Editor’s Note VOLUME : 14 ISSUE : JANUARY 2019 Time is ticking and the countdown begins T he funny thing about time is that it always seems ahead of us, no matter how much we plan and try to get one up over it It inevitably seems to turn around and say, “Don’t worry buddy, you can never beat me, no matter how much you try.” For us at Point Of Purchase, especially at this time of the year, time always hovers over us with a smirk, taunting us to catch up And you know the reason – the much awaited In-Store Asia (ISA) event coming up in March during 14-16 in Mumbai With all our resources working together to bring out the 12th edition of the largest trade fair in the Indian subcontinent, time has never been more crucial and now as we put down this edition to bed, we are already lining up our stories for the next issue Indeed, as we inch closer to ISA, everything revolves around one question: how we beat time to make sure we are all set to welcome you to ISA with the latest and most relevant offerings from our magazine pages Our current issue is a step in that direction – whether it is insights gleaned from the latest trends in the FCMG selling space or capturing the latest initiatives by brands in the retail space or moves by retailers in the brand/product positioning space So read them, mull over them and save all your ideas and thoughts for In-Store Asia 2019! Meanwhile, have a great February! N Jayalakshmi http://www.retail4growth.com/ magazine/magazine-retail.html EDITOR & PUBLISHER : SR ASSOCIATE EDITOR : Vasant Jante N Jayalakshmi ASSOCIATE EDITOR : Satarupa Chakraborty SR REPORTER : Smita Sinha DESIGNER : Vinod Kumar V CIRCULATION / EDITORIAL OFFICE: 1019/2, 1st Main, 1st Cross, Geetanjali Layout, New Thippasandara, Bangalore - 560 075 Tel: 91-80-40522777 Email: info@vjmediaworks.com www.vjmediaworks.com MUMBAI OFFICE: 201, 2nd Floor, Krishna Commercial Centre, Udyog Nagar, Nr Kamat Club, S.V Road, Goregaon (W), Mumbai - 400 062 Tel: 022-40234446 DELHI OFFICE: E-24,2nd Floor, Right Hand Side Flat, Naraina Vihar, New Delhi-110 028, India Tel: 011-4241 5179 Business Head Nimisha Shah +91 99671 11587 Sales Head Suvarna Jante +91 99300 25075 Marketing Executive Neha Jante +91 98450 11541 Sales Executives Sudarshan Sakhare +91 86690 68831 Binayak Biswas +91 88703 12069 Point-of-Purchase is a monthly published by Vasant Jante at 1019/2, 1st Main, 1st Cross, Geetanjali Layout, New Thippasandara, Bangalore - 560 075 Printed by Suresh Pai at Sri Sudhindra Offset Process, #97-98, D.T Street, 8th Cross, Malleswaram, Bangalore - 560 003 Point-of-Purchase is owned by Vasant Jante and edited by him The opinions expressed by authors and contributors to Point-ofPurchase are not necessarily those of the editors or publishers Point-of-Purchase may not be reproduced in whole or in part without permission of the publisher Print Copy Subscription for one year For Nepal & all other countries : : Rs 1,200/$ 190 by air Digital Copy Subscription for one year : www.media4growth.com/magazine/ Rs 400/- All subscriptions are to be pre-paid The claims and statements made in the advertisements in Point-of-Purchase are those of the Advertisers and are in no way endorsed or verified by Point-ofPurchase For Subscription - India : email: subscribe@vjmediaworks.com I January I 2019 Content VOLUME : 14 ISSUE : JANUARY 2019 POP News International POP 20 International POP Gallery 22 Cover Story things to watch out for in the FMCG selling space 26 Brand Talk Kingfisher brews expansion plans for non-alcoholic beer 30 Brand Buzz L’Oreal adds a dash of digital ‘wow’ to in-store presence 32 