1 INTRODUCTION The necessity of the thesis Cosmetology education is one of the central issues of aesthetics as it contributes significantly to the development and improvement of our personal character As a result, during his time, President Ho Chi Minh was interested in developing the character of the Vietnamese people in all aspects: physical, moral, intellectual and aesthetic In particular, he was very interested in education, especially aesthetic education for the younger generation - the future of the country Inheriting his ideology, during the process of leading the Vietnamese revolution, the Communist Party of Vietnam paid great attention to the development of a wellrounded character Our Party always establishes that the central task of our country's culture and artistry is the contribution to the development of the character of the Vietnamese people, to have wisdom, morality, soul, sentiment, lifestyle, a good character and courage that are on par with the national reform, heading towards a wealthy, strong and civilized society Over the past 80 years, the Party has always paid much attention to youth work and youth development Resolution 25-NQ / TW of The seventh plenum of the 10th Party Central Committee affirmed that youths are the pillars, the future leaders of the country, the assault force in the development and defense of the Fatherland, one of the factors determining the success of the national industrialization and modernization, international integration and socialist development The youth of our country have goals and ambitions and the will to strive and make dreams come true; they have faith, bravery, strength, and a readiness to face whatever challenges may come their way However, due to the psychological factors of the age group, the impact of the market mechanism, in the process of the formation and improvement of one’s character, a number of young people’s perspectives on issues, how to solve issues, cultural values, ethical choices are still one-sided and subjective Young people are also sensitive and receptive to new things, both to the positives and the negatives Therefore, orientation and education and particularly, aesthetic education, are essential for the youth Through aesthetic education, young people can understand the beauty of people and life, and learn the appropriate behaviors and mannerism, to make the right choices and choose meaningful values in life One of the mass media platforms that have had strong growth and a tremendous influence on societal development, especially young people is television Television has shown a great role in modernizing society and demonstrating "invisible power" in changing social relationships as well as the ideologies, sentiments, attitudes, lifestyles of the youth In addition to the undeniable positive impact, the media in general and television in particular also have had negative effects on the spiritual life of people, especially the aesthetic life of the young generation As a result, aesthetic education through mass media, especially television, has become a matter not only of theoretical significance but also of the urgent needs of today's reality Based on the above theoretical and practical basis, the research has chosen: "Aesthetic education for youth through mass media in our country today" as a doctoral thesis in the field of aesthetics Subjects and scope of the thesis 2.1 Subjects of the thesis: The subject of the thesis is the aesthetic education for youth through mass media, with a focus on aesthetic education for youth through television 2.2 Scope of the thesis - Regarding space: + Because young people are living, studying and working in different regions all over the country, the thesis cannot conduct survey of aesthetic education for youth through mass media in all localities Instead, the focus is on young people who are living, working and studying in Hanoi and Ho Chi Minh City These are quite large areas, with a high number of students and young people, thus it is highly representative + The thesis researches and evaluates the role of a few basic mass media platforms (Internet, Newspaper, Radio, Television ) which has an impact on the aesthetic education of young people Specifically, the thesis focuses on investigating the direct impact of Television on the aesthetic education for Vietnamese youth - Regarding time: The thesis takes into account subjects in the period from 2010 to present days Objectives and tasks of the thesis 3.1 Objectives of the thesis The thesis contributes to clarify the theoretical and practical issues of aesthetic education for youth through mass media, especially television in Vietnam; From there, it forecasts on trends for change and proposes some scientific recommendations to improve the quality of aesthetic education for youth through mass media in the following years 3.2 Tasks of the thesis To complete the objectives above, the tasks of the thesis are: Firstly, systematically present the theoretical issues of aesthetic education, the necessity of aesthetic education for young people, the role of mass media (especially television) as modality in aesthetic education for young people today Secondly, analyze the effects of communication on the aesthetic life of our youth today on both positive and negative impacts and point out some issues of aesthetics education for youth through mass media today Thirdly, the thesis offers a number of solutions to improve the effectiveness of aesthetic education for youth through mass media in our country today Theoretical basis and research methods 4.1 Theoretical basis - The thesis is based on Marxist-Leninist theories, Ho Chi Minh’s ideologies on mankind, based on aesthetic education, the views of the Party on the role of aesthetic education in the development of one’s well-rounded character and the role of mass media in the aesthetics education for character development in Vietnam today - The thesis is based on the theory of aesthetics, education, age psychology in the study of the interaction between aesthetic education and the subjects being adolescents - The thesis inherits the results of previous studies on issues related to the content of the thesis, especially studies that researched on the role of mass media in aesthetic education for Vietnamese