END-OF-UNIT TEST Duration: 75 minutes Section 1: Language knowledge (40 marks) I Fill in each blank in the passage below with ONE suitable word I Fill in each blank in the passage below with ONE suitable word An old (1) says that money is the (2) of all evil It is also the cause of increasing health problems in Britain The recent ill health of the world economy is making people sick This is according to a survey carried out (3) by the UK’s Blood Pressure Association and the insurance company Friends Provident They found that two-thirds of British people feel less (4) than they did three years ago Researchers say the credit crunch and concerns about the economy are driving up stress levels and making people cut (5) on healthy food and fitness clubs Their research coincides with the launch of a campaign called Know Your Numbers Week, during which Britons can get free blood (6) checks The aim is to warn people early that their health may be worsening Money worries could have serious consequences (7) people in Britain Mark Jones, a Friends Provident spokesman, said: “The credit crunch appears to be having serious [effects] Lifestyle changes, poor diet and ( 8) of exercise in particular, can have a negative effect (9) people's blood pressure and consequently their long-term health.” Many people are worrying more about spiraling food and fuel prices, home loan repayments, and rising (10) Nearly one in five of those surveyed said they were sleeping less, 56% are buying cheaper food and cutting back on fruit and vegetables, while 6% have started smoking Professor Graham Macgregor of the Blood Pressure Association warned: “The lack of concern over long-term health is putting the nation at risk of a blood-pressure ticking time bomb.” (a) says (b) say (c) sayings (d) saying (a) trunk (b) root (c) branch (d) twig (a) jointly (b) join (c) joined d) joints (a) better (b) good (c) well (d) best (a) side (b) front (c) back (d) bottom (a) pleasure (b) pressure (c) pressing (d) plaster (a) for (b) in (c) by (d) of (a) lacks (b) black (c) slack (d) lack (a) to (b) on (c) at (d) for 10 (a) doubt (b) debut (c) debit (d) debt II Choose the best answer 11 Coca-cola is a market product; it sells to large numbers of people a mass c new b productive d mature 12 A market for a special kind of product that may not have many buyers is a luxury market c closed market b captive market d niche market 13 The length of time during which a company expects to sell a particular product before it has to replace it with a more up-to-date product is known as product a life cycle c timetable b range d forecast 14 The main elements of the marketing are product, price, promotion and place a position c mix b information d campaign 15 Some manufacturers were accused of ., in other words selling goods abroad at a lower price than they were sold domestically a dumping c flooding b revaluing d devaluation 16 - are the sales figures like? – Well, I think we’ve had excellent results a How b What End-of-unit test 8/ Module3 c Which d Why 17 can we make sure that our new range is targeted on the right market segment? a What c If b How d Which 18 Hasn’t our market share increased? a No it increased by 3.5% c Yes, by 3.55 isn’t it fantastic b Yes It hasn’t increased at all d Yes The sales figures are not good 19 How are things going? a No, not yet I’m afraid c Very well, thank you And you? b Certainly I’ll that d Very well, thank you It’s been very busy 20 - …………………………? – It’s doing really well Orders are pouring in, actually a What about our new range of furniture b What you plan for our new range of furniture c How are you doing with our new range of furniture d Which about our new range of furniture 21 Every target group is becoming more resistant to the traditional advertising methods, brands have to look at different ways to move people a because c so b although d where 22 I’ve not met my sales targets I’m worried I won’t get a bonus a That’s why c For instance, b Because d In addition, 23 The product did not sell well it was not promoted in the right way a unless c where b if d because 24 reality, advertisements for most luxury brands are depressingly similar a At c By b In d On 25 Clever advertising is no substitute good quality at a reasonable price a on c to b in d f e 26 Mocha Monkeys Coffee _ very quickly because of its cheap prices and unique drinks f a is expanding c expanded g b expands d would expand h 27 If the government _ the legal workweek to thirty-seven hours, numerous small companies will go bankrupt i a had cut c cuts j b will cut d cut k 28 The government has offered tax incentives to new companies in hopes of _ the economy l a consuming c breaking m b boosting d controlling n 29 _ there may be many ways to solve a problem, only some of them are practical, given the social, cultural and organizational environment o a Because c Although p b Since d After q 30 _ goods and products are of very high quality and intended to be bought by people who are quite rich r a Consumer c Upmarket s b Downmarket d Producer End-of-unit test 8/ Module3 t 31 Adidas has recently decided to shift their focus on target smaller cities and less wealthy consumers, _ it believes growth potential is higher for foreign brands u a whether b that v c where d