This Rusher’s kiosk makes shoppers flip for Flip Flops 34 Retail Corner More’s new food display to serve diverse shopper tastes Material World PrintGUARD: Set to redefine POS Obituary 36 40 Onkarnath Kapila 42 In-Store Asia 2019 Exhibitor List 43 Resource 50 Calendar 54 I January I 2019 POP News Smart cookie communication FMCG major Britannia recently positioned itself as a good choice for everyday athletes The brand launched a new campaign last year to inspire homemakers in India to realise their untapped potential and drive them to ‘be more’ The brand’s in-store communications, like this FSU placed at various outlets shows, seem an extension of the idea and highlight the combination of goodness and excitement in the whole brand proposition The green proposition Aloe Vera has emerged to be a sought after ingredient in products across categories in recent times and brands often position their product with the Alore Vera USP Joining the bandwagon is Dettol, a leader in the antiseptic soap category The brand has come up with an innovatively designed FSU display that does a good job of communicating the brand’s message – Germ protection with soothing Aloe Vera The display promotes Dettol’s range of varied products The unit was spotted at Spar I January I 2019 POP News Hershey’s seals it with a ‘Kiss’ These tear-drop shaped display units installed at Big Bazaar outlets in Bangalore promote the iconic Hershey’s kisses chocolate variants The display gives a vivid feel of the perfect indulgent treat for premium chocolate lovers Armed for the pimple battle To promote its Neem facewash brand, Himalaya got these display units installed at Spar outlets in Bangalore The green display unit by Himalaya does a good job of highlighting brand presence at the store and effectively highlights the brand message - No more pimple experiments I January I 2019 POP News The joy of challenge Kinder Joy seems to have found a new way to reach out to parents with this unique display spotted at Spar outlet in Bangalore The brand urges parents to add a little surprise to their kid’s day And this egg-shaped display unit promoting the two-in-one product does that in a visually engaging way Quick soup for the soul Knorr is positioned as the ‘restaurant like soup at home’ to promote the varied range of tis soup mixes This display unit spotted at Big Bazaar, Bangalore, manages to convey the product highlights loud and clear 10 I January I 2019 Obituary Leaving behind a legacy of passion & conviction Point Of Purchase joins the printing industry in mourning the demise of industry veteran Onkarnath Kapila, who passed away on December 18, 2018 Between 1970 and 1990, Kapila was the winner of several National Achievement Awards for Excellence in tin printing organised by the DAVP In 1985, he was granted the title of ‘Entrepreneur of the Year’ by the Minister of Industries Govt of India He spent three years, between 1990 and 1993, researching various methods of extending the life of tin posters working with special inks and pigments to cater to the outdoor advertising industry Based on the success of this achievement IMDA USA awarded him a Special Technical Achievement Award for year Outdoor Life on Metal Posters I n a long and illustrious career spanning over 60 years, Onkarnath Kapila devoted himself to the study and applications of printing technology Loved by all in the industry for his helpful nature, Kapila was always at the fore-front resolving issues faced by the printing industry Beginning his career in 1947 as an intern in a tin printing & packaging company in Agra at the tender