© 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com Web Site Monetization Make Money While You Sleep © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com Monetization Options  Google AdSense • Yahoo Publisher Network • SearchFeed • Kontera • ClickBank • LookSmart • LookQuick • PeakClick • Affiliate Programs • Text link ad brokers (e.g. Text-Link-Ads.com, LinkExperts) • Chitika • Swickis (Eurekster) • Video ads (Revver) • RSS feed ads (e.g. Pheedo) • Donations / tip jar • Information products • Email newsletter advertising • Banner ads • Pay per lead programs (e.g. ModernClick, Copeac, Pay-Per-Lead Power Ads System) • XY7 • CPAEmpire • Azoogle Ads • etc. etc.  Your mileage will vary. What works for some may not work for you. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com Affiliate Links  Affiliate networks like Commission Junction offer hundreds of merchants  Datafeeds are best (e.g. cardoffers.com) © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com What Are the Levers?  Turn the dial up on… – traffic (through SEO & SEM) – clickthrough rate on the ads – ad prices – number of ad units (AdSense allows 3, and 1 link unit) – venues (videos, RSS feeds, emails, etc.)  Content based ads and search ads © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com Don’t Make It Look Like an Ad  Text ads good; image ads bad  Which ad formats work best? – Good: Leaderboard, large rectangle, wide skyscraper – Bad: 468x60 banner – Experiment because it varies for each site  No border  Match your site’s background, font color, link color  Make use of the Link Unit too © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com Attract better ads  Make the ads more relevant – Use Section Targeting <!-- google_ad_section_start --> <!-- google_ad_section_end --> – Ignore reader comments and navigation <!-- google_ad_section_start(weight=ignore) --> <!-- google_ad_section_end -->  Target more expensive keywords – Check bids and revise content accordingly – e.g. house painting vs. home improvement  Put competitors and low CTR advertisers on your block list  Dispense with Flash-based or graphics-rich approach. Content!  Keywords! in URL, H1 tag, body copy, title tag, etc. © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com Optimize Placement  Where are your visitors most likely to look? https://www.google.com/support/adsense/bin/static.py? page=tips.html  Use a heat map clickthrough tool like CrazyEgg to see where people tend to click the most  Definitely “above the fold” is best  Wrap content around it  Place near the search box, a “Submit” button, or other things that get looked at a lot © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com Public Service Ads  For when there isn’t a good paying ad to display  You can choose to display your own house ads instead – Google Backfill (allfeeds.com) – Google AdSense Plus (googleadsenseplus.com) © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com Not All Visitors Are Created Equal  Crank up the ads for… – Lookie-loos who aren’t converting – Overseas visitors who aren’t your target audience [...]... same site or page as Google ads as long as they don’t have the same look and feel as our ads” Brian Axe of Google © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com YPN Optimization  http://ypnblog.com/blog/2007/01/03/optimizing-forrelevancy-part-i/  http://ypnblog.com/blog/2007/01/11/the-robot-ate-myweb-page…/  http://ypnblog.com/blog/2007/02/27/optimizing-forrelevancy-part-iii/... http://ypnblog.com/blog/2007/02/27/optimizing-forrelevancy-part-iii/ © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com Making Money While You Sleep  It’s child’s play!  If a 15 year old can do it, why not you too?  Case in point: NeopetsFanatic.com My daughter, SEO-in-training © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com More Examples…  Innsite.com  Writers.net... Writers.net  Lockergnome.com © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com Q&A!  Email seo@netconcepts.com for a copy of this Powerpoint  Email stephan@netconcepts.com if you have any questions after the conference © 2007 Stephan M Spencer Netconcepts www.netconcepts.com sspencer@netconcepts.com . http://ypnblog.com/blog/2007/01/03/optimizing-for- relevancy-part-i/  http://ypnblog.com/blog/2007/01/11/the-robot-ate-my- web- page…/  http://ypnblog.com/blog/2007/02/27/optimizing-for- relevancy-part-iii/. Attract better ads  Make the ads more relevant – Use Section Targeting < !-- google_ad_section_start -- > < !-- google_ad_section_end -- > – Ignore