www.ebook3000.com Green Asia Economic development in Asia is associated with expanding urbanism, overconsumption, and a steep growth in living standards At the same time, rapid urbanisation, changing class consciousness, and a new rural–urban divide in the region have led to fundamental shifts in the way ecological concerns are articulated politically and culturally Moreover, these changes are often viewed through a Western moralistic lens, which at the same time applauds Asia’s economic growth as the welcome reviver of a floundering world economy and simultaneously condemns this growth as encouraging hyperconsumerism and a rupture with more natural ways of living This book presents an analysis of a range of practices and activities from across Asia that demonstrate that people in Asia are alert to ecological concerns, that they are taking action to implement new styles of green living, and that Asia offers interesting alternatives to narrow Anglo-American models of sustainable living Subjects explored include ecotourism in the Philippines, green co-operatives in Korea, the importance of “tradition” within Asian discourses of sustainability, and much more Tania Lewis is an Associate Professor in the School of Media and Communication at RMIT University, Melbourne, Australia Media, Culture and Social Change in Asia Series Editor: Stephanie Hemelryk Donald Editorial Board: Gregory N Evon, University of New South Wales Devleena Ghosh, University of Technology, Sydney Peter Horsfield, RMIT University, Melbourne Chris Hudson, RMIT University, Melbourne Michael Keane, Queensland University of Technology Tania Lewis, RMIT University, Melbourne Vera Mackie, University of Melbourne Kama Maclean, University of New South Wales Jane Mills, University of New South Wales Laikwan Pang, Chinese University of Hong Kong Gary Rawnsley, Aberystwyth University Ming-yeh Rawnsley, School of Oriental and African Studies, University of London Jo Tacchi, RMIT University, Barcelona Adrian Vickers, University of Sydney Jing Wang, MIT Ying Zhu, City University of New York The aim of this series is to publish original, high-quality work by both new and established scholars in the West and the East, on all aspects of media, culture and social change in Asia For a complete list of titles in this series, please visit www.routledge.com/MediaCulture-and-Social-Change-in-Asia-Series/book-series/SE0797 Recently published titles: 35 Culture, Aesthetics and Affect in Ubiquitous Media The prosaic image Helen Grace 36 Democracy, Media and Law in Malaysia and Singapore A space for speech Edited by Andrew T Kenyon, Tim Marjoribanks and Amanda Whiting www.ebook3000.com 37 Indonesia-Malaysia Relations Cultural heritage, politics and labour migration Marshall Clark and Juliet Pietsch 38 Chinese and Japanese Films on the Second World War Edited by King-fai Tam, Timothy Y Tsu and Sandra Wilson 39 New Chinese-Language Documentaries Ethics, subject and place Kuei-fen Chiu and Yingjin Zhang 40 K-pop – The International Rise of the Korean Music Industry Edited by JungBong Choi and Roald Maliangkay 41 China Online Locating society in online spaces Edited by Peter Marolt and David Kurt Herold 42 Multimedia Stardom in Hong Kong Image, performance and identity Leung Wing-Fai 43 Television Histories in Asia Issues and contexts Edited by Jinna Tay and Graeme Turner 44 Media and Communication in the Chinese Diaspora Rethinking transnationalism Edited by Wanning Sun and John Sinclair 45 Lifestyle Media in Asia Consumption, aspiration and identity Edited by Fran Martin and Tania Lewis 46 The Internet and New Social Media Formation in China Fandom publics in the making Weiyu Zhang 47 Youth Culture in Chinese Language Film Xuelin Zhou 48 Green Asia Ecocultures, sustainable lifestyles, and ethical consumption Edited by Tania Lewis This page intentionally left blank www.ebook3000.com Green Asia Ecocultures, sustainable lifestyles, and ethical consumption Edited by Tania Lewis First published 2017 by Routledge Park Square, Milton Park, Abingdon, Oxon OX14 4RN and by Routledge 711 Third Avenue, New York, NY 10017 Routledge