Introduction to business 4th madura

796 73 0
Introduction to business 4th   madura

Đang tải... (xem toàn văn)

Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống

Thông tin tài liệu

4e Introduction to BUSINESS F L O R I D A AT L A N T I C U N I V E R S I T Y Introduction to Business, Fourth Edition Jeff Madura VP/Editorial Director: Jack W Calhoun Web Coordinator: Karen Schaffer Sr Publisher: Melissa S Acuña Sr Manufacturing Coordinator: Diane Lohman Developmental Editor: Rebecca von Gillern Production House: G & S Typesetters Marketing Manager: Nicole C Moore Printer: Transcontinental Interglobe Beauceville, QC Production Project Manager: Amy McGuire Manager of Technology, Editorial: Vicky True Technology Project Editor: Kristen Meere COPYRIGHT © 2007 Thomson South-Western, a part of The Thomson Corporation Thomson, the Star logo, and South-Western are trademarks used herein under license Printed in Canada 09 08 07 06 Student Edition ISBN 0-324-40711-4 Instructor’s Edition ISBN 0-324-36080-0 Art Director: Stacy Jenkins Shirley Cover Designer: Knapke Design Mason, OH Cover Images: © Getty Image Photography Manager: Deanna Ettinger Photo Researcher: Charlotte Goldman Cartoonist: Bob Burchett Internal Designer: Knapke Design Mason, OH ALL RIGHTS RESERVED No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution or information storage and retrieval systems, or in any other manner—without the written permission of the publisher Library of Congress Control Number: 2005937623 For permission to use material from this text or product, submit a request online at http://www.thomsonrights.com Thomson Higher Education 5191 Natorp Boulevard Mason, OH 45040 USA For more information about our products, contact us at: Thomson Learning Academic Resource Center 1-800-423-0563 To Mar y This page intentionally left blank v Brief Con te n ts C ar eer P ro l o g ue Part I Bu sin ess E nv i r o nm e nt Chapter Chapter Chapter Chapter Part II Motives and Functions of a Business Business Ethics and Social Responsibility 36 Assessing Economic Conditions 72 Assessing Global Conditions 106 157 Selecting a Form of Business Ownership 158 Entrepreneurship and Business Planning 190 Management Chapter Chapter Chapter Part IV Starting a New Business Chapter Chapter Part III x xx i i i 239 Managing Effectively 241 Organizational Structure 276 Improving Productivity and Quality 314 Managing Employees 361 Chapter 10 Motivating Employees 362 Chapter 11 Hiring, Training, and Evaluating Employees 396 Part V Marketing 447 Chapter 12 Creating and Pricing Products 448 Chapter 13 Distributing Products 492 Chapter 14 Promoting Products 526 Part VI Financial Management 565 Chapter 15 Accounting and Financial Analysis 566 Chapter 16 Financing 598 Chapter 17 Expanding the Business 640 ...4e Introduction to BUSINESS F L O R I D A AT L A N T I C U N I V E R S I T Y Introduction to Business, Fourth Edition Jeff Madura VP/Editorial Director: Jack W Calhoun Web Coordinator: Karen... Chapter for an introduction to the Stock Market Game and instructions to get started ̈ Investing in a Business This end-of-chapter feature sends students to the websites of real companies to research... completed a business plan for this small business Students can utilize the Business Plan templates found in Xtra! to build their business plan This project offers students the opportunity to work

