being a service provider can create great value for your customers, and produce some excellent long term income. However it does require long term maintenance. This model is very difficult to set and forget and may not be the best for anyone just getting started. 3. Product Owner The other option is to own and market your own product. It’s true that product creation is the best way to create sustainable income that’s more likely to last in the long term. This is because you can control the variables much better and you’re not reliant on any third party. You can control your product, the sales process, payment, delivery and your own terms of service. Even if you are totally new to internet marketing you can create your own product. Yes you may feel overwhelmed or intimidated by the idea. But the truth is it’s easier, more fun (and more profitable) than you think. Another advantage of having your own product is you can leverage the power of having your own affiliates working for you. Affiliates are a great way to get high converting traffic with no upfront costs. 5 Benefits of Creating Your Own Digital Product Why to own your own product? Here are the 3 main benefits… 1. Leverage Once you own your own digital product you can own an asset that you can leverage over and over again. You’ve already done the hard work in creating your product in the first place. To turn your existing digital product into a different medium to make a new product is very easy. . Sustainable Business 224 p.4 www .DoLessWorkMakeMoreMoney. com Chapter 1. Why Read This Book p.5 www .DoLessWorkMakeMoreMoney. com ‘Try not to become. end of the initial sale. p.12 www .DoLessWorkMakeMoreMoney. com Chapter 2. Failure is the First Step to Success p.13 www .DoLessWorkMakeMoreMoney. com ‘Nothing