youth today 4.2 Research Methods - The thesis is based on the methodology of dialectical materialism and historical materialism, the historical-logical method The thesis also uses methods of analysis - synthesis, comparisons, statistics, etc to research - Interdisciplinary/multidisciplinary approach: research on aesthetic education for youth through mass media is the collection and synthesis of research results from many fields of science such as Sociology, Psychology, History, Cosmetology and Aesthetics - The thesis uses the basic methods of Sociological Communication such as: Document Analysis; Statistical methods, sociological surveys through questionnaires, expertise methods Resources of the thesis - The thesis inherits the results of studies on aesthetic education for youth and aesthetic education for youth through mass media in Vietnam today - The main sources of the thesis are materials obtained during the course of studying the existing materials, sociological surveys, survey formulation, Inheriting the data of scientific research topics at all levels on aesthetic education for youth through mass media to clarify the focus of the thesis Theoretical and practical significance of the thesis - The thesis systematically presents the basic viewpoints on aesthetic education, aesthetic education for youth, and aesthetic education for youth through mass media and thus, asserting the role of the mass media in the education of aesthetics for young people in particular and the Vietnamese people in general - The thesis surveys and evaluates the impact of mass media on the aesthetic life of youth; From there, it offers some recommendations for improving the effectiveness of mass media as a method of educating aesthetics for youth in our country today - The results of the thesis can be used as study materials for students studying Marxist-Leninist philosophies and students specialized in Aesthetics, Mass Communication, Press and Television It can also provide the media, broadcasters and publishers references to the issues mentioned above Structure of the thesis In addition to the introduction, conclusion, list of published studies and references, appendix, thesis consists of chapters, 12 sections Chapter OVERVIEW OF RESEARCH AND RELATED STUDIES AND ISSUES FOR FURTHER RESEARCH 1.1 Research from foreign countries Research on aesthetics in general and aesthetic education for young people is a matter of deep concern by scholars and foreign aesthetic researchers The impact of globalization, cultural exchanges and advances has had a great impact on all areas of social life including aesthetic life These studies have approached aesthetic education in general, and aesthetic education for youth through mass media in particular The studies of foreign authors that are selected for the review have confirmed the great role of aesthetics in general and aesthetic education in particular, as aesthetics education give people the aesthetic beliefs, sentiments, ideals in one’s life Aesthetic education has the mission of enriching humanity, to appreciate progress and feel the beauty of goodness and just Some authors also discuss the great role of mass media in the education of aesthetics because the nature of aesthetic education through mass media is the process of propagating aesthetic values and art forms Through the review of the work of foreign authors, the author of the thesis found that foreign researchers have many ways of explaining issues concerning aesthetic and aesthetic education, evaluate the role of art in aesthetic education and affirm the place of aesthetic beauty in social life Although aesthetics education has not been studied directly through mass media, foreign scholars have provided aesthetic knowledge as well as theoretical and methodological issues in the study of aesthetic education today 1.2 Research within the country Based on the layout of the thesis, the author divides studies that are related to the focus of thesis into three major groups: 1.2.1 Studies related to aesthetics education for Vietnamese youth today Aesthetic education in general and aesthetic education for young people are topics of interest to many aesthetic researchers What researchers have in common is the subject that needs aesthetic education: the youth The studies analyze the characteristics of youth, the role of aesthetic education for youth and the methods and principles of aesthetic education for youth In studies that are analyzed, researchers have different approaches, different interpretations of aesthetic education for young people A researcher discussed aesthetic education in general, aesthetic education for youth in particular, while another discussed aesthetics education for young people with the formation of lifestyles, the formation of character for young people The author has inherited the values, contributions of the previous works on aesthetics education for young people as a theoretical basis, methodology and basic research theories for aesthetic education in general and aesthetic education for youth in particular 1.2.2 Studies on the aesthetics education of the youth through mass media Mass media plays an important role in modern socio-economic development The mass media is referred to as soft power, the soft power of nations Nowadays, many researchers are interested in mass media as tools and means of aesthetics education for youth The authors all affirmed that mass media has a strong influence on the youth, manifested through "soft power" in all areas of social life including aesthetic education The authors pointed out both sides of mass media in aesthetics education and have put forward some recommendations and solutions to enhance the role of mass media in the education of young people today Previous authors’ assessments of the double-sided impact of mass media on aesthetic education for young people is of particular relevance to the author of this thesis 1.3 Issues that require further study 1.3.1 Overall assessment of current research There are a lot of studies within and outside the country that examined issues related to the content of this thesis An overall assessment of current research can be summed up in the following key areas: - Studies on aesthetic education for young people: The authors