Ngày đăng: 27/05/2019, 16:37

Từ khóa liên quan

Mục lục

  • Front Cover

  • Title Page

  • Copyright

  • Contents

  • Preface

  • Career Prologue

  • Part I: Business Environment

    • Chapter 1 Motives and Functions of a Business

      • The Goal of a Business

      • Resources Used to Produce Products or Services

      • Key Stakeholders in a Business

      • The Business Environment

      • Key Types of Business Decisions

      • Preview of This Text

      • COLLEGE HEALTH CLUB: BUSINESS DECISIONS AT COLLEGE HEALTH CLUB

      • Summary

      • Key Terms

      • Review & Critical Thinking Questions

      • Discussion Questions

      • IT'S YOUR DECISION: BUSINESS DECISIONS AT CHC

      • Investing in a Business

      • The Stock Market Game

      • Case: How Yahoo! Created a Business

      • Video Case: Burton Snowboards

      • Internet Applications

      • Dell's Secret to Success

      • In-Text Study Guide

    • Chapter 2 Business Ethics and Social Responsibility

      • Responsibility to Customers

      • Responsibility to Employees

      • Global Business: Global Ethics

      • Responsibility to Stockholders

      • Responsibility to Creditors

      • Responsibility to the Environment

      • Responsibility to the Community

      • Summary of Business Responsibilities

      • Cross Functional Teamwork: Ethical Responsibilities across Business Functions

      • COLLEGE HEALTH CLUB: SOCIAL RESPONSIBILITY DECISIONS AT CHC

      • Summary

      • Key Terms

      • Review & Critical Thinking Questions

      • Discussion Questions

      • IT'S YOUR DECISION: ETHICS AT CHC

      • Investing in a Business

      • Case: Social Responsibility at Ben & Jerry's Ice Cream

      • Video Case: Social Responsibility at Timberland

      • Internet Applications

      • Dell's Secret to Success

      • In-Text Study Guide

    • Chapter 3 Assessing Economic Conditions

      • Impact of Economic Growth on Business Performance

      • Impact of Inflation

      • Impact of Interest Rates

      • Global Business: Capitalizing on Global Economic Conditions

      • How Market Prices Are Determined

      • Factors That Influence Market Prices

      • Government Influence on Economic Conditions

      • Cross Functional Teamwork: Economic Effects across Business Functions

      • COLLEGE HEALTH CLUB: IMPACT OF ECONOMIC CONDITIONS ON CHC

      • Summary

      • Key Terms

      • Review & Critical Thinking Questions

      • Discussion Questions

      • IT'S YOUR DECISION: ECONOMIC EXPOSURE AT CHC

      • Investing in a Business

      • Case: Impact of Economic Conditions

      • Video Case: Exposure of Ben & Jerry's to Economic Conditions

      • Internet Applications

      • Dell's Secret to Success

      • In-Text Study Guide

    • Chapter 4 Assessing Global Conditions

      • How International Business Can Enhance Performance

      • How to Conduct International Business

      • Barriers to International Business

      • How Foreign Characteristics Influence International Business

      • Global Business: Nonverbal Communications in Different Cultures

      • Cross Functional Teamwork: Managing International Business across Business Functions

      • How Exchange Rate Movements Can Affect Performance

      • COLLEGE HEALTH CLUB: CHC'S EXPOSURE TO GLOBAL CONDITIONS

      • Summary

      • Key Terms

      • Review & Critical Thinking Questions

      • Discussion Questions

      • IT'S YOUR DECISION: GLOBAL EXPOSURE AT CHC

      • Investing in a Business

      • Case: Global Expansion by Linton Records

      • Video Case: Global Business at Lonely Planet

      • Internet Applications

      • Dell's Secret to Success

      • In-Text Study Guide

    • Summary of Part One

      • Developing a Business Plan for Campus.com

      • Integrative Video Case: Finding Sources of Financing

      • Integrative Video Case: Establishing a Business and Its Corporate Responsibility