age of 17, Kapila developed a passion for printing early on in life In the year 1952 he moved to Mumbai to run the marketing operations for the same company as a freelancer and eventually set up his own printing 42 I January I 2019 company in Mumbai in 1954 This saw the birth of ‘The Metal Printers Company’, which gradually grew from merely catering to the packaging sector to becoming a specialised outfit for advertising tin posters In 1971 Kapila imported one of the first colour scanners into India to start one of the earliest inhouse pre-press units In fact, an important milestone in his career during this phase was the prepress job for the Govt of India’s printing press in Nashik for the special Dr Salim Ali Bird Series Stamps Some of Kapila’s other achievements include the first offset printed sectional posters on tin in 1993 and successfully attempting a 52 sheeter billboard totally printed on sectional metal sheets with perfect alignment and colour balance He also extended this concept to tin dealer boards which were widely used by Coca Cola during their launch in India In 2001, Kapila diversified into large format digital printing with the start of Metro Multimedia Technologies (digital) It started with a small Thermal Pigment Transfer System and soon extended into the super wide formats with Vutek platforms In 2007 he imported the first Durst Rho Print platform and soon extended this range to eight machines including a meter installation, the first-of-its-kind in India for the UV segment The industry will Onkarnath Kapila n surely miss 43 I January I 2019 44 I January I 2019 Svarn Infratel Pvt Ltd 74 Milestone, Near Gulab Public School Delhi Mathura Road, Mitrol Palwal 121105 Mob: 9810141990 Tel: 0129-4294200 Email: avdash@svarn.com URL: www.svarn.com 45 I January I 2019 Vista Retail Pvt Ltd 30-D, Pocket-F, Mayur Vihar, Phase-2 Delhi 110091 Mob: 9811168284 Email: Vistaretail@gmail.com vikas.ed12@gmail.com URL: www.vistaretail.in Silver Sign Pvt Ltd 3E/8, Jhandewalan Extension Delhi Delhi 110 055 Mob: 98737 01005 Email: meghabhaiya@gmail.com URL: www.hi-sign.com Darshan Industries B-113, Maruti Industrial Park, Naroda Road Old Vijay Mill Compound, Ahmedabad 380 025 Mob: 079-22110699 Email: darshantape@gmail.com URL: www.bhumitapes.com 46 I January I 2019 47 I January I 2019 48 I January I 2019 Coming soon at IN-STORE ASIA 2019 INTERNATIONAL 49 I January I 2019 Resource Brand Marketer Research & Consultant DATA STRIP FOR G 321 LASS DATA STRIP 301 Price cassettes for fruits & vegetables Samsika Marketing Consultants P Ltd 4117/8/9, Oberoi Garden Estates, 4th Floor, C Wing, Powai, Off Sakivihar Road, Andheri (E), Mumbai 400072 Tel: 022 28477700/28477701 jk@samsika.com www.samsika.com Digital Printing THUMB CLAMP WITH A4 FRAME AB-1 CLIP WITH PVC FOLDER Vijas Digital (I) Pvt Ltd Vijas House, C-1 Cama Estate, Walbhat Road, Goregaon (E), Mumbai - 400 063, India Tel : 022-4068 3700 Email: info@vijasgroup.com www.vijasgroup.com Digital Advertising MAGNET WITH PIPE & A4 FRAME Virtual Veda G 501 Lotus Corporate Park, Off Western Highway, Jogeshwari (East), Landmark Jai Coach, Mumbai 400063 Tel:022-61179222 Cell: +91-9820739965 Email: info@virtualveda.in Event Organisers POP STAND WITH FRAMES A4 FRAME WITH TABLE STAND POP FOR WIRE BASKET Kruti Promotions & Events Pvt Ltd 601, Anant Exqusite, Piramal Nagar Road, Behind Mahindra Garden, Goregaon (W), Mumbai - 400 062 Tel: 022-67826429 Email: krutipromotions@gmail.com Fixture Technokraft Retail Solutions India P Ltd Rose Tiles Industries Western Express Highway Opp Vasani Petrol Pump Mira Gaonthan Kashmira