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An introduction to Business Research Methods Dr Sue Greener; Dr Joe Martelli Download free books at Dr Sue Greener & Dr Joe Martelli An introduction to Business Research Methods Download free eBooks at bookboon.com An introduction to Business Research Methods 2nd edition © 2015 Dr Sue Greener & Dr Joe Martelli & bookboon.com ISBN 978-87-403-0820-4 Download free eBooks at bookboon.com An introduction to Business Research Methods Contents Contents Research problems and questions and how they relate to debates in Research Methods 10 1.1 Chapter Overview 10 1.2 Introduction 10 1.3 he nature of business research 11 1.4 What kind of business problems might need a research study? 14 1.5 What are the key issues in research methods we need to understand? 16 1.6 Questions for self review 23 1.7 References for this chapter 23 Putting the problem into context: identifying and critically reviewing relevant literature 25 2.1 Chapter Overview 25 2.2 How does literature relate to research? 25 2.3 what kinds of literature should we search for? 26 2.4 Efective literature searching 29 2.5 Critical analysis of literature 32 www.sylvania.com We not reinvent the wheel we reinvent light Fascinating lighting offers an ininite spectrum of possibilities: Innovative technologies and new markets provide both opportunities and challenges An environment in which your expertise is in high demand Enjoy the supportive working atmosphere within our global group and beneit from international career paths Implement sustainable ideas in close cooperation with other specialists and contribute to inluencing our future Come and join us in reinventing light every day Light is OSRAM Download free eBooks at bookboon.com Click on the ad to read more An introduction to Business Research Methods Contents 2.6 Using Harvard referencing style 38 2.7 Questions for self review 39 2.8 References 39 Choosing research approaches and strategies 40 3.1 Chapter overview 40 3.2 Diferent perspectives of knowledge and research which 40 3.3 Identify difering research paradigms for business 42 3.4 Key diferences between qualitative and quantitative research methods and how and why they may be mixed 43 3.5 Criteria of validity and reliability in the context of business research 44 3.6 Your choice of research strategy or design 46 3.7 Classiication of research 47 3.8 he Business Research Process 48 3.9 he Academic business research process 49 3.10 Questions for self review 50 3.11 References 50 360° thinking Discover the truth at www.deloitte.ca/careers Download free eBooks at bookboon.com © Deloitte & Touche LLP and affiliated entities Click on the ad to read more ... bookboon.com An introduction to Business Research Methods Contents Contents Research problems and questions and how they relate to debates in Research Methods 10 1.1 Chapter Overview 10 1.2 Introduction. ..Dr Sue Greener & Dr Joe Martelli An introduction to Business Research Methods Download free eBooks at bookboon.com An introduction to Business Research Methods 2nd edition © 2015 Dr Sue Greener... perspectives of knowledge and research which 40 3.3 Identify difering research paradigms for business 42 3.4 Key diferences between qualitative and quantitative research methods and how and why they may