      • The Stock Market Game

      • Running Your Own Business

      • Your Career in Business: Pursuing a Major and a Career in Economics

  • Part II: Starting a New Business

    • Chapter 5 Selecting a Form of Business Ownership

      • Sole Proprietorship

      • Partnership

      • Corporation

      • How Ownership Can Affect Return and Risk

      • Cross Functional Teamwork: Sources of Risk across Business Functions

      • Obtaining Ownership of an Existing Business

      • COLLEGE HEALTH CLUB: BUSINESS OWNERSHIP AT CHC

      • Global Business: Ownership of Foreign Businesses

      • Summary

      • Key Terms

      • Review & Critical Thinking Questions

      • Discussion Questions

      • IT'S YOUR DECISION: OWNERSHIP AT CHC

      • Investing in a Business

      • Case: Deciding the Type of Business Ownership

      • Video Case: Organization of Annie's Homegrown Business

      • Internet Applications

      • Dell's Secret to Success

      • In-Text Study Guide

    • Chapter 6 Entrepreneurship and Business Planning

      • Creating a New Business

      • Assessing Market Conditions

      • Global Business: Assessing a Market from a Global Perspective

      • Developing a Competitive Advantage

      • Developing the Business Plan

      • Cross Functional Teamwork: Industry Effects across Business Functions

      • Risk Management by Entrepreneurs

      • COLLEGE HEALTH CLUB: DEVELOPING A BUSINESS PLAN

      • Summary

      • Key Terms

      • Review & Critical Thinking Questions

      • Discussion Questions

      • It's Your Decision: Industry Exposure and Business Planning at CHC

      • Investing in a Business

      • Case: Planning a Business

      • Video Case: Caribou Coffee

      • Internet Applications

      • Dell's Secret to Success

      • In-Text Study Guide

    • Summary of Part Two

      • Business Organization for Campus.com

      • Integrative Video Case: Growing a Small Business

      • The Stock Market Game

      • Running Your Own Business

      • Your Career in Business: Pursuing a Major and a Career in Entrepreneurship

  • Part III: Management

    • Chapter 7 Managing Effectively

      • Levels of Management

      • Functions of Managers

      • Cross Functional Teamwork: Interaction of Functions to Achieve the Strategic Plan

      • Global Business: Conflicts with the Goal of a Multinational Corporation

      • Global Business: Leadership Styles for Global Business

      • Managerial Skills

      • How Managers Manage Time

      • COLLEGE HEALTH CLUB: PLANNING AT CHC

      • Summary

      • Key Terms

      • Review & Critical Thinking Questions

      • Discussion Questions

      • COLLEGE HEALTH CLUB: MANAGING AT CHC

      • Investing in a Business

      • Case: Applying Management Skills

      • Video Case: Managing at Caribou Coffee

      • Internet Applications

      • Dell's Secret to Success

      • In-Text Study Guide

    • Chapter 8 Organizational Structure

      • Purpose and Types of Organizational Structure

      • Accountability in an Organizational Structure

      • Distributing Authority among the Job Positions

      • Global Business: How Organizational Structure Affects the Control of Foreign Operations

      • Structures That Allow More Employee Input

      • Methods of Departmentalizing Tasks

      • Cross Functional Teamwork: Relationship between Organizational Structure and Production

      • Global Business: Organizational Structure of a Multinational Corporation

      • Cross Functional Teamwork: Interaction among Departments

      • COLLEGE HEALTH CLUB: DEPARTMENTALIZING TASKS AT CHC

      • Summary

      • Key Terms

      • Review & Critical Thinking Questions

      • Discussion Questions

      • IT'S YOUR DECISION: ORGANIZATIONAL STRUCTURE AT CHC

      • Investing in a Business

      • Case: Creating an Organizational Structure

      • Video Case: Student Advantage

      • Internet Applications

      • Dell's Secret to Success

      • In-Text Study Guide

    • Chapter 9 Improving Productivity and Quality

      • Resources Used for the Production Process

      • Selecting a Site

      • Global Business: Selecting a Foreign Production Site

      • Selecting the Design and Layout

      • Production Control

      • Cross Functional Teamwork: Interaction of Functions Involved in Total Quality Management

      • Global Business: Global Quality Standards

      • Methods to Improve Production Efficiency

      • COLLEGE HEALTH CLUB: AVERAGE COST AT CHC

      • Summary

      • Key Terms

      • Review & Critical Thinking Questions

      • Discussion Questions

      • IT'S YOUR DECISION: PRODUCTION DECISIONS AT CHC

      • Investing in a Business

      • Case: Selecting the Best Plant Site

      • Video Case: Quality Control at Canondale

      • Internet Applications

      • Dell's Secret to Success

      • In-Text Study Guide

    • Summary of Part Three

      • Developing a Management and Production Plan for Campus.com

      • Integrative Video Case: Quality Control (Ping Golf)