point out the important role of aesthetic education for young people Aesthetic education is an important way to shape and develop the character of the younger generation At present days, the core content of aesthetic education such as aesthetic sense, aesthetic taste, aesthetics ability, aesthetic value for young people should also be evaluated, analyzed selectively and oriented - Studies on aesthetic education for young people through mass media: Documents exploring the exact topic of the thesis are very limited However, the authors have also initially identified the role of communication in the aesthetic education for youth Based on analyzing the values and limitations of previous authors, we selectively choose suitable values that serve our research in a comprehensive and in-depth manner 1.3.2 Contents that require further study Based on the selective inheritance from results of published studies, the thesis has chosen: "Aesthetic education for youth through mass media in our country today", which continues to solve the following issues: Firstly, theoretically, the thesis presents systematically and logically theoretical issues on aesthetic education, aesthetic education for youth and aesthetic education for youth through mass media in Vietnam today Following footsteps of the forerunners, the author of the thesis is able to inherit prior research on this issue, however, in each specific content, the author also has its own analysis and explanation Secondly, practically, the thesis focuses on the following issues: - The thesis places the issue of aesthetic education in the new socioeconomic context that most of the previous authors have not examined It is the context of globalization in which different countries, regions and territories, including Vietnam, participate in cultural exchanges Moreover, in the present stage, the mass media has developed very strongly and globally, creating the birth of the "media age" Mass media not only has a great influence on the development of all aspects of social life, but also becomes one of the means of aesthetics education In this respect, almost all of the previous topics have yet to explore, or only explore a limited area Therefore, this is one of the new features of the thesis, which will contribute to affirming the necessity of diversifying forms of aesthetic education in our country nowadays, especially the methods of modern education, a matter of great concern of the whole society - The author of the thesis approach aesthetic education with young people as the subject This is a special age group with high aesthetic needs, always open to the new and different, thus the education of aesthetics for youth through mass media is a matter of theoretical and practical significance in today’s age Summary of Chapter There are many studies within and outside the country that explored aesthetic education for youth These studies have reached the position, the role of the mass media in general and the role of mass media in the aesthetics education for youth in particular Previous authors also analyzed the uniqueness and superiority of communication in aesthetic education In today's era, with the power of propagation, the strong impact of the media has shown that this is one of the resources and strength in education of the young generation Mass media is a mean of education in modern societies The authors of the studies have identified two aspects of communication in social development and educational development, including aesthetic education Although studies that directly examined the thesis topic are very limited, we have analyzed, evaluated and pointed out new points in research and detailed problem solving The process of document preparation, analysis and processing of sociological survey data, clarification of relevant issues in research is an important foundation in order to develop and implement the thesis Chapter THEORETICAL BASIS OF AESTHETIC EDUCATION FOR THE YOUTH THROUGH MASS MEDIA 2.1 Education and aesthetic education 2.1.1 The concept of education In the history of formation and development, Vietnam is one of the countries that values the importance of education and promoting education for human development The thirst for knowledge, respect for teachers and importance placed in education are cultural values in the development of the country, people and education in Vietnam In the present stage, education is considered as a top national policy, and is responsible for training high-quality human resources for the period of industrialization and modernization and international integration Education is fulfilling the task of "cultivating people" and training generations, "valuable" citizens for the development of the country and people of Vietnam In the most general sense, education is the activity that systematically influences the mental and physical development of a particular subject, preparing that person the qualities to meet the requirements Education is the social inheritance of the next generations from previous generations, the preparation for generations to actively participate in production and social life 2.1.2 The concept of aesthetic education There are many different views on aesthetic education but in the end, it can be understood as: Aesthetic education is the process of gaining knowledge, sentiments and the desire to build and express, to create beauty in reality, with the aim of expanding awareness and building the emotional world, developing and strengthening human relations for people and life Aesthetic education contributes to the overall development of character, positively helps to instill the advanced ideology of current times and express the close ties between TruthfulnessGoodness-Beauty Aesthetic education is the process of education that shapes human their perception, evaluation, creation and action according to the laws of beauty 2.1.3 The content of aesthetic education Aesthetic education is an integral part of one’s education in general The basic contents of aesthetic education are: - Education of aesthetic sense for people on aesthetic sentiment, aesthetic needs, aesthetic tastes, aesthetic ideals - Education of the aesthetic abilities of human beings in terms of perception, evaluation and creation Aesthetic education aims