is an imprint of the Taylor & Francis Group, an informa business © 2017 Tania Lewis The right of the editor to be identified as the author of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988 All rights reserved No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging in Publication Data Names: Lewis, Tania, editor Title: Green Asia : ecocultures, sustainable lifestyles and ethical consumption / edited by Tania Lewis Description: Abingdon, Oxon ; New York, NY : Routledge, 2017 | Series: Media, culture and social change in Asia | Includes bibliographical references and index Identifiers: LCCN 2016011641| ISBN 9781138854086 (hardback) | ISBN 9781315722351 (ebook) Subjects: LCSH: Environmentalism Asia Case studies | Green movement Asia Case studies | Sustainable development Asia Case studies | Consumption (Economics) Environmental aspects Asia Case studies Classification: LCC GE199.A78 G74 2017 | DDC 304.2095–dc23 LC record available at https://lccn.loc.gov/2016011641 ISBN: 978-1-138-85408-6 (hbk) ISBN: 978-1-315-72235-1 (ebk) Typeset in Times New Roman by HWA Text and Data Management, London www.ebook3000.com Contents List of figures List of tables List of contributors Acknowledgements Sustainability, lifestyle, and consumption in Asia ix x xi xv Tania L ewis From sustainable architecture to sustaining comfort practices: air conditioning and its alternatives in Asia 20 T im W inter Green marketing and green consciousness in India 37 D evleena G hosh and A mit J ain “Relying on Heaven”: natural farming and “Eco-tea” in Taiwan 51 S cott W riter The Urban Wilds: ecoculture, consumption, and affect in Singapore 66 C hris H udson Domestic “Eco” tourism and the production of a wondrous nature in the Philippines 81 S arah W ebb The greying of greenspeak? Environmental issues, media discourses, and consumer practices in China Wanning S un 99 viii Contents Building a green community: grassroots air quality monitoring in urban China 114 J anice H ua X u 9 Keitai mizu: a mobile game reflection in a post-3/11 Tokyo, Japan 129 L arissa H jorth and F umitoshi K ato 10 Living co-ops in Korea: sustainable living, communal labor, and social economy 142 S un J ung 11 Urban farming in Tokyo: toward an urban-rural hybrid city 155 T oru T erada , M akoto Y okohari , and M amoru A memiya 12 Farming against real estate dominance: the Ma Shi Po Community Farm in Hong Kong 169 K a - ming W u 185 Index www.ebook3000.com Figures 2.1 2.2 2.3 2.4 5.1 5.2 5.3 6.1 6.2 6.3 9.1 9.2 9.3 9.4 9.5 9.6 11.1 11.2 11.3 Thermal Modernity, Singapore Airport advertisement for air sanitizer Urban Greening, Singapore Climate responsive furniture and fans, Melaka, Malaysia Terminal 3, Changi Airport Campsite Passport Control, Terminal Terminal 3, Changi Airport Map of Palawan Island A sign encouraging visitors to vote in the N7WN at the entrance to the PPUR portrays an image of the cave entrance behind it A billboard on the road between downtown Puerto and Sabang Shibuya: underground streams Keitai mizu (mobile water) game Keitai mizu players Co-present and ambient play examples of keitai mizu Co-present and ambient play examples of keitai mizu Co-present and ambient play examples of keitai mizu A consequence of agro-activities found in Kashiwa City, a dormitory community in Tokyo metropolitan area Urban fabrics intermixed with small farmlands in Nerima Ward, Tokyo Revitalization of Jiyu-hiroba through the Kashiniwa program 22 23 25 31 71 72 73 85 87 87 136 137 137 137 138 138 157 160 164 ... Ecocultures, sustainable lifestyles, and ethical consumption Edited by Tania Lewis This page intentionally left blank www.ebook3000.com Green Asia Ecocultures, sustainable lifestyles, and ethical consumption. .. Title: Green Asia : ecocultures, sustainable lifestyles and ethical consumption / edited by Tania Lewis Description: Abingdon, Oxon ; New York, NY : Routledge, 2017 | Series: Media, culture and. .. social and technical regimes structured and naturalized quite different practices and assumptions around www.ebook3000.com Sustainability, lifestyle, and consumption in Asia   lifestyle and consumption,