Mira Road Thane - 401 104 Maharashtra Mob: 8933889338 Tel:022 32030000 Email : info@technokraft.in Web:www.technokraft.in POP Producers MANUFACTURERS OF: POP STANDS ; INTERNAL MERCHANDISING DISPLAY STANDS ; PUBLIC GUIDANCE SYSTEM ; GARMENT DISPLAY STANDS ; LABEL HOLDERS ; WAREHOUSE SIGNAGES ; ACRYLIC STANDS ; DATA STRIPS ; ACRYLIC DISPLAY PRODUCTS; WIRE BINS ; PRICE CESSETTES ; ETC 8, COSSIPORE ROAD, KOLKATA - 700 002 CONTACT - 82320 68731 / 98300 35904 50 I January I 2019 Ace Enterprise Manek Building, 21 Hardevi Society, Near HDFC Bank, Station Road, Jogeshwari East, Mumbai 400060 Mob: +919769964775 E-mail: jaymin@aceenterprise.co.in Website: www.aceenterprise.co.in AXIOM Visual Communications P Ltd A-229,Okhla Industrial Area, Near Crown Plaza, Phase-1, New Delhi- 20 Email: puneet@axiomviscom.in Mob: 9810456667, Tel:011 41612646 Web: www.axiomviscom.in Global Arts Door #7-1-246/1/B/11Renuka Nagar Balkampet, Hyderabad-500016 Andhra Pradesh Mob: 9246536104, Tel: 40 65156104 Email:naveen@globalart.co.in Web:www.globalart.co.in HG Graphics Pvt Ltd F 3/5, Okhla Industrial Area, Phase New Delhi 110020 Tel: 011 40567440/49 www.hggpl.com Email: harjeegandhi@hggpl.com Jayna Packaging Pvt Ltd Jayant House, Bail Bazar, Kurla Andheri Road, Kurla (W), Mumbai -70 Tel No +91-22-2514 4038 www.jaynapackaging.com Email: jaynapkg@gmail.com info@jaynapackaging.com Mobile:7506737498 Niche Business Promotions Pvt Ltd Udyog Bhavan, Sharma Industrial Estate, Walbhat Rd, Goregaon (E), Mumbai-400 063 Tel: 022-26855575 www.nichepromotions.in Sinex Systems Pvt Ltd New No.24, Five Furlong Road, Maduvinkarai, Guindy, Chennai - 32 Tel: +91-44-22450024 / 22451822 sales@sinexsystems.com www.sinexsystems.com MARCH 05th-08th,2019 230,000 sq.m 2,000 200,000 Exhibitors Visitors 广印展 微信 Resource Sign Trade New No.31/2,Old No.7, 1st Floor, Chakrapani 2nd Street, Madhuvankarai Guindy, Chennai - 600 032 Tel: 9003026610 45526060 Email: info@signtrade.in Renam India Pvt Ltd 212 , Bussa Industrial Estate Lower Parel West, Mumbai-400 013 Maharashtra Mob: 9820615662, Tel: 22 43210800 Email:ragesh@renamretail.com Web:www.renamretail.com The Add and Multiply Inc 201,Lilou Ville # 141,West Avenue Santacruz West Mumbai-400054 Maharashtra Mob: 9892400029 Tel:22 65380111 Email:vishal@addandmultiply.com Web:www.addandmulitply.com Wadpack Display Solutions SW-20, Apperal Park, Phase 2, KIABD Ind Area, Doddaballapur, Bangalore Rural Bangalore - 561 203 Karnataka Tel: 080-4334 7600 / 17 Email: bhupendra@wadpack.in www.wadpackdisplaysolutions.com Signage Manufacturer Illuminati 226/227, Prestige Industrial Estate, Bawdi Cross lane, Orlem, Off marve Road, Malad West, Mumbai : 400064 Tel : 022 - 28882031 / 32 Mobile: +91 9820884540 Email : info@illuminatiindia.com www.illuminatiindia.com In’s and Out 26, Rishi Bankim Chandra Road (Extn) Kolkata - 700028, West Bengal, India Tel 033-23539418 Mob 98300 10430 Email: klikadvt@gmail.com Web: www.klikadvt.com Infosign Systems Pvt Ltd #32 Pramatha Choudhury Sarani, New Alipore, Kolkata - 700053 Tel: +91- 90382 11111 Email: info@infosign.in www.infosign.in Lakshya Signages 2994/2, 1st Floor, Chuna Mandi Pahar Ganj, New Delhi - 110 055 Tel: 011-4358 2900 Mob: +91-98188 07979 9899978685 Email: printing@lakshyasignages.in www.lakshyasignages.com Pioneer Aluminium Pvt Ltd Plot No.6 ,12/2 Inderprastha Estate No.1 Mathura Road Sector-37 Faridabad-121003 Haryana Mob:9650703569 Email:karan@promoflexindia.com Web:www.promoflexindia.com Roop Sign & Graphics Pvt Ltd C-134, Mayapuri Industria Area, Phase II, New Delhi - 110 064 Tel: +91-11-4701 4221 Email: info@roopgraphics.com