at enhancing the aesthetic abilities of the subject being educated, so the aesthetic subject possess the abilities of aesthetic appreciation, evaluation and creation - Education of aesthetic knowledge Aesthetic knowledge is knowledge in the history of aesthetics, the knowledge in appreciation, in the evaluation and creation of the beauty of the subject - Education of aesthetic standards and values It is the education of tables of values, standards of aesthetic values in both traditions and modern days The result of aesthetic value education is that the subject evaluates, compares, understands what is the fundamental value, core values and the aesthetic norms of society that an individual must obey 2.1.4 Some basic forms of aesthetic education There are some basic forms of aesthetic education: Firstly, aesthetic education through art: is a necessary way to enhance aesthetic sentiment, enhance aesthetic tastes, orient the aesthetic ideals for people Aesthetic education through arts is an useful and important form of enriching and deepening the aesthetic life of young people, enhancing their aesthetic abilities and culture, helping them to orient towards correct and ideal aesthetic values Secondly, aesthetic education through setting a good example of goodnatured values: A universal, emotional and psychological form of education Thus, it is very effective Examples of good people, good deeds have a strong impact on the aesthetic life, forming a meaningful, clear, effective and educational image 10 Good manners, good deeds motivate the younger generation to follow, encourage us to act, and raise our enthusiasm Thirdly, aesthetic education through labor and social practice Labor not only helps people to satisfy their basic needs such as eating, drinking, housing, but also acts as the criteria to distinguish beauty, the good and the bad, the uglies In the process of labor, the aesthetic senses of people arise, aesthetic tastes and the aesthetic ideals are formed Fourthly, aesthetic education through Marxism - Leninism ideologies and related sciences: It is the activity to equip Marxist knowledge, ideology and methodology to help people improve the aesthetic life of oneself, forming the right aesthetic value Marx-Leninist aesthetic ideals orient the youth to forming harmony between the individual and the society, building good sentiments, strengthening one’s beliefs, affirming the role of beauty in the social life Fifthly, aesthetic education through mass media This is a new form of education to satisfy the aesthetic needs of the people - especially the youth Mass media not only helps young people to receive good cultural and spiritual values, but also helps them to improve their aesthetic abilities Therefore, it can be said that mass media has become a necessary and effective means of aesthetic education in Vietnam today 2.2 Youth and aesthetic education for youth 2.2.1 Concept of youth In Vietnam, according to the "Youth Law" passed by the National Assembly on November 29, 2000: Youth are Vietnamese citizens aged 16 to 30 Young people are the core force in building and developing the country, bringing the country out of poverty Thus, it can be said that youth is the most beautiful period of time in the human life, the most wonderful and flexible unit of mankind Young people are still developing, trying to find out their direction in life and maturing in all aspects: physical and mental, emotional and rational needs, ability and character, dynamic thinking and creativity, flexible mobility on values in life to create a harmonious development of character and personal fulfillment 2.2.2 Aesthetic education for youth a Concept Aesthetic education for youth is to educate the knowledge, the sentiments regarding aesthetic and the desire to build and to express and create beauty in 11 reality, with the aim of expanding awareness and building the emotional world of youth, the development and consolidation of humanitarian relations with people and life Aesthetic education for young people contributes to the overall development of one’s character, it helps to spread the advanced ideas of the times and express the close ties between Truthfulness-Goodness-Beauty In other words, aesthetic education for young people is the process of education for the formation of young people to perceive, evaluate, create and act according to the laws of beauty b The role of aesthetic education for youth Aesthetic education for young people has the following basic roles: First: to foster healthy aesthetic sentiments for youth The aesthetic sentiments of youth is a special state of sentiment, an element that constitutes the emotional system of people in general and youth in particular, arising in the creation and enjoyment of beauty It reflects in a unique manner in one’s consciousness Second: to orient and enhance aesthetic taste for youth Aesthetic taste is the level and interest in the field of aesthetics Aesthetics is "the universal choice of people, the hobby in every field of each individual and the collective” Aesthetic taste is the way to evaluate, is the choice of the human on the beauty standard; as well as the negative aspects of social life Third: to cultivate the ideal aesthetic for young people with aspirations toward Truthfulness-Goodness-Beauty; is the unity between the symbol and the concept of beauty in the relationship between man and man, man with nature, man with society and man with art Fourth: to enhance the capacity to enjoy, evaluate and create aesthetic for youth Thanks to aesthetic education, people can enhance their aesthetic abilities, form and perfect their aesthetic values; develop the ability to feel, enjoy, evaluate, choose and enrich their aesthetic life; At the same time consciously fight against social evils; is resistant to the "aberration" aesthetic phenomenon that goes against the fine customs and instead, move toward the progressive aesthetic value of mankind Fifth: to educate and establish the direction of aesthetic value for youth Aesthetic education helps people create their artistic creativity, the desire and the ability to bring beauty into learning, labor and one’s behavior, to have concepts, standards, aesthetic beliefs, to develop aesthetic judgment and evaluation, shaping one’s tastes