      • The Stock Market Game

      • Running Your Own Business

      • Your Career in Business: Pursuing a Major and a Career in Management

  • Part IV: Managing Employees

    • Chapter 10 Motivating Employees

      • The Value of Motivation

      • Theories on Motivation

      • Motivating Disgruntled Employees

      • How Firms Can Enhance Job Satisfaction and Motivation

      • Cross Functional Teamwork: Spreading Motivation across Business Functions

      • Global Business: Motivating Employees across Countries

      • COLLEGE HEALTH CLUB: MOTIVATING EMPLOYEES AT CHC

      • Summary

      • Key Terms

      • Review & Critical Thinking Questions

      • Discussion Questions

      • IT'S YOUR DECISION: MOTIVATING EMPLOYEES AT CHC

      • Investing in a Business

      • Case: Using Motivation to Enhance Performance

      • Video Case: Motivating Employees at Valassis Communications, Inc.

      • Internet Applications

      • Dell's Secret to Success

      • In-Text Study Guide

    • Chapter 11 Hiring, Training, and Evaluating Employees

      • Human Resource Planning

      • Providing Equal Opportunity

      • Compensation Packages That Firms Offer

      • Global Business: Compensating Employees across Countries

      • Developing Skills of Employees

      • Evaluation of Employee Performance

      • Cross Functional Teamwork: How Job Responsibilities across Business Functions Can Complicate Performance Evaluations

      • COLLEGE HEALTH CLUB: DEVELOPING EMPLOYEE SKILLS AND EVALUATING PERFORMANCE AT CHC

      • Summary

      • Key Terms

      • Review & Critical Thinking Questions

      • Discussion Questions

      • IT'S YOUR DECISION: HIRING AND EVALUATING EMPLOYEES AT CHC

      • Investing in a Business

      • Case: Filling Job Positions

      • Video Case: Recruiting and Training at Valassis Communications

      • Internet Applications

      • Dell's Secret to Success

      • In-Text Study Guide

      • Chapter 11: Appendix: Labor Unions

      • Background on Unions

      • Negotiations between Unions and Management

      • Conflicts between Unions and Management

    • Summary of Part Four

      • Developing the Human Resource Plan for Campus.com

      • Integrative Video Case: Effective Management (Café Pilon)

      • The Stock Market Game

      • Running Your Own Business

      • Your Career in Business: Pursuing a Major and a Career in Human Resources

  • Part V: Marketing

    • Chapter 12 Creating and Pricing Products

      • Background on Products

      • Identifying a Target Market

      • Global Business: Targeting Foreign Countries

      • Creating New Products

      • Cross Functional Teamwork: Interaction among Product Decisions and Other Business Decisions

      • Product Differentiation

      • Pricing Strategies

      • Cross Functional Teamwork: Relationship between Pricing and Production Strategies

      • Additional Pricing Decisions

      • College Health Club: CHC's Product Differentiation, Discounting, and Credit Decisions

      • Summary

      • Key Terms

      • Review & Critical Thinking Questions

      • Discussion Questions

      • It's Your Decision: Pricing Decisions At CHC

      • Investing in a Business

      • Case: Marketing T-Shirts

      • Video Case: Marketing at Burton Snowboards

      • Internet Applications

      • Dell's Secret to Success

      • In-Text Study Guide

    • Chapter 13 Distributing Products

      • Channels of Distribution

      • Selecting the Degree of Market Coverage

      • Selecting the Transportation Used to Distribute Products

      • How to Accelerate the Distribution Process

      • Cross Functional Teamwork: Interaction between Distribution Decisions and Other Business Decisions

      • Background on Retailers

      • Background on Wholesalers

      • Vertical Channel Integration

      • Cross Functional Teamwork: Relationship between Pricing and Distribution Strategies

      • Global Business: Global Distribution

      • College Health Club: CHC's Distribution

      • Summary

      • Key Terms

      • Review & Critical Thinking Questions

      • Discussion Questions

      • It's Your Decision: Distribution Decisions At CHC

      • Investing in a Business

      • Case: Distribution Decisions by Novak, Inc.

