Inbound Recruiting 101: Employer Branding Tips to Hire Top Talent Hannah Fleishman Recruitment Marketing HubSpot @hbfleishman THEN… Recruiting was company-centric: •  Classified job ads •  Brochures •  Billboards NOW… Recruiting is candidate-centric: •  Glassdoor •  Linkedin •  Social media Today, 73% of candidates start their job search on Google Today, 73% of candidates start their job search on Google nt a t r o p o im s s i h t Why is recruiters? for 75% of professionals are passive candidates Employer brand reaches talent that isn’t proactively looking 75% of professionals are passive candidates Employer brand reaches talent that isn’t proactively looking Recruiters who represent a strong employer brand are Recruiters who 2X as likely to represent a strong receive responses employer brand are from candidates 2X as likely to they contact receive responses from candidates they contact 75% of professionals are passive candidates Employer brand reaches talent that isn’t proactively looking Recruiters who represent a strong employer brand are 2X as likely to receive responses from candidates they contact Attracting inbound applicants is critical Highgrowth companies won’t scale on referrals and sourcing alone What’s the bottom line? You have to invest in telling your employer brand story to hire top talent today Period Do an employee takeover Experiment Employees are your #1 resource STAY ON TOP TALENT’S RADAR How can we build relationships with people who aren’t ready to apply? NURTURE top talent with valuable, relevant interactions Ask for an email address using opt-in forms Send contacts relevant content Keep an open dialogue Make finding a job more human Start your inbound recruiting today: Know and understand your candidate persona Create engaging content your persona actually wants Use social media and your employees to tell a story Nurture contacts before asking for a resume   Start your inbound recruiting today: Know and understand your candidate persona Create engaging content your persona actually wants Use social media and your employees to tell a story Nurture contacts before asking for a resume   Start your inbound recruiting today: Know and understand your candidate persona Create engaging content your persona actually wants Use social media and your employees to tell a story Nurture contacts before asking for a resume   Start your inbound recruiting today: Know and understand your candidate persona Create engaging content your persona actually wants Use social media and your employees to tell a story Nurture contacts before asking for a resume   The line between marketing and recruiting is changing Thank you!