and proper aesthetic ideals 12 2.2.3 Psychological and age-related characteristics of youth for aesthetic education Through the study of youth, it is possible to see some common features of youth as follows: First; The youth is at a young age in life, thus are not aesthetically prepared and equipped with aesthetic knowledge, as this is the growth stage where one turns from a child into an adult, reaching their maturity both biologically and psychologically as they experience puberty Second: Young people are extremely dynamic, perceptive in receiving new, different ideas, due to being youthful, dynamic, experimental and receptive to other cultures This is a common trait of young people throughout times and across nations Third; Young people always yearn for and desire for beauty Most young people have needs, desire to assert themselves and head towards a beautiful direction in life In the process of learning, laboring and actively working, young people always aim to reach what is beautiful, to make life increasingly be the same way Fourth; Young people need to establish their direction for aesthetics Young people are tend to have an outward viewpoint, preferring to accept the new, the different of the world Thus, in the process of accessing the new value system, young people needs to have their direction properly established, to be educated to suit cultural traditions 2.2.4 The necessity of aesthetic education for youth The necessity of aesthetic education for young people is reflected in the following points: First, due to the demands of the revolution and the reform process, highquality human resources are crucial, as young people are at a very important stage in life At this age, young people have undergone a process of forming and developing certain aesthetic powers in order to obtain a scientific world view, trained to fully represent a creative aesthetic subject and to have perseverance Second, due to opening up, integrating, absorbing the new and also due to the development of socialism accelerating the industrialization and modernization of the country At present, the process of cultural exchange and integration contributes to the development of the ethical character and aesthetic character of a modern 13 person Therefore, there must be a harmonious combination between the traditions and the modern to create a harmonious and sustainable development of the spiritual life of the individual as well as of the society Third, due to the fact that youth life is lacking in orientation towards sentiments, consciousness and aesthetic knowledge due to the requirements of the new age In today’s age, there are many great changes in which globalization and international integration are the big trends that directly affect most countries in the world Aesthetic education is crucial for young people to have proper aesthetic orientations Fourth: Due to the fact that education and aesthetic education for young people through various forms of schooling are inadequate with the content and form of aesthetic education, the tastes and orientations for aesthetic value for youth Therefore, diversifying the form of aesthetic education plays a very important role 2.3 Mass media for aesthetics education for youth 2.3.1 The concept of communication and mass media On the basis of inheriting previous views of domestic and foreign researchers, according to the author of the thesis: Communication is an exchange of information between people to create understanding between individuals, groups, organizations in the social community Mass media is a social communication and an activity of information exchange with a widespread social influence Mass media has the following basic characteristics: The public that receives the information that is the majority; The contents of messages are on general issues affecting many people in many areas of society; The effectiveness of the communication activities is reviewed and appreciated by many people in the society and communication becomes a common activity of the whole society 2.3.2 An overview of development history and types of mass media Up until today, there has existed many types of mass media associated with the development of human society throughout different stages of the world The old and new types of media intertwine, competing and complementing each other According to media researchers, communication in language, writing and books are early forms of communication and have a long history of humanity Then came along books, newspapers, television and the internet 2.1.3.3 Aesthetic education for youth through mass communication and its characteristics 14 Characteristics of youth education through the mass media is expressed through the following basic points: Firstly, aesthetic education for youth through mass media is the directional, proactive education of the media to influence the youth Secondly, the education of young people through the mass media is an attractive form of education for young people Thirdly, aesthetic education for youth through mass media is a dynamic, flexible and useful form of education for youth End of chapter Young people are youthful, enthusiastic, idealistic individuals with many dreams, ambition, always aspire to reach beauty, but due to limitations in knowledge as well as earnings young people are easily lost easy to navigate Therefore, educating aesthetics for youth is a very important job, contributing to the improvement of character for youth Along with traditional aesthetic education methods such as labor, following role models, and through Marxism-Leninism, the mass media in which television is becoming a viable medium in the education of aesthetics for young people today Chapter CURRENT SITUATION OF AESTHETIC EDUCATION FOR YOUTH THROUGH MASS MEDIA IN VIETNAM 3.1 Factors affecting aesthetic education for Vietnamese youth nowadays through mass media 3.1.1 The development of modern science and technology In the early twentieth century, science and technology around the world have leapt forward with the birth of information technology, opening up a new era for mass media as it created the new media platforms, especially internet and online newspaper Thanks to advances in science and technology, almost all types of mass media are equipped with