www.roopgraphics.com Retail Effects # 33, 2nd Floor, Commercial Block, Kaushambi, Ghaziabad - 201 010 Tel: 0120-4160752 Mob: 098187 99769 Email: retaileffects@gmail.com www.retaileffects.in Signage Group A-49 Sec-83, Near NSEZ, Noida-201305 Mob:9899577594 Email: achaudhary@promocare.in Web: signagegroup.com Sign O Sign No.2, Near Abhirami Mall, Parasuvakkam, Chennai - 600 010 Mob: 9840021081 Tel: 25323478 Email: signosign@eth.net WHERE OOH THOUGHT LEADERS ASSERT THEIR VIEWPOINTS 52 I January I 2019 www.media4growth.com Scangle 深圳市思肯达科技有限公司 Shenzhen Scangle Technology Co., Ltd R Shenzhen Scangle Technology Co.,Ltd have our own factory for touch screen POS terminal and thermal printer, with modern production lines, 2QC group, storage warehouse, built in the 800 square meters area in Shenzhen, China 1000PCS and 2000PCS of thermal printer per week can be finished with no delay, High-efficiency capacity makes our delivery always prompt and on time We would rather to work with our clients for OEM/ODM order to be their background strong manufacturer supporter for easily popularizing their own brand P M R A O I D N U C T S Mobile: +8618688707296 POS Machine Thermal Printer Dot Matrix Printer Bluetooth Printer Barcode Scanner POS Accessories Tel:+86-(0)755-23113053 Whatsapp: +8618688707296 Skype: scanglepos E-mail: sales@scangle.com Web: www.scangle.com Calendar JANUARY 2019 13-15 January 2019 Sign and Graphic Imaging - SGI Dubai 2019 Dubai World Trade Centre, Halls 4, 5, 6, and www.signmiddleeast.com FEBRUARY 2019 APRIL 2019 10-11 April 2019 Seamless Middle East 2019 Dubai International Convention & Exhibition Center Dubai http://www.terrapinn.com/exhibition/seamlessmiddle-east MAY 2019 4-6 February 2019 Retail Summit 2018 Clarion Congress Hotel Prague Freyova 945/33 190 00 Praha – Vysočany https://www.retail21.cz/en www.clarioncongresshotelprague.com 1-3 May 2019 60th Annual Congress The Fame Game Intercontinental Dubai-Festival City, UAE Organising Secretariat FEPE Phone +39 02 23003 2253 www.fepe.com February 2019 Omnichannel Futures Conference 2019 Cavendish Conference Centre, London WG1 9DT https://www.theretailbulletin.com/retail-events/omnichannel-futures/ 1-2 May 2019 Retail Business Technology Expo Olympia, London Hammersmith Road , London W14 8UX http://www.retailbusinesstechnologyexpo.com/ MARCH 2019 5-8 March 2019 Appp Expo National Exhibiton & Convention Center, Shanghai No.333 Songze Avenue, Qingpu District, China www.apppexpo.com 14-16 March 2019 In-Store Asia Hall 1, Bombay Convention & Exhibition Centre Goregaon (E), Mumbai, India www.instoreasia.org 54 I January I 2019 6-8 May 2019 Retail Innovation Conference Convene, New York City https://retailinnovationconference.com/ 14-16 May 2019 World Retail Congress Amsterdam, Netherlands https://www.worldretailcongress.com/ JUNE 2019 25-27, June 2019 Global Shop @ RetailX McCormick Place 2301 S King Dr Chicago, IL 60618 https://www.designretailonline.com/events/ globalshop/ ... 003 Point- of- Purchase is owned by Vasant Jante and edited by him The opinions expressed by authors and contributors to Point- ofPurchase are not necessarily those of the editors or publishers Point- of- Purchase. .. advertisements in Point- of- Purchase are those of the Advertisers and are in no way endorsed or verified by Point- ofPurchase For Subscription - India : email: subscribe@vjmediaworks.com I January I 2019 Content... Obituary 36 40 Onkarnath Kapila 42 In-Store Asia 2019 Exhibitor List 43 Resource 50 Calendar 54 I January I 2019 POP News Smart cookie communication FMCG major Britannia recently positioned itself