Introduction to business 4th madura

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4e Introduction to BUSINESS F L O R I D A AT L A N T I C U N I V E R S I T Y Introduction to Business, Fourth Edition Jeff Madura VP/Editorial Director: Jack W Calhoun Web Coordinator: Karen Schaffer Sr Publisher: Melissa S Acuña Sr Manufacturing Coordinator: Diane Lohman Developmental Editor: Rebecca von Gillern Production House: G & S Typesetters Marketing Manager: Nicole C Moore Printer: Transcontinental Interglobe Beauceville, QC Production Project Manager: Amy McGuire Manager of Technology, Editorial: Vicky True Technology Project Editor: Kristen Meere COPYRIGHT © 2007 Thomson South-Western, a part of The Thomson Corporation Thomson, the Star logo, and South-Western are trademarks used herein under license Printed in Canada 09 08 07 06 Student Edition ISBN 0-324-40711-4 Instructor’s Edition ISBN 0-324-36080-0 Art Director: Stacy Jenkins Shirley Cover Designer: Knapke Design Mason, OH Cover Images: © Getty Image Photography Manager: Deanna Ettinger Photo Researcher: Charlotte Goldman Cartoonist: Bob Burchett Internal Designer: Knapke Design Mason, OH ALL RIGHTS RESERVED No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution or information storage and retrieval systems, or in any other manner—without the written permission of the publisher Library of Congress Control Number: 2005937623 For permission to use material from this text or product, submit a request online at Thomson Higher Education 5191 Natorp Boulevard Mason, OH 45040 USA For more information about our products, contact us at: Thomson Learning Academic Resource Center 1-800-423-0563 To Mar y This page intentionally left blank v Brief Con te n ts C ar eer P ro l o g ue Part I Bu sin ess E nv i r o nm e nt Chapter Chapter Chapter Chapter Part II Motives and Functions of a Business Business Ethics and Social Responsibility 36 Assessing Economic Conditions 72 Assessing Global Conditions 106 157 Selecting a Form of Business Ownership 158 Entrepreneurship and Business Planning 190 Management Chapter Chapter Chapter Part IV Starting a New Business Chapter Chapter Part III x xx i i i 239 Managing Effectively 241 Organizational Structure 276 Improving Productivity and Quality 314 Managing Employees 361 Chapter 10 Motivating Employees 362 Chapter 11 Hiring, Training, and Evaluating Employees 396 Part V Marketing 447 Chapter 12 Creating and Pricing Products 448 Chapter 13 Distributing Products 492 Chapter 14 Promoting Products 526 Part VI Financial Management 565 Chapter 15 Accounting and Financial Analysis 566 Chapter 16 Financing 598 Chapter 17 Expanding the Business 640 ...4e Introduction to BUSINESS F L O R I D A AT L A N T I C U N I V E R S I T Y Introduction to Business, Fourth Edition Jeff Madura VP/Editorial Director: Jack W Calhoun Web Coordinator: Karen... Chapter for an introduction to the Stock Market Game and instructions to get started ̈ Investing in a Business This end-of-chapter feature sends students to the websites of real companies to research... completed a business plan for this small business Students can utilize the Business Plan templates found in Xtra! to build their business plan This project offers students the opportunity to work
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