modern technological means, creating a strong appeal to the public With the characteristics of liking new things, the ability to grasp and learn technology quickly, young people are the most popular class of technology achievements As a result, advances in communication technology have had a certain impact on the education of young people 3.1.2 Globalization and international integration 15 Globalization and international integration have greatly influenced the development of mass media such as: globalization has narrowed the gap in distance and time in receiving information from people and nations around the world; Globalization has promoted the process of modernization, diversification of media types and formats; creating a large environment for people to learn and exchange information through mass media Globalization and international integration are also one of the factors that influence the education of Vietnamese youth through the mass media 3.1.3 The reform process of the country In the reform process of the country, including the reform of the Party's awareness about the aesthetic education for people in general and for youth in particular, there has been a great impact on the education of Vietnamese youth of today In addition to traditional education methods such as through school, through labor, through art, the Party has focused on promoting the strengths of modern cultural formats such as mass media 3.1.4 Impact of the process of national industrialization and modernization The process of national industrialization and modernization in general and the industrialization and modernization of mass media in particular have had a profound impact on the education of aesthetics for youth Mass media is a form of education that is new, highly applicable, using modern equipment, which has a direct impact on the youth's aesthetic life thus making it influential to their aesthetic life 3.1.5 The way of building, developing culture and people for sustainable development of the country In the current development path of Vietnam, the Party attaches great importance to the role of culture, attaching economic development to the development of culture, society and education Culture is seen as the destination of social development, the highest goal that the country's development needs to address Culture is associated with development and culture is the innermost force for the development of the country and the people of Vietnam 3.1.6 The impact of ethics and lifestyle on the aesthetic education for Vietnamese youth through mass media In recent years, the recession of ideology, morals and lifestyles of the Vietnamese people in general and the contingent of officials and party members in 16 particular has become one of the hot topics that are reflected on the daily through mass media It not only causes distrust for the people, especially the youth class for the moral values and good lifestyle of the nation, but it also influences the direction of youth values A significant number of young people feel confused, disoriented in determining their values in life; even following unhealthy, unethical lifestyles that are spread on mass media 3.2 Aesthetic education for young people through television in Vietnam today 3.2.1 The positive aspects of mass media in general and television in particular in aesthetic education for Vietnamese youth today 3.2.1.1 Television as a mean of aesthetic education aesthetic for youth Firstly, television contributes to foster the good sentiments of young people TV programs have a positive effect in contributing to the empowerment of young people, such as fostering their interest in and sharing of social and political issues both domestically and internationally, especially the difficulties and misfortunes of the community; to build up the patriotism for the nation, the pride of the national revolutionary tradition These are wholesome sentiments, contributing significantly to enriching and deepening the sentimental life of the youth, help them to always choose wholesome, pure sentiments Secondly, television contributes to enhance the aesthetics of youth, helping them make the right aesthetic choices Programs on current events help young people learn how to communicate fluently using standard, suitable language Sports programs help young people understand both the difficulties, challenges and the glory that sport brings about Entertainment programs, advertisements help enrich cultural life for young people Thirdly, television contributes to enhancing the aesthetic ideal of youth TV shows in the past have made it easier for young people to find joy, comfort and to ease the stress from studies, work and life It but also contribute to improving the aesthetic value of the youth in aspects as aesthetic sentiments, aesthetic tastes and aesthetic ideals 3.2.1.2 Television with the formation and development of aesthetic ability for youth 17 Television contains a variety of rich and diverse channels, which in turns have an impact on the aesthetic of youth Due to the diversity and abundance of information, due to the special technical and technological capabilities, it can be said that television contains a certain degree of all forms of aesthetic education Thus, it has a role in shaping and developing the elements, forms of aesthetic awareness as well as the capacity to create, appreciate and enjoy the aesthetics of youth 3.2.1.3 Television with the education of aesthetic value and the formation of character for youth Due to its nature, television can provide a wide variety of information knowledge that is richer than any other form of media or education The information on television has the content and language of expression that are appropriate to the level of access of all classes of youth What is remarkable in the impact of television on our intelligence is that, the information from television is taught in our spare time In addition, this reception is the reception of freedom, the receptive impulse from the inner needs, the need for entertainment and the desire to expand, improve one’s understanding Thanks to the entertainment function, the knowledge that is broadcast on television is taught naturally and easily 3.2.2 Some existing limitations in mass media in general and television in