      • Video Case: Distribution Strategies at Burton Snowboards

      • Internet Applications

      • Dell's Secret to Success

      • In-Text Study Guide

    • Chapter 14: Promoting Products

      • Background on Promotion

      • Advertising

      • Personal Selling

      • Sales Promotion

      • Public Relations

      • Global Business: Promoting Products across Countries

      • Determining the Optimal Promotion Mix

      • Cross Functional Teamwork: Interaction between Promotion Decisions and Other Business Decisions

      • College Health Club: Promotion At CHC

      • Summary

      • Key Terms

      • Review & Critical Thinking Questions

      • Discussion Questions

      • It's Your Decision: Promotion Decisions At CHC

      • Investing in a Business

      • Case: Promoting Products on the Internet

      • Video Case: Distribution Promotion Decisions at Oxygen

      • Internet Applications

      • Dell's Secret to Success

      • In-Text Study Guide

    • Summary of Part Five

      • Developing the Marketing Plan for Campus.com

      • Integrative Video Case: Pricing Strategy at World Gym

      • The Stock Market Game

      • Running Your Own Business

      • Your Career in Business: Pursuing a Major and a Career in Marketing

  • Part VI: Financial Management

    • Chapter 15 Accounting and Financial Analysis

      • How Firms Use Accounting

      • Responsible Financial Reporting

      • Interpreting Financial Statements

      • Ratio Analysis

      • Global Business: Effect of Exchange Rate Movements on Earnings

      • College Health Club: Financial Condition Of CHC

      • Summary

      • Key Terms

      • Review & Critical Thinking Questions

      • Discussion Questions

      • It's Your Decision: Financial Management At CHC

      • Investing in a Business

      • Case: Using an Accounting System

      • Video Case: Reporting Information at Archway

      • Internet Applications

      • Dell's Secret to Success

      • In-Text Study Guide

    • Chapter 16 Financing

      • Methods of Debt Financing

      • Methods of Equity Financing

      • How Firms Issue Securities

      • Other Methods of Obtaining Funds

      • Deciding the Capital Structure

      • Cross Functional Teamwork: Relationship between Pricing and Financing Strategies

      • Global Business: Global Financing

      • Cross Functional Teamwork: Interaction between Financing Decisions and Other Business Decisions

      • Remedies for Debt Problems

      • College Health Club: Financing At CHC

      • Summary

      • Key Terms

      • Review & Critical Thinking Questions

      • Discussion Questions

      • It's Your Decision: Financing Decisions At CHC

      • Investing in a Business

      • Case: The IPO Decision

      • Video Case: Venture Capital Financing

      • Internet Applications

      • Dell's Secret to Success

      • In-Text Study Guide

      • Appendix: How Interest Rates Are Determined

      • How Interest Rates Change

      • Factors That Can Affect Interest Rates

    • Chapter 17 Expanding the Business

      • Investment Decisions

      • Capital Budgeting Tasks

      • Cross Functional Teamwork: Cross Functional Relationships Involved in Business Investment Decisions

      • Global Business: Global Investing

      • Mergers and Other Forms of Restructuring

      • Short-Term Investment Decisions

      • College Health Club: Accounts Receivable Management At CHC

      • Summary

      • Key Terms

      • Review & Critical Thinking Questions

      • Discussion Questions

      • It's Your Decision: Investment Decisions At CHC

      • Investing in a Business

      • Case: Deciding Whether to Acquire a Business

      • Video Case: Investing and Financing at Timbuk2

      • Internet Applications

      • Dell's Secret to Success

      • In-Text Study Guide

      • Appendix A: Capital Budgeting Analysis

      • Background on Present Value

      • Estimating the Net Present Value

      • Appendix B: Consolidating All Major Strategies in the Business Plan

    • Summary of Part Six

      • Developing the Financial Plan for Campus.com

      • Integrative Video Case: Financing at Cerner Corporation

      • The Stock Market Game

      • Running Your Own Business

      • Your Career in Business: Pursuing a Major and a Career in Accounting and Finance

  • Appendix A: Using Information Technology

  • Appendix B: How to Invest in Stocks

  • Appendix C: Answers to In-Text Study Guide

  • Glossary

  • Company Index

  • Subject Index

Tài liệu cùng người dùng

  • Đang cập nhật ...

Tài liệu liên quan