which w 32 The company wants its employees and their colleagues to take ownership with _to solve x the recent crisis y a managed c manage z b management d managing aa 33 Sue asked Rob _ ab a whether he had missed another deadline c has he missed another deadline? ac b have you missed another deadline? d if had he missed another deadline? ad 34 The fact of a famous person appearing in an advertisement saying that they use and like a product is _ ae a demonstration b endorsement c participation d placement af 35 The community center’s director thanked Mr Jacobs for _ the weekly lecture series on historical events ag a circulating b organizing c applying d insisting ah 36 There’s an bonus if I exceed my sales target by more than 10% a add b addition c additional d added aj 37 It’s to sell such goods without a proper permit ak a legal b illegal c illegally d legalize al 38 We’ll need a detailed cost before giving final approval am a analyze b analysis c analyst d analyzation an 39 Their latest figures demonstrate that their shares are ready for a big rise! Buy now! ao a convince b convinced c convincing d convincingly ap 40 I have no intention of paying such prices aq a inflate b inflation c inflated d inflating ar Section 2: Language use (60 marks) as I Read the following passage and answer the questions that follow at SELLING DREAMS au By John Munch av Ferrari, Italy's maker of sports and racing cars, is among the three most recognisable brands in the world The company got its high profile among the world's corporate giants without the help, for most of its existence, of an advertising department Only as recently as 1993 did Ferrari create a marketing department 'Just parking our exciting automobiles is enough to draw the crowds,' writes Gian Luigi Longinotti-Buitoni, the author of a book called Selling Dreams aw Customers are now spending more money on products they desire rather than on products they simply need All companies must therefore produce goods of very high quality More importantly, they must establish a brand for years to come by giving it emotional qualities that match customers' strongest desires Like Ferrari, all companies must create and sell 'dreams' ax Longinotti-Buitoni gives some interesting statistics about markets for luxury goods worldwide: Switzerland, with 220 Ferraris sold in 1997, is the largest market per capita for the car maker's products; the company, on the other hand, sells only 2.7 percent of its cars to women; Rolex and the highest number of luxury watches are sold in Italy, while Japan has been consistently the leading market in the world for leather goods from Gucci, Ferragamo, Hermes and Louis Vuitton China, amazingly, appears to be drinking a lot of Hennessy cognac ay From the Financial Times az Choose the best answer ba What was unusual about Ferrari's marketing until 1993? bb a It enabled the company to get its high profile bc b They didn’t have a marketing department bd c It launched the three most recognisable brands of cars be d They were among the world’s corporate giants thanks to its help End-of-unit test 8/ Module3 bf bg bh bi bj bk bl Why must all companies produce goods of very high quality, according to the author? a because people aren’t pleased with low quality goods at all b because people’s buying power is increasing c because people are becoming richer d because people are buying goods on the basis of desire rather than need What does the author recommend that companies should do? a They should give their brand emotional qualities that match customers' strongest desires, thus creating and selling dreams bm b They should have a marketing department that helps to find out customers’ need bn c They should some statistics about the market before launching their products bo d They should break into new markets, such as Switzerland, China, Italy, Japan, etc bp What does each of the following underlined words / phrases refer to? bq … for most of its existence, of an advertising department (paragraph 1) br … they must establish a brand for years to come by giving it emotional qualities … (paragraph 2) bs Which words in the passage mean the following? bt a product or group of products or a service, with a particular name, that usually forms part of an easily recognizable design on packaging or advertising campaign …………… bu relating to a company or group …………… bv expensive items that are bought from choice and not necessity …………… bw Fill in each blank with ONE suitable word from the passage Put it in its correct form or tense bx Consumer is a description of a typical customer who may be interested in a product by 10 How easily are you persuaded by .? bz II.Writing a You work for the Marketing Department of Vinamilk You receive the following enquiry Write a reply based on the otes below cb cc Dear Sir/ Madam, cd ce I am interested in your range of fresh milk for adults, which I saw advertised in Phu Nu cf Could you please send me a copy of your catalogue? Further details of your new brand of yoghurt would also be welcome cg ch ci cj Many thanks, Le Van ck cl Notes cm Thanks for enquiry/ enclose catalogue/ also enclose leaflet about Vinamilk Aloe Vera Yogurt Milk + say a few word about this product (tasty, nutritious for complexion ,its rich source of Vitamin