particular in the education of aesthetics for youth Due to the impact of the market economy, some programs in mass media tend to follow the trend of profitable, unfair competition, distancing away from the principles and purpose of their activities Some media rely too much on its expressive form, tending to move from massification to personalization when discussing the privacy of individuals, especially celebrities, using scandals as the main topic This has had a great impact on the education of young people A number of young people are more likely to be influenced by pragmatic lifestyles with an overload of indulgences, valuing surface appearances, fame, glamor, easy choices and opportunistic in personal life There are many television programs that are too lenient in stage costumes policies, the use of language of actors, singers, presenters, models which heavily affect the aesthetics of youth, influencing young people to follow shocking fashion trends, language choices that go against cultural values Vietnam television has a increasing trend of commercialization Its manifestation is the advent of a large 18 number o TV commercials, including those shown on the "golden hour" Repeated advertising programs lead to boredom Many advertising images are dishonest, displaying vulgar content, habits that greatly impact on the education of young people Vietnamese television also tends to be "foreign-oriented" The manifestation of this trend is the emergence of many foreign copyright programs, especially entertainment programs and feature films The international cooperation on television is an indispensable trend, however, this trend is somewhat excessive in our country That leads to the paradox that there is a portion of young Vietnamese that prefer what is "foreign" to what is "domestic", preferring international music, than traditional, national music; enjoying foreign films more than feature films in Vietnam 3.3 Main reasons for the achievements and limitations in aesthetic education for young people in Vietnam through mass media in general and television in particular 3.3.1 Main reasons for the achievements Firstly, the initiative of the subjects in the aesthetic education for youth Those subjects are the Party, the State and the media management agencies Secondly, the increasing popularity of television for young people Television is one of the most entertaining mass media platform for young people Television programs have widespread influences, daily appearances and meaningful impacts TV shows, especially entertainment programs, feature films have become a daily topics of interest for everyone, especially young people Thirdly, the content of youth education through television is rich, diverse, with new forms of expression that are suitable for young people 3.3.2 Main reasons for the limitations Firstly, due to the lax management and ineffectiveness of the State and media agencies on television, the quality and effectiveness of many television programs are still low Secondly, due to the trend of commercialization, some television programs fail to follow their original purpose and principles, instead focusing only on economic profit The most obvious manifestations of this trend are the programs featuring entertainment music, commercials, feature films 19 Thirdly, due to limited capacity of young people, barriers for young people to choose and evaluate positive aspects as well as limitations of television in particular and mass media in general The youth receive information in a passive manner, and are not immune to television’s negative aspects, thus leading to aesthetic deviations 3.4 A number of issues raised for aesthetic education for the youth through mass media today Firstly, the contradictions between the increasing developmental rate of mass media as well as television with the capacity of the State administration for the mass media in our country today Secondly, the contradictions between the need to improve the effectiveness of aesthetic education for young people through mass media and the remaining limitations of our social status quo Thirdly, the contradictions between the educational and commercial nature of mass media as well as television in aesthetic education for young people Fourthly, the contradictions between traditional and modern values are reflected in the mass media in the aesthetic education for our youth End of chapter Mass media has a positive impact on aesthetic education for young people Mass media not only helps young people develop a rich cultural life, a healthy spirit, release stress but also contribute to improving the life and aesthetic value for the youth These advantages are due to the right orientation of the Party, of the youth television agencies, the youth work as well as the enhancement of the responsibility of the mass media in the education of aesthetics, lifestyle for youth; Due to the increasing popularity of television with young people Besides the advantages in educating aesthetics for youth, the mass media also has some unbalanced and distorted restrictions in its programs and contents; Broadcasting too many commercialized programs, preferring "foreign-oriented" contents which lead to deviations in behavior and direction in life, The limitations stem from the lax and ineffective management of the State and the media, from the increasingly commercialized trend of mass media, from the limited aesthetic ability of young people Chapter 20 THE MAJOR TRENDS AND SOLUTIONS TO IMPROVE THE EFFICIENCY OF AESTHETIC EDUCATION FOR THE VIETNAMESE YOUTH THROUGH MASS MEDIA 4.1 Some main trends of aesthetic education for Vietnamese youth in mass media in the coming time From the analysis of the actual development of aesthetic education for Vietnamese youth through mass media, the author of the thesis provides basic forecasts as follows: Firstly, the revolution in science, technology and globalization has a profound impact on young people's aesthetic education through mass media Secondly, the Party and the State continue to strengthen the direction, management and oversight of aesthetic education for youth through mass media Thirdly, the demand for aesthetic education for youth through mass media is increasing 4.2 Some main solutions to improve the efficiency of aesthetic