How to have ideas Practical skills to improve your creativity & idea generation for content ShellShock.uk The thing about thinking is that no one thinks too much about thinking @ sh elliw a lsh ShellShock.uk Experts on creativity LATERAL THINKING A TECHNIQUE FOR PRODUCNG IDEAS SOME CRITICAL ISSUES FOR FUTURE RESEARCH IN CREATIVITY Edward de Bono James Webb Young Donald W MacKinnon @ sh elliw a lsh ShellShock.uk “You can put lipstick on a pig, but it’s still a pig” @ sh elliw a lsh ShellShock.uk “You can put lipstick on a pig, but it’s still a pig” A piece of content can look good but without substance it will struggle to gain audience connection @ sh elliw a lsh ShellShock.uk “Concept is king” @ sh elliw a lsh ShellShock.uk Content marketing needs creativity & much less of this @ sh elliw a lsh ShellShock.uk https://klientboost.com/ppc/the-top-10-worst-infographics-ever-created/ @ sh elliw a lsh ShellShock.uk http://www.pennyjuice.com/htmlversion/whoispj.htm @ sh elliw a lsh ShellShock.uk http://www.gatesnfences.com/ @ sh elliw a lsh ShellShock.uk Content101.com keywords theme niche seasonal trends brand influencers offline media/ books facebook people twitter people authority hub sites idea source online publishers Reddit people google trends social media hash tags Quora news sites hosts bloggers hub sites media sites social media offline media online publishers emotion I like this love this just because new styles looks good trends @ sh elliw a lsh ShellShock.uk Combining random ideas Sportbluff.com @ sh elliw a lsh ShellShock.uk http://www.sportbluff.com @ sh elliw a lsh ShellShock.uk Output @ sh elliw a lsh ShellShock.uk Digest Meditate Contemplate @ sh elliw a lsh ShellShock.uk distracted relaxed emotion @ sh elliw a lsh ShellShock.uk Be prepared – ideas come at any time – don’t lose them @ sh elliw a lsh ShellShock.uk Feedback & scrutiny @ sh elliw a lsh ShellShock.uk Agile and targeted responsive content Totino’s Pizza @ sh elliw a lsh ShellShock.uk http://www.totinosliving.com/article/buzzfeeds-50-unusable-stock-photos-used/ @ sh elliw a lsh ShellShock.uk Takeaways @ sh elliw a lsh ShellShock.uk  Anyone can learn thinking skills  Intelligence does not equal thinking skills  Input + Process = Output  Look for connections  Combine two old ideas to make a new idea  Break your usual routine to get creative @ sh elliw a lsh ShellShock.uk @ sh elliw a lsh ShellShock.uk download free ebooks at: CONTENT101.COM @ sh elliw a lsh ShellShock.uk Web: ShellShockuk.com Content101.com Creativity101.com hey ! you Twitter: @ShelliWalsh Shelli Walsh Linkedin: /in/shelliwalsh @ sh elliw a lsh ... ShellShock.uk “The creative person wants to be a know it all, he wants to know about all kinds of things He never knows when these ideas might come together to form a new idea but the creative person... Be an ideas magpie @ sh elliw a lsh ShellShock.uk “You can find inspiration in everything If you can’t then you’re not looking properly.” Paul Smith @ sh elliw a lsh ShellShock.uk How to deliver... Logical Non-selective Methodical Removing preconception Sequential Being wrong Stops at first solution Open to all ideas @ sh elliw a lsh ShellShock.uk Reverse information & reject the obvious