A and B that helps bring fine complexion, Selenium in Aloe Vera contributes to preventing the aging of skin) / end suitably n o III Listen to the talks, and then answer the questions about them by marking the correct choice — (A), (B), (C), or D) The recording will be played twice p PART q Where is this announcement being made? r a On an aircraft ct c.c At an airport s b In Glasgow cu d.d On a shuttle bus w x cv Why is Mr Kim being paged? a There's a message for him End-of-unit test 8/ Module3 cy b His flight has been delayed z b c d e h i j k o p q t u c c Someone has found his ticket da d d There is an emergency Where are the white telephones located? a On board the aircraft b At the ticket counter df dg c c All over the airport d d At an information booth Who is the audience for this talk? a People at a cafeteria b Shoppers at a grocery store dl dm c c Guests at a party d d People who want to go fishing dr ds c c Charcoal d d Fish dn What is being offered at a special price? a Meat b Bread PART 2: You will hear a telephone conversation between a man and a woman talking about advertising their new roduct Fill in the missing information The recording will be played twice v The man suggests advertising: ………………… w The cost of online advertising: ………………… x The results of online advertising: far ………………… other forms of adverts y online advertising actually costs about: ………………… of television ads z The man will speak to: ………………… of his ea eb ec ed ee ef eg eh ei ej ek el em en eo ep eq er es et eu ev ew ex ey ez fa fb fc End-of-unit test 8/ Module3 n o fd fe ff fg fh fi fj fk fl fm Section (40 m) I (10 m) fp d- saying fu b- pressure fz II.(15m) 11 A 12 D 16 B 17 B 21 C 22 A 26 A 27 C 31.B 32 B 36 C 37 B fq fv THE END KEY TO END-OF-UNIT TEST b- root a - for fr fw a- jointly d - lack fs fx ft fy c - well b - on c - back 10 d - debt a b 13 A 14 C 15 A c 18 C 19 D 20 A d 23 D 24 B 25 C e 28 B 29 C 30 C f 33 A 34 B 35 B g 38 B 39 D 40 C h i Section (60m) j I Reading comprehension (20 m) k B D A (of) Ferrari all companies l brand corporate luxury goods profile 10 advertising m n II Writing(20 m) o * Sample answer p q Dear Ms Van, r s Thanks for your enquiry of April t Please find enclosed our current catalogue, which contains detailed information about our products u We also enclose a leaflet about Vinamilk Aloe Vera Yogurt Milk Aloe Vera is not only tasty but also really utritious for complexion Its rich source of Vitamin A and B help bring fine complexion, meanwhile Selenium in Aloe era contributes to preventing the aging of skin v We hope you will enjoy our products and recommend them to your friends w x With best wishes, y z Nguyen Kim Phuong a Marketing Manager hb hc Tiêu chí thang điểm cho bai viet hd he Nôi dung: Đủ nội dung yêu cầu đề (4d) End-of-unit test 8/ Module3 k l m hf Cấu trúc câu: Đúng cấu trúc câu đơn/ghép/phức (đã học kỹ HP1&2) = Liên kết câu phù hợp/logic + thời (4d) hg Liên kết: Dùng phù hợp phương tiện liên kết câu văn (thư, báo cáo, đoạn văn) (4d) hh Từ vựng: phù hợp, đa dạng (sử dụng từ đồng nghĩa hay cách viết khác giữ ngun mục đích giao tiếp) (4d) hi Lưu lốt mạch lạc: đọc dễ hiểu, khơng phải đốn (4d) hj III LISTENING (20 m) PART1 1.C A 3.C B D hn PART online very minimal exceed 1/10 a friend o p q r TAPESCRIPT FOR END-OF-UNIT TEST – MODULE CTTT s Unit t Part u [Questions to are based on this announcement:] v [Paging Glasgow-bound passenger Kim, Mr Chang Su Kim Mr Kim, please come to the ticket counter of British irways International or pick up one of the white information telephones located throughout the airport to receive an mportant message.] w [Questions and refer to this talk:] x [Attention, Food King shoppers Stop by our fresh seafood department for our catch of the day Today's catch is elicious salmon steaks, perfect for grilling over charcoal Today only, these salmon steaks are two for the price of one nd while you're at it, stop by our bakery for some French bread, still warm from the oven.] y z Part W: What you think would be a good way to advertise our new product, the local paper or the radio? b M: We tried both before, but the results were not very good compared to how much they cost I thought we could y advertising online this time around I heard the cost is very minimal and the results far exceed other forms of dvertisement nowadays It actually costs about 1/10 of television ads yet produces similar results W: Yes, I heard something about that as well I think it's worth a try why don't you look into it and get back to me oon? d M: I’ll go and speak to a friend of mine who works in the field He's the one who mentioned it to me a while back ie End-of-unit test 8/ Module3 if ig ih ii ij ik  ... recognisable brands of cars be d They were among the world’s corporate giants thanks to its help End- of- unit test 8/ Module3 bf bg bh bi bj bk bl Why must all companies produce goods of very high quality,... fq fv THE END KEY TO END- OF- UNIT TEST b- root a - for fr fw a- jointly d - lack fs fx ft fy c - well b - on c - back 10 d - debt a b 13 A 14 C 15 A c 18 C 19 D 20 A d 23 D 24 B 25 C e 28 B 29 C... back to me oon? d M: I’ll go and speak to a friend of mine who works in the field He's the one who mentioned it to me a while back ie End- of- unit test 8/ Module3 if ig ih ii ij ik