education for Vietnamese youth through mass media 4.2.1 Solutions on strengthening the leadership of the Party; management of the State on the aesthetic education for youth through mass media Firstly, continue to strengthen the orientation and leadership of the Party towards education for youth in general and aesthetic education for youth in particular through mass media Secondly, it is necessary to strengthen the management and inspection of the State as well as of the media management agencies for the education for youth through mass media Thirdly, improve legal documents on state management of mass media 4.2.2 Solutions on social responsibility, ethics, capacity of artists and media personnel Firstly, promote propaganda and educate to improve professionalism, sense of responsibility and capacity of practical activities of communication staff and television artists Secondly, control and minimize the trend of commercialization of television 21 Thirdly, develop television programs with content that ensure diversity, goodness, aiming at the comprehensive development of people 4.2.3 Solutions on the reform of the content and methods of aesthetics education for youth through mass media Firstly, enhance the aesthetic capacity of youth through the reform of content, programs and forms of aesthetic education in schools Secondly, enhance the aesthetic capacity of youth through the diversification of forms of aesthetic education Thirdly, enhance the aesthetic capacity of youth through the harmonious combination of aesthetic education and moral education Fourthly, to bring into full play the role of socio-political organizations, especially the socio-political organizations of the youth such as the Ho Chi Minh Communist Youth Union and the Vietnamese Students' Union in the implementation of aesthetic education for youth Fifthly, enhance the aesthetic capacity of young people through the integration of family, school and society in aesthetic education for youth Sixthly, enhance the aesthetic capacity of youth by arranging, balancing and rearranging contents and programs on mass media; strengthen programs with educational content, including aesthetic education 4.2.4 Solutions for young people and youth organizations in receiving aesthetic value through mass media Firstly, young people need to have aesthetic awareness in receiving content and programs through mass media to improve their aesthetic life and contribute to the improvement of their personality Secondly, young people must have certain knowledge about aesthetics This knowledge is not natural, but it is the result of the learning process, the accumulation of knowledge Thirdly, young people lack perseverance, courage and the willpower to choose the aesthetic value for themselves End of chapter Based on the analysis of positive values as well as some remaining limitations of the media in the education of aesthetics for young people, we have provided some basic forecasts about the changing trends of education aesthetics for youth through mass media From the above basic practices and trends, we also 22 propose some basic solutions to enhance the role of aesthetic education for Vietnamese youth in the mass media in the coming time 23 CONCLUSION Aesthetic education is one of the basic and important educational contents for everybody, especially young people - the age group with an abundance in health and knowledge, with many dreams, ambition and ideals but also a vulnerable stage where one is susceptible to choosing the wrong paths in life With the policy of comprehensive development of people, especially young people - the future owners of the nation , in recent years, the Party and State have paid great attention to the comprehensive education, such as the intellectual, ethical, lifestyles, aesthetics education It is the right policy that is consistent with the development trend of the present day Today, the media platforms have had constant changes In recent years, mass media has had many positive aspects in educating aesthetics for young people such as building up good feelings for nature and people; raising the sense of responsibility and spirit for the social community for the youth; helping young people to correctly identify their directions in life, to learn how to live for themselves and their families, society, and have a diverse, wholesome personal lifestyle The positive aspects are the Party's proper direction on the development of the mass media, contributing to the improvement of the life of the youth, establishing the right direction for the comprehensive personal development of people and the increasing attraction of mass media to the youth of our country In addition, the media also has certain limitations in educating aesthetics for youth The underlying cause of these limitations is the poor management of the State and other regulators in the development of the mass media; due to the trend of commercialization becomes more and more dominant in the mass media; due to the generally low aesthetic qualities of young people in our country In order to improve the efficiency of the mass media in educating the aesthetics of our youth in the coming time, it is necessary to continue to enhance the leadership of the Party, strengthen the management of the State with the influence of mass media with aesthetic education for youth; to raise the aesthetic capacity of youths through schools, families and socio-political organizations; In particular, the youth themselves have to constantly learn to equip themselves with aesthetic knowledge, actively training, living and studying, working according to the right values and for a greater purpose 24 ‘ ... process, highquality human resources are crucial, as young people are at a very important stage in life At this age, young people have undergone a process of forming and developing certain aesthetic... culture and people for sustainable development of the country In the current development path of Vietnam, the Party attaches great importance to the role of culture, attaching economic development... communicate fluently using standard, suitable language Sports programs help young people understand both the difficulties, challenges and the glory that sport brings about Entertainment programs, advertisements