Page | 1 2.2. Reasons for competition (giang) ● Increasing the capacity of enterprises in terms of finance, technology, human resources, management. ● Enhancing the competitiveness of the enterprise products with competitors First, many companies design products generate more added value to the enterprise due to capture changing trends of market demand. The second is the application of appropriate technology, ensuring the creation of quality products to meet the needs of the market, has low production costs, low product cost should be competitive with competitors in the market. ● Expanding market for enterprise products The enterprises to capture consumer preferences of customers to produce competitive products in terms of design, and quality and price . to be able to maximize market share for their products on the system agents, joint venture, opening branches and representative offices in areas where demand. ● Consumers benefit from competition. When there is competition amongst brands, consumers benefit from through the promotions or other good things that could capture the consumers ● Innovation is fostered. Innovation is important to